Sat.Mar 27, 2021 - Fri.Apr 02, 2021

Is the end of Third-Party Cookies a New Beginning for B2B Programmatic Advertising?

SWZD

From the many inbound and outbound marketing tactics available to B2B marketers, programmatic advertising has always been a popular choice because of its ability to balance the twin aspects of scale and targeting, while also offering something for each stage of the funnel. Blogs

The ABM Essentials- The Overview, Benefits and How to Implement It

PureB2B

Recently, many people have been talking about account-based marketing thanks to the buzz created by bloggers, marketers and market research firms in the digital marketing world.

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6 Email Best Practices To Get Your Messages Read

Content4Demand

Email marketing is still a staple in any successful B2B marketing program. If your sales and marketing emails aren’t achieving the ROI you need them to, review these email best practices to boost your response rates.

Using CAD and BIM Files in Manufacturing Content Marketing

Industrial Marketing Today

CAD and BIM files are not the first things that come to mind when one talks about manufacturing content marketing. However, they are two of the most valuable and effective content assets to use for.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors.

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From Content Creation to ROI: A Day in the Life of a Customer Marketer

Influitive

UserTesting is a truly customer-obsessed organization. If their software didn’t give that away, a tool used to modernize customer feedback, then their Influitive-powered advocacy program certainly would!

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Six Lead Generation Trends to Watch in 2021

Webbiquity

Guest post by Dhruv Mehta. Significantly edited from the original. In a recent survey , B2B marketers and sales leaders were asked to name their most important metric for business success. Unsurprisingly, the metric that clinched the first position was “quality of leads.”

9 Product Marketing Strategies to Grow Your Customer Base

Marketing Insider Group

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer.

Report: Social Media Engagement Remains Steady on Instagram for Marketers

KoMarketing Associates

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

There are as many European-based martech products today (3,647) as there were globally in 2016

chiefmartech

I remember the mad rush to finish the 2016 marketing technology landscape five years ago, just in time to present it for my opening keynote at that spring’s MarTech conference in San Francisco.

How Technology Places CMOs at Risk of Losing Their Strategic Role

Measure Up Marketing

If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed , perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me.

How to Tailor Marketing Content to a Local Audience’s Needs

Marketing Insider Group

Even in our connected 24/7 digital universe, local communities haven’t lost their stamp of uniqueness. Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success.

80% of Marketers Believe Their Customers Care About Personalization

KoMarketing Associates

As more marketers turn to customization to provide a more robust customer experience (CX), new research suggests that they are also becoming increasingly aware of the demand for more personalization.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

It’s Women’s History Month, How’s Your Company’s Performative Activism?

Biznology

Did y’all see it? It’s breathtaking. Look at us in all our glory. We’re boxing, surfing, running, biking, weight-lifting, and doing yoga, lots of yoga!, all while supremely, stunningly pregnant. Nike nailed it.

How to Measure Content Marketing: The (Updated) Essential Guide

Content Marketing Institute

Your content marketing program will be judged by the impact it makes on your business’s bottom line. Try the tips, templates, and techniques in this post to make sure you’re measuring (and acting on) things that make a difference.

Marketing for Humans: A Radical Concept

Marketing Insider Group

Let’s talk about the term “logo acquisition.”. As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration.

How to Create an Effective Email Autoresponder Series

Optinmonster

Are you trying to build a more profitable email autoresponder series, but you’re not sure where to start? Autoresponders can be one of the biggest revenue drivers for your business. It’s an affordable and consistent way to nurture your new leads and guide them down your sales funnel.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

How to Ensure Cloud Scalability in 2021

Biznology

In cloud computing, scaling refers to the process of adding or eliminating storage or network services. The goal is to meet the current demands of your workload. That way, you increase the agility, availability, and performance of your cloud computing infrastructure.

10 Things to Think About Using Email Marketing

Content Marketing Institute

Email consistently ranks as one of the top channels for B2B and B2C marketers. But that doesn’t mean you don’t have to revisit the what, why, and how of email. Here are 10 thoughts from email experts.

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How Khe Hy grew his list to 27,000+ subscribers and built his dream business

ConvertKit

Showing up for your audience consistently for years on end is easier said than done. You hear about how it will help you earn a living as a creator, but no one tells you: How long it will take you to see results. How to connect with the right people.

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‘Branding Moments’: What Can a Gorilla Playing the Drums Teach Us About Great Storytelling?

Contently

In 2015, Cadbury’s “Gorilla” was named the UK’s favorite ad of the last 60 years. But the commercial almost never made it to the public.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

Intellectual Property and Your Organization

Biznology

Intellectual property—trademarks, copyrights, patents, etc.—is is a topic most organizations don’t think about enough. That’s especially true for mission-driven organizations. But as we’ll learn in this episode, intellectual property should very much be a concern of mission-driven organizations. .

Is April Fools’ Day Worth the Risk for Brands?

Content Marketing Institute

April Fools’ Day is a tempting conundrum. Does it provide a good enough reason to break the rules and betray your audience’s trust with fake content, absurd headlines, or fictional products? Let’s give it some serious thought.

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How to Make a WordPress Sidebar Contact Form (the Easy Way)

Optinmonster

Do you want to learn how to create a WordPress sidebar contact form in under 5 minutes? Contact forms are an excellent way to encourage your site’s visitors to reach out to you. And adding that contact form to the sidebar of your website makes your offer even more accessible.

How to automate your email testing process with Litmus

Litmus

Quality assurance (QA) testing and troubleshooting are critical steps to ensure you’re sending on-brand, error-free emails. However, it’s also incredibly time consuming.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.