Biznology
DECEMBER 15, 2021
The last time I dared to compile a set of predictions was pre-pandemic, going into 2020. Astonishingly, many of them turned out to be true, or mostly so. Going into 2021, the world was upside-down, and the general uncertainty about everything in our personal and professional lives convinced me to lay low. But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022.
Smashmouth Marketing
DECEMBER 17, 2021
Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content, and comparing options online. Green Leads CEO Mike Farrell joins Tessa Burg on the Leader Generation podcast to talk about intent data—buying signals that show which prospects are actively looking for potential solutions.
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KoMarketing Associates
DECEMBER 15, 2021
As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent.
Webbiquity
DECEMBER 13, 2021
Black Friday and Cyber Monday are behind us, but there are still some compelling offers available on marketing tech and business software. Have the tools in your marketing technology matrix kept up with the demands of the post-COVID environment? These end-of-2021 promotions make this an excellent time to take stock of your business software toolbox.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
DECEMBER 14, 2021
Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before clicking publish to ensure you’re making a solid first impression to potential customers.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
DECEMBER 14, 2021
Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. Ascend2 recently conducted the “Data-Driven Marketing” report, and statistics showed that marketers are finding customer data most useful for personalization (42%), email marketing (38%), and content marketing strategizing (36%).
Webbiquity
DECEMBER 17, 2021
Guest post by Samantha Waites. An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted. Image credit: Austin Distel on Unsplash. Here are six ways revenue marketing can positively impact your business. 1.
Brandpoint
DECEMBER 13, 2021
Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation. Many of the changes that resulted from the pandemic are with us to stay — the need for stronger online customer presence, a focus on user experience, better digital a
Launch Marketing
DECEMBER 15, 2021
Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership , industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
DECEMBER 17, 2021
Technical SEO professionals need to diagnose and provide solutions for a better, more user-centric experience. Here's what you need to know about improving CWV. The post Advanced Core Web Vitals: A Technical SEO Guide appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 13, 2021
Overwhelmed by content requests from throughout your organization? Get in better shape by creating a content request form. Here's how to do that. Continue reading → The post 9 Questions to Help You Prioritize Content Creation [Template] appeared first on Content Marketing Institute.
Sprout Social
DECEMBER 13, 2021
Duolingo’s TikTok has become a phenomenon. Just a couple months ago they were at 100,ooo followers…now they have 1.7 million. Not to mention 7 million likes and a 19% engagement rate. Best of all, TikTok is having a tangible impact on their business. Duolingo has skyrocketed to the #1 education app in the Apple App Store. Many may be tempted to call Duolingo’s success a fluke.
Liveintent
DECEMBER 16, 2021
Businesses are increasingly investing in diversity, equity, and inclusion (DEI) initiatives, especially after the murder of George Floyd in 2020 brought to light widespread issues of inequality and injustice. As one study found, 40% of S&P 500 companies discussed diversity on their earnings calls last year, up from just 6% in 2019. Still, there’s a big difference between talking about these issues and acting on them.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Search Engine Journal
DECEMBER 15, 2021
Optimizing your content for Google News, Top Stories & Discover can drive a good deal more traffic. Here's how to make it happen. The post A Guide to Optimizing for Google News, Top Stories, and Discover appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 15, 2021
Successful content creators realize writing for your audience isn’t different from writing for search engines. Here are 13 tools to help create valuable content that audiences discover and consume. Continue reading → The post Try These Tools To Create Content That Works for Search Engines and Audiences appeared first on Content Marketing Institute.
Sprout Social
DECEMBER 15, 2021
With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy.
Martech
DECEMBER 13, 2021
Kim Davis, editorial director of MarTech, discussed updates to the Agile Marketing Manifesto with industry leaders at our MarTech conference. Many of these changes stemmed from developments at a recent virtual gathering of over 80 agile marketers from around the world. John Cass, co-founder of AIContentGen, spoke of the gathering — the SprintTwo conference — that made some much-needed improvements to the Manifesto: ”The first conference took place in 2012 — at that one, we developed the Manifest
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
DECEMBER 13, 2021
Google Analytics 4 is a powerful tool for understanding website traffic and how users behave on-site. Learn more to make the most of it here. The post Get to Know Google Analytics 4: A Complete Guide appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 16, 2021
If you’re one of the few at work around the holidays, it’s easy to feel stuck. No one’s around to return emails or make revisions. Try these ideas for using the time to reflect, reorganize, and reorient your outlook and your content programs for the new year. Continue reading → The post Alone at Work? Use Quiet Days To Set Up for Personal Growth and Content Success appeared first on Content Marketing Institute.
Optinmonster
DECEMBER 14, 2021
Are you looking for the best lead generation tools to grow your business? Lead generation is more than just getting people to visit your site. It’s also about collecting their info so you can drive communication and turn casual traffic into loyal customers. And just like any tough job, lead generation requires the right tools–even for professional marketers.
Martech
DECEMBER 15, 2021
While most marketers know crafting high-quality campaigns should be a top priority, many struggle to find that sweet spot between value and efficiency. This is particularly difficult for brands seeking to adapt to a digital-first world. “A lot of companies are looking to find out how to best merge all their activities and teams to get the most out of what they’re putting together,” said Ryne Knudson, senior content marketing specialist at Brandfolder, in his session at our MarTech conference.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
DECEMBER 17, 2021
Bigger isn't always better – check out these creative ways SMBs can outrank even the largest competitors in search. The post SEO For Small Business: 5 Ways To Punch Above Your Weight appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 17, 2021
Instacart hits the content jackpot with a fresh year-in-review report. Adobe offers some ‘ugly’ gifts. And a small chocolate shop curates a sweet treat of an email newsletter. Read our take on these content examples. Continue reading → The post 3 Hot Takes: A Viral (Foods) Report, an ‘Ugly’ Content Gift, and an Email Treat appeared first on Content Marketing Institute.
Heinz Marketing
DECEMBER 15, 2021
By Payal Parikh , Director of Client Engagement at Heinz Marketing. The last blog post I wrote about what Intent Data is, the different types of Intent Data signals , and why do you need intent data. I would like to dive deeper into this topic and provide some information on how to leverage intent data in your B2B marketing. Intent data is an individual’s web content consumption, it monitors for key intent search terms.
Unbounce
DECEMBER 16, 2021
You know how they say, “You can’t become a household name overnight?”. That saying’s especially true with brands. Before your product or service can become a go-to for your customers, they’ve got to know who you are in the first place—and that process takes time. As you push to get people talking about your brand, an awareness-focused landing page will help you reach your goal.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Search Engine Journal
DECEMBER 16, 2021
Start learning Python and explore how it can help you with automating tasks and analyzing complex data to improve your technical SEO. The post An Introduction To Python & Machine Learning For Technical SEO appeared first on Search Engine Journal.
Envy
DECEMBER 16, 2021
Improving your email sending reputation with HubSpot’s email health dashboard can lead to significantly more opportunities for your organization. What is the HubSpot Email Health Tool? HubSpot’s email health tool is available in all products and plans. It uses all HubSpot email marketing best practices to advise you on how to improve your emails and your email sending reputation.
33Across
DECEMBER 16, 2021
Our CEO, Eric Wheeler, shared his thoughts on what's in store for 2022 with Advertising Week. Read more how programmatic advertising shows no sign of. The post What 2022 Has In Store for Programmatic appeared first on 33Across.
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