Fri.Sep 17, 2021

ABM Campaign Crash Course: How to Deliver a Personalized Experience


Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal.

The Metaverse is Coming


The metaverse has been getting a lot of media attention recently, mainly because Mark Zuckerberg announced that Facebook plans to shift from being a social media company to a metaverse company. So what is the metaverse? There is no standard, widely accepted definition.


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3 Hot Takes: LEGO and JPMorgan Chase Sizzle, Doritos Fizzles

Content Marketing Institute

This week we offer our take on three content examples: Lego customer service avoiding the dark side; JP Morgan Chase scarfing down restaurant content; and Doritos tweeting during the MTV Video Music Awards. What’s your verdict?

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How YouTube Recommends Videos via @sejournal, @MattGSouthern

Search Engine Journal

YouTube offers its most detailed explanation yet regarding its recommendation engine and how it chooses which videos to display on your home page. The post How YouTube Recommends Videos appeared first on Search Engine Journal. News YouTube

Buyer Intent Data Guide: How to Find Prospects Already Looking to Buy

Collecting and understanding buyer intent is a must for any marketer or salesperson looking for a higher success rate in reaching active buyers. Throughout this eBook, we’ll explore how to monetize intent data, where it's sourced from (and which sources you should be wary of), as well as how to best utilize it within your outbound campaigns in order to drive more pipeline each month.

Email QA Session: Webinar Recording + Q&A


Email testing and QA (quality assurance) is the groundwork for great emails. With all the time you spend writing, designing, and developing emails, they should arrive in the inbox looking the way you intended.

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More Trending

Content + Intent Data: A Compass for Content Strategy


We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies.

Why Does Google Replace Page Titles? via @sejournal, @MattGSouthern

Search Engine Journal

Google reveals new information about the page title update and explains why it replaces some titles and not others. The post Why Does Google Replace Page Titles? appeared first on Search Engine Journal. News SEO

Planning a New IP or Domain? Here’s How To Do an Email Warm-Up


You’ve got (or are getting) a new email domain or IP address to send emails from—but wait. Is it warm? Before you go full throttle, you have to make sure you do a proper email warm-up or else risk being seen as a spammer and ending up in people’s junk folders instead. Yikes.

10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time via @sejournal, @mindyweinstein

Search Engine Journal

Marketing isn’t all about ads anymore – consumers need to connect with your brand. That’s where celebrity endorsement comes in. Check out 10 great examples. The post 10 Examples of Social Media Celebrity Endorsements That Paid Off Big Time appeared first on Search Engine Journal.

The Definitive B2B Sales Playbook: Proven Path to $ Multi-Million Revenues

Sales is at the forefront of revenue growth, and so organizations with highly streamlined sales operations consistently outperform competition. How do you create a path to success and fast-track your way to multi million dollar revenues? Read the eBook.

3 Strategies for Building Trust Between Sales and Marketing

Heinz Marketing

By Win Salyards , Marketing Consultant at Heinz Marketing. Aligning your sales and marketing teams can be a daunting task , and one of the main hurdles to overcome is getting over the trust gap between sales and marketing.

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What is HTTPS? A Guide to Secure On-Site Experience for Marketers via @sejournal, @kristileilani

Search Engine Journal

Do you want to secure your website and help your rankings in search? Find out what is HTTPS and how it can benefit your website. The post What is HTTPS? A Guide to Secure On-Site Experience for Marketers appeared first on Search Engine Journal. SEO Web Development

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How to Create a LinkedIn Landing Page (in 3 EASY Steps)


Are you trying to figure out how to create a LinkedIn landing page, but you find yourself constantly busy with other tasks? LinkedIn is arguably the largest platform for professionals around the world.

Empowering your Prospect Through External Forces (CogMar Process B)


Social liberation is one of the most effective conversion tools, though most people may not be using it. The key to social liberation is to provide an alternative to the external environment that allows negative behavior to continue.

The Definitive Guide to Account-Based Experience

ABX is the next evolution of ABM & it’s here to stay. Gifting & direct mail can carry you straight to the hearts of your prospects & customers. Find out how easy it is to create data-driven, personalized experiences at scale with gifting and direct mail.

