SendX

FEBRUARY 23, 2024

A bad email subject line can ruin your email campaign results. Read this blog to know how to ensure that it never happens to any of your campaigns.

Practices 418

Practices Best Practices Email Campaigns Campaigns 418

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect? How do you tell the perfect story for any occasion?

Storytelling 171

Storytelling Consulting Paid Search Agency Marketing & Strategy 171

Martech

FEBRUARY 23, 2024

Most content strategies for B2B often rely on a subject matter expert or skilled writer to generate ideas, schedule content to satisfy the CMO and write based on perceived market demands. However, you must take the guesswork out of the equation to create relevant, high-performing content. Rather than rely solely on hypothesizing what an audience may want to read, savvy B2B marketers tap into social listening.

Social Marketing 130

Social Marketing B2B Marketing Content Marketing B2B 130

CMSWire

FEBRUARY 23, 2024

How you can make better decisions around new tech in your company. Continue reading.

Press 128

Press Trends Paid Search Agency Companies 128

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Brand Identity

Content Marketing Institute

FEBRUARY 23, 2024

Almost half of companies restructured their marketing teams in the past year, according to Marketing Week. About four in 10 restructured the year before that. Why? And how can you thrive despite it?

Paid Search Agency 127

Paid Search Agency Companies Marketing 127

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing. In each market, diverse choices cater to individual buyer nuances.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

CMSWire

FEBRUARY 23, 2024

There is not a clear path from NPS to appropriate action and an enhanced bottom line. But there is a way to get there. Continue reading.

Promotion 124

Promotion Analytics 124

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where visitor identities are shrouded in anonymity? The journey to conversion is often a marathon, not a sprint, with visitors potentially making multiple visits before opting to reveal their identity through a form fill.

Digital Asset Management 115

Digital Asset Management Personalization Enterprise Management Tagging 115

Optinmonster

FEBRUARY 23, 2024

Is your email newsletter design helping or hurting your business? The design of your email campaigns communicates the tone of your brand, and it can determine whether your subscribers convert into customers. In this article, we share our best tips to show you how to design an email newsletter. When you follow these tips, you be designing newsletters that get your customers to engage and click in no time.

Newsletter 97

Newsletter Design Conversion Tips 97

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Personalization

Martech

FEBRUARY 23, 2024

I’m not a fan of the television show “Survivor,” but let’s just say it gets viewed in our home and leave it at that. Like a significant portion of television programming, “Survivor” highlights the dark side of human existence. Contestants on the show make alliances, but as the number of contestants dwindles, allies are forced to turn against one another.

Email Marketing 114

Email Marketing CAN-SPAM Work Management Advertising Agencies 114

protocol 80

FEBRUARY 23, 2024

Have you ever feared that AI could replace your job as a marketer? There’s no doubt that AI has become ever-present in the marketing space, but AI is not replacing you. In fact, AI and humans hold more power as a unit – the dynamic duo, as one might say. When used synchronously with humans, AI can be a resourceful and powerful tool incorporated into your B2B marketing strategy.

Marketing AI 95

Marketing AI Marketing & Strategy B2B Marketing Marketing 95

Martech

FEBRUARY 23, 2024

Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. Pulse will also allow a user to create a custom metrics homepage based on KPIs relevant to that user.

User-Generated Content 109

User-Generated Content Customer Surveys Act-On Tagging 109

Optinmonster

FEBRUARY 23, 2024

Do you want to better understand your email unsubscribe rate so you can retain more subscribers? Unsubscribes are a fact of life for email marketers. They’re also a double-edged sword. On the one hand, they give your email list a bit of self-cleaning, which is important for your deliverability, your open rates, and the overall strength of your list.

Tips 82

Tips Opt-out Opt-in Click Rate 82

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

Campaigns

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Generative AI and LLMs (large language models) have turned the world of conversation design upside down. Going from rule-based, predictable chatbots to designing for generative, open-ended AI technology that handles natural