INDUSTRY INSIGHTS YOUR PEERS ARE READING
Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here. MORE
Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. But that doesn’t mean everyone in that group is doing it well. Some of the mistakes they make are cringe-worthy if not downright horror stories. MORE
A poll is a great way to give your users something immediate, easy, and engaging to do as soon as they arrive on your organization’s website. Polls are simple and easy to create, but don’t underestimate them! MORE
This post is part of a series to help B2B organizations improve sales and marketing alignment. Part one was about making sure you have the right information to get started. In part two, youll learn how to identify the target buyer and outline the buyers journey. Understanding your buyers is the next action step after the conversation has started to pursue sales and marketing and sales alignment. MORE
Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […]. MORE
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences. MORE
In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle. MORE
Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B Marketing MORE
For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day. MORE
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital. MORE
To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come. MORE
Want proof of how fast social media evolves? Here: Twitter is old school. Thats not an entrenched belief, but Im sure youve heard a rumor or two of how Twitter has been losing ground over the last year. Im thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about The End of Twitter due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory. MORE
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers MORE
“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments. MORE
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product. MORE
Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns. MORE
Do you have social media and content marketing synergy? Marketers understand that in todays digital environment, social media is a must-have for reaching customers. Its where they spend an increasing amount of time. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. But despite their promotional efforts on social, many marketers arent harvesting the desired results. Why not? MORE
Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization. MORE
To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape. MORE
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news. MORE
Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. And 98% of all organizations will include video in their digital learning strategies in 2016, according to eLearning Industry. MORE
A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other. MORE
Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network. MORE
Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers. MORE
Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack. MORE
Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings. MORE
KoMarketing Associates
NOVEMBER 3, 2016
Email marketing professionals know how important timing can be in terms of campaign success. That being said, a report from Yesmail revealed that in the second quarter of 2016, Thursday was the best day for sending email marketing campaigns.
Marketing Insider Group
NOVEMBER 2, 2016
Earlier last month the Content Marketing Institute (CMI) and MarketingProfs released their highly anticipated annual B2B Content Marketing Benchmarks, Budgets and Trends report, which painted a much more positive picture of content marketing compared to last year’s findings.
DiscoverOrg
NOVEMBER 4, 2016
Love it or hate it, the fact is that research shows a massive 15% of American adults have tried their hand at online dating. But that doesn’t mean everyone in that group is doing it well. Some of the mistakes they make are cringe-worthy if not downright horror stories.
Webbiquity
NOVEMBER 1, 2016
Guest post by Jill Phillips. Instagram has rapidly grown into one of the largest social platforms, boasting more than 500 million daily users. More than fifty percent of Instagram users are followers of different brands on the network.
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Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.
KoMarketing Associates
NOVEMBER 1, 2016
Earlier this month, my colleague Kristen Vaughn wrote about ways B2B marketers can implement top-of-funnel SEO strategies to reach new audiences.
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B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
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Onalytica B2B
NOVEMBER 1, 2016
Going into 2017, improving your SEO should remain hot on your agenda, as without giving it consideration, finding your website may well be like trying to find a needle in a metaphorical, saturated market haystack.
Modern Marketing
NOVEMBER 4, 2016
The B2B buyer’s journey consists of the actions that a prospect takes from discovery of the product to purchase of the product, and your marketing content has a great influence on that journey. Consider these two points: 67% of the buyer’s journey is now digital.
B2B Lead Generation
OCTOBER 31, 2016
In most B2B companies with complex products or services, marketing-sourced leads rarely account for even half the revenue and often it is much less. To keep valuable field sales resources productive, many of the more innovative sales and marketing departments build “sales development” teams. Oracle.
Marketing Insider Group
OCTOBER 31, 2016
For many people, data can be deathly boring, comoplex and dry. And for marketers, particularly those in the B2B space, this is one of the toughest challenges they face when producing content every day.
Advertisement
Account-Based Marketing is a strategy, not a solution.
Act-On
NOVEMBER 1, 2016
Want proof of how fast social media evolves? Here: Twitter is old school. Thats not an entrenched belief, but Im sure youve heard a rumor or two of how Twitter has been losing ground over the last year. Im thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about The End of Twitter due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory.
Tomorrow People
NOVEMBER 3, 2016
Content lies at the heart of inbound B2B marketing, but how can you take an idea to a high-performing reality? Content Strategy B2B Marketing
Customer Experience Matrix
NOVEMBER 3, 2016
Tech marketing agency Walker Sands and industry guru Scott Brinker of Chief Martech yesterday published a fascinating survey on the State of Marketing Technology 2017, which you can download here.
