markempa

SEPTEMBER 9, 2013

'Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form. Another 17% ask budget-related questions. I suspect marketers do so because they have heard about “BANT qualified leads” and apply these criteria to Web forms.

Lead Gen 232

Lead Gen Lead Ranking Lead Scoring Sales Qualified Leads 232

ViewPoint

SEPTEMBER 10, 2013

'James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company. If this is true, and no one has refuted me yet, why isn’t marketing management (and everyone in the marketing department) compensated in some manner on revenue the same way sales people and

Lead Qualification 206

Lead Qualification Work Management Sales Qualified Leads Blogger 206

Webbiquity

SEPTEMBER 9, 2013

'If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab. According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped b

Paid Content 201

Paid Content Traffic Lead Ranking Lead Scoring 201

The Point

SEPTEMBER 12, 2013

'Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. 2. Include a text link at the top of the email to give the recipient the option to view the email in their browser.

Email Campaigns 201

Email Campaigns Campaigns B2B Copywriting 201

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

SEPTEMBER 10, 2013

'Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency. Sending enough leads to satisfy sales vs. sending them leads that convert to purchase. And content marketers in every industry are now facing the same dilemma: How much content is enough and how good does it need to be?

Content 192

Content Work Management Custom Publishing Marketing Management 192

Customer Experience Matrix

SEPTEMBER 11, 2013

'Raab Associates is really two businesses: the technology consulting practice run by Yours Truly, and a marketing agency specializing in children’s books run by my beautiful and brilliant wife Susan. We keep them largely separate, but I am inevitably involved in her technology decisions. So when her ancient Goldmine CRM system finally crashed last week, we both scrambled to pick a replacement.

CRM 163

CRM Enterprise Management Work Management Marketing Management 163

Biznology

SEPTEMBER 12, 2013

'Photo credit: Jolante. Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” But are they really compatible with one another? Or should they be treated separately? I vote for “friends,” maybe even “besties.” (Can you tell that I have teen and pre-teen daughters?

Social Media 155

Social Media Social Marketing SEO Content Marketing 155

Marketing Insider Group

SEPTEMBER 11, 2013

'Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content. There’s a lot of debate these days around sponsored content and the more recent term of “native advertising.”. Many like to point out that sponsored content is nothing new.

Rules 165

Rules Advertising Agencies Advertorials Paid Search Agency 165

KoMarketing Associates

SEPTEMBER 11, 2013

'The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing. As Google technology continues to innovate, the depth of information found in the search engine results page (SERP) has certainly expanded.

Allocation 171

Allocation SERP Search Engine Marketing Tagging 171

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Digital B2B Marketing

SEPTEMBER 11, 2013

'If your marketing requires an explanation to your audience, it has missed the point. If you expect your audience to stop and think about your ad, you don’t comprehend yet just how unimportant ads are to your audience. As marketers, you agonize over creative and messaging. You study it. You dissect it. You inspect every nuance. You treat it like a piece of art, to be savored slowly.

Advertisements 152

Advertisements Advertising B2B Banners 152

Biznology

SEPTEMBER 11, 2013

'Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage. But in a rare display of honesty, New York Times tech reporter Jenna Wortham had the courage to admit in a recent blog post that the “sifting through data” method isn’t really how stories get covered.

Media 155

Media PR Public Relations Press 155

ANNUITAS

SEPTEMBER 10, 2013

'The pressure for CMOs to demonstrate value and contribution to the business continues to increase.

CMO 182

CMO Demand Generation Demand Marketing Automation 182

Smashmouth Marketing

SEPTEMBER 10, 2013

'My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued. Could I possibly put together a team that could beat other experienced teams week in and week out?

Ad Building 142

Ad Building Stats Paper Statistics 142

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Digital B2B Marketing

SEPTEMBER 10, 2013

'Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

Buy 138

Buy ReadyContacts Ad brokers Ad Building 138

Biznology

SEPTEMBER 13, 2013

'How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null. At least, that’s what one email marketer calls me. It’s hard not to be just a little offended.

Newsletter 148

Newsletter Copywriting Internet Marketing Email Marketing 148

Crimson Marketing

SEPTEMBER 13, 2013

'Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts. But there’s more than a fine line between racy and racist: . A&F’s target market may be collegiates, but this didn’t sit well with Asian Americans across all generations. Obviously #BADMarketing. .

