Sat.Jun 20, 2009 - Fri.Jun 26, 2009

Trending Sources

5 Things My Father Taught Me About Selling

Smashmouth Marketing

Today is fathers day, and my kids lived up to the holiday tradition by surprising me with a baked french toast casserole and bacon. The joke was (for the big guy that has one stent in place already) that they were out to kill me.

Paper 39

Inbound lead nurturing presentation

B2B Lead Generation Blog

I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations from Hubspot Marketing. You can check out all the other classes or register at: [link

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Home News Contact Services Marketing ROI Case Studies Company B2B Resources Blog Business to business marketing to accelerate your sales Business Communications Group is the only Sacramento marketing consulting company specializing in business to business (B2B) marketing services.

Social Media Stages of Involvement - Where You Should Be Spending Your Time

Junta 42

Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.

More Trending

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. A few people were so incensed they contacted me to say I was talking nonsense.

Paper 12

Is Time-of-Day Sending Overhyped?

Digital Body Language

I can't recall the last time I waited in my inbox at 10:01 on a Tuesday clicking the "Send/Receive" button repeatedly eagerly anticipating the next edition of my favourite corporate newsletter. I'm not particularly bothered by what times emails arrive, as a recipient.

Practical Public Speaking Tips from Janet Jordan of Keynote Communications

Savvy B2B Marketing

In part one of my interview with Janet Jordan of Keynote Communications , she shared her insights into brand communications and the power of storytelling. In part two , she discussed the necessary skills for effective consultative selling.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

American Business Media - Research & Marketing

delicious b2bmarketing

5 Tips for Optimizing your Facebook Marketing

Buzz Marketing for Technology

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. But that doesn’t mean you shouldn’t have a strategy in place for what you are trying to achieve.

CPM 2

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean?

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

7 B2B Marketing Strategies You Need to Know About

As B2B marketers, we know that our buyers' needs are ever-evolving, but it's not just our buyers that are changing.

Marketing strategy & social media: Some rationality, PLEASE!

grow - Practical Marketing Solutions

I LOVE marketing and tend to think in marketing terms all the time, which is problematic in a romantic relationship. Me (at baseball game): Look at that billboard for hotdogs in right field. If it asked you to Tweet, could we all be tweeting to each other during the ballgame?

Demandbase: Converting More Web Visitors into Leads

The Point

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web [.].

Savvy Week in Review, June 26

Savvy B2B Marketing

Once again, we've scoured Twitter and the Web for thought-provoking, insightful musings and ideas. Here's some great reading to top off your week. Enjoy! - The Savvy Sisters I Heard What You Said. Now What Did You Mean?

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Especially today when the buyer defines the sales cycle, not the seller.

5 Pillars of Marketing Automation Success

Ensure Your B2B Marketing Clients Get the Best Results

How do you handle a crowd of followers?

grow - Practical Marketing Solutions

My article on "Why do I need 10,000 followers" seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour!

Three steps for B2B marketers to build a personal social media presence

Chris Koch

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. This time, I’d like to concentrate on the how. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide.

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

Flip My Funnel - Guide To B2B Account Based Marketing

As modern B2B marketers, we have been lucky enough to witness some of the most dramatic shifts in marketing strategies and technologies.

The REAL math behind your followers, Mr.Twitter Bigshot!

grow - Practical Marketing Solutions

Photo credit: This is an ACTUAL photo of the species Twitterus Poppycockus appearing at a social media forum last week. I attended a webcast featuring a famous consultant and blogger (Let's call him Twitter King) who mentioned that he had could exert influence over his 80,000 Twitter followers.

Are we All on the Same Page?

Phoenix Rising

I listened to a new client's 'pitch' yesterday. Turns out they have a great story. There are just a few glitches. One in particular is pretty common - and a potential killer. The client is so brilliant they lose everyone in the process of telling their story. This team understands their positioning story ; their company value, market/customers and offerings. They have intellectual property that truly is game changing.

If You’re Not Doing This with Twitter Already You Should Be

Savvy B2B Marketing

Last night I had the pleasure of attending the Rockstars of Social CRM event in Boston at the Renaissance Marriott, hosted by Chris Brogan and Radian6 (#soccrm for those of you who are interested).

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

A Primer on Lead Nurturing

grow - Practical Marketing Solutions

I'm pleased to feaure my friend Michele Linn as a guest blogger on {grow}. Michele is a freelance marketing writer ( [link] ) specializing in creating buyer-focused B2B marketing content, such as white papers, research reports, feature articles and case studies.

It's Not About You Anymore, Free Positioning eBook

Phoenix Rising

  "Anyone who says there's a one-size-fits-all approach to strategy and positioning simply doesn't get it. Great positioning is as unique as the specific situation. Strategic positioning is as much an art as it is a science. And each and every situation offers a blank canvas." " Learn How to create Positioning Stories that Touch your Audience It's Not About You Anymore

How To Create A Kick-ass Newsletter

Savvy B2B Marketing

Newsletters, we’ve all seen them. Our inboxes are filled daily with newsletters from just about anyone who claims to be someone. Without doubt, a well written newsletter grabs attention and generates interest. We click on the links because we want to learn more. We have been captivated.