Marketing Insider Group
NOVEMBER 1, 2016
To truly succeed in content marketing, you have to adapt as new tools, tactics, and data all come out. Staying stuck in the past will only lead to declining returns and losing customer interest. Marketers need to look to the future to truly prepare for what’s to come.
Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners
Many companies have the core marketing and sales elements to take their revenue to the next level, but are still missing out on some key opportunities. Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book "The Expert’s B2B Revenue Growth Playbook," to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently!
Act-On
NOVEMBER 3, 2016
Do you have social media and content marketing synergy? Marketers understand that in todays digital environment, social media is a must-have for reaching customers. Its where they spend an increasing amount of time. In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. But despite their promotional efforts on social, many marketers arent harvesting the desired results. Why not?
Modern Marketing
NOVEMBER 1, 2016
With topics such as predictive analytics and artificial intelligence growing in not only importance but popularity among the c-suite, the idea or concept of using data to determine and drive marketing decisions is hardly breaking news.
bizible
NOVEMBER 4, 2016
Are you sold on the merits of an account-based marketing strategy , but you don’t know how to secure the budget needed to implement a plan? There are several ways to approach the question of budget for a new ABM plan within your marketing organization.
Marketing Insider Group
NOVEMBER 1, 2016
Keeping ahead of the curve is as vital in retail as in any other field. So what can we expect to see as we move towards a new year and beyond? Here are 10 predictions for the future of retail that you need to be aware of. Streamlined payment As we move forward into a brave new […].
Speaker: Howard Sewell, President, Spear Marketing Group
Too often, email campaigns are seen as something that "just anyone" on your team can put together. But in today's attention economy, strong creative can be the defining factor that gets your email to stand out in the inbox. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns.
ScribbleLive
NOVEMBER 2, 2016
A content marketer and a product marketer can do really great work together when they make a concerted effort to integrate their specialized talents. A well-executed joint product/content marketing plan can build more awareness and interest in a product than both counterparts could accomplish without the help of the other.
Sales Lead Insights
NOVEMBER 3, 2016
The best way to generate sales leads is by making strong "offers" or "calls-to-action". B2B Lead Generation calls-to-action leadgeneration marketing tips offers
Act-On
OCTOBER 31, 2016
This post is part of a series to help B2B organizations improve sales and marketing alignment. Part one was about making sure you have the right information to get started. In part two, youll learn how to identify the target buyer and outline the buyers journey. Understanding your buyers is the next action step after the conversation has started to pursue sales and marketing and sales alignment.
Marketing Insider Group
NOVEMBER 3, 2016
“Which came first: The content or the campaign?” doesn’t always evoke a simple, black and white answer – even though it might sound fairly easy to answer on the surface. Here’s why: Content creation teams and Demand Gen teams do, indeed, often work within the same marketing departments.
Advertiser: Interactions LLC
The quality of a customer care strategy can make or break a company, but simply resolving a customer service issue or complaint is no longer enough. Learn the 4 steps that address the major points you need to consider when building a customer care roadmap.
Modern Marketing
NOVEMBER 3, 2016
Imagine you are working on building a cross-channel marketing campaign. Imagine it’s a launch of new webinar series or an introduction of a new product.
B2B PR Sense
NOVEMBER 2, 2016
To click or not to click? Ultimately, that IS the question B2B content marketers need to answer through their Call-to-Action designs. But sometimes, this is much easier said than done. Sure, you can whip up a CTA in a few seconds with a little text and a brightly colored button shape.
Act-On
NOVEMBER 4, 2016
Online learning is having a golden moment. Institutions like Khan Academy and Linda.com base their entire business model around online classes. Business people are tuning in, too: 75% of executives watch work-related videos on business websites at least once a week, according to Insivia. And 98% of all organizations will include video in their digital learning strategies in 2016, according to eLearning Industry.
Marketing Insider Group
NOVEMBER 3, 2016
Everyone is trying to secure guest post opportunities nowadays. And who wouldn’t? It is one of the best ways to brand yourself online and show your expertise to the world. If used the right way, it can also help boost your website presence and lead to more potential customers.
Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP
Want to get started with ABM, but not sure where to begin? It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. Join Danny Nail, Head of Global Account Based Marketing at SAP and SAP Marketer of the Year, as he explains five concrete steps your organization can take to achieve ABM excellence.
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