Martech
SEPTEMBER 21, 2023
Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Marketing Institute
SEPTEMBER 21, 2023
Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.
Act-On
SEPTEMBER 21, 2023
There’s nothing like a great team up to find new solutions to sticky business problems. When Act-On set out to build audience insights functionality into our marketing automation platform, we knew we needed the right partner. For us, it had to be Intel. Intel has been at the forefront of democratizing AI and making it accessible across industries. Their AI & Machine Learning Software Portfolio provides a modular and user-friendly environment to harness the power of AI for various application
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Martech
SEPTEMBER 21, 2023
Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are
Sprout Social
SEPTEMBER 21, 2023
Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As part of our Android app, we maintain over 35 dependencies managed by the open source community that provide useful building blocks for our application. Our dependencies provide myriad functionality such as frameworks for making network calls, async image loading, testing tools and other existing solutions that solve common Android development challe
Martech
SEPTEMBER 21, 2023
Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.
Square 2 Marketing
SEPTEMBER 21, 2023
Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue. In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends.
Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital
⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.
US Data Corporation
SEPTEMBER 21, 2023
Email marketing is a cornerstone of digital marketing, but sometimes it doesn't go your way. There are many reasons why your email marketing may not be hitting the mark. Contained here are the most common reasons email marketing fails and ways to fix those problems if/when they occur. The post Email Marketing Not Going Your Way? Here’s Why. appeared first on US Data Corporation.
Sprout Social
SEPTEMBER 21, 2023
For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care.
DivvyHQ
SEPTEMBER 21, 2023
Content teams are often inundated with content requests from multiple stakeholders across the organization. Though marketing and sales are often key players, other departments can place high demands on content teams. What can content managers do to manage the onslaught of requests? Well, we have a few ideas (and some tech that can manage it for you ?).
Content Standard
SEPTEMBER 21, 2023
A Content Disrupted podcast with Scott Harkey, Global Head of Marketing and EVP of Financial Services & Payments at Endava. Scott Harkey helped grow Levvel’s revenue 20x over seven years as CSO. When the company was acquired by Endava, he took on a global marketing role and faced the formidable task of replicating a top-tier marketing operation and scaling it across various solutions, industries, and global regions.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Scoop.it
SEPTEMBER 21, 2023
Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce.
33Across
SEPTEMBER 21, 2023
Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream, or looking for coins under a sofa cushion, most of us could use a little more spending power in Q4. 2023 will be the last. The post More Ways to Monetize Cookieless Inventory with Lexicon Connections appeared first on 33Across.
Content Standard
SEPTEMBER 21, 2023
A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment.
Oktopost
SEPTEMBER 21, 2023
The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.
Advertisement
Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.
Ignite
SEPTEMBER 21, 2023
Marketing is much more than simply a department within your organization that is responsible for pretty brochures and well-designed websites. It’s a strategic plan to not only develop your brand but also nurture customers, attract potential new ones and impact your business’s bottom line.
Only B2B
SEPTEMBER 21, 2023
In today’s fiercely competitive business landscape, converting leads into loyal customers is the goal. Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates.
Salesforce Marketing Cloud
SEPTEMBER 21, 2023
Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.
HG Data
SEPTEMBER 21, 2023
HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, has been named in the top 25% of all Sales Intelligence providers on G2’s Fall 2023 Momentum Grid. HG’s position is a testament to the company’s promising year-over-year growth, the momentum it brings into the market, and the … The post G2 Confirms HG Is In Top 25% of Sales Intelligence Providers appeared first on HG Insights.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Salesforce Marketing Cloud
SEPTEMBER 21, 2023
Your company’s product or service may be incredible — but if your customer experience is not, you may lose customers. We found that 94% of people say how a company treats them influences their decision to buy, and 48% have switched brands for better customer service. Setting high customer service standards helps your team deliver an excellent experience.
QuanticMind
SEPTEMBER 21, 2023
Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/15/23 – 9/21/23 to stay ahead of the curve: ByteDance and US government seek middle ground for TikTok's future [:02] Talks have resumed between ByteDance and the US government regarding federal access to and control over user data.
Valasys
SEPTEMBER 21, 2023
How often have you bought a product because you like the brand ambassador or trust their views? I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in!
Madison Logic
SEPTEMBER 21, 2023
Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. The reality is this couldn’t be further from the truth. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time.
Advertisement
One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.
Valasys
SEPTEMBER 21, 2023
When choosing a white-label web design company, consider its reputation and flexibility. They should be able to respond to your queries quickly and provide regular updates about the development process. They should also be able to accommodate your needs as they grow. Check whether their work is based on problem-solving concepts. A good service agency will not stop at coding and designing but will bring creative solutions to various issues.
Leading Results Rambings
SEPTEMBER 21, 2023
In the rapidly evolving landscape of digital marketing, success hinges on the ability to understand and connect with your target audience in a meaningful way. At Luna Creative Marketing, we firmly believe that marketing decisions should not be based solely on intuition or gut feelings. Instead, we advocate for an approach that leverages the power of data to drive precision and effectiveness in our strategies.
Goodish Agency
SEPTEMBER 21, 2023
In this blog, we'll assess whether InVideo suits your video editing needs by weighing its pros and cons.
Expert insights. Personalized for you.
113 
Let's personalize your content