Fri.Feb 23, 2024

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Worst and Best Practices for Email Subject Lines

SendX

A bad email subject line can ruin your email campaign results. Read this blog to know how to ensure that it never happens to any of your campaigns.

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The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? How do you tell the perfect story for any occasion?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing. In each market, diverse choices cater to individual buyer nuances.

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Marketing’s Musical Chairs: Why So Many Reorgs (and What It Means for You) 

Content Marketing Institute

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Will Marketing Be Replaced by AI? Or Form a Dynamic Duo?

protocol 80

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.

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Using the Gemini YouTube Extension to Improve Your Content Strategy

CMSWire

Unlock new possibilities for your YouTube strategy with Gemini's video analysis and summaries. Streamline your content planning today. Continue reading.

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Scaling personalized experiences: From anonymity to insight

Martech

In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill.

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AI Trends: Is AI Meeting Your Most Pressing Needs?

CMSWire

How you can make better decisions around new tech in your company. Continue reading.

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Tableau Pulse uses AI to make data more accessible

Martech

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Transforming Net Promoter Score (NPS) into Actionable Insights

CMSWire

There is not a clear path from NPS to appropriate action and an enhanced bottom line. But there is a way to get there. Continue reading.

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Designing a Copilot? Start with Basics of Conversational AI

Salesforce Marketing Cloud

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it.

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HG Insights & CEO Start 2024 Strong With Awards

HG Data

In a strong start to 2024, HG Insights & CEO Elizabeth Cholawsky each take home two big awards! We are proud to announce that CEO Elizabeth Cholawsky has been named on the 2024 list of “Top 25 Women Leaders in US PE-Backed Software” for the second consecutive year! The prestigious list for 2024 includes leaders […] The post HG Insights & CEO Start 2024 Strong With Awards appeared first on HG Insights.

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Long- and Short-Term Plays CMOs to Showcase Marketing Attribution

SmartBug Media

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook. Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 50 Global Thought Leaders and Influencers on Design Thinking 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

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How B2B Brands Can Benefit from Social Listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses?

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Future of B2B Demand Generation: Trends On the Horizon

Binary Demand

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing. In each market, diverse choices cater to individual buyer nuances.

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ABM Maturity Model Webinar

The ABM Agency

Reading Time: < 1 minute About this Webinar Being able to run full funnel (1:many through 1:1) ABM takes planning and discipline, though many B2B marketing organizations still take an ad hoc approach to account based marketing. Join ABMA on February 21st to get the secrets of maturing your internal ABM practice and achieving ABM excellence. We will dive into what makes up successful ABM pilots, what KPIs matter, Sales & Marketing win together, the value of executive sponsorship and more!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How B2B brands can benefit from social listening

Brandwatch Marketing

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses?

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Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2.

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Rethinking B2B Marketing: The Compelling Case for Brand

Drew Neisser

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is. With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.

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How jobs feed data can unlock market trends?

Data Cleaning/CRM Appending

We all know that jobs feed data has transformed the recruitment industry. Now, recruiters don’t manually scour through hundreds of resumes to find skilled individuals and let the power of real-time data take its course. Job data analytics have transformed the modern recruitment process and optimized the hiring process for job-seekers. However, one aspect of […] The post How jobs feed data can unlock market trends?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Recklabs Increases their Conversion by 60% with LeadSquared

LeadSquared

Recklabs Increases their Conversion by 60% with LeadSquared “LeadSquared is the gospel of truth for our organization. What is in CRM is true, and what is not is false.” Jigar Singh Rathore VP- Business & Strategy Previous Next Scale Your Business With LeadSquared Book a 1-1 consultation today! Book a Demo 100 % Increase in database End-to-end Pipeline visibility 60 % Increase in conversions Shorter Turn-around time Recklabs loves LeadSquared for: No-code automation Complete visib

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. These listings represent a physical location that a customer can visit. A business listing appears when customers search for them either on Google Search or Google Maps. It helps businesses looking to improve their visibility in Google’s local search results, and users find them more easily.

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Beyond Email: Creative Ways to Use Your B2B Marketing Database for Multi-Channel Campaigns

Lake B2B

Email marketing remains a cornerstone of B2B outreach, but it’s no longer enough to operate in a silo. Today’s savvy marketers understand the importance of diversifying their strategies to reach target audiences across multiple channels. This is where your B2B marketing database becomes a goldmine, holding the potential to fuel engaging, personalized campaigns that resonate deeply with your ideal […] The post Beyond Email: Creative Ways to Use Your B2B Marketing Database for Mu

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Work Life With AI

The Freeman Company

Look at how AI can help event planners work better and more efficiently, from day-to-day functions through more complex strategy building.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Wifi Speed Explained: How Much Internet Speed Do I Need?

Valasys

In today’s world, many of us rely on broadband for work, school, and entertainment. We all want fast internet, but how fast do we need it? It’s crucial to ensure you have the right internet plan, matching your usage without overpaying for unnecessary speeds. Your internet speed depends on what your household does online and whether everyone is doing it simultaneously.

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Artificial Intelligence: The Basics

The Freeman Company

Get a better understanding of AI for events, how to make this smart tech your trusted partner, and how to turn AI into ROI.

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Pitch perfect: 3 ways PR adds extra value to your integrated B2B campaign 

BDB

Have you heard of the ‘rule of 7’? It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. The story goes that this ‘rule’ was coined in the 1930s when Hollywood’s biggest movie execs commissioned research which discovered that potential theatregoers were more likely to take action once they’d heard or seen an advertising message seven times.