May, 2007

B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

B2B Lead Generation

Sales people often lack the support of a dedicated marketing team that is able to execute lead generation programs on their behalf. This is particularity true in small companies. Still, those sales people succeed in spite of it all

I Want My LTV Shirt!

Customer Experience Matrix

I received my custom-printed “LTV RULES!” t-shirts yesterday. Naturally, you buy these over the Internet. The customer experience was painless at www.designashirt.com and I’d highly recommend them. What’s interesting from a Client X Client point of view is that the company offered a $.50

Trade 156

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Culture in The Can

Smashmouth Marketing

I have a couple fun things I do on a regular basis. Things that make me feel good because I'm making others feel good or learn something new. I love sharing knowledge and good fortune. The first is just silly. When I'm walking somewhere and realize I have a penny in my pocket, I'll drop it. I imagine making someone's day when they find their "lucky penny" and spend the rest of their day on a semi-high. The second thing I do is not as silly.

RSS 100

How to Improve Your Email Newsletter

Anything Goes Marketing

Do you have an email newsletter? Many B2B and B2C companies produce a newsletter or newsletters that are geared to a specific audience or audiences.

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Blogger: Redirecting

Buzz Marketing for Technology

rblogger Robert Scoble is truly one-of-a-kind. For those who don't know him, he gained fame as a technology evangelist at Microsoft and then quickly became the company's most outspoken and influential blogger

More Trending

B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

B2B Lead Generation

what's the difference difference between roi and marketing accountability? my post a few weeks ago, "on b2b demand generation tools and lead generation dashboards," started an email exchange between me and jeffrey eisenberg on the

Zoomix Bridges Statistical and Reference-Based Matching

Customer Experience Matrix

Tuesday’s post on matching technology prompted a contact from Zoomix , a data quality software vendor just entering the U.S. market. Zoomix makes the best case I’ve seen for the use of statistical methods without predefined reference data within data quality systems. Basically, they apply machine learning techniques that let users train systems for specific data quality applications. Part of this training involves inferring general rules for matching and data cleansing.

Ubuntu - No More Tech Support

Smashmouth Marketing

After years of removing viruses and pop ups and ad-ware from my kid's computers, I finally tried an experiment, which led to another experiment. Like most of us, I have old computers in storage. In my case, I have 3 or 4 just stacked up. Not even real old, mind you, but in the 700 Mhz - 1Ghz range.decent little boxes. So after reading about Ubuntu for months on LifeHacker , one of my favorite blogs, I decided to give it a shot.

Don't Use "Click Here" in Emails", Use This Instead.

Anything Goes Marketing

Stefan Pollard over at EmailLabs has provided some good tips for creating call to actions for your emails in his article called: " 8 Tips for a Stronger Call to Action ". Here are the main points that I took away from it: Stop using "Click here" in your emails! Enough already!!

Click 130

Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has

Web 2.0 Social Tagging Sites, Part 4: B2B Traffic Building

WebMarketCentral

Does Web 2.0 social tagging help drive B2B web traffic?

B2B Lead Generation Blog: Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork

B2B Lead Generation

I just got back from speaking at the New Marketing Summit and it was great. But it seems that I can't attend a marketing conference with out hearing marketers swap complaints about their sales teams. I don't know about you

SAS Survey on Marketing Measurements Gives Odd Results

Customer Experience Matrix

SAS Institute recently released a survey of senior executives’ attitudes towards marketing performance measurement. The primary result was what you’d expect: depending on the medium, just 7% to 14% of executives rate their marketing measurements “very effective”. But the details were perplexing.

Survey 120

Lead Generation Checklist to Get Better Results Now

You spend time, energy, and money to generate demand and get leads. It's how you manage them that makes the difference between success and failure. This checklist gives you an easy way to focus on the most critical tasks to get better results now.

4 Final Tables In A Row

Smashmouth Marketing

Well, I'm batting 1000 as it pertains to visits. I've visited Seabrook 4 times in two months and made 4 final tables. Three cashes, two of which were chopped 1st and 2nd place. There were two other entries in the 4 visits that resulted in early exits, but thus far, I have $450 in entry fees, $2800 in cashes (after tips) for a nice 500% return.

