Marketing Insider Group

AUGUST 15, 2017

Content marketing at its best will draw you in without you even realizing what hit you. Nowhere is the power of good content more apparent than in the unsexiest of industries – finance. It’s not overly challenging to make fashion brands or vacation destinations appealing. But tax accounting? Now that takes skill. When marketers can […]. The post 6 Inspiring Content Marketing Examples from an Uninspiring Industry appeared first on Marketing Insider Group.

Examples 264

Examples Content Marketing Content Marketing 264

Webbiquity

AUGUST 15, 2017

Guest post by Harris Myers. Link building has played a crucial role in SEO since the early days of search. But as search ranking algorithms have gotten more sophisticated, both quantity and quality are now essential when building (or earning) links to increase the search competitiveness of a website. While publishing quality content and search-friendly meta data are certainly valuable to improve search rankings, building links from reputable and relevant websites is another vital strategy to ens

Link Building 247

Link Building Wikipedia Ad Building Paid Search Agency 247

Influitive

AUGUST 15, 2017

Hi! I’m Victoria LaPlante, Influitive’s new Senior Customer Advocacy Marketing Manager. If you’re an Influitive VIP member, you’ve already met me in our AdvocateHub. I look forward to getting to know you and helping you reach your advocacy program goals. Today, I’d like to share how I discovered the power of advocacy when I led.

Hubspot 215

Hubspot Brand Identity Branding ROI 215

Tomorrow People

AUGUST 15, 2017

Discover what your marketing metrics are saying about the performance of your B2B marketing campaigns, and why high numbers don’t necessarily equate to good news.

B2B Marketing 207

B2B Marketing Campaigns B2B Marketing 207

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

AUGUST 15, 2017

Because so many people presumably make so much money “doing SEO,” there’s a lot of confusion as to what Search Engine Optimization is and all the little things that you can do right now, today, to improve your the results on your SERP — search engine results page. OK, let’s start: Go Rewrite As Many Titles as You Have Time For Right Now : According to Moz , “Google typically displays the first 50-60 characters of a title tag.

CMS Development 210

CMS Development Google Blogspot SEO 210

KoMarketing Associates

AUGUST 15, 2017

If you work in the digital marketing space or let’s face it, the marketing space in general, you’ve likely employed some sort of online content marketing strategy. While the goals of your content strategy (visibility, leads, etc.) may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic.

Lead Scoring 122

Lead Scoring Lead Ranking Content Keywords 122

Contently

AUGUST 15, 2017

When you’re inundated with the glories of digital marketing every day, we can start to forget that in-person events still make up such an important part of the marketing stack. Events can be chaotic, complicated, and expensive. Yet in B2B marketing, there’s a reason they’re still incredibly popular. According to a report from market research firm Demand Metric, events are second only to email when it comes to the most effective B2B marketing tactics.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Oktopost

AUGUST 15, 2017

When you post on social media three things can happen: Your audience ignores (ouch!) Your audience responds (with a like, share, or comment – not bad!) Your audience is SO interested, they click (and potentially convert – hooray!

Social Media 125

Social Media Media Social Marketing Marketing & Strategy 125

Vidyard

AUGUST 15, 2017

Gone are the days of video being reserved for big-budget brand campaigns and social media programs. For many businesses, video is now playing an important role across their digital properties and throughout the entire buyer’s journey. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.

Top of Funnel 73

Top of Funnel Video Marketing Planning B2B Thought Leadership 73

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. In order to stay relevant and profitable in today’s ultra-competitive marketplace, B2B manufacturers need to step up their digital marketing game. Digital Marketing Provides Data-Driven Results. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

Hubspot

AUGUST 15, 2017

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication -- from mobile to desktop, marketing to services, personal to corporate -- everything, really. Messenger opened its doors to developers with an invitation to create chatbots -- something of which roughly 78% of online adults were unaware.

Promotion 73

Promotion Marketing AI Ad Building Work Management 73

Fusion Marketing Partners

AUGUST 15, 2017

At our company, my team and I have the pleasure of being involved in a lot of content creation, curation […].

B2B Thought Leadership 73

B2B Thought Leadership Thought Leadership B2B Marketing Content Marketing 73

Kapost

AUGUST 15, 2017

To document, or not to document: it’s not really a fair question. You should definitely document your content strategy. Without documentation, you cannot maintain consistency throughout internal changes and across. The post Create a Living Document for Voice and Tone appeared first on Kapost Content Marketing Blog.

Marketing Strategy 59

Marketing Strategy Marketing & Strategy Content Content Marketing 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing 261

AUGUST 15, 2017

App overload is definitely a thing. 115 Productivity Apps to Maximize Your Time ?! Are you kidding me? There’s a point of diminishing returns when it comes to productivity apps and I’m pretty sure you’d hit it way before you download the 115th one. Why You Probably Don’t Need 115 Productivity Apps. Here’s my beef with lists like these and other people swearing by certain apps that claim to help you kick your work day into gear: you can’t tell someone how they should manage their work.