Let’s talk ABM : 8 lessons from 12 months of ABM


We’re all fans of John Lennon, right? Well this interview with Marnie Giuranna Zaccaria , who heads up ABM at global Fintech company, Finastra , makes me sing along to ‘ Happy Christmas (War is Over) ’. So this is Christmas And what have you done? Another year over And a new one just begun.

Empowering your Prospect Through External Forces (CogMar Process #2)


Social liberation is one of the most effective conversion tools, though most people may not be using it. The key to social liberation is to provide an alternative to the external environment that allows negative behavior to continue.

DivvyHQ vs. Sprinklr: Comparing Content Marketing Platforms


Are you in the market for a content marketing platform? If you’re researching options, you’ve probably noticed the huge number of platforms that claim to be CMPs, but their core functionality is either very niche, or supports a very different use case.

How to Create a Style Guide That Gives a Voice to Your Brand


A well-crafted style guide can ensure your staff and freelancers speak in a unified voice that represents your brand identity. Unfortunately, most people never learn how to create a style guide that moves beyond the basics of grammar preferences and generic instructions.

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Deliver Magic Moments with Direct Mail and Corporate Gifting

Digital fatigue is a thing, no surprise there. The good news: you can break through the noise using a new channel! Find out how to get creative and build rapport with prospects & customers offline with strategic direct mail and corporate gifting.

Twitter Scripts: Accept all Follower Requests, Unfollow, Like All Tweets, and more

Alejandro Rioja

Since my last post about some Facebook scripts was very well received, I decided to make a similar one for Twitter. Enjoy! Over time, I will be adding more scripts. Let me know which ones you want next! ? Note: these work as of April 8, 2020. Accept all your Twitter follower requests ?…

Is Your Story a True Reflection of Your Strategy?


“The mistake people make is thinking the story is just about marketing. No, the strategy is the story.

Greatest African /ca/basketball/sendai-89ers-vs-rizing-zephyr-fukuoka Gaming Websites


It is actually a corporation with a consistent life race from the various famous actors. Unique works and features are always planned making use of the purpose of starting the very best merchandise possible. The cash out-function is very good if you want to secure a win.

Smash These 3 ABM Challenges using a Customer Data Platform


Account-Based Marketing (ABM) sounds exciting – identifying high-level accounts, engaging key decision-makers, turning them into sales-qualified leads (SQL), and the list goes on.

How to Increase ABM Performance with Empathy

Speaker: Brian Carroll, CEO & Founder of markempa

The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts. In this webinar, you’ll learn how to go beyond rational-logic-based sales/marketing and adjust your strategy to understand better how buyers feel so that you can connect and help more customers buy.

Blog: How Conversational AI Helps Revenue Teams Hit Q4 Goals


As we get closer and closer to marking two years of COVID-19, the pandemic continues to affect how we all interact with each other, both in our personal lives and at work. That means Sales, Marketing, and Customer Success are again adapting methods of engaging with customers and potential customers.

Televerde - Untitled Article


Remove the Mystery from Cold Calling. Cold calling is both an art and a science. Even when you have a skilled person with expert knowledge of your solution on one end of the line, there are some tactics you can rely on to yield better results from your cold calling efforts.

Why You’ll Want to Set Up Ecommerce Google Analytics Tracking Reports for Your Business

Method and Metric

When you set up an ecommerce website, you’ll want to manage and monitor your site and product activity.

10 Best Competitive Intelligence Tools for Organizations in 2021


The post 10 Best Competitive Intelligence Tools for Organizations in 2021 appeared first on Contify Market and Competitive Intelligence Platform - Blog. Competitive Intelligence

5 Conversion Rate Optimization Mistakes to Avoid and How to Fix Them to Get More Leads

Speaker: Jen Dewar, CEO of Jalydew

Brand awareness and website traffic are great, but bottom line: you need your marketing programs to generate sales leads, and you need those leads to turn into new customers. There are many things you can do to increase leads and customers without increasing your marketing spend. Join Jen Dewar, CEO and Principal Consultant at Jalydew October 20th, 2021 at 11:00 am PDT for an insightful look into how to optimize your conversion rates.