ViewPoint
NOVEMBER 8, 2017
There’s plenty of mediocrity in lead generation—both in-house and outsourced. However, there are a lot of things good insourced operations and lead generation companies do well. While lead generation (or teleprospecting) is not rocket science, there are a lot of moving parts in a well-run lead generation machine. Failure to execute and coordinate all of the moving parts leads to poor results.
Marketing Insider Group
NOVEMBER 8, 2017
As the world of ecommerce continues to get more and more competitive, companies are finding it increasingly difficult to differentiate from competitors, connect with their target audience, and convince people to actually buy from them. Without clear and established guidelines about brand personality, voice, and style in place, new ecommerce companies seem to struggle to […].
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KoMarketing Associates
NOVEMBER 8, 2017
Executive marketers are already seeing the benefits of utilizing analytics, and new research shows that CMOs intend to invest more in data in the coming years. The executive summary of the “CMO Survey 2017” from Deloitte, Duke Fuqua School of Business and American Marketing Association reports that within the next three years, marketers intend to spend 376 percent more on analytics to improve customer experience.
Marketing Insider Group
NOVEMBER 8, 2017
“Build projects around motivated individuals. Give them the environment and support they need and trust them to get the job done.” “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” These two statements are both taken from the Agile Manifesto for Software Development, a revolutionary document […].
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Direct Response Coach
NOVEMBER 8, 2017
For as a long as I can remember, marketers have turned themselves inside out trying to adapt to every new generation that comes along. From the baby boomers (my team) to the x and y generations to the current group of 20- and 30-year-olds, the so-called millennials, understanding these generations is a priority for some [.]. The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 8, 2017
I remember many late nights at work trying to figure out how to show which individual articles on our website were working. By “working,” I mean generating quality new leads and engaging our already existing leads. My company challenged me to show ROI for our content marketing program. We had the basic metrics down but they only tell a part of the story.
Lead Liaison
NOVEMBER 8, 2017
Marketing teams utilize online marketing activities to directly impact lead generation. It is no secret that leveraging data from various marketing channels provides companies with the ability to determine ROI and increase sales. Because of the nature of this relationship, a company’s marketing team and sales team should be closely aligned in order to close deals faster and collaborate on the best plan of action to effectively reel in potential customers.
Contently
NOVEMBER 8, 2017
Now that this quiz lives in our CMS, we’d love for you to identify the most common marketing acronyms by EOD. Thanks. The post Quiz: How Well Do You Know These Marketing Acronyms? appeared first on The Content Strategist.
Hubspot
NOVEMBER 8, 2017
When we talk about conversion, we’re essentially talking about an exchange. Let’s say, for example, you’re offering a piece of downloadable content to your site visitors. It’s “free,” in terms of the lack of money paid for it, but some other information is traded. So, for example, in exchange for this ebook, the visitor fills out a form with a certain amount of contact information.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Direct Response Coach
NOVEMBER 8, 2017
The post Direct Mail and Those Pesky Millennials appeared first on McCarthy and King Marketing.
Content Marketing Institute
NOVEMBER 8, 2017
People are flocking to Amy Schmittauer’s YouTube series, Savvy Sexy Social. As of this writing, she has 75,947 subssacribers. Wait, 75,948 … 949. Wouldn’t you love to know why? Hint: It’s not because her brand name includes the word “sexy,” a word she chose because she advises marketers on how to bring out the sexy in whatever they sell. Her popularity comes, at least in part, from her discovery of a formula for making videos that people love.
The Mx Group
NOVEMBER 8, 2017
CHICAGO (November 9, 2017) — For the second year in a row, The Mx Group, a digital and demand generation agency, has been recognized as one of the Chicago Tribune’s Top Workplaces. Winners chosen for 2017 honors were selected based on an employee feedback survey about workplace culture and satisfaction administered by Energage LLC (formerly WorkplaceDynamics), a leading research firm specializing in organizational health and workplace improvement.
Kapost
NOVEMBER 8, 2017
Our latest research has found what we long feared: marketers haven’t found the right balance of who’s responsible for what tasks in content creation. Everyone from marketing leaders to content. The post Taming the Content Chaos with Workflows appeared first on Kapost Content Marketing Blog.
