Sat.Oct 29, 2016 - Fri.Nov 04, 2016

The Biggest Contributor to B2B Revenue

B2B Lead Generation

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle.

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Why Polls Add Value to Your Website (And How to Make One)

Marketing Insider Group

A poll is a great way to give your users something immediate, easy, and engaging to do as soon as they arrive on your organization’s website. Polls are simple and easy to create, but don’t underestimate them!

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How to Time B2B Email Marketing Campaigns for Success [Interview]

KoMarketing Associates

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.

How Prospecting is Like Online Dating: 5 Mistakes Online Daters Can Teach Salespeople

DiscoverOrg

Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. But that doesn’t mean everyone in that group is doing it well. Some of the mistakes they make are cringe-worthy if not downright horror stories.

The Account-Based Marketing Playbook

Account-Based Marketing is a strategy, not a solution.

Account-Based Marketing Budget Approval [And How To Get It]

bizible

Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization.

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How to Create Calls-to-Action that Convert

B2B PR Sense

To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape.

5 Ways B2B Marketers Can Differentiate Their Brand in Google Search Results

KoMarketing Associates

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences.

Improve Your SEO with Influencer Marketing

Onalytica B2B

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack.

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How To Create Story-Driven Data Visualization In 5 Steps

Marketing Insider Group

For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day.

Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are being asked to do a lot: brand building, create content, build position as thought leader, generate leads, create ongoing touchpoints with prospects, and ideally generate sales calls. And do all of this with limited resources and time in a crowded world that is fighting you for attention. That’s a big challenge, and we believe a key part of the answer to that challenge is the smart application of webinars for B2B audiences. If you have held back on doing webinars because of the level of effort, or if you want to up your webinar effectiveness, then you won’t want to miss this unique presentation with expert webinar producers Dawn Baron and Shelley Trout.

Three Reasons Why Building an Online Community Is Essential for B2B Marketing Success

Tomorrow People

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

How Content Impacts the Buying Journey: ABM vs. Demand Gen

bizible

As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads.

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Over Half of Global CMOs Are Making Data Driven Decisions

Modern Marketing

With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news.

4 Futuristic Content Tactics You’ll Want To Learn

Marketing Insider Group

To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come.

Key Trends in Marketing: Thought Leadership

Thought leadership is a highly effective marketing strategy that highlights an organization’s talent, experience and passion while answering the most pressing questions faced by its target audience.

Successful Sales and Marketing Alignment, Part 2: Understand the Buyer

Act-On

This post is part of a series to help B2B organizations improve sales and marketing alignment. Part one was about making sure you have the right information to get started. In part two, you’ll learn how to identify the target buyer and outline the buyer’s journey. Understanding your buyers is the next action step after the conversation has started to pursue sales and marketing and sales alignment.

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Why A Content Marketer Needs to Buddy Up with their Company’s Product Marketer(s)

ScribbleLive

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Offers are key to generating more leads and sales with your B2B Marketing

Sales Lead Insights

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

10 Predictions On The Future of Retail

Marketing Insider Group

Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […].

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5 B2B Marketing Trends that You Can't Ignore in 2020

Speaker: Pam Didner, Marketing Consultant, Author and Speaker

Pam Didner, B2B tech marketing consultant, speaker, and author of Effective Sales Enablement and Global Content Marketing, will present the essential marketing trends you need to know in 2020. She'll discuss digital challenges that marketers commonly face and share actionable solutions and templates you can apply to your job in real-time.

How to Create a Successful Webinar? Start by Asking These 7 Questions

Act-On

Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. And “98% of all organizations will include video in their digital learning strategies in 2016,” according to eLearning Industry.

Guide To Marketing Performance Measurement: Scaling and Reporting Paid Media Channels [Part 3]

bizible

Welcome back to our series on marketing performance management. In this series we present a comprehensive guide for managing marketing via reporting end-to-end performance in terms of opportunities and revenue.

Why Cross Channel Marketing Needs To Be Visual

Modern Marketing

Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.

Which Came First: The Content or the Campaign?

Marketing Insider Group

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments.

Maximize Results Of Attending A Trade Show

Attending trade shows helps your business find new prospects and make connections. By downloading this white paper, you will learn how setting goals and adding pre-planning to every trade show and industry event you attend makes a considerable difference.

A/B Testing: One of Your Most Effective Deliverability Tools

Act-On

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. Deliverability in the modern email world is one part technical (making sure SPF, DKIM, DMARC, the next thing, are set up), and 10 parts reputation. Reputation is the biggest thing that controls Inbox placement; it is usually easy to get inbox placement if you have good and consistent reputation.

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Make Marketing Personalization a Reality

Hive9

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation.

Understanding brand personality through projective techniques

Savanta

Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.

300+ Campaigns Reveal How Data-Driven Content Can Improve Your Engagement in Every Vertical

Marketing Insider Group

By Ashley Carlisle, Brand Relationship Strategist at Fractl Some industries and verticals have a much easier time creating engaging content compared to others.

Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine , Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts.

Identify and Leverage Your Most Valuable Customers

Hive9

You don’t need us to tell you how valuable customer advocates are. They’re one of your solution’s most powerful resources and offer living proof of your value. They’re also capable of driving high quality, net new leads. Hive9 Customer Marketing

How Content Marketing Helped Make Google the Most Attractive Employer in the World

Contently

For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. In the U.S.,

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