Work Management 54

Work Management Product Order Paper 54

Vidyard

AUGUST 15, 2017

Gone are the days of video being reserved for big-budget brand campaigns and social media programs. For many businesses, video is now playing an important role across their digital properties and throughout the entire buyer’s journey. From top-of-funnel campaigns to bottom-of-funnel thought leadership and sales enablement, video has emerged as a powerful tool for boosting engagement and conversion rates.

Top of Funnel 51

Top of Funnel Video Marketing B2B Thought Leadership Budget Programs 51

PureB2B

AUGUST 15, 2017

The post Overcoming Four Barriers to Data-Driven Marketing Content appeared first on DemandScience.

Barriers 62

Barriers Content Marketing Content Marketing 62

KEO Marketing

AUGUST 15, 2017

Did you know that content marketing could help your technology company reach both current and prospective customers? Effective content marketing strategies must start with the buyer persona top of mind. To get started, you first must carefully define who the personas are for your brand. Often, technology purchases involve multiple stakeholders, so it is vital that each of these stakeholders, and their unique needs, are assigned to a particular persona.

Paid Content 48

Paid Content Paid Search Agency Top of Funnel Paid Social Agency 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

LeanData

AUGUST 15, 2017

There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo? Back then, his supergraphic checked in at 3,000-plus companies that sold marketing-related software solutions. This monster can’t keep growing, Brinker thought.

Enterprise Management 40

Enterprise Management Marketing Management Vendors Paid Search Agency 40

Exo B2B

AUGUST 15, 2017

WordPress is the most widely-used CMS (Content Management System) on the Web. It holds 59% market share. Its success can be attributed to its ease of use, its large community of developers, and the wide diversity of extensions available for its form management, email marketing, image sliders and more. Choosing your WordPress theme is a crucial step in your website project. it not only defines the graphic appearance of your site, it can directly affect the functioning of its structure.

CMS Development 40

CMS Development Classified Ads Marketing Management Display 40

LeanData

AUGUST 15, 2017

There was a moment, about 18 months ago, when Scott Brinker thought we finally might be approaching “Peak MarTech.”. Brinker is the creator of the Marketing Technology Landscape , which has become tech’s version of Where’s Waldo? Back then, his supergraphic checked in at 3,000-plus companies that sold marketing-related software solutions. This monster can’t keep growing, Brinker thought.

Enterprise Management 40

Enterprise Management Marketing Management Budget Programs Vendors 40

Terminus

AUGUST 15, 2017

What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re doing account-based marketing (ABM) , you focus the bulk of your energy and resources on best-fit accounts that have the highest revenue potential for your business. These target accounts require focused outreach from your sales and marketing teams in order to turn them into lifelong customers and advocates for your business.

Account Based Marketing 20

Account Based Marketing Ideal Customer Profiles Paid Search Agency Marketing Automation Services 20

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

ViewPoint

AUGUST 15, 2017

“I ignore the quota,” Theresa the salesperson said. “No one loses their job here if we don’t make the numbers, which are totally unrealistic anyway.”. Steve piped up, “We don’t worry about the quota; it’s a yearly number and no one tracks it.”. Amad said, “Yeah, they give us quotas, but the sales managers don’t have the same numbers, and the systems engineers aren’t on the same system; so no one gets punished but us.”.

Forecasting 136

Forecasting Consulting Work Management Paid Search Agency 136

Adobe Experience Cloud Blog

AUGUST 15, 2017

Are you tired of the ups and downs of sales? You likely want to be able to forecast future revenues predictably, but sometimes have a hard time getting a handle on what’s driving success and failure. No doubt, it’s frustrating. Sales leaders’ lack of clarity around what drives sales performance is partially due to a large number of variables, both in their business and in the market, that affect conversion rates.

Work Management 134

Work Management Marketing Management Marketing Automation Services Buying Cycle 134

Envy

AUGUST 15, 2017

Reading time: Approx 2.5 minutes. Forewarned is forearmed. If you are going into a battle, you better know what your rivals’ are up to, unless you have a death wish. Same applies in the B2B online industry: you simply can’t ignore your competition. As much as you would like to single-handedly dominate your market, there are other committed marketing professionals who are doing something right for their clients.

Marketing Automation Services 87

Marketing Automation Services Tools SEM Adwords 87

Inbox Insight

AUGUST 15, 2017

As the saying goes in marketing ‘Content is King’ but producing new content from scratch on a regular basis can be time and labour intensive. If you’ve got a back-catalogue of content it’s easy to think that even the best pieces of content have given all they can give, but your content doesn’t have to be new to be effective. In fact rather than being ready for the reject pile, this content could be brimming with potential just waiting to be unlocked.

Content 40

Content High Quality Lead Advertising Mediums Webinar Metrics 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing