Sat.Oct 27, 2018 - Fri.Nov 02, 2018

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

Buffer

If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing.

6 Ways Internet Marketing Is Evolving (And How To Keep Up)

Marketing Insider Group

Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice.

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Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital commerce.

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent.

ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft , Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team – and make sure your SDRs are efficient and effective while you do it.

Sales 197

More Trending

Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Key Topics: B2SMB Marketing, Sales, Content. Location: New York, USA.

SMB 188

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics.

5 Skills Marketers Will Need to Succeed

Modern Marketing

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing - whether B2B or B2C - is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers.

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Website Hosting, Coding and Conversion Best Practices for Small Business

Webbiquity

Guest post by Riya Sander. Running a small business often means having a busy web server. In today’s digital world, a website is one of the most important components of a small business marketing plan.

99% of Marketers Intend to Increase Spend on Digital Marketing Next Year

KoMarketing Associates

As marketers continue to see the value of digital marketing tactics, new research suggests that they intend to invest more in these initiatives in the coming months.

5 Steps CMOs Can Take for Successful Reputation Management

Modern Marketing

Did you know that it only takes seven seconds for someone to generate a first impression about a person or organization? They’ll quickly analyze your appearance, tone, style, and other factors to form a skewed idea of your reputation.

How to Use Personalization in Content Marketing

Marketing Insider Group

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content.

The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

Report 165

Expert Insight: How B2B Marketers are Achieving Their Top Objectives Through Content Marketing

KoMarketing Associates

The Battle For Customers

Modern Marketing

“We tend to fight the next war in the same way we fought the last one. We are prisoners of our own experience.” ” Sam Wilson, Lieutenant General US Army. He spoke those words a few years before the Vietnam War plummeted to its nadir (from America’s perspective).

How Content Marketing Can Fuel Your Thought Leadership Program

Marketing Insider Group

Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

The Types of Companies That Benefit Most from Content Marketing

Contently

I was traveling alone in Portland, Oregon, the summer Red Bull sponsored a flugtag (German for airshow). People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched.

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft , Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team – and make sure your SDRs are efficient and effective while you do it.

Sales 156

26 Ways to Promote Your Blog Post (in 2018)

Act-On

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves. Content Marketing Social Media Marketing content marketing social marketing

How to Make Customers Look Forward to Your Email

Marketing Insider Group

80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them.

Email 247

How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

How to Eliminate Breakpoints to Improve Customer Experience

Measure Up Marketing

“Customer experience (CX) is the new Marketing battlefront,” declared Gartner in their Customer Experience study.

How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

Random acts of content. Unused content. Content that never had a chance at seeing a positive ROI. We’re on the cusp of 2019, and these things are still happening. But they are happening a lot less than they used to.

3 Ways to Use Personalized Marketing to Attract Leads and Improve Retention

Act-On

Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers. Adaptive Marketing Personalization

8 Effective Ways to Drive Ecommerce Lead Generation

Marketing Insider Group

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!