INDUSTRY INSIGHTS YOUR PEERS ARE READING
The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new. MORE
For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy. MORE
There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share. MORE
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too). MORE
In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. MORE
When a business is first starting out, they often have their sights set on numerous goals like finding a consumer base, perfecting the business model, and establishing themselves in their region. MORE
Welcome back to our series on marketing operations leadership. In this lesson we'll show you how to become the marketing technology consultant at your organization. Marketing technology is the source of customer information and the lever that controls the sales/marketing funnel. MORE
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more. MORE
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success. MORE
In a world where everyone is screaming at everyone to turn on notifications, and “like” each other to death, where is the love for less? We’re screaming “more” without truly knowing what’s at our core. As a society, we need to break identifications with power and status. MORE
When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out? MORE
You’ve worked hard to gain press mentions. You’ve nailed your PR campaign! Now what? Do you just hope and pray that your publicity isn't short-lived and easily forgettable? Of course not! If you want your press to become evergreen, you’ll have to make it that way. MORE
I was more of a Tetris than a Dungeons & Dragons type of kid. I never really got into Lord of the Rings and found that goblin man more than a little creepy. But I’ll be the first to admit I’m fully entrenched in Game of Thrones. Because it’s badass. MORE
I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. MORE
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action. MORE
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. MORE
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”. MORE
Originally Posted on Data Informed. One of the more perilous steps in building a data model is determining the right signals to include. MORE
SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. MORE
If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search. MORE
Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal. But when the person doubting marketing’s worth has control over your budget, the stakes are high. Hive9 MORE
Movies and novels are examples of where unpredictability is welcomed. But this doesn’t hold true in marketing. We like a little bit of predictability when it comes to the revenue we can expect from our campaigns. MORE
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales. MORE
Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). Today we will discuss what percent of revenue should be driven by marketing and what percent should be driven from sales. MORE
Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you. MORE
How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. MORE
A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be? MORE
The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […]. MORE
When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement. MORE
KoMarketing Associates
MAY 19, 2016
I was more of a Tetris than a Dungeons & Dragons type of kid. I never really got into Lord of the Rings and found that goblin man more than a little creepy. But I’ll be the first to admit I’m fully entrenched in Game of Thrones. Because it’s badass.
Marketing Insider Group
MAY 16, 2016
Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you.
ScribbleLive
MAY 18, 2016
There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share.
ViewPoint
MAY 18, 2016
How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
MAY 17, 2016
Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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ScribbleLive
MAY 18, 2016
When news is breaking, we don’t wait for the six o’clock news or a blog recap to get the scoop. We want to be part of the action as it happens (and maybe even give our own two cents too).
Sales Engine
MAY 19, 2016
In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.
B2B PR Sense
MAY 20, 2016
You’ve worked hard to gain press mentions. You’ve nailed your PR campaign! Now what? Do you just hope and pray that your publicity isn't short-lived and easily forgettable? Of course not! If you want your press to become evergreen, you’ll have to make it that way.
Marketing Insider Group
MAY 19, 2016
Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Onalytica B2B
MAY 18, 2016
A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.
Webbiquity
MAY 17, 2016
With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it.
B2B PR Sense
MAY 14, 2016
A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be?
Marketing Insider Group
MAY 14, 2016
In a world where everyone is screaming at everyone to turn on notifications, and “like” each other to death, where is the love for less? We’re screaming “more” without truly knowing what’s at our core. As a society, we need to break identifications with power and status.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
ANNUITAS
MAY 19, 2016
I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute.
Biznology
MAY 17, 2016
If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search.
B2B PR Sense
MAY 19, 2016
When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out?
Marketing Insider Group
MAY 17, 2016
A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action.
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
bizible
MAY 16, 2016
Welcome back to our series on marketing operations leadership. In this lesson we'll show you how to become the marketing technology consultant at your organization. Marketing technology is the source of customer information and the lever that controls the sales/marketing funnel.
Reachforce
MAY 20, 2016
When a business is first starting out, they often have their sights set on numerous goals like finding a consumer base, perfecting the business model, and establishing themselves in their region.
Hive9
MAY 20, 2016
Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal. But when the person doubting marketing’s worth has control over your budget, the stakes are high. Hive9
Marketing Insider Group
MAY 18, 2016
The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Ignite Tech
MAY 16, 2016
Originally Posted on Data Informed. One of the more perilous steps in building a data model is determining the right signals to include.
NuSpark
MAY 16, 2016
Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.
bizible
MAY 19, 2016
When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement.
Marketing Insider Group
MAY 18, 2016
For most B2B selling companies, content strategy is developed and executed at the functional or even tactic level. These strategies naturally focus on the requirements and audiences of each function. Few companies have a universal, business level content strategy.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
Biznology
MAY 16, 2016
SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research.
ViewPoint
MAY 20, 2016
Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). Today we will discuss what percent of revenue should be driven by marketing and what percent should be driven from sales.
bizible
MAY 18, 2016
Movies and novels are examples of where unpredictability is welcomed. But this doesn’t hold true in marketing. We like a little bit of predictability when it comes to the revenue we can expect from our campaigns.
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