Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Scoop.it
MAY 19, 2022
Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.
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Optinmonster
MAY 19, 2022
Do you want to learn from the best marketing campaigns that are already proven to work? It’s so frustrating to spend lots of time and energy creating a marketing campaign that doesn’t convert. Big brands have big budgets and marketing departments to try things out until they find something that works. You deserve the same results, without the high costs.
Search Engine Journal
MAY 19, 2022
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Benchmark Email
MAY 19, 2022
Which is better: text-based emails or HTML? The debate is almost as old as email marketing itself. In 2011 and 2014, HubSpot asked survey takers which they prefer, and both years a majority chose HTML. In practice, though, simple, text-based email designs win out time and time again in A/B testing. Of course, it would… The post The Pros and Cons of Text-Based Email Versus HTML appeared first on Benchmark Email.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
CopyBlogger
MAY 19, 2022
When you’re learning how to overcome writer’s block, it can be helpful to keep in mind that there are approximately. Continue Reading. The post How to Overcome Writer’s Block with Neuroscience appeared first on Copyblogger.
SWZD
MAY 19, 2022
Enterprises are looking for unified and more secure communications solutions. Know what’s next in the evolution of workplace communications with these key takeaways for marketers.
Only B2B
MAY 19, 2022
If you search for “appointment setting tips” on Google, you’ll receive approximately 3.5 million results! A variety of coaches, gurus, and experts have written pieces about how to enhance your appointment setting talents in 9 ways, 5 ways, 46 ways, and an endless number of ways. A quick check through some of these postings reveals that the advice is typically sound and relevant; yet, remembering 5+ suggestions on the go is practically impossible in our day of information overlo
Search Engine Journal
MAY 19, 2022
Google's new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
The Daily Egg
MAY 19, 2022
If you’re looking for cloud storage services to manage your company’s data in a convenient and affordable way, then you’re likely looking. The post OneDrive Vs. Google Drive appeared first on The Daily Egg.
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Search Engine Journal
MAY 19, 2022
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos To Help Ukraine appeared first on Search Engine Journal.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Vidyard
MAY 19, 2022
KITCHENER, Ontario – May 19, 2022 – The easing of pandemic-related constraints on in-person meetings and events did not slow rapid growth in the use of video for sales, marketing and other business communications, according to the fifth annual Video in Business Benchmark Report from Vidyard. The report, which analyzed primary data from more than 1,350,000 videos published by more than 2,000 businesses during 2021, showed an extraordinary 178% increase in video creation compared to the same perio
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
ClickZ
MAY 19, 2022
Building trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call for your competitors to have their advertising banned. This was the case for Premier League team Southampton Football Club (Southampton F.C.), and crypto-betting company Sportsbet.io. We spoke with Southampton F.C.
DivvyHQ
MAY 19, 2022
Isn't a marketing strategy the same thing as a marketing plan? It's easy to get hung up on theory and semantics, but instead, let’s set out a working definition of each term and put both strategy and planning to work to boost your corporate bottom line!
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Martech
MAY 19, 2022
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.
Search Engine Journal
MAY 19, 2022
Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here's how. The post Using The Jobs To Be Done (JTBD) Framework For SEO Content appeared first on Search Engine Journal.
Walker Sands
MAY 19, 2022
Asian American Native Hawaiian and Pacific Islanders represent over 45 nationalities and many more ethnic groups, and account for 60% of the global population. AANHPIs are also the racial group most likely to be hired for high-tech jobs — at Apple, Facebook, Google and Microsoft, AANHPIs comprise at least a third of the company’s workforce. Yet, AANHPIs are the least likely group to be promoted into management and leadership positions.
Search Engine Journal
MAY 19, 2022
Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ's editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing Editor appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Science Review
MAY 19, 2022
Learn what a headless content management system is and how it benefits content authors.
Search Engine Journal
MAY 19, 2022
TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search Engine Journal.
Fusion Marketing Partners
MAY 19, 2022
Anyone who has recently visited my blog site at Fusion Marketing Partners will notice a lack of fresh content. I’ve […].
RDW Group
MAY 19, 2022
Social media is a powerful tool that brands can leverage in many ways. We know consumers want to engage with … The post 5 Ways to Encourage User Generated Content on Social Media appeared first on RDW Group.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
33Across
MAY 19, 2022
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point. The post 33Across Named Finalist for 2022 Digiday Media Awards in the Best Publisher Platform Category appeared first on 33Across.
PureB2B
MAY 19, 2022
Using LinkedIn for lead generation has become a staple of B2B marketing. Given that business owners and decision-makers use LinkedIn for networking, self-promotion, job hunting, and more, it’s an ideal platform on which to reach them. It’s kind of a no-brainer, right? Despite this, many businesses fail to use LinkedIn to its full potential simply because their lead generation tactics are flawed, rendering them ineffective.
33Across
MAY 19, 2022
For as long as people have browsed the Internet, advances in ad tech have made it easier for advertisers to reach their intended audience with ads. But that unfettered growth in targeting and data collection ultimately led to the point.
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