B2B Lead Generation

OCTOBER 31, 2016

In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. Marketo. HubSpot. Salesforce.com. Just to name a few. Very quickly, these teams contribute more pipeline than any other lead source.

Field 263

Field Salesforce.com B2B Buyer Personas 263

KoMarketing Associates

NOVEMBER 3, 2016

Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. For more insight into what works specifically for B2B marketers, we spoke to Marie Honme, senior marketing strategist at Yes Lifecycle Marketing, about the report.

Campaign 246

Campaign Email B2B Benchmark 246

Oracle

NOVEMBER 1, 2016

With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. In a recent Marketing Land piece, the writer put it perfectly and quite succinctly: "Data permeates every facet of business today, and marketing teams are evolving to reflect the data-driven culture.

Emarketing 228

Emarketing CMO Domain Channel 228

bizible

NOVEMBER 4, 2016

Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. Most companies don’t make a complete switch overnight. Instead, they progressively move small percentages of their marketing initiatives to ABM.

Account Based Marketing 225

Account Based Marketing Budget Proposal Touchpoints 225

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

Sales

B2B PR Sense

NOVEMBER 2, 2016

To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. But what does it really take to produce a Call-to-Action that makes a difference for lead generation, improving your B2B PR campaign?

Urgency 222

Urgency Click PR Class 222

Oracle

NOVEMBER 3, 2016

Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. You’ve planned out the strategy of different touch points, built out a sequence of messages, and you know what type of action you want your audience to take as a result. But for the sake of this thought experiment, you have to do all of that without any visual images.

Channel 212

Channel Touchpoints Microsite Multi-Channel 212

KoMarketing Associates

NOVEMBER 1, 2016

Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. Her post details how keyword research and content marketing development can be combined to aid in the buyer discovery process, specifically through improved SEO performance. But what about buyers further down the sales funnel who are evaluating B2B vendors more thoroughly through brand-related search queries?

Differentiation 208

Differentiation Search Google Brand 208

RockContent

NOVEMBER 2, 2016

A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.

Product 205

Product Companies Best Practice Content Marketing 205

Marketing Insider Group

OCTOBER 31, 2016

For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. Customers and prospects want to see hard data that proves why your product or service is superior and will help them achieve their […]. The post How To Create Story-Driven Data Visualization In 5 Steps appeared first on Marketing Insider Group. Content Marketing

Prospect 208

Prospect B2B Service Product 208

Advertiser: ZoomInfo

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Forecast

Tomorrow People

NOVEMBER 1, 2016

Online communities are highly effective places for engaging with your target audience. Find out how to harness their power and achieve marketing success.

Communities 201

Communities Online Build Target 201

Act-On

OCTOBER 31, 2016

This post is part of a series to help B2B organizations improve sales and marketing alignment. Part one was about making sure you have the right information to get started. In part two, you’ll learn how to identify the target buyer and outline the buyer’s journey. Understanding your buyers is the next action step after the conversation has started to pursue sales and marketing and sales alignment.

Sales 199

Sales Buyer Personas Persona Target 199

bizible

NOVEMBER 1, 2016

As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. In contrast, account-based marketing is all about an outbound strategy of going after specific accounts you want to close. So, does the value of content diminish as teams move to an account-based marketing strategy? Not so fast.

Buy 189

Buy Demand Touchpoints Persona 189

Marketing Insider Group

NOVEMBER 4, 2016

A poll is a great way to give your users something immediate, easy, and engaging to do as soon as they arrive on your organization’s website. Polls are simple and easy to create, but don’t underestimate them! Polls and surveys are effective interactive content types because they’re essentially gates through which you can generate leads, […]. The post Why Polls Add Value to Your Website (And How to Make One) appeared first on Marketing Insider Group. Content Marketing

Websites 203

Websites Survey Interactive Generation 203

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Lead Nurturing

Onalytica B2B

NOVEMBER 1, 2016

Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. Ranking number 1 on Google, is extremely important and effective in increasing organic web traffic. With all this said, whilst SEO is integral, it is very difficult to master. Especially since the way in which consumers use search engines has changed, as has Google’s algorithm.

