Sat.May 14, 2016 - Fri.May 20, 2016

9 Content Marketing Gems Hidden Within Game of Thrones

KoMarketing Associates

I was more of a Tetris than a Dungeons & Dragons type of kid. I never really got into Lord of the Rings and found that goblin man more than a little creepy. But I’ll be the first to admit I’m fully entrenched in Game of Thrones. Because it’s badass.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

There are hundreds of search engines available worldwide, but the most popular search engine is Google (unless you’re in China, Russia, or South Korea). Google earns between 65% and 89% of US and global search engine market share.

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25 Content Marketing Tools To Jumpstart Your Content Marketing Strategy

Marketing Insider Group

Creating and finding good, relevant content to share with your target audience is hard work. But thankfully there are lots of great time-saving content marketing tools out there to make this process easier for you.

An Allbound Marketing Approach Closes Your Revenue Gaps

ViewPoint

How to drive revenue from all sources is the second of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

5 Key Steps to Consider When Guest Blogging

KoMarketing Associates

Earlier this year, a Backlinko study analyzed one million Google search results and uncovered that “the number of domains linking to a page correlated with rankings more than any other factor.”.

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Getting Your Main Message to Your Target Audience

Marketing Insider Group

The whole point of any marketing campaign is to reach the right audience with the right message at the right time. In the realm of digital marketing, there is rarely such as a thing as a single, big marketing campaign except perhaps when you are new.

B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence

Sales Engine

In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation.

5 Easy SEO Tips Guaranteed to Boost Your B2B PR

B2B PR Sense

A website is not just a pretty face. The whole point of having a site is to capture leads, driving prospects to engage and buy from you, right? What if you have sunk thousands of dollars into designing it, yet your traffic is at a stand still -- or not where you want it to be?

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How To Integrate Influencer Marketing Into Your Marketing Mix

Onalytica B2B

A presentation by Tim Williams, CEO of Onalytica on how to integrate influencer marketing into your marketing mix, including the business case for influencer marketing, engagement models and how to measure success.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Your Must-Have Marketing Technology In 2016

Marketing Insider Group

The average marketer today is far different than the average marketer of ten, or even five, years ago. Take a minute to think about what you do each day and what you need to be effective in your role. Now consider how much of that was around as little as five years ago. The rise of […].

Observations on the State of Content Marketing

ANNUITAS

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute.

Paid Media: How to Capture Viable B2B Leads on the Cheap

B2B PR Sense

When Google recently changed its ad structure to eliminate right-side text ads, many small-to-medium-sized businesses figured this was the end of their Google advertising experience. After all, with only seven text-based ads showing at a time, aren't the little guys being priced out?

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Your team is the best content source for search

Biznology

If there’s anyone in your world who can pass the duck test , it’s your employees. There’s nobody else anywhere who looks more like a duck, swims more like a duck, and quacks more like a duck, then your staff. So, don’t duck your staff when your aim is to win at search.

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

25 Content Marketing Tips Every Marketer Needs To Know

Marketing Insider Group

Content marketing has become a big part of consumer engagement and attracting the attention of the right audience online. That means that a lot more companies are doing it, and it’s getting harder to stand out amid the sea of audio, video, images, documents, blogs, and more.

How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]

bizible

Welcome back to our series on marketing operations leadership. In this lesson we'll show you how to become the marketing technology consultant at your organization. Marketing technology is the source of customer information and the lever that controls the sales/marketing funnel.

The 14 Best Content Planning and Research Tools

Webbiquity

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it.

How to Win Your CEO’s Trust

Hive9

Marketers have always had an uphill battle to climb to prove our worth to skeptics. If you encounter someone out in the world that doesn’t really get the value of marketing, it’s not a big deal. But when the person doubting marketing’s worth has control over your budget, the stakes are high. Hive9

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Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

How to Create Minimalist Content

Marketing Insider Group

In a world where everyone is screaming at everyone to turn on notifications, and “like” each other to death, where is the love for less? We’re screaming “more” without truly knowing what’s at our core. As a society, we need to break identifications with power and status.

The Risks of Blending Customer Signals from Disparate Sources

Ignite Tech

Originally Posted on Data Informed. One of the more perilous steps in building a data model is determining the right signals to include.

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

Why ABM Marketers Need A Predictive Account Engagement Score

bizible

When it comes to account-based marketing measurement , one of the most important metrics (after revenue) is account engagement.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

6 Ways to Improve Your B2B Content Strategy

Marketing Insider Group

A B2B content strategy is the key to your lead generation system. Content is made to attract, acquire, engage a clearly defined customer audience – and then drive profitable customer action.

10 secrets to research the best SEO keywords

Biznology

SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research.

Marketing Needs to Put Skin in the Game

ViewPoint

Make marketing accountable for sourcing revenue is the third of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). Today we will discuss what percent of revenue should be driven by marketing and what percent should be driven from sales.

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How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing

bizible

Movies and novels are examples of where unpredictability is welcomed. But this doesn’t hold true in marketing. We like a little bit of predictability when it comes to the revenue we can expect from our campaigns.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.