Contently

SEPTEMBER 17, 2021

I’m in the bathroom, reading the label of a bottle of soap, and suddenly I feel compelled to change the world. That may seem like an insane thing to say. Or maybe it’s just the opening line from a 2010 Old Spice commercial. But it’s honestly the feeling I get every time I pick up a bottle of Dr. Bronner’s—the largest organic soap company in North America, and the most batsh*t, inspirational, and actually meaningful example of marketing I’ve ever seen.

Advertising Agencies 214

Advertising Agencies Branding Brand Identity Paid Search Agency 214

Search Engine Journal

SEPTEMBER 17, 2021

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal.

Youtube 140

Youtube Video Marketing Display 140

Biznology

SEPTEMBER 17, 2021

The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company. So what is the metaverse? There is no standard, widely accepted definition. The Wall Street Journal, in its article “ Facebook, Roblox See the ‘Metaverse’ as Key to the Internet’s Next Phase ,” describes it as: “The metaverse concept, rooted in science-fiction novels s

Conference 104

Conference Facebook Social Media Video Marketing 104

Search Engine Journal

SEPTEMBER 17, 2021

Level up marketing success with these 7 insights that focus on how Google ranks websites today and how they may impact SEO. The post 7 Insights Into How Google Ranks Websites appeared first on Search Engine Journal.

Google 137

Google Marketing Websites SEO Search Marketing 137

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Response Rate

Heinz Marketing

SEPTEMBER 17, 2021

By Win Salyards , Marketing Consultant at Heinz Marketing. Aligning your sales and marketing teams can be a daunting task , and one of the main hurdles to overcome is getting over the trust gap between sales and marketing. Many surveys have shown marketing and sales teams frequently don’t trust each other in their work. So, how do you push past that barrier?

Trust Marketing 127

Trust Marketing Marketing & Strategy Marketing Strategy Ad Building 127

Content Marketing Institute

SEPTEMBER 17, 2021

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict? Continue reading → The post 3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles appeared first on Content Marketing Institute.

Video Marketing 125

Video Marketing Examples Service Content Marketing 125

Search Engine Journal

SEPTEMBER 17, 2021

Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website. The post What is HTTPS? A Guide to Secure On-Site Experience for Marketers appeared first on Search Engine Journal.

Search Marketing 122

Search Marketing Marketing Websites Marketing SEO 122

The Daily Egg

SEPTEMBER 17, 2021

A part-time business can be an avenue to explore your passions and earn extra income. If you’re in the process of exploring. The post The Complete Guide to Part-Time Business Ideas appeared first on The Daily Egg.

Business 120

Business Process 120

Search Engine Journal

SEPTEMBER 17, 2021

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples. The post 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time appeared first on Search Engine Journal.

Social Media 115

Social Media Examples Media Search Marketing 115

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

B2B Sales

The Daily Egg

SEPTEMBER 17, 2021

Corporations worldwide of all sizes and industries have one thing in common—paperwork. There are dozens of forms, records, tax documents, and other. The post The Complete Guide to Corporate Record Keeping appeared first on The Daily Egg.

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Martech

SEPTEMBER 17, 2021

Good morning, Marketers, MarTech is still buzzing. Our conference has officially concluded, but everybody is still catching up on what they missed. For me, I still can’t wait to see what a brand like Michael Kors is doing to navigate a cookieless future. There is also Ray Valencia, Director of Digital Customer Experience at Cinemark, talking about strategies in the pandemic-present.

Marketing AI 102

Marketing AI Conference Paid Search Agency Buzz 102

The Daily Egg

SEPTEMBER 17, 2021

Shopify has become one of the most popular platform hosts for eCommerce websites. The platform has managed to acquire over 5,300+ stores, The post How to use heatmaps to increase your Shopify conversions appeared first on The Daily Egg.

Conversion 108

Conversion eCommerce Marketing Websites 108

Televerde

SEPTEMBER 17, 2021

Remove the Mystery from Cold Calling. Cold calling is both an art and a science. Even when you have a skilled person with expert knowledge of your solution on one end of the line, there are some tactics you can rely on to yield better results from your cold calling efforts. It can often seem that persistence and perseverance win the day, but this too often leads to burned out, unhappy sales reps.

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Cold Calling Tactics Personalization Marketing Qualified Leads 98

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Salesforce Marketing Cloud

SEPTEMBER 17, 2021

Once a sprawling event that commandeered downtown San Francisco with more than 170,000 attendees, Dreamforce is back. This annual event welcomes Salesforce customers, partners, and employees together for learning, fun, community building, and philanthropy. This year, we’re going digital. And now is the time to start planning your Dreamforce agenda. Dreamforce ‘21 takes place September 21-23 and will be brought to you live via Salesforce+ , our new, free streaming service.

Ad Building 98

Ad Building Enterprise Management Broadcasting Work Management 98

Lake B2B

SEPTEMBER 17, 2021

As stated in the 2019 Health System Tracker report, US physicians are responsible for 20% of healthcare spending every year. Combine that with the alarming growth rate of US physicians, and needless to say, physicians have become the top target of every pharma marketer. But here’s the hard truth; marketing to physicians is a tough […]. The post Navigate Email Behavior of Physicians with a Hyper-Personalized Nurture Journey appeared first on Blog.

