January, 2022

article thumbnail

Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it? The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where th

article thumbnail

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Jennifer Gutman on Breaking Down Common Social Media Misconceptions

Oktopost

Jennifer Gutman, Director of Social Strategy goes Behind the Post to break down common social media misconceptions . Listen to the Podcast: Or subscribe on Spotify or Youtube. Watch the live recording: Episode Summary. Jennifer Gutman, Director of Social Strategy at Oktopost, joins host Olivia Messina on Behind the Post to clear the air about some common social media misconceptions that are still floating around our highly social world.

article thumbnail

Three Ways ABM Increases Sales Productivity

Triblio

Using an ABM strategy will equip your sales team with what they need to get the needle moving on pipeline.

ABM 156
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Should Your Content Be an Infographic?

Brandpoint

With 20 years of experience as a graphic designer, I’ve seen the good, the bad and the ugly of infographics. These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post.

VALS 156

More Trending

article thumbnail

How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits. Image credit: cottonbro from Pexels. Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving.

article thumbnail

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes.

article thumbnail

The Quick Guide to Social Media Photo Sizes in 2022

Oktopost

People form their first impressions in about 17 milliseconds. Social media cover photos are the first thing your social media visitor sees and the first impression they will form about your brand. Every social channel has specific size requirements for cover photos, profile photos, and image posts, and it is important that you are aware of the sizing and any space restrictions so that your cover photo looks great on each channel and on each device.

article thumbnail

How to Improve SEO Rankings in 11 Steps

SEMrush

There are over 3.5 billion Google searches per day. If you want to stand out, you‘ll need to play by Google‘s rules. Learn all about how you can improve your SEO, from optimizing existing pages to strategizing for local SEO and everything in between.

SEO 144
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Social Media Usage Statistics For Digital Marketers In 2022 via @sejournal, @kristileilani

Search Engine Journal

Do you want to know how powerful social media marketing can be for your brand? Find out with these social media statistics. The post Social Media Usage Statistics For Digital Marketers In 2022 appeared first on Search Engine Journal.

article thumbnail

The Biggest Marketing Lessons of 2021 (And How to Use ‘Em in 2022)

Unbounce

After a turbulent 2020, we all probably hoped that 2021 would be a clean slate. (Please, just no more Tiger King.) But as we look back at the past year, it’s clear that we’re still trying to navigate these uncharted waters—especially folks marketing for small businesses. To survive the pandemic in 2020, most companies were focused on simply getting their businesses online.

Jigsaw 144
article thumbnail

Why UX Design Shouldn’t Go on the Back Burner for B2B Companies

Webbiquity

Guest post by Eleanor Hecks. Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses. To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.

Design 268
article thumbnail

How to build a long-term, search-first marketing strategy

Martech

“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

How To Do Less and Get More in Every Facet of Content Marketing

Content Marketing Institute

You may not get a content marketing budget increase in 2022, but you can up your efficiency to more from your content marketing. From strategy and promotion to creation and workflow, find out how to get more value in this go-to guide. Continue reading → The post How To Do Less and Get More in Every Facet of Content Marketing appeared first on Content Marketing Institute.

article thumbnail

Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve)

Benchmark Email

Email remains one of the best ways to reach your audience, but you’re not going to have much luck with a shotgun approach. Your leads are constantly bombarded by offers and promotions. And to stand out from the noise, you need to create email marketing assets that take individual subscriber behaviors and preferences into account.… The post Email Marketing Metrics You Should Be Tracking (and the Goals They Help You Achieve) appeared first on Benchmark Email.

article thumbnail

Google Search Console Geotargeting Can Hurt Search Rankings via @sejournal, @MattGSouthern

Search Engine Journal

Utilizing Google Search Console's international targeting feature, also known as "geotargeting," can hurt search rankings if you're trying to reach a wide audience. The post Google Search Console Geotargeting Can Hurt Search Rankings appeared first on Search Engine Journal.

Google 145
article thumbnail

The social media video statistics marketers need to know for 2022

Sprout Social

It’s no secret that video is becoming a staple in innovative brands’ marketing strategies. The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What Are SERPs? Search Engine Results Pages and SERP Features Explained

SEMrush

Search engine results pages — or SERPs — are the results search engines deliver when a user enters a query. Learn more about how SERPs work and the various SERP features you can trigger depending on your search intent.

SERP 139
article thumbnail

How to manage customer experience disconnects in your marketing campaigns

Martech

“One of the biggest challenges marketers have today is getting people into the hopper, getting them to convert and stick around as lifetime customers,” said Gene De Libero, Chief Strategy Officer and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference. There are several factors that can affect a brand’s ability to attract, convert and keep customers, but virtually all stem from one issue: disconnection.

article thumbnail

10 Tips To Write Engaging Content Previews for Social Media

Content Marketing Institute

Social media can be a good place to promote your full-length content. But don’t expect great images to do all the work. Here are some text tips to prompt scrollers to stop, read, click, and read some more.

article thumbnail

5 Things You Need to Know About Benchmark Email

Benchmark Email

Email remains a top-performing channel for marketers. It’s no surprise that 64% of marketers use email to drive their marketing campaigns. Unfortunately, though, only 8% report any significant improvement in email marketing strategies. The problem? Well, we can attribute the dismal performance to a number of reasons. Still, in most cases, it boils down to… The post 5 Things You Need to Know About Benchmark Email appeared first on Benchmark Email.

article thumbnail

5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

article thumbnail

Does Uniqueness of Content Help Rankings? via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller offers a surprising insight on uniqueness of content and ranking The post Does Uniqueness of Content Help Rankings? appeared first on Search Engine Journal.

Content 142
article thumbnail

5 ways to create better buyer personas with social media data

Sprout Social

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why.

article thumbnail

Recruiting with a Marketing Mindset: An Interview with Laura King

Brandpoint

Recruiting and retaining talent: two major concerns in the workforce today. COVID, employee shortages and other factors have recently challenged the recruiting process, making it difficult to find and retain great talent. I spoke with Laura King, President of Marketers’ Community and Practice Leader at SkyWater Search Partners, on the changing role of recruiters and how the recruitment process is shifting.

article thumbnail

3 ways marketers can build trust with data ethics

Martech

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place. Yet it’s more than that — consumers are demanding privacy. “As consumers demand more transparency and new laws and regulations come into effect, brands must reconsider their data practices and think beyond legal compliance to stay in the game,” said Priscilla Debar, Acous

Ethics 139
article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

How To Find SEO and Keyword Ranking Success on Google in 2022

Content Marketing Institute

With its MUM algorithm, Google aims to give searchers what they want more often. That could be a win for content marketers who keep up. Here’s what you need to know about MUM and other SEO developments in 2022. Continue reading → The post How To Find SEO and Keyword Ranking Success on Google in 2022 appeared first on Content Marketing Institute.

Keywords 142
article thumbnail

The Top 12 Content Marketing How-To Videos

DivvyHQ

Keeping up on the latest trends is SUPER challenging for marketers. But one of the best avenues for this, and a great way to ensure your content strategy is fresh for the new year, is by keeping up on the latest content marketing how-to videos. Strapped for time? We scoured the web for you! Check out our list of the top 12 content marketing how-to vids for 2022.

article thumbnail

14 Top Reasons Why Google Isn’t Indexing Your Site via @sejournal, @BrianHarnish

Search Engine Journal

Are you having indexing problems? From glitches in Google Search Console to significant website technical issues, this guide will help you determine why. The post 14 Top Reasons Why Google Isn’t Indexing Your Site appeared first on Search Engine Journal.

Google 144