Webbiquity
MARCH 22, 2018
Guest post by Rachel Summers. Facebook is an excellent sales platform, as it offers a huge potential audience you can reach with relative ease. However, you’ll be up against some stiff competition on the world’s largest social network. Here’s how you can improve your sales and get ahead on Facebook. Gather Those Early “Likes” The more “likes” your page has, the easier it will be to get sales.
Marketing Insider Group
MARCH 22, 2018
Sales shouldn’t be the only thing you celebrate — product page visits are worth a cheer as well. They indicate that someone is well on the way to becoming a customer. They’re one of the first steps in the right direction. These visits only happen because of a lot of work — engaging marketing campaigns, […]. The post 15 Best Practices for Boosting Product Page Conversions appeared first on Marketing Insider Group.
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KoMarketing Associates
MARCH 22, 2018
Is your company in a niche or expanding to a new market? Does your website have a large inventory? If the answer is yes to either of these questions, then you have probably encountered the following: Low search volume. Difficulty identifying your best keywords. Challenges in keeping up with new product launches and keyword expansion. Fortunately, there is a tool that can help you stay on top of these issues – and in front of your buyers: Dynamic Search Ads (DSA).
ViewPoint
MARCH 22, 2018
Unless you are the low-price leader, value selling is essential to the success of your business. It's a rather straightforward proposition to sell on price only. The real challenge is to learn how to demonstrate that the extra cost of your product or service is worth it. That takes more persuasive skills, better navigation of the prospect organization, a broader understanding of strategic objectives - and frankly a likable demeanor - to convince your target of the value you offer.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Act-On
MARCH 22, 2018
Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Content Marketing Institute
MARCH 22, 2018
In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? A lot, it turns out. In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach.
Content Standard
MARCH 22, 2018
Once upon a time there were businesses, and businesses needed to sell things to survive. So those businesses brought in salespeople, and marketers, and advertisers, and eventually PR and communications teams as they grew and grew. Life was good for good businesses. And then some smart businesses realized what they had been doing all along: They had been telling stories to attract staff and customers.
Hubspot
MARCH 22, 2018
According to Statista , global ecommerce sales are expected to increase 246.15% by 2021, from 1.3 trillion in 2014 to 4.5 trillion in 2021. The ecommerce industry is booming and shows no signs of slowing down. Nowadays, stores can’t compete without offering excellent ecommerce options, and 56% of in-store purchases are influenced by digital commerce.
Only B2B
MARCH 22, 2018
Hello! This guide will help you: 1. Map Demand Generation on the funnel. 2. Know Demand Generation best practices. 3. Get tools. 4. Establish KPIs for measuring success. Download now! Fill the form below to download. Name*. Work Email*. Company*. Phone Number*. The post Ultimate Guide: Demand Generation for Bloggers appeared first on ONLY B2B.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MARCH 22, 2018
The modern job search is incredibly competitive, and technology has made it easier for your resume and job application to be overlooked and discarded before you even make it to the interview. Luckily, technology is also here to help. There's no longer a template for how to apply for a job -- you can use social media, websites, and even interactive campaigns to get your name noticed by a recruiter.
Industrial Marketing Today
MARCH 22, 2018
Industrial content marketing plays an important role in driving sales for manufacturers and engineering companies. Of course, going from publishing content to growing sales is not as easy as going from point A to point B. If you are a manufacturer of custom-engineered systems, you know that it is nearly impossible to generate Sales Qualified […] The post Use industrial content marketing to enable sales by Achinta Mitra appeared first on Industrial Marketing Today. [ This is only a content
Spiralytics
MARCH 22, 2018
In the digital world where everyone wants to grab attention, writing catchy headlines is almost a talent. But, you don’t need to be a born writer to make a good one. It’s still safe to say that headline writing is a skill. Why? Because there are tricks you can learn to be good at making one. Remember, when it’s something that can be learned, it’s a skill.
Hubspot
MARCH 22, 2018
Almost exactly two years ago, Instagram made changes to its algorithm that left some users, in a word, dissatisfied. The changes would modify the algorithm so that posts no longer appeared in chronological order on a user's feed, but rather, surface pictures and videos that it thought might be of greater interest. This, like any other algorithm change, was likely based largely on a user's behavior on Instagram -- who the person followed, which posts the person liked, and so on.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Standard
MARCH 22, 2018
Few marketers question the value of influencer marketing. According to a 2017 poll by the American Marketing Association , 94 percent of marketers engaged in influencer campaigns found it to be an effective channel. In an era where ad blockers are on the rise and interrupt advertising turns off more consumers than it attracts, influencers are a coveted channel for reaching these built-in audiences and pursuing marketing ROI.
