Sat.Sep 07, 2013 - Fri.Sep 13, 2013

Lead Gen: A proposed replacement for BANT

B2B Lead Generation

Tweet According to the MarketingSherpa 2012 Lead Generation Benchmark Report , 24% of marketers ask a timeline-to-purchase question on their lead capture forms. Q: Please select the most important fields that you need to collect from your leads on the lead generation form.

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Content Quality vs. Content Quantity – The Great Content Debate

Marketing Insider Group

Content quality vs. content quantity. How much content is enough? How good does it need to be? Every business struggles with this question. And the quality vs. quantity debate is something marketers have always struggled with. Reach vs. frequency.

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email.

Understanding the Search Engine Results Page: One Screenshot at a Time

KoMarketing Associates

The analysis of search engine results is a critical component of the SEO professional’s role. But good analysis requires a thorough understanding of the specific components of a search engine result listing.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. Image credit: Young Digital Lab.

More Trending

Why Do Social Media and Content Matter In a Marketing Strategy? [Infographic]

Crimson Marketing

Key statistics per social media network: LinkedIn - . 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. 70% of brands have a presence on Google+ wtih 50% of companies rating it as important to their business.

The 2 Rules of Sponsored Content

Marketing Insider Group

Welcome to my 2nd day coverage of Content Marketing World. Yesterday we covered the content quantity vs. content qualit y debate. Today, i am participating on a panel discussing Sponsored Content.

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Keeping Up with KoMarketing: Team Updates, Events & More

KoMarketing Associates

With the fall season upon us, there’s a lot happening here at KoMarketing. We have a new team member, a number of conferences to attend, and our fantasy football league has officially kicked off. Here are all the updates you need to know: Welcome Dennis Cohen!

5 Ways to Make Your Business Blog Remarkable

Writing on the Web

How do you make your business blog really remarkable? Like, fascinating ? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

My social media marketing posts from 2011


I am traveling this week so I have decided to spend my blogging time aggregating some of my favorite Biznology blog posts.

Should Marketing Be Compensated On Revenue?


James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Some have heard me say in interviews and on SLMA Radio that, pound for pound, marketers produce more revenue than anyone in their company.

Fantasy Football Builds Stronger Inside Sales Teams

Smashmouth Marketing

My good buddy and best man, Dave, has been commissioner of the same Fantasy Football league for over 12 years and a few years ago asked if I was interested in taking one of the empty slots. My obsessive-compulsive, statistically driven, multi-scenario-challenged gaming mind was intrigued.

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Why Advocates Should Be Part Of The Modern Marketer’s Strategy

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s post comes courtesy of Jim Williams, VP of Marketing at Influitive , the advocate marketing experts. Here’s a fun exercise. Take five minutes to think about the contrast between your life as a consumer and that as a B2B marketer.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!

The Dirty Little Secret of Media Relations


Photo credit: Wikipedia. When reporters speak in public about how they gather information and decide which stories to write, they tend to sound like scientific researchers, claiming to spend long hours objectively sifting through data until they find stories worthy of coverage.

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CMO’s – It’s Time to Align. With Your CIO


The pressure for CMOs to demonstrate value and contribution to the business continues to increase. Blog CIO CMO Demand Generation Strategy demand process marketing automation technology ecosystem

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#BADMarketing presented by Crimson Marketing

Crimson Marketing

Abercrombie & Fitch (A&F) is known for their racy advertising and generally humorous, witty slogan designs for their T-shirts. But there’s more than a fine line between racy and racist: .

Mining The Buyer Perspective: Steps to Lead Routing, Scoring, And Nurturing Success

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Tony Zambito , a leading authority on buyer personas. In 2002, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.

Content Marketing, SEO, and Social Media – Friends, Enemies, or Frenemies?


Photo credit: Jolante. Content marketing, SEO and social media are frequently mentioned at the same time during planning meetings and lumped together when people talk about “doing digital.” ” But are they really compatible with one another? Or should they be treated separately?

Can Your Copywriter Do the Math?


What''s wrong with this statement? 30% of users who rely mostly on voice calls + 40% of users who rely mostly on texting = 70% of users are ready to adopt video calls. It seems pretty simple: The numbers 30+40 add up to 70, so the statement must be correct, right? Well, maybe.

Multichannel or Omnichannel: What’s Really Best for You?

Crimson Marketing

The debate is on – to omnichannel, or not? If you support this latest strategic approach, you believe in creating a seamless buyer journey across all possible channels.

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10 Takeaways from Content Marketing World and How to Measure Your Effectiveness

Modern Marketing

by Amanda Batista | Tweet this “Do you know where you are? You’re in the jungle, baby!”. The jungle that is, Content Marketing World , this week in Cleveland, OH. Hosted by Content Marketing Institute, the show brought together more than 1,700 attendees from 40+ countries.

4 Steps to Developing Your Customer Care Strategy

The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.

Dearest Null: Why Don’t You Like Us?


How do you encourage someone to open your email newsletter and then click through to your website? You need to be smart about engaging your audience and understanding what makes them click. Here are 10 email marketing tips from one who receives your newsletter. Every Monday morning, I’m Null.

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What Constitutes Good and Effective B2B Content?


note: This post is the 2nd in a series of guest-post exchanges between Fathom and Right On Interactive , a marketing automation company that emphasizes lifecycle marketing "that helps organizations win, keep and grow business." Lauren Littlefield is Right On Interactive''s director of marketing.].

A Content Framework for Sales Enablement

The Effective Marketer

With all the hype around content marketing, all the attention is typically on the front-end, customer-facing content materials. That involves emails, eBooks, whitepapers, videos, and the myriad of other content deliverables that are focused on lead nurturing and demand generation.

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4 Fast Integrative Benefits From the New Eloqua AppCloud in Topliners

Modern Marketing

by Eloqua | Tweet this Centralization is a good thing! Our teams need to be collaboratively executing on tools they sometimes may use disparately. So we are bringing together the goods that make your marketing go.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.