Sat.Oct 27, 2018 - Fri.Nov 02, 2018

9 Marketing Ideas That Don’t Include Blogging (Plus How to Identify Big Opportunities)

Buffer

If you try to do everything with your marketing strategy you end up doing next to nothing. Focus is key when developing new marketing ideas and exploring opportunities. How and when to challenge your current assumptions and best practices on everything related to marketing.

6 Ways Internet Marketing Is Evolving (And How To Keep Up)

Marketing Insider Group

Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice.

Digital Commerce Is Disrupting B2B With No End In Sight

Tony Zambito

Digital commerce is growing at lightning speed. Putting pressure on B2B Executives to transform their businesses. Commerce models that have been relied on for the past twenty to thirty years will give way to a new robust era of digital commerce.

Report: B2B Marketers Seeing Strong Business Value in Event Marketing

KoMarketing Associates

There are many avenues marketers can take to reach out to their target audiences, but new research suggests that event marketing may be one of the more efficient tactics.

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

3 Types of Vendor Reports When You Need Marketing Automation

Act-On

Marketing automation reports can be a great source of info when looking for the right vendor. Consider these 3 types of vendor reports when researching. Marketing Automation Reports & Analytics analyst report crowd sourced report marketing automation reports research

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Is (Lack of) Content Getting in the Way of Your Content Marketing Efforts?

Marketing Insider Group

We’re all bought in on content marketing. Right? Seventy-two percent of marketers have a content marketing strategy in place, according to the LinkedIn Technology Marketing Community.

More Trending

Report: 86% of Customers Want Transparency from Brands on Social Media

KoMarketing Associates

Marketers are turning to social media to reach out to their target audiences, and new research shows that it can pay off in the end to be transparent.

How to Determine Your Marketing Budget

Reachforce

When you are working with a marketing team and getting your digital strategy ready to go, it's essential to have some type of marketing budget.

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How Content Marketing Can Fuel Your Thought Leadership Program

Marketing Insider Group

Explore why thought leadership is vital and how it’s supported by a content marketing program When brands practice thought leadership, the natural result is trust. When an audience trusts a brand or its representatives, they are more likely to convert.

Techniques and tactics for robust demand generation management

NuSpark

. Demand generation is the process marketers employ to make clients want to buy their product or service. This differs from lead generation, which is intended to make people want information about your offering.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

99% of Marketers Intend to Increase Spend on Digital Marketing Next Year

KoMarketing Associates

As marketers continue to see the value of digital marketing tactics, new research suggests that they intend to invest more in these initiatives in the coming months.

Transform Your Customer Journey and Accelerate Growth

B2B Lead Generation

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A

How Content Drives the Customer Journey

Marketing Insider Group

In today’s always-on world, content drives the customer journey. Unfortunately, given the importance of content for SEO, we often overlook the role content plays in not only creating awareness but driving customers from awareness to conversion.

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft , Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team – and make sure your SDRs are efficient and effective while you do it.

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How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Expert Insight: How B2B Marketers are Achieving Their Top Objectives Through Content Marketing

KoMarketing Associates

5 Skills Marketers Will Need to Succeed

Modern Marketing

The marketing landscape is shifting rapidly and marketers will need new skills in order to compete. Customer trust in marketing - whether B2B or B2C - is eroding. A new generation of highly effective AI-driven ad blockers and spam detection engines are making it much harder to reach customers.

How to Use Personalization in Content Marketing

Marketing Insider Group

If you’re looking to spice up your content marketing strategy and boost your conversion rates, one powerful technique is to personalize your content.

Whiteboard Wednesday: 3 Ways to Scale Your Inbound Sales Team (Chaz Knauft)

DiscoverOrg

Welcome to another Whiteboard Wednesday! I’m Chaz Knauft , Manager of Sales Development at DiscoverOrg, and I’m going to walk you through how to scale your inbound sales development team – and make sure your SDRs are efficient and effective while you do it.

Sales 156

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

How To Improve B2B Content Marketing With Marketing Automation

KoMarketing Associates

Random acts of content. Unused content. Content that never had a chance at seeing a positive ROI. We’re on the cusp of 2019, and these things are still happening. But they are happening a lot less than they used to.

3 Ways to Use Personalized Marketing to Attract Leads and Improve Retention

Act-On

Are you struggling to see results from your marketing efforts? Use these 3 personalized marketing to attract more leads and retain customers. Adaptive Marketing Personalization

How to Make Customers Look Forward to Your Email

Marketing Insider Group

80% of retail professionals say email marketing is their greatest driver of customer retention, and customers who purchase through emails spend 138% more than those who don’t receive them.

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The Types of Companies That Benefit Most from Content Marketing

Contently

I was traveling alone in Portland, Oregon, the summer Red Bull sponsored a flugtag (German for airshow). People were building quirky aircrafts and launching themselves off a pier onto a giant, inflatable cushion emblazoned with the energy drink logo, and locals were psyched.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

5 Steps CMOs Can Take for Successful Reputation Management

Modern Marketing

Did you know that it only takes seven seconds for someone to generate a first impression about a person or organization? They’ll quickly analyze your appearance, tone, style, and other factors to form a skewed idea of your reputation.

26 Ways to Promote Your Blog Post (in 2018)

Act-On

Writing a really good blog post is hard; it's almost criminal not to spend the time to promote your blog post so it gets the readership it deserves. Content Marketing Social Media Marketing content marketing social marketing

8 Effective Ways to Drive Ecommerce Lead Generation

Marketing Insider Group

The internet has revolutionized the way people acquire goods and services, thus giving birth to the thriving ecommerce industry. Online sales have been growing over 20% annually, with projected revenue of $4 trillion in 2020.

Infographic: SiriusDecisions on How to Evaluate Demand Creation Agencies

The Point

Just as B2B marketing has evolved rapidly in the last decade, so too have the marketing agencies who service those B2B companies.

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The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

The Battle For Customers

Modern Marketing

“We tend to fight the next war in the same way we fought the last one. We are prisoners of our own experience.” ” Sam Wilson, Lieutenant General US Army. He spoke those words a few years before the Vietnam War plummeted to its nadir (from America’s perspective).

Rethink Marketing Podcast: The Manufacturing Marketer

Act-On

Manufacturing Marketing Automation

How much new business do you need to drive with your marketing?

Sales Lead Insights

A great way to justify your B2B marketing budget is to show how your marketing contributes to your company’s sales revenue goals. Say your company’s goal is a 25 percent increase in sales this year.

Interview with Robert Levin

Onalytica B2B

Robert Levin – Chief SMB Officer & Editor-in-chief at RSL Media. Key Topics: B2SMB Marketing, Sales, Content. Location: New York, USA.

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The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.