Hubspot
MARCH 22, 2018
It's so interesting to watch classic films, isn't it? I'm a big fan of the genre, and always have been. But as my time working in tech progresses, I'm particularly drawn to the ones that were, in their own way, predictive. Futuristic. What was then science fiction. What's behind my fascination is how much we are growing into and making a reality what was once thought to be fiction -- something dramatically forecasted through art, literature, and film to be a world unlikely to be witnessed for ma
Launch Marketing
MARCH 22, 2018
In today’s digital-driven world, consumers are turning towards one another to ensure the product/service they want to purchase is the right one for them and are doing this across multiple channels such as social media, product review websites and online forums. Because of this shift in consumer-influenced purchasing behavior, identifying and engaging with the key influencers in your industry is quickly becoming a critical component of a B2B organization’s marketing strategy.
SendinBlue
MARCH 22, 2018
Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs marketing tasks based on certain triggers or conditions. Although it sounds complicated, marketing automation is very easy » Read the full article.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heinz Marketing
MARCH 22, 2018
By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as Lifehacker’s This Is How I Work Series. A few years ago we started our own! We feature a new B2B sales, marketing or business leader every Thursday, answering “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.
Blue Flame Thinking
MARCH 22, 2018
In an industry that is heavily influenced by newsworthy and timely events, there’s always a lot to catch up on at the end of the week. In BFT’s “Other Voices,” we share what we’ve found most interesting and useful in our marketing lives. Read below for more. Cadillac on Oscars Night: More Fun, Less Commentary. During the Oscars this year, it was a relief for me to see some humor in the ads and not just cultural statements that may not even feature the product.
ERDM
MARCH 22, 2018
Article by Ernan Roman Featured on CustomerThink.com Consumers are jaded. They want to do business with companies they feel are transparent, address their concerns, and are trustworthy. Rimma Perelmuter , CEO of Mobile Ecosystem Forum which puts out an annual Global Consumer Trust study commented, “[There is a] paradigm shift with the emergence of the ‘Savvy Consumer’.
LeanData
MARCH 22, 2018
Account-based marketing seems simple. After all, it’s in the name, isn’t it? You pick an account. You pick your offer. You send the offer. You get the leads. It sounds good on paper, I’ll give you that much. But according to Megan Heuer, Vice President, Research at SiriusDecisions , successful account-based marketing requires a bit of a shift. Because when it comes down to it, as trendy as account-based marketing is, it’s all about the numbers.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
The Freeman Company
MARCH 22, 2018
Industry leaders share insights into event best practices
Tomorrow People
MARCH 22, 2018
Wanna know the secret sauce to a great lead generation website and how it feeds into your overall content marketing strategy to deliver leads and ROI? Well, you’re in the right place. For content marketers, strategy is a practical part of their marketing. Strategy for lead generation — content marketing’s primary goal — involves looking at what you want your website to do, rather than what it is.
Zoominfo
MARCH 22, 2018
The art of the sales pitch has drastically changed in recent years. Technological advances have allowed your buyers to access more information than ever before. And, as a result, most are already educated about your products and services. In fact, experts estimate that 50%-90% of the buyer’s journey is complete before the buyer even speaks to a sales rep ( source ).
SnapApp
MARCH 22, 2018
Influencer marketing is now a billion dollar game on Instagram, that’s right, billion with a B. . It’s because it works: influencer marketing campaigns boast some of the highest ROI metrics available to marketers today. But its effectiveness also means the price of entry can be exclusionary for most teams. . Your brand probably doesn’t have $200,000 to throw at a celebrity for an Instagram endorsement, and for most even allocating $1,400 for a single post from an industry influencer can be a h
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
MARCH 22, 2018
I am more and more frequently being asked by companies to take a look at their choices for their marketing technology. Because these are large companies, they usually have a mishmosh of platforms that they have mixed and matched to create some semblance of order. Often they have multiple content management systems in different parts of the business.
Only B2B
MARCH 22, 2018
Quick Guide: Retain Customers with Demand Generation Strategies. One of the biggest challenges in saturated markets today is generating demand for your business. Big brands make it look so easy. And guess what, IT IS. While demand generation may be a small part of the bigger marketing plan, it is necessary to ensure that your demand generation strategies, tactics, and practices work along the sales funnel and result in customer acquisition.
The Lead Agency
MARCH 22, 2018
Considering 67% of the buyer’s journey is now done digitally , your brand won’t survive long nowadays without a website. Smart companies invest time and resources designing the front end of their website to ensure it creates creditability and trust in the brand and generates leads for the business. Even smarter companies also invest time and resources looking at analytics from the back end of their website.
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