Mon.Apr 23, 2018

How to Create More Effective Content When Resources Are Thin

Marketing Insider Group

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget.

Great customer experiences rely on robust identity management

Modern Marketing

With an ever-growing demand from consumers for personalised engagement, it is becoming increasingly important that marketers appreciate the importance of identity management as a piece of bedrock marketing infrastructure.

How the Act of [Insight] Sharing Can Boost Your Business

Marketing Insider Group

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right?

How to Audit Your Website for Improved SEO and Conversions

Hubspot

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign.

Top 20 B2B Marketing Charts of 2017

Discover critical data and insights with MarketingCharts' most popular B2B marketing charts of 2017. This deck covers both the buyer’s and seller’s perspective across topics such as lead generation, vendor relationships, and content marketing.

More Trending

3 Highly Effective Ways to Tell Your Brand’s Story

Modern B2B Marketing

Ever feel like you’re seeing the same content over and over again online? Today, according to Statista, 96% of businesses use social media , and the digital market is more saturated and competitive than ever before.

The Importance of Personalization in Account-Based Programs

Lattice

Fluke came up with an innovative way to better connect with their prospects by using AI-based personalization in their ABM program

Fox10 interview with Televerde’s Michelle Cirocco and Valerie Ochoa about TEDxPerryvilleCorrectional

Televerde

TEDxPerryvilleCorrectional took place at the all-female Perryville prison complex in Goodyear, Arizona on Thursday, April 19, 2018.

From Account Profiles to Account Based Marketing and Sales Success

Engagio

“Strategy 101 is about making choices: You can’t be all things to all people ,”. Michael Porter, Department Head of Harvard Business School and author. Without a strategic focus, your company runs the risk of trying to be all things to all people.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018. Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming. However, some of the wisest B2B marketing experts continue to reiterate one very important point: GDPR, while causing significant stress now, will lead to more efficient and effective marketing and sales down the road.

A Quick Overview of Website Development (& What to Expect)

BOP Design

Unless you are involved in website development, the whole concept of web development and web design can be a bit of an enigma. What really happens behind the scenes (and behind the website)?

Top Selling Challenges of 2018 and How to Overcome Them

Zoominfo

Sales professionals are under constant pressure to achieve higher quotas and deliver value to their clients in an increasingly competitive landscape.

Digital Marketing Goals: How to Launch Site Enhancements and Collaborate With Web Devs

Brightedge

Among all digital marketing goals the most important one is simple: to help grow business. Accomplishing that is where it gets complicated. Here’s an introduction on how to get the internal buy-in and resources that you will need.

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DIY: Step-by-Step B2B Content Syndication Process

Only B2B

The post DIY: Step-by-Step B2B Content Syndication Process appeared first on ONLY B2B. whitepaper

2018 B2B Marketing Mix Report

B2B marketers like you contributed their insights to Sagefrog’s annual B2B Marketing Mix Report, a valuable asset in planning your marketing strategy for the year ahead.

4 Tips for Commodity Selling in a Competitive Market

Heinz Marketing

A few days ago, I sat down to a delicious meal prepared by my parents (well, mostly prepared by my mom, but when dad is on the grill, he gets some credit too). I remarked on how fresh the bread tasted. My dad took the compliment, and said that he picked it up at Great Harvest. Suddenly, he had a far-off look in his eyes. Back in the day”, he started, “my family would only buy bread from the Brenner Brothers. They were the best. But it wasn’t just about the quality of their bread.”.

Tips 57

Top Branding Agencies Must Focus Client Attention Less on Words, More on Visual Impact

Bluetext

When undertaking a branding process many clients are desperate to create their new logo and consider it a project complete. Yes, the logo is critical. But branding is less about the actual logo, and more about the visual story and impact that logo demonstrates to the market.

Words 47

Why you need an optimized e-commerce site

Biznology

You’re taking all the right steps that marketing experts tell you to do to drive traffic to your website. You’re engaging in social media, softly promoting your brand when possible, and using keywords to draw attention to your site from search engines.

Sites 44

How to Create Your First Content Funnel in 6 Steps

Kapost

I work with SaaS companies who are in the midst of scaling up. That means a couple of things: they’ve nailed down product or market fit, they’ve been around for. The post How to Create Your First Content Funnel in 6 Steps appeared first on Kapost Content Marketing Blog. Marketing Strategy

Empathy: Your Lead Generation Superpower

Speaker: Brian Carroll, CEO & Founder of markempa

Today’s sales and marketing environment is a paradox. There has never been more marketing channels to reach potential customers. But, connecting and building trust with buyers has never been harder. That's why we need to go beyond rational-logic based marketing to understand how our customers feel. Empathy is not just a “soft” skill, it's an incredibly powerful tool to understand customer motivation and increase lead conversion.

BDB launches BDB Sustain to provide clients with future-first marketing

BDB

In a pioneering move, BDB now offers a consultation service that supports its b2b clients across multiple industries in identifying and maximising. Read More. The post BDB launches BDB Sustain to provide clients with future-first marketing appeared first on BDB.

Professional Services Marketing Automation: A Roadmap for Success

Hinge Marketing

If you’re a bit confused about marketing automation in the professional services, you are not alone. There are literally thousands of products out there with overlapping capabilities, complex functionality, and constantly evolving features. It’s no wonder that many firms struggle to implement expensive systems, only to be disappointed by the results. In this post, we’ll try to clear away some of the confusion and lay down a path to success.

How Does ABM Fit With Inbound Marketing

Strategic-IC

What is Account-Based Marketing (ABM) and how does it align with inbound marketing? We explore different ABM maturity levels and starting points to see how it can fit in tangent with inbound. What Is ABM? Also known as key-account targeting, Account Based Marketing (ABM) is a strategic marketing approach that treats a best-fit account (this may be a specific individual, a company, a vertical, or even a cluster - such as a group of job titles) as a market of one.

Trends in Pipeline Marketing and Why They Matter

Canadian Marketing Association

A conversation with Scott Armstrong, Partner and CEO, BrainRider by Anastasia Phillips. Anastasia: What is Pipeline Marketing?

9 Experts Rethinking Demand Generation

How to strategically target your content and lead generation campaigns to disrupt the status quo and facilitate the sale.

How To Power Your Lead Generation Efforts Using Website Analytics & Visitor Tracking Solutions

Leadfeeder

Every business, at one time or another, struggles with growth and scaling. There are more lead generation products on the market today than ever before. In fact, 80 percent of marketers using automation software generate more leads and, of those, 77 percent convert more of those leads, according to VB Insight, APSIS.

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Identify Salesforce Optimization Opportunities with These 4 Questions

Overground

Are you utilizing your Salesforce instance to its full potential? Discover how to achieve Salesforce optimization by asking yourself these 4 questions