Mon.Apr 23, 2018

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.

Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

How the Act of [Insight] Sharing Can Boost Your Business

Marketing Insider Group

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right?

Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys

bizible

Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed.

MQL 130

See the PureCloud call center in action

All cloud contact centers are not created equal. Register now for an upcoming live demo covering supervisor, admin, and agent experience in PureCloud!

Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

No matter how creative, memorable, or popular your content pieces may become, every asset you create and share will ultimately be judged by the impact it makes on your business’ bottom line.

How to Audit Your Website for Improved SEO and Conversions

Hubspot

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.

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45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]

Hubspot

Facebook CEO Mark Zuckerberg's testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company. According to a HubSpot survey of 300 U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings.

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DIY: Step-by-Step B2B Content Syndication Process

Only B2B

The post DIY: Step-by-Step B2B Content Syndication Process appeared first on ONLY B2B. whitepaper

From Account Profiles to Account Based Marketing and Sales Success

Engagio

“Strategy 101 is about making choices: You can’t be all things to all people ,”. Michael Porter, Department Head of Harvard Business School and author. Without a strategic focus, your company runs the risk of trying to be all things to all people.

Fox10 interview with Televerde’s Michelle Cirocco and Valerie Ochoa about TEDxPerryvilleCorrectional

Televerde

TEDxPerryvilleCorrectional took place at the all-female Perryville prison complex in Goodyear, Arizona on Thursday, April 19, 2018.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

3 Highly Effective Ways to Tell Your Brand’s Story

Modern B2B Marketing

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before.

The Importance of Personalization in Account-Based Programs

Lattice

Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program

Digital Marketing Goals: How to Launch Site Enhancements and Collaborate With Web Devs

Brightedge

Among all digital marketing goals the most important one is simple: to help grow business. Accomplishing that is where it gets complicated. Here’s an introduction on how to get the internal buy-in and resources that you will need.

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4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

A few days ago, I sat down to a delicious meal prepared by my parents (well, mostly prepared by my mom, but when dad is on the grill, he gets some credit too). I remarked on how fresh the bread tasted. My dad took the compliment, and said that he picked it up at Great Harvest. Suddenly, he had a far-off look in his eyes. Back in the day”, he started, “my family would only buy bread from the Brenner Brothers. They were the best. But it wasn’t just about the quality of their bread.”.

Tips 59

Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract. However, there are key differences between selling to a customer or business and selling to the government. MarketJoy VP of Customer Success, Curtis Bendt, has used his vast experience in sales industry to craft a list of best practices for selling to government agencies to give you a more specific idea of what the process involves. MarketJoy also provides you with several tips on how to increase your chances of success.

Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape.

Why you need an optimized e-commerce site

Biznology

You’re taking all the right steps that marketing experts tell you to do to drive traffic to your website. You’re engaging in social media, softly promoting your brand when possible, and using keywords to draw attention to your site from search engines.

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Professional Services Marketing Automation: A Roadmap for Success

Hinge Marketing

If you’re a bit confused about marketing automation in the professional services, you are not alone. There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. It’s no wonder that many firms struggle to implement expensive systems, only to be disappointed by the results. In this post, we’ll try to clear away some of the confusion and lay down a path to success.

Identify Salesforce Optimization Opportunities with These 4 Questions

Overground

Are you utilizing your Salesforce instance to its full potential? Discover how to achieve Salesforce optimization by asking yourself these 4 questions

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

How Does ABM Fit With Inbound Marketing

Strategic-IC

What is Account-Based Marketing (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. What Is ABM? Also known as key-account targeting, Account Based Marketing (ABM) is a strategic marketing approach that treats a best-fit account (this may be a specific individual, a company, a vertical, or even a cluster - such as a group of job titles) as a market of one.

How to Create Your First Content Funnel in 6 Steps

Kapost

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for. The post How to Create Your First Content Funnel in 6 Steps appeared first on Kapost Content Marketing Blog. Marketing Strategy

Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips. Anastasia: What is Pipeline Marketing?

How To Power Your Lead Generation Efforts Using Website Analytics & Visitor Tracking Solutions

Leadfeeder

Every business, at one time or another, struggles with growth and scaling. There are more lead generation products on the market today than ever before. In fact, 80 percent of marketers using automation software generate more leads and, of those, 77 percent convert more of those leads, according to VB Insight, APSIS.

Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Breaking The Cycle: 3 Pillars For Progress

33Across

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant. The post Breaking The Cycle: 3 Pillars For Progress appeared first on 33Across. Blog Industry Insights

Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact

Bluetext

When undertaking a branding process many clients are desperate to create their new logo and consider it a project complete. Yes, the logo is critical. But branding is less about the actual logo, and more about the visual story and impact that logo demonstrates to the market.

Breaking The Cycle: 3 Pillars For Progress

33Across

For years, the digital advertising industry settled into a predictable pattern. Let’s call it SBLR for short: Soul Searching, Big Speech (typically at the IAB or ANA annual meeting), Little Industry Action, Repeat. Not much progress was made toward cleaning-up programmatic advertising or even defining what “cleaning-up” actually meant. The post Breaking The Cycle: 3 Pillars For Progress appeared first on 33Across. Media Coverages News

BDB launches BDB Sustain to provide clients with future-first marketing

BDB

In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising. Read More. The post BDB launches BDB Sustain to provide clients with future-first marketing appeared first on BDB.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.