Marketing Mix 133

Marketing Mix Marketing & Strategy Social Media Marketing 133

Convince & Convert

SEPTEMBER 7, 2013

'The future of marketing (and business) is solving customer problems succinctly and effectively. ( tweet this ) Actually, that’s always been the point of marketing and business, but evolutions in commerce thinking and consumer technology have made solving problems easier and smarter than ever. This, of course, is the whole point of Youtility, my new book about truly helpful marketing.

Paid Search Agency 148

Paid Search Agency FAQ Mobile Marketing Advertising Agencies 148

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Anything Goes Marketing

SEPTEMBER 11, 2013

'This was a post I originally created for Kapost''s Content Marketeer Blog. “I’m too busy.” “I’m travelling." “It’s end of quarter.” “I never got your email.” How many excuses like these have you seen when you’re asking your customers for a testimonial? How many letters, emails, calls, texts, tweets etc… do you normally have to send before you hear back from your customers?

Email Marketing 109

Email Marketing Content Marketing Content Business 109

Biznology

SEPTEMBER 9, 2013

'Reach Out! (Photo credit: ~diP). Link building has become a vital part of any SEO strategy. The influence that links have on rankings in the search engine results pages (SERPs) continues to be significant–so an effective link building campaign remains important. Many different factors go into a successful link building campaign, but even a campaign that features some of the best content ever created will never get off the ground without great outreach.

Link Building 127

Link Building Outreach Ad Building SERP 127

Crimson Marketing

SEPTEMBER 11, 2013

'The debate is on – to omnichannel, or not? If you support this latest strategic approach, you believe in creating a seamless buyer journey across all possible channels. But what if the issue is greater than this – how far can you take customer expectations and consumer behavior against your own “organizational and alignment problem”?

Best Practices 129

Best Practices Buyer's Journey Marketing Mix Advertising Agencies 129

Convince & Convert

SEPTEMBER 10, 2013

'Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace.

Broadcasting 142

Broadcasting Content Case Study Case Studies 142

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

The Effective Marketer

SEPTEMBER 11, 2013

'With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create?

Content 108

Content FAQ Buying Cycle Deliverability 108

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great!

Tips 105

Tips Content Lead Scoring Lead Ranking 105

Industrial Marketing Today

SEPTEMBER 12, 2013

'Let me start by saying that I’m a big believer of Marketing Automation (MA) and have seen it produce incredible marketing ROI for some manufacturers and industrial companies. Then why [.]. [ This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Marketing Automation 92

Marketing Automation Marketing Qualified Leads Lead Ranking ROI 92

Convince & Convert

SEPTEMBER 11, 2013

'In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the new Samsung Galaxy Gear , a smartwatch that hopes to popularize a new consumer device category in the way the iPad did a few years ago. Wrist Factors. I’m not a fan of this technology, as it is the answer to a question that nobody is really asking. Evidently, a big feature of the Galaxy Gear watch (and the recent Pebble watch that was spawned on Kickstarter, and does similar stuff) is that you can answer

Buy 128

Buy Social Media Mobile Marketing Email Marketing 128

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

The Effective Marketer

SEPTEMBER 11, 2013

'With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation. This is all well and good, but how about the “other” side of content marketing, the internal-facing content that marketers and especially product marketers have to create?

Content 100

Content FAQ Buying Cycle Deliverability 100

Adobe Experience Cloud Blog

SEPTEMBER 11, 2013

'Author: Niko Nelissen As part of your overall marketing efforts, you’ve probably had to organize an event, such as a conference or a seminar. Events are unique opportunities to meet new people and get new leads , but they also allow you to capture product interests from visiting prospects. Obviously, hosting an event is a major investment of time and resources, and it can be a challenge to get the highest return on your investment.

Lead Scoring 105

Lead Scoring Lead Ranking Lead Marketing Qualified Leads 105

Hinge Marketing

SEPTEMBER 9, 2013

'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. We study them because we want to understand how they attained that status and what we can learn from them. This profile focuses on Charles H. Green, a Visible Expert in strategy consulting for professional services.

Ideal Customer Profiles 73

Ideal Customer Profiles Profiling Peer-to-peer Trust Marketing 73