Personalization 98

Personalization Marketing Report Spending Email Marketing 98

OnMessage

SEPTEMBER 17, 2021

“The mistake people make is thinking the story is just about marketing. No, the strategy is the story. If you make your story better you make the strategy better.” — Ben Horowitz, co-founder of the venture capital firm Andreessen Horowitz Ben Horowitz is a well-respected, successful business leader and venture capitalist. He [.]. The post Is Your Story a True Reflection of Your Strategy?

Marketing & Strategy 95

Marketing & Strategy Marketing Strategy Business Marketing 95

Content4Demand

SEPTEMBER 17, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. To keep that conversation going, we’re posting a series of Q&As with those experts to share their perspectives on how content marketers can make the connection between data and content. .

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Intent Data Intent Marketing & Strategy Psychographics 82

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Litmus

SEPTEMBER 17, 2021

Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended. In this webinar, Joe Savitch (Director of Marketing and Operations at Altos Agency), Carin Slater (Email Marketing Specialist at Litmus), and I walked through common critical errors in emails—and how you can spot and fix them with Litmus.

Webinar Metrics 74

Webinar Metrics Marketing Analytics Tools Eye-Tracking Paid Search Agency 74

Alejandro Rioja

SEPTEMBER 17, 2021

Since my last post about some Facebook scripts was very well received, I decided to make a similar one for Twitter. Enjoy! Over time, I will be adding more scripts. Let me know which ones you want next! ? Note: these work as of April 8, 2020. 1. Accept all your Twitter follower requests ?

Twitter 72

Twitter Facebook Ads Marketing 72

Litmus

SEPTEMBER 17, 2021

Yay! You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Is it warm? Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people’s junk folders instead. Yikes. Not the fresh start you want for your email marketing program. And there are many reasons why you might want or need to start anew.

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Domain Planning Deliverability CAN-SPAM 73

Ignite

SEPTEMBER 17, 2021

Social liberation is one of the most effective conversion tools, though most people may not be using it. The key to social liberation is to provide an alternative to the external environment that allows negative behavior to continue. In other words, your job is to give the prospect a reason to want to change. This is also possible by altering the social, business, or regulatory environment– giving the prospect a reason to have to change.

Process 62

Process Buy Conversion Tools 62

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Strategic-IC

SEPTEMBER 17, 2021

We’re all fans of John Lennon, right? Well this interview with Marnie Giuranna Zaccaria , who heads up ABM at global Fintech company, Finastra , makes me sing along to ‘ Happy Christmas (War is Over) ’. So this is Christmas And what have you done? Another year over And a new one just begun. That’s got your attention, right? So where’s the link between this legendary song and Finastra?

Account Based Marketing 62

Account Based Marketing ABM First-Mover Advantage Work Management 62

Ignite

SEPTEMBER 17, 2021

Social liberation is one of the most effective conversion tools, though most people may not be using it. The key to social liberation is to provide an alternative to the external environment that allows negative behavior to continue. In other words, your job is to give the prospect a reason to want to change. This is also possible by altering the social, business, or regulatory environment– giving the prospect a reason to have to change.

Process 62

Process Buy Conversion Tools 62

Moz

SEPTEMBER 17, 2021

In today's episode of Whiteboard Friday, Moz SEO expert Tom Capper walks you through cannibalization: what it is, how to identify it, and how to fix it.

SEO 70

SEO 70

DivvyHQ

SEPTEMBER 17, 2021

Are you in the market for a content marketing platform? If you’re researching options, you’ve probably noticed the huge number of platforms that claim to be CMPs, but their core functionality is either very niche, or supports a very different use case. Luckily, we just released a big competitive analysis of all the platforms that we typically run up against.

Content Marketing 62

Content Marketing Planning Paid Search Agency Enterprise Management 62

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Content

Drew Neisser

SEPTEMBER 17, 2021

No budget, no problem! Said no one ever. Except, maybe, the savvy CMO who’s got the magic touch when it comes to making something out of nothing. As Gartner’s CMO Spend survey showed marketing budgets being slashed across all industries in 2021, marketers are being asked to do more with less—and while that’s absolutely a challenge, CMOs are stepping up to prove how important marketing is.

Branding 52

Branding Brand Identity B2B CMO 52

Conversica

SEPTEMBER 17, 2021

It is actually a corporation with a consistent life race from the various famous actors. Unique works and features are always planned making use of the purpose of starting the very best merchandise possible. The cash out-function is very good if you want to secure a win. Make sure you read our whole analysis by pressing “Betway review” below.

Marketing Websites 52

Marketing Websites Merchandising Internet Marketing Guidelines 52

Method and Metric

SEPTEMBER 17, 2021

When you set up an ecommerce website, you’ll want to manage and monitor your site and product activity. Google Analytics offers ecommerce tracking reports that give insight to your ecommerce platform and can provide you with helpful details such as product and transaction information, average order value, ecommerce conversion rate, time to purchase and other […].

eCommerce 52

eCommerce Analytics Google Conversion Rate 52