SEO 186

SEO Search Engine Education Social Media 186

Act-On

NOVEMBER 4, 2016

Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. And “98% of all organizations will include video in their digital learning strategies in 2016,” according to eLearning Industry.

Question 187

Question Webcast Skype Bandwidth 187

Savanta

OCTOBER 31, 2016

Most brands have a set of human traits associated with them – a brand personality. In B2B markets brand personality is an especially important concept as ‘corporate fit’ is often an important consideration for B2B buyers – “are these people on my wavelength and can I see myself working with them?”. You can shape your corporate brand personality through marketing communications and, most importantly, by developing an appropriate corporate culture.

Personalization 179

Personalization Brand Branding Barriers 179

Marketing Insider Group

NOVEMBER 1, 2016

To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. Not every predicted trend happens, but being […]. The post 4 Futuristic Content Tactics You’ll Want To Learn appeared first on Marketing Insider Group. Content Marketing

Tactics 195

Tactics Content Trends Interests 195

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Forrester

Kabbage

NOVEMBER 2, 2016

Think about finding customers like making friends at a party. Standing in the middle of the room with a megaphone yelling, “Be my friend!” won’t be very successful. It’s basically the equivalent of the traditional “spray-and-pray” marketing approach. However, if you can reach out to a few folks who are from the same city, have a similar stance on deep-dish pizza, and favorite NBA team as you, you may have a better shot.

Profiling 162

Profiling Prospect Build Customer 162

Act-On

NOVEMBER 2, 2016

There have been lots of discussions about A/B testing (many in this very blog ), but not many have captured one of the better benefits it provides: better deliverability , and better Inbox placement. Deliverability in the modern email world is one part technical (making sure SPF, DKIM, DMARC, the next thing, are set up), and 10 parts reputation. Reputation is the biggest thing that controls Inbox placement; it is usually easy to get inbox placement if you have good and consistent reputation.

A/B 183

A/B Test Deliverability Effective 183

Oracle

NOVEMBER 4, 2016

The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. Today’s buyer can be up to 90% of the way through their journey before they personally reach out to sales. At a high level, the buyer’s journey consists of three different stages: Awareness stage.

Buyer's Journey 284

Buyer's Journey Strategy Content Aggregator 284

Marketing Insider Group

NOVEMBER 1, 2016

Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […]. The post 10 Predictions On The Future of Retail appeared first on Marketing Insider Group. Content Marketing

Field 190

Field Content Marketing Content Marketing 190

Advertiser: ZoomInfo

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

Sales

Sales Lead Insights

NOVEMBER 3, 2016

The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers

Generation 155

Generation Leads Lead Sales Lead 155

bizible

OCTOBER 31, 2016

Welcome back to our series on marketing performance management. In this series we present a comprehensive guide for managing marketing via reporting end-to-end performance in terms of opportunities and revenue. So far we've covered how to set up foundational reports needed to get the most relevant and accurate pulse on the revenue efforts of marketing. We've also outlined team reporting for managers running marketing programs and campaigns.

Channel 149

Channel Measurement Report Touchpoints 149

Hive9

NOVEMBER 3, 2016

Getting the right message in front of a prospect at the moment it will make the most impact is the goal of every marketer. We now have the technology to get closer to that than we ever have before, but few marketing organizations have gone beyond high-level segmentation. Buyer's journey Hive9 Marketing Personalization

Personalization 141

Personalization Buyer's Journey Segmentation Prospect 141

Marketing Insider Group

NOVEMBER 3, 2016

“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. However, Demand Gen is focused on campaigns, […]. The post Which Came First: The Content or the Campaign? appeared first on Marketing Insider Group. Content Marketing

Campaign 186

Campaign Demand Content Work 186

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.

Customer