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Hubspot
NOVEMBER 8, 2017
I've said it before, and I've said it again: I'm endlessly fascinated by how much we, as humans, have adapted to emerging technologies. A few weeks ago, when I covered the Samsung Developer Conference, I had the following thought: "Think about some of the pieces of technology or up-and-coming topics that, maybe five years ago, we thought had nothing to do with us.
The Lead Agency
NOVEMBER 8, 2017
Every business owner today knows how important it is to have a website, and attract visitors to it. However, once you get them there, what are they doing? Is your website acting as a tool to help move them down the sales funnel and convert them into customers? According to Econsultancy, only about 22% of businesses are satisfied with their conversion rates [1].
Golden Spiral
NOVEMBER 8, 2017
You already have your inbound marketing strategy in place. You know your buyer personas. You’ve been putting out content for a while and recognize that creating new blog posts, videos, ebooks or other content pieces is a major source of new traffic and leads. However, constantly coming up with new content can be overwhelming. So how can you keep up?
Televerde
NOVEMBER 8, 2017
If you’ve been in marketing for any period of time, you already know that not every sale is the same and not everything can be marketed the same way. One that really makes me scratch my head is when marketers try to use the same tactics for marketing a product that they do for marketing a service. As services have come online, marketers have to understand that building an enduring relationship with customers more critical than ever.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Vidyard
NOVEMBER 8, 2017
If modern B2B sales is a game of earning attention, most salespeople don’t know how to play nicely. Let’s say that your prospect is a popular kid in school and you’re trying to earn their attention. What do you do? You pass a note. But after several notes and no response, you get frustrated. You presume that they’re stuck up, so you crumple and throw your next note (perhaps with a drawing of a hippo ?).
Genroe
NOVEMBER 8, 2017
You may have heard of it but just exactly what is the Net Promoter Score and why is everyone talking about it? This is an introduction to this widely used customer feedback metric and how you can use it to drive your business. Contents This is quite a detailed post so below are direct links to […]. The post Net Promoter Score®: What, Why and How?
Brightedge
NOVEMBER 8, 2017
An incredible 50% of local mobile searches will lead to store visits within one day, and 18% of those searches will result in a purchase within that same timeframe. The power of local search optimization to reach customers with the information they want and entice them to try particular local businesses cannot be understated. We […]. The post Local Search Optimization: The Opportunity, and How to Compete appeared first on BrightEdge SEO Blog.
Heinz Marketing
NOVEMBER 8, 2017
By Brian Hansford , VP of Client Services at Heinz Marketing. The SiriusDecisions TechExchange is the best B2B event I have attended in a long time. SiriusDecisions research directors and analysts presented several frameworks that martech buyers (and sellers) can benefit from. Gil Canare presented their Business Justification Framework which nicely structures how marketers can recommend a martech purchase.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Terminus
NOVEMBER 8, 2017
Editor’s Note: This is a guest post from Erik Devaney. Erik is a brand marketer at Drift , the world’s first and only conversational marketing and sales platform. A regular contributor to the Drift blog , Erik has spent the past eight years writing and designing content that produces measurable results for brands and businesses. Before joining Drift, he worked at HubSpot as a content strategist.
Hinge Marketing
NOVEMBER 8, 2017
Branding a professional services firm comes in two flavors: 1) rebranding an existing firm or service line, and 2) launching a new one. These two approaches to a brand launch are similar in overall process but distinct in their twists and turns. Brand Launch Defined. Brand launch is the process of creating a professional services brand where none currently exists.
Leadspace
NOVEMBER 8, 2017
One of the received wisdoms in marketing is that B2B buyers are more rational than consumers. On a certain level that’s true: it’s hard to buy on impulse when the average B2B buying cycle takes several months from start to finish. More pertinently of course, businesses buy things in order to fulfill quantifiable objectives, like solving a specific problem, or reaching defined targets; they don’t make purchasing decisions on the basis of passing fads or fashions like consumers do.
DivvyHQ
NOVEMBER 8, 2017
Ever gone to a concert and marveled at all the equipment on stage? All those pedals strewn about in front of the guitar player. Dozens of amplifiers flanking all side of the singer. Knobs in every direction. And then what about all the cords and cables? How in the heck do they keep track of it all? Thousands of hours tinkering with every knob, button, string, or fancy instrument at their disposal, that’s how.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
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