Marketing Insider Group

JUNE 22, 2023

What Is Automated Marketing? As a result, the system reduces human error and maximizes efficiency in your marketing. What Do You Need To Have in Place Before You Start Automated Marketing? Your system captures the contact details in your CRM. Is diving into marketing automation worth the investment?

Marketing Automation Services 254

Marketing Automation Services Budget Programs Automation Work Management 254

Salesforce Marketing Cloud

DECEMBER 6, 2023

What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. Financial services CRMs are changing and so are the needs of customers.

Work Management 102

Work Management Marketing Management CRM Service 102

Convince & Convert

MARCH 7, 2024

But what are the specific ways that GTM professionals are using AI? And what is working and not working? Very few companies are decreasing their hiring due to efficiency gains. Three-quarters of GTM teams have access to AI, but just 29% of GTM leaders report using AI to a great extent for their jobs. AI makes an impact.

Marketing Analytics Tools 144

Marketing Analytics Tools Marketing AI Lead Ranking Research 144

DemandBase

MAY 28, 2020

Marketing Efficiency Is About Good Data. With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently. With the insights you glean from it, you can identify which accounts to go after and how to move them through the customer journey efficiently.

Efficiency 71

Efficiency Account Based Marketing Sales Qualified Leads DemandBase 71

Liveintent

APRIL 5, 2022

Custom Audiences are audience segments that you can create from a customer list from your CRM or other data warehouses. Once you go through the three easy steps to upload a Custom Audience, you can take a deeper dive into the details of each of the audiences to understand its history — like what updates were made and when.

Advertising Agencies 62

Advertising Agencies Work Management Marketing Management Efficiency 62

SmartBug Media

APRIL 28, 2020

Sometimes, a pause is exactly what we need. Weekdays and days of the week: After the wait step completes the duration you specified, it can also wait a little longer for your ideal send time. Or send reminders after a date passes if a renewal is not completed. Be Efficient. In a small way, marketers can relate.

Marketo 66

Marketo Efficiency Tips Trigger Marketing 66

Salesforce Marketing Cloud

FEBRUARY 14, 2024

Here’s what you need to do to set yourself up for success. Use the following questions to help you diagram and better understand your process: What is the workflow? What are the decision points? What constraints are in play? If it’s a repair, what parts are needed? If you’re thinking, Great! Now let’s automate! –

Work Management 98

Work Management Automation Service Customer Satisfaction 98

Salesforce Marketing Cloud

MAY 15, 2024

It helps you deliver an efficient, personalized experience every time — no matter how your customers contact you. What you’ll learn: What is an omnichannel contact center? Get the free report What is an omnichannel contact center? Here’s how an omnichannel contact center can help set you up for success.

Contacts 52

Contacts Work Management SMS Training 52

Martech

JUNE 2, 2023

Salesforce’s summer release delivers a series of enhancements to improve the user experience and saving time through efficiency. After all, what good is a tool if it’s challenging to use and takes up a bunch of time that none of us have? Completed actions + external actions. Updated calendar.

Business 111

Business Ideal Customer Profiles Trigger Marketing Touchpoints 111

Spiralytics

MAY 1, 2023

Does your company use Customer Relationship Management (CRM) Software? To keep up with today’s competitive business landscape, having an effective CRM software that aligns with your business goals is essential. So, why choose Hubspot as your new CRM Software? Customization : Every business is unique.

Hubspot 118

Hubspot CRM Work Management Marketing Automation Services 118

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? What is PDCA (Plan Do Check Act)? PDCA has proven to increase speed and efficiency while decreasing project costs and risks associated with execution. They both came to the conclusion that validating your assumptions before acting on them was a good idea.

Planning 354

Planning Lead Ranking Work Management Marketing Qualified Leads 354

Act-On

APRIL 10, 2024

All you know about the person sitting across from you is their name, maybe what they do for a living, and that your cousin Susan thinks you might get along. Marketing and sales teams usually manage lead scoring within their marketing automation and CRM software, and lead metrics are divided into two categories: implicit and explicit.

