January, 2022

Top 10 Email List Management Software for a More Engaged List

SendX

Email list management is how you handle the contacts in your list. Just having a list of email addresses is under-utilizing the power of tools available to segment your list, send targeted messages, improve deliverability, and grow your list. email list management

List 327

How Manufacturing Content Marketers Can Reduce Stress on Engineers

Industrial Marketing Today

Manufacturing content marketers can really help reduce the stress on engineers. I’m not being facetious or trying to be clever with my headline. Don’t believe me? Let me explain how. First, let me give credit where credit is due. I’ve used three resources for citations in this post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

The Value of Buyer Personas in Times of Uncertainty

Tony Zambito

Buyer insights and buyer personas act as a compass for business leaders in uncertain times. We are living in times of tumultuous upheaval. A world turned upside down and rife with uncertainty.

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

Marketing Insider Group

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years.

The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.

Why an ABM Pilot Campaign Might Be a Bad Idea

The Point

When companies look to get started in Account-Based Marketing (ABM) , the first step is very often a pilot campaign.

More Trending

The Beginners' Guide To Email Tagging That Can Help Boost Engagement

SendX

Let's assume that you are the owner of a clothing store with branches in different cities. This month you are launching a new line of skirts & blouses but only in the city of New York. To generate awareness about this new line, you want to send an email to your subscribers.

Top B2B conferences for 2022

Biznology

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. What’s an event organizer to do? Wait until the last minute (as evidenced by the number of “details to come” entries below). And soldier on.

The Great Buyer Resignation

Tony Zambito

One of the big stories of the year 2021 and the Covid-19 pandemic has been the “Great Resignation” of workers in many consumer and business sectors. There are a variety of reasons cited.

The Best Marketing Events Happening in 2022

Marketing Insider Group

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.

7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

Three Ways ABM Increases Sales Productivity

Grace Howard

Using an ABM strategy will equip your sales team with what they need to get the needle moving on pipeline

Two Prerequisites for Successful Business Growth

Vision Edge Marketing

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. And that’s the focus of this episode of What’s Your Edge? Remember when you were picking courses in school and some courses listed prerequisites?

Guide to Profitable Crypto Email Marketing

SendX

As a crypto or blockchain business, you understand the power of the internet and owning your assets rather than letting someone else have control. So why not think the same way about your audience, communication channel, and what you have to say

Email 195

The Best of 2021: Messaging on a Mission

Biznology

The latest episode of Messaging on a Mission , the podcast from Consultants Collective member consultant, Douglas Spencer features a round-up of interviews with many of his guests in 2021, including two fellow Consultants Collective member consultants, Brian Forest and Sharon McIntosh.

Best 166

Marketing Through Storytelling: The Secret to Building a Unique Brand Identity

Speaker: Amanda Wener, Award-Winning Content Strategist and Brand Storyteller

In this exclusive webinar with award-winning content strategist Amanda Wener, you’ll learn the benefits of a strong editorial content strategy in building a brand identity, why functioning like a newsroom works, and how a structured approach to content creation and marketing can bring your brand to life.

The Problem With Not Knowing Your Buyers

Tony Zambito

Lack of insights about buyers creates an inability to solve problems. Over the last twenty years, since founding the concept of buyer personas, I have worked with many leaders. Leaders that are responsible for their overall business, marketing, or sales functions.

5 Content Marketing Lessons from the Fastest Growing SaaS Companies

Marketing Insider Group

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand.

Nine Important Things to Know About Intent Data and AI

Webbiquity

The promise of B2B buyer intent data is simple and compelling: get the right information in front of the right buyer at the right time. But if it’s really that straightforward, why isn’t everyone using it?

Intent 220

11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles.

Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

Guide to Understanding the Unsubscribe Link & Its Usefulness

SendX

What is an unsubscribe link? An unsubscribe link is a link in your email that allows subscribers to take themselves off your emails list so they don't receive your emails anymore. It’s often placed in the footer of emails. Marketing email list management Tips

Link 195

Prognostications, Predictions And Hot Topics For 2022

Biznology

It’s once again time for our annual tradition of asking our Consultants Collective member consultants and other Biznology contributors to share their reflections on the past year and predictions and prognostications for the new one.

Buyers Are Facing New Endemic Realities

Tony Zambito

4 Buyer Challenges Can Be Endemic For A Decade. For the past two years, we have been living in a state of an enduring COVID-19 pandemic. New variants have disrupted countries, economies, markets, and industries. Some detrimentally. Business buyers have had to navigate new and mounting challenges.

The Only Website Launch Checklist You’ll Ever Need

Marketing Insider Group

Launching a new website is exciting, but it can also be stressful. Even seemingly small issues that occur during a launch can have big impacts. Forms that don’t work can result in lost leads. Slow loading times can create user frustration.

New Ways to Reach, Influence, and Close More Deals with Intent Data

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

Acting on intent data when applied to buyer context can be a game-changer for gaining attention by increasing relevance, which drives purposeful engagement toward purchase. But all intent data is not the same. In this webinar, learn the difference between interest and intent, and the best ways to use the right data.

How Your B2B Company Can Give Back: Six Ideas for Charitable Giving

Webbiquity

Guest post by Dylan Berger. Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits.

51% of Marketers Still Struggling to Produce Creative Content for Social Media

KoMarketing Associates

Marketers continue to see the potential of social media, but new research indicates that they are still facing many challenges when it comes to fully leveraging it.

Email Marketing Planning: Strategies to Make it Easy

SendX

So you want to try out email marketing

Plan 195

Product demos, video libraries, and customer experience

Biznology

It’s clear that B2B buyers want a B2C-like experience. A 2021 Bain & Company survey found that 92% of B2B buyers prefer virtual sales interactions.

Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Search metrics can drive conversion by helping website owners, and marketers learn from their online visitors. The data provided by an onsite search engine can help personalize the eCommerce experience and turn a visitor into a repeat buyer.

Understanding a Divergent World of Buyer Mindsets and Decisions

Tony Zambito

Regional one size fits all approach can hinder global growth with buyers. The ability to implement and execute global growth strategies has become one of the most important jobs of leaders. A common approach is to apply strategies to different geographic regions of the world.

How POS Systems Can Enhance Your Small Business’s Marketing

Marketing Insider Group

Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system.

POS 214

How much new business do you need from your B2B marketing?

Sales Lead Insights

Let’s say your company did $10 million in sales this year and wants to increase sales next year by ten percent. So you’ll need to increase sales by $1 million, right? Wrong!