Mon.Apr 23, 2018

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.

Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

How the Act of [Insight] Sharing Can Boost Your Business

Marketing Insider Group

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right?

Introducing Boomerang Stages — More Accurately Track Your Complex Customer Journeys


Today, we’re thrilled to announce the launch of Boomerang Stages, our latest feature to help customers more accurately measure and understand their customer journey. In a perfect world, every prospect would progress through the funnel exactly as designed.

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

Does great content really make a difference? How does content quality relate to key business metrics, such as conversions, trust, and purchase? Our research report answers these questions and more as we conclusively prove the connection between content quality and business results.

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A Quick Overview of Website Development (& What to Expect)

BOP Design

Unless you are involved in website development, the whole concept of web development and web design can be a bit of an enigma. What really happens behind the scenes (and behind the website)?

45% of People Trust Facebook Even Less After the Zuckerberg Hearings [New Data]


Facebook CEO Mark Zuckerberg's testimony before U.S. lawmakers earlier this month seems to have done little to restore trust in the company. According to a HubSpot survey of 300 U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings.

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From Account Profiles to Account Based Marketing and Sales Success


“Strategy 101 is about making choices: You can’t be all things to all people ,”. Michael Porter, Department Head of Harvard Business School and author. Without a strategic focus, your company runs the risk of trying to be all things to all people.

Fox10 interview with Televerde’s Michelle Cirocco and Valerie Ochoa about TEDxPerryvilleCorrectional


TEDxPerryvilleCorrectional took place at the all-female Perryville prison complex in Goodyear, Arizona on Thursday, April 19, 2018.

Report: How Top Businesses Approach Content Creation

In this report, content professionals from brands like IBM, Oracle, Dropbox and Mastercard share how they approach content creation. Download and learn the strategies, tactics and tools they use to overcome today’s content challenges.

The Importance of Personalization in Account-Based Programs


Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program

DIY: Step-by-Step B2B Content Syndication Process

Only B2B

The post DIY: Step-by-Step B2B Content Syndication Process appeared first on ONLY B2B. whitepaper

4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

A few days ago, I sat down to a delicious meal prepared by my parents (well, mostly prepared by my mom, but when dad is on the grill, he gets some credit too). I remarked on how fresh the bread tasted. My dad took the compliment, and said that he picked it up at Great Harvest. Suddenly, he had a far-off look in his eyes. Back in the day”, he started, “my family would only buy bread from the Brenner Brothers. They were the best. But it wasn’t just about the quality of their bread.”.

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Digital Marketing Goals: How to Launch Site Enhancements and Collaborate With Web Devs


Among all digital marketing goals the most important one is simple: to help grow business. Accomplishing that is where it gets complicated. Here’s an introduction on how to get the internal buy-in and resources that you will need.

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Paradigm of Strategic Value-Based Discounting for the B2B Industry

Competition has increased to new levels of intensity and organizations have begun to look for new ways to acquire customers. Discounted pricing is a strategic tool, which when used correctly can drive a variety of business goals, from marketing through to sales strategy

Top Selling Challenges of 2018 and How to Overcome Them


Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape.

Why you need an optimized e-commerce site


You’re taking all the right steps that marketing experts tell you to do to drive traffic to your website. You’re engaging in social media, softly promoting your brand when possible, and using keywords to draw attention to your site from search engines.

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How to Create Your First Content Funnel in 6 Steps


I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for. The post How to Create Your First Content Funnel in 6 Steps appeared first on Kapost Content Marketing Blog. Marketing Strategy

Professional Services Marketing Automation: A Roadmap for Success

Hinge Marketing

If you’re a bit confused about marketing automation in the professional services, you are not alone. There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. It’s no wonder that many firms struggle to implement expensive systems, only to be disappointed by the results. In this post, we’ll try to clear away some of the confusion and lay down a path to success.

Watch Your Tone! The Ultimate Guide to Developing Your Company’s Tone of Voice

Watch Your Tone! takes you step-by-step through the process of developing your tone of voice. It's loaded with practical advice from some of the world's most noted tone of voice experts, and includes useful guides, examples, and worksheets.

Identify Salesforce Optimization Opportunities with These 4 Questions


Are you utilizing your Salesforce instance to its full potential? Discover how to achieve Salesforce optimization by asking yourself these 4 questions

How Does ABM Fit With Inbound Marketing


What is Account-Based Marketing (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. What Is ABM? Also known as key-account targeting, Account Based Marketing (ABM) is a strategic marketing approach that treats a best-fit account (this may be a specific individual, a company, a vertical, or even a cluster - such as a group of job titles) as a market of one.

Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips. Anastasia: What is Pipeline Marketing?

How To Power Your Lead Generation Efforts Using Website Analytics & Visitor Tracking Solutions


Every business, at one time or another, struggles with growth and scaling. There are more lead generation products on the market today than ever before. In fact, 80 percent of marketers using automation software generate more leads and, of those, 77 percent convert more of those leads, according to VB Insight, APSIS.

The Sales Enablement Handbook

In the sphere of sales, it helps to get your definitions down. You might have thought sales operations and sales enablement are the same thing - but there are important differences. Both have the objective of improving sales performance, and although there is some overlap, they do this in different ways.

Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact


When undertaking a branding process many clients are desperate to create their new logo and consider it a project complete. Yes, the logo is critical. But branding is less about the actual logo, and more about the visual story and impact that logo demonstrates to the market.

BDB launches BDB Sustain to provide clients with future-first marketing


In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising. Read More. The post BDB launches BDB Sustain to provide clients with future-first marketing appeared first on BDB.