Lead Ranking 186

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 186

Martech

SEPTEMBER 22, 2023

CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. In generative AI, what is a “version”? Part 1 is here and Part 2 is here. That’s changing rapidly.

Digital Asset Management 119

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 119

Webbiquity

APRIL 23, 2024

What’s the Scoop on ROI for Email Marketing? Calculating Your Email Marketing ROI: What to Keep in Mind The return on an investment is calculated by deducting the investment’s beginning value from its ending value. Guest post by Eduard Klein. That’s a 3600% return on investment results from email marketing initiatives.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SmartBug Media

MARCH 6, 2024

In HubSpot, many existing integrations support what users crave: efficiency, greater functionality, and the ability to share data. What Is a Custom Integration? Questions to ask include: What do you need systems to do? At the root of this discussion is: What will make your life easier in your day-to-day operations?

Enterprise Management 64

Enterprise Management Work Management Hubspot Marketing Management 64

Zoominfo

APRIL 12, 2021

The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. What Is an Enterprise Marketing Strategy? One of the more difficult enterprise marketing challenges is making sure your technology stack — your ERP, CRM, and MAT tools — can connect complex, org-wide processes.

Enterprise Management 189

Enterprise Management Work Management Marketing & Strategy Marketing Strategy 189

Salesforce Marketing Cloud

APRIL 25, 2024

Artificial Intelligence (AI) is here to redefine the tech world, poised to revolutionize small and medium-sized businesses ( SMBs ) through optimizing operations and enhancing employee efficiency. But what is it and why is there so much chatter around it? The earlier you start planning for it, the better positioned your company can be.

Small Business Marketing 52

Small Business Marketing SMB Business Tips 52

SalesIntel

DECEMBER 6, 2023

What are Sales Tools? These tools can help sales teams to be more efficient and effective in their work, allowing them to close more deals and increase revenue. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools. What problems do sales tools fix?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Zoominfo

FEBRUARY 26, 2021

Explore popular solutions and how they can integrate with your CRM in this complete guide. What is Sales Automation? In general, automation can dramatically increase the efficiency of a sales team by automating phone and email outreach, activity management, and ultimately increasing conversions and revenue.

Automation 162

Automation Work Management Top of Funnel Marketing AI 162

Oktopost

APRIL 29, 2024

But being strategic about your brand’s activity on social media means not just figuring out when to post, what to post about, and how to get your team engaged. Yet not all intent formulas include valuable social media activities and engagements, that missing part of the information makes the intent insights less complete and less accurate.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Download the free report What is LLM fine-tuning? With fine-tuning, you expose the model to examples or data related to the task you want it to complete. In this way, a vector database eliminates the need for fine-tuning, and unifies all your enterprise data with your CRM in one fell swoop. What is unstructured data?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

Only B2B

SEPTEMBER 7, 2022

Data Decay: What Is It? Keep your CRM Software Operating Effectively. The best source of pertinent data for creating and keeping your data-set is customer relationship management (CRM) technologies. The role of data is changing along with the digital future of B2B sales. Why Does Data Decay Occur?

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Martech

SEPTEMBER 13, 2023

The last person then announces what they heard to see how similar it is to the original. In some cases the end result would be so vastly different it was completely unrecognizable from the source material. But what happens when you download that asset and then upload it into one or more separate systems or sites?

Digital Asset Management 122

Digital Asset Management Enterprise Management Marketing Automation Services Industry CMS 122

Salesforce Marketing Cloud

MARCH 7, 2023

What are the TrailblazerDX ’23 Quests? What are the TrailblazerDX ’23 Quests? From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Official rules apply.

