Thu.Sep 21, 2023

article thumbnail

How to use AI personality profiling for B2B engagement

Martech

Every day we form impressions of the people we meet. We assess their trustworthiness, credibility and level of friendliness based on our interactions. In business, we often assess contacts based on how they will — or will not — support what we’re promoting. Will they be an advocate or influencer? Will they be skeptical or feel threatened? This can extend to organizations or industries.

article thumbnail

What SEOs Really Need to Know About JavaScript SEO

Ahrefs

The reality of the current web is that JavaScript is everywhere. Most websites use some kind of JavaScript to add interactivity and improve user experience. Yet most of the JavaScript used on so many websites won’t impact SEO at all.

SEO 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

article thumbnail

What does the future hold for genAI? The Gartner Hype Cycle

Martech

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” That means they’re teetering on the precipice that could plummet them into the “trough of disillusionment.” We spoke with Afraz Jaffri, director analyst at Gartner with a focus o

Gartner 133
article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Trends 126

More Trending

article thumbnail

This week’s AI-powered martech releases

Martech

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 63% of IT workers and 44% of office workers are concerned Generative AI will take their jobs within five years, according to Ivanti. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse. 45% of business leaders say they are

article thumbnail

Dear BrightonSEO, You’ve Come a Long Way, Baby

Ahrefs

Here’s my breakdown of September’s event and why I think it’s come a long way since its humble beginnings in a room above a pub. OK, I know what you’re thinking: The U.K.

SEO 110
article thumbnail

State Farm and iHeartMedia to host Ed Sheeran experience in Fortnite

Martech

Ed Sheeran experience at iHeartLand’s State Farm Park in Fortnite. Image: iHeartMedia. IHeartMedia will host “A Special Ed Sheeran Experience” in the online video game Fortnite, beginning October 5. The multipronged virtual experience, which celebrates new music from the Grammy-winning artist, will be accessed by Fortnite players through iHeartLand’s State Farm Park.

article thumbnail

Everything You Need To Know About AI for Marketing in One Blog Article

Square 2 Marketing

Artificial intelligence (AI) is in the process of starting to transform nearly every aspect of our lives, and marketing is no exception. In the fast-paced world of digital marketing, AI has emerged as a game-changer, revolutionizing how businesses connect with their target audiences, optimize their campaigns and drive revenue. In this comprehensive article, we will explore everything you need to know about AI for marketing, from its basic concepts to its practical applications and future trends.

Trends 105
article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

Automating dependency updates with Dependabot

Sprout Social

Sprout Social’s Android mobile app is a powerful native application that keeps our customers plugged in to their social media presence on the go. As part of our Android app, we maintain over 35 dependencies managed by the open source community that provide useful building blocks for our application. Our dependencies provide myriad functionality such as frameworks for making network calls, async image loading, testing tools and other existing solutions that solve common Android development challe

article thumbnail

GetProspect Review

The Daily Egg

Collecting leads manually on LinkedIn these days just doesn’t cut it anymore—especially for businesses that live and die by the number of. The post GetProspect Review appeared first on The Daily Egg.

Linkedin 103
article thumbnail

Email Marketing Not Going Your Way? Here’s Why.

US Data Corporation

Email marketing is a cornerstone of digital marketing, but sometimes it doesn't go your way. There are many reasons why your email marketing may not be hitting the mark. Contained here are the most common reasons email marketing fails and ways to fix those problems if/when they occur. The post Email Marketing Not Going Your Way? Here’s Why. appeared first on US Data Corporation.

article thumbnail

The ultimate guide to evaluating influencer media kits

Sprout Social

For brands, combing through influencer media kits can be stressful. Sure, the influencer marketing boom means there’s no shortage of creators to partner with. But that also means it’s more important than ever to put potential influencers under the microscope. Doing so is key to earning top-tier content and engaging your unique audience. Finding the right fit means auditing influencer content, profiles and engagement with care.

Media 94
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

Mastering AI SEO Without Losing the Human Touch

Contently

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive. As AI’s capabilities expand, producing top-tier content with the speed that today’s world demands poses a significant challenge.

article thumbnail

How to Deal with Content Requests from Every Stakeholder Ever

DivvyHQ

Content teams are often inundated with content requests from multiple stakeholders across the organization. Though marketing and sales are often key players, other departments can place high demands on content teams. What can content managers do to manage the onslaught of requests? Well, we have a few ideas (and some tech that can manage it for you ?).