Rules 100

Elect Susie! Here is Some Creative Viral Marketing

Anything Goes Marketing

10 year old Susie Flynn has just announced her intention to run for the US presidency and if I was American, I just might consider her. She is trying to raise awareness for children in America without health insurance. There is in fact 9 million children in America without health insurance!

Viral 130

Blogger: Redirecting

Buzz Marketing for Technology

You asked for it, so you got it. The number one most popular podcast in my series of podcasts has been "How to Start a B2B Community" with Mukund Mohan, CEO of Canvas Group. So I shared this information with Mukund and asked who I

Web 2.0 Social Tagging Sites, Part 2: The Worst

WebMarketCentral

Although I generally try to keep the tone of this blog positive and avoid disparagement, it's important to expose what doesn't work as well as what does. Saves you the time and trouble. With that in mind, here are 11 Web 2.0 social tagging sites to avoid.

B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

B2B Lead Generation

i know there's a lot of emphasis on lead generation (that's a good thing) but, getting a ton of leads doesn't guarantee that increased sales will follow. in a complex sale, my experience is, most of the selling actually happens when the

Convergence of Matching and Search

Customer Experience Matrix

I’ve been looking at name and address matching software recently. This is a field I’ve stopped following closely because action has moved to the higher planes of Customer Data Integration and Master Data Management. If there’s any trend in the matching field, it’s the development of generic string matching techniques that can be used on any data, not just names and addresses. Like all matching engines, these return a score indicating how closely two strings resemble each other.

Search 120

Big Mike's Still Got It

Smashmouth Marketing

The past few years have been interesting as it pertains to poker. My decision to get a divorce resulted in my having to focus on a steady income and taking care of my kids, which is my highest priority. Let's face it, poker can provide a good income if you work at it, but the variance that all poker players live through is not conducive to taking care of a family. I also found a wonderful woman, Linda, and her addition to my life has balanced it out completely.

Income 100

Web 2. Slowww - Low Adapatation by Corporations

Anything Goes Marketing

The discussions around web 2.0. continue to peak my interest and a recent article from emarketer.com shows how little progress large corporations have made in this area.

Wiki 130

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E (you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

Blogger: Redirecting

Buzz Marketing for Technology

You're about to be redirected. The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been

Quick Update: Donut PR Guy Gets Hired

WebMarketCentral

PR guru Greg Hoffman , who taped his resume to a box of Dunkin Donuts in order to get the attention of the hiring manager at Think Partnership , has landed the job. The news was actually broken earlier today by Shawn Collins at the Affiliate Tip Blog.

B2B Lead Generation Blog: B2B Lead Generation Blog is todays TypePad Featured Blog

B2B Lead Generation

Greetings and welcome new readers! I'm honored that the B2B Lead Generation Blog was chosen as today's Typepad featured blog. I've been using Typepad to power my blog since October of 2003 and I think it's a super blogging tool

On Second Thought, Maybe Web Advertisers Will Dominate Web Marketing Systems

Customer Experience Matrix

Wednesday’s post about online marketing systems generated some interesting discussion. You’ll recall it drew a picture of several systems (Web ads, mobile messages, email, paid search, unpaid search) feeding traffic to a Web site, which in turn was served by several more systems (behavioral targeting, site optimization, Web analytics, real time interaction management) that manage customer treatments.

Marketing-Led Post-COVID-19 Growth Strategies

Businesses are laying off workers, shutting their doors (some permanently), and struggling to react to the radical destruction that coronavirus (COVID-19) is doing to our society and communities. Most have already sustained massive damage, and we still have yet to see the scope of impact of the global pandemic that has upended the globe. Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. When the dust settles, we have a responsibility to turn our shock and grief into fierce determination, and lead the charge of responsible, strategic, sustainable future growth. However, there’s no team better suited to lead that charge than the marketing department. Marketers are uniquely positioned to provide creative solutions to aid their organization in times of change and chart a course for navigating success.