Work Management 98

Work Management Marketing Management Digital Transformation Communities 98

SmartBug Media

MARCH 16, 2023

In today's fast-paced business environment , streamlining workflows and improving efficiency are crucial for success. What Are API Integrations? HubSpot is a popular customer relationship management (CRM) platform that offers a range of tools for marketing, sales, and customer service. Connecting SalesforceIQ or Close.io

API 105

API Marketing Automation Services Hubspot Work Management 105

Martech

NOVEMBER 29, 2022

The Identity Enrichment app lets users match customers in their CRM against identity, demographic and behavioral data from the updated and licensed LiveIntent Identity Graph. Once the customer in the marketer’s CRM is matched with the graph, LiveIntent will dedupe, cleanse and enrich the first-party data around the customer.

Digital Transformation 106

Digital Transformation Mobile Advertising Demographics CRM 106

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Mary looked at the calendar as she started her workday.

Paid Search Agency 110

Paid Search Agency Planning Ad Building Enterprise Management 110

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

What do these leading AI companies know that you don’t? What you need to do now Learn from, and adopt when appropriate, best practices from AI high performers. Whether you’re just starting out with AI or already innovating, this guide is your roadmap to delivering a trusted program blending data, AI and CRM.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Martech

SEPTEMBER 20, 2023

“It connects with your CRM. In what Channel99 says is a first for B2B marketing, performance and marketing attribution will be tracked across a wide range of channels using pixels. The aim is to provide visibility into reach, engagement and conversion, thus uncovering efficiencies and inefficiencies in marketing investments.

DemandBase 106

DemandBase Marketing Attribution Account Based Marketing B2B 106

sagefrog

NOVEMBER 1, 2023

In recent years, Customer Relationship Management (CRM) software has undergone a profound transformation, largely owing to the integration and advancement of Artificial Intelligence (AI). The Need for AI in a CRM Due to the dynamic nature of modern marketing, maintaining and managing customer relationships has become more complex than ever.

Marketing AI 52

Marketing AI Marketing Management Lead Ranking Lead Scoring 52

SalesIntel

MAY 13, 2024

What is Customer Data? Continuously measuring campaign performance allows for refinement and optimization, ensuring that your marketing efforts are both efficient and impactful. We’ll cover the different types of customer data you should focus on and discover the tools that can help you leverage it to the fullest extent.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Marketing Automation Services Marketing Management 52

Optinmonster

APRIL 11, 2024

What’s Uncanny Automator All About? Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run. Result: Show visitors you have what they need, and it’s easy for them to get it. The process is very simple.

Automation 88

Automation Marketing Websites Work Management Conversion 88

SmartBug Media

OCTOBER 13, 2023

Whether you are merging databases, implementing a new system, or simply looking to improve the quality of your data, following a set of data hygiene best practices will help you optimize your database, enhance efficiency, and unlock your business’s true potential. What Is Data Hygiene? What Is Data Hygiene?

Data Hygiene 105

Data Hygiene Practices Best Practices Allocation 105

SmartBug Media

JANUARY 10, 2024

A streamlined sales process can help define who does what and get both teams in sync. What matters is not just having a defined sales process, but having one that truly works for your business. Leveraging data analysis tools and CRM solutions is essential for ensuring the sales team is making the most of its time and resources.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

LeanData

MAY 8, 2018

It’s pretty clear: when you make your sales funnel more efficient, then you make money more efficiently. According to a new report by Aberdeen Group, “The Efficient Sales Funnel: Shorten the Path from Lead to Revenue,” only 49 percent of sales reps hit their targets in the average sales organization …. … Get it for free.

Top of Funnel 55

Top of Funnel Efficiency Sales Cycle Sales Qualified Leads 55

ClickDimensions

SEPTEMBER 30, 2021

What do you like best about your job? What are the biggest professional challenges you face and how does ClickDimensions help you address those challenges? ClickDimensions helps us communicate with this community and measure our efficiency, so we can continuously improve. CEO, Cloud9 Insight.

Ideal Customer Profiles 104

Ideal Customer Profiles Domain CRM Marketing Management 104

Sprout Social

JANUARY 9, 2024

What is AI analytics? These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. What is the difference between AI analytics and traditional analytics? What are the four pillars of AI Analytics?

Analytics 110

Analytics Enterprise Management Work Management Business 110