Tomorrow People
MAY 11, 2017
Marketing automation can help you meet the challenges of modern marketing by integrating different channels and providing you with rich data on your leads and customers. Here are some of our favourite automation tools.
Buzz Marketing for Technology
MAY 11, 2017
In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings. In addition, digital transformation is about the inclusion of all potentially interested parties (employees, partners, customers, influencers) in the creation and execution of new lines of business and innovation.
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ViewPoint
MAY 11, 2017
PointClear was recently given a verbal approval for a pilot program by the SVP of Sales for a technology solutions provider. He liked us. Trusted us. Told us we had the deal. Then we got turned over to sales operations and purchasing (supposedly a formality). After a few additional conversations, we were told that a competitor provided a quote for half of what we charge for “the same services.
KoMarketing Associates
MAY 11, 2017
Although most B2B marketers agree that marketing measurement is critically important, new research suggests that they are still struggling to gauge their efforts. In the “2017 Marketing Measurement and Attribution Survey Report” from DemandGen, 91 percent of B2B marketers said that marketing measurement and reporting is a “top priority” at their company.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Marketing Insider Group
MAY 11, 2017
There are new brands popping up every day trying to compete for consumers’ valuable attention. As a startup, you will more than likely be fighting an uphill battle in terms of budget and resources. In turn, there will be a lot of pressure to break the mold and show how you are truly unique. According […]. The post 3 Failsafe Ideas to Market Your Startup appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
KoMarketing Associates
MAY 11, 2017
B2B marketers familiar with search engine advertising on Google AdWords will likely find it easier to understand Baidu PPC. They share many of similarities, such as text and display ads, a cost-per-click (CPC) price system is based on the market bids, and similar account architecture. However there are key differences between Baidu PPC and Google AdWords as well.
Marketing Insider Group
MAY 11, 2017
Channel Links: iTunes, SoundCloud, Stitcher, Google Play We continue our every-other-week series profiling names you know sharing stories you don’t. This week, we get existential and emotional with one of the most creative content marketers on the planet, Doug Kessler. About the series: In an era full of content marketing thought leaders, we want to get behind the tactics and.
Adobe Experience Cloud Blog
MAY 11, 2017
Author: Johnathan Chanti Influencer marketing has become a powerful strategy for brands looking to entice new audiences. And judging by the $2 billion market share it claimed last year, it’s a trend set to get stronger in 2017. Despite this, not all influencer campaigns are created equal. While it would seem that the larger the following, the better, evidence shows that vanity metrics—such as the number of followers—don’t provide enough information to make an educated decision about who best to
Marsden Marketing
MAY 11, 2017
While you're scrolling through your Instagram feed, you pause on a picture of your favorite baking blogger promoting a brand of cake pans she always uses. With just a few words and a beautifully staged picture, this brand has gotten into your head. This is an example of an influencer marketing tactic that B2C companies have taken and run with. B2B companies have yet to catch up, with only 11% of B2B organizations managing ongoing influencer marketing programs , compared to 48% of B2C companies.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Brandfolder
MAY 11, 2017
Would you call Nike’s “Just Do It” their slogan? A lot of people would, but they’d be wrong. Those famous three words are actually their tagline. What about Disney? Would.
Vidyard
MAY 11, 2017
We always advocate the power of video to boil complex concepts down into simple, visual terms. Whether it’s a short how-to video or a longer product demo, video is a no-brainer for getting your point across. So why not apply that same methodology to video? Very meta, right? Well, today we’re trying something new, and we think you’re going to love it!
Content Standard
MAY 11, 2017
Reinventing the wheel. As cliché as the expression has become, it often feels like we’re tasked as marketers to do just that. Whether it relates to a burgeoning content strategy or social media marketing campaign, the quest for a new, bold approach can often take up as much time as the original marketing initiative. If you stop and really think about it, though, in the 5,500 years since the wheel was created, has it ever been truly reinvented?
Sprout Social
MAY 11, 2017
Sin duda el Content Marketing es una muy buena opción como estrategia en Social Media y sobre todo porque es potente y eficaz. Claro está que se podrá obtener buenos resultados si se tienen los conocimientos necesarios de cómo funciona, y un plan de implementación. Si transmites información sobre lo que vendes y lo haces de forma atractiva, el éxito para la empresa será un objetivo alcanzable.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Hinge Marketing
MAY 11, 2017
How do you measure your marketing efforts? Liz Harr breaks down what metrics you should track into these three categories. Video Transcription. Hi, I’m Liz Harr. Now, at Hinge you probably hear us talk a lot about high growth. Usually, we talk in terms of what marketing techniques might contribute to high growth. But today, I wanna focus on what happens after you’ve decided on what set of marketing techniques you should use to contribute to high growth.