Content 85
article thumbnail

How to Measure If Your Content Curation Is Successful

Scoop.it

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce.

article thumbnail

The 10-Second Customer Journey: Evolving Brand Storytelling for the Digital Age

Content Standard

A Content Disrupted podcast with guest Todd Unger, Chief Experience Officer and SVP of Marketing and Member Experience at the American Medical Association. Listen, follow, and subscribe on Apple Podcasts , Spotify , or Google Podcasts. Digital behavior is full of contradictions. We expect to absorb information in seconds, yet we’ll spend hours binging content we find interesting in the moment.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

More Ways to Monetize Cookieless Inventory with Lexicon Connections

33Across

Increasing your financial worth has a different meaning depending on your audience. Whether you’re trying to find a tax incentive, uncover a new revenue stream, or looking for coins under a sofa cushion, most of us could use a little more spending power in Q4. 2023 will be the last. The post More Ways to Monetize Cookieless Inventory with Lexicon Connections appeared first on 33Across.

article thumbnail

Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention.

article thumbnail

5 Steps to a Better Marketing Department

Ignite

Marketing is much more than simply a department within your organization that is responsible for pretty brochures and well-designed websites. It’s a strategic plan to not only develop your brand but also nurture customers, attract potential new ones and impact your business’s bottom line.

article thumbnail

Lead Scoring Strategies That Boost Conversion Rates: The Road to Sales Success 

Only B2B

In today’s fiercely competitive business landscape, converting leads into loyal customers is the goal. Lead scoring, a critical component of any successful sales and marketing strategy, can be the bridge that guides your leads towards conversion. In this comprehensive guide, we will unravel the lead scoring strategies, explore its key components, and delve into effective strategies that can skyrocket your conversion rates.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

Your Best Day in Sales Is On the Other Side of These 35 Motivational Quotes

Salesforce Marketing Cloud

Veteran reps will tell you that sales isn’t as simple as prospect, pitch, and close. A steady stream of objections, rejections, and pivots make it more of an uphill slog than a gong-ringing joy. And it’s become more challenging: Two-thirds of sales professionals say sales is harder now than it was in previous years. One way to overcome the slog: finding inspiration in tactical and insightful sales motivational quotes.

article thumbnail

G2 Confirms HG Is In Top 25% of Sales Intelligence Providers

HG Data

HG Insights, the provider of go-to-market Technology Intelligence to 90% of tech companies in the Fortune 100, has been named in the top 25% of all Sales Intelligence providers on G2’s Fall 2023 Momentum Grid. HG’s position is a testament to the company’s promising year-over-year growth, the momentum it brings into the market, and the … The post G2 Confirms HG Is In Top 25% of Sales Intelligence Providers appeared first on HG Insights.

article thumbnail

Scout: The Future of TikTok, AI Data Privacy Solutions, and More

QuanticMind

Welcome to Scout! Each week, our team tracks down the best digital marketing articles, POVs, and reports—so you don't have to. Here’s what to read from the week of 9/15/23 – 9/21/23 to stay ahead of the curve: ByteDance and US government seek middle ground for TikTok's future [:02] Talks have resumed between ByteDance and the US government regarding federal access to and control over user data.

article thumbnail

Why Micro-Influencer Marketing is at its peak?

Valasys

How often have you bought a product because you like the brand ambassador or trust their views? I’m sure the answer is more than just once because the virality and FOMO (Fear of Missing Out) have led us to buy things we didn’t precisely need, but we went ahead and bought them just because our favorite influencers were promoting it and peer pressure caved in!

article thumbnail

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

article thumbnail

Using Digital Channels with Precision: Best Practices for Account-Based Display Advertising

Madison Logic

Display advertising has a bad reputation, due to common misconceptions about its limited value in B2B campaigns. There’s even a myth that you’re more likely to survive a plane crash than click a banner ad. The reality is this couldn’t be further from the truth. In fact, research suggests that B2B display advertising is projected to surpass traditional search spending for the first time.

Display 52
article thumbnail

How to Choose White Label Web Design Company

Valasys

When choosing a white-label web design company, consider its reputation and flexibility. They should be able to respond to your queries quickly and provide regular updates about the development process. They should also be able to accommodate your needs as they grow. Check whether their work is based on problem-solving concepts. A good service agency will not stop at coding and designing but will bring creative solutions to various issues.

article thumbnail

Data-Driven Precision

Leading Results Rambings

In the rapidly evolving landscape of digital marketing, success hinges on the ability to understand and connect with your target audience in a meaningful way. At Luna Creative Marketing, we firmly believe that marketing decisions should not be based solely on intuition or gut feelings. Instead, we advocate for an approach that leverages the power of data to drive precision and effectiveness in our strategies.