JotForm
MAY 11, 2017
?? PayJunction’s sophisticated payment processing and Smart Terminal remove a lot of payment-related stress for US-based businesses. And now a new integration with JotForm expands your options for getting paid online. . If your business operates in the United States, this integration gives your c.
The ROI Guy
MAY 11, 2017
Account Based Marketing (ABM) and Selling (ABS) methodologies are becoming more popular, with almost 40% of B2B solution providers now leveraging this strategic approach to better target and more personally engage with prospects. When we examine these ABM and ABS programs, most are leveraging the method to better identify and reach the right customers and people within the target organizations.
Akoonu
MAY 11, 2017
Sales leaders face a flow of disruptive technologies accompanied by a stream of intriguing buzzwords that frequently fail to inform. Navigating what’s helpful and what’s hype is crucial to strategic sales planning. Implementing something based on hype clearly comes with a risk, so determining which methodologies and tactics will best empower your sales teams to improve or scale is fundamental to making the best choices.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
The Freeman Company
MAY 11, 2017
From digital quizzes to scavenger hunts, interactive games can mean serious business for marketers
Webbiquity
MAY 11, 2017
Most of the posts so far in this series on the best online business tools have addressed marketing functions. A few have focused on areas outside of marketing (such as the best human resources, payroll, and employee scheduling tools , and the best accounting and finance tools LINK) or on areas with crossover between marketing and other functional areas (e.g., file sharing and project management ).
Contently
MAY 11, 2017
I recently read a blog post from an agency that discussed the power of Bing Ads, reminding the audience that pay-per-click content isn’t purely limited to Google AdWords. The writer used a host of stats to back up the thesis, but I was shocked to see an embedded infographic referencing comScore data from 2012. A quick Google (or Bing!) search would have brought up more timely information to strengthen the argument, as detailed in these updated comScore stats from last year: So while the ag
Leadspace
MAY 11, 2017
Knowing your target audience and understanding what speaks to them is fundamental to marketing successfully. This simple statement will sound obvious to most marketers. And yet, for B2B marketers specifically, pursuing an audience-centric approach is a real struggle. In fact, it’s hard to overstate how many companies are losing out by not engaging with the right audiences , at the right time.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Hubspot
MAY 11, 2017
Don Draper wouldn’t know what hit him. Gone are the decadent days of the liquid lunch, three-piece suits, and Madison Avenue dominating the marketing landscape. Modern marketers have to be a jill-of-all-trades, with one foot in the real world, and one in cyberspace. We live in an age of digital disruption and a constantly evolving marketing playground. 96% of B2C marketers believed they were experiencing “significant change” in 2014.
SWZD
MAY 11, 2017
3 Quick Takes: Email Best Practices for B2B Marketers. The week is winding down and you should already be scheduling your next email campaigns to leads and prospects. But before you push send, take a couple of minutes to make sure you follow these email best practices: Keep Your Data Clean. In order to learn from your content, your audience has to receive your email in the first place.
FunnelEnvy
MAY 11, 2017
Every business-to-business (B2B) company owner knows that digital marketing evolves rapidly. While client acquisition was once the most critical part of the funnel, the customer journey now takes top billing. A fully optimized customer journey does more than just generate a sale. It has the power to turn a B2B customer into a repeat client and an advocate for your company.
Terminus
MAY 11, 2017
What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They are used to guide your sales, marketing, and customer success teams throughout the buyer and customer lifecycle. Think of a buyer persona as a “composite sketch” of your customers. What a Buyer Persona Is Not. As much as I love creative writing, buyer personas are not a chance to show off your character building skills.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
FunnelEnvy
MAY 11, 2017
If you are a B2B SAAS business you should be spending a lot of time on your pricing page focused on iterative testing. Pricing pages are vital for your bottom line. Those who end up there are late in the conversion funnel, and likely gathering the information to make a purchase decision, or at least consider that purchase. Given its importance, you should be constantly A/B testing pricing pages, taking every incremental improvement as a win for your marketing department.
Hubspot
MAY 11, 2017
Digital marketing is one of those areas that's become, in a way, all-encompassing. There's social media, there's SEO, and there are the analytics that come with both. And with the rapid pace at which digital marketing evolves, it can be difficult and confusing to prioritize which parts deserve your attention. That's why the Search Engine Journal launched the 2017 State of Digital Marketing.
DiscoverOrg
MAY 11, 2017
Launching and growing a business has never been easy, but it used to be a lot harder. Not long ago, large enterprises—with deeply entrenched incumbent business relationships, rolodexes, and enormous advertising budgets—wined, dined, and golfed with their customers more than any small business could ever afford or imagine. Startups and challengers—even those with disruptive offerings—faced a significant uphill battle to win new business at scale and steal market share from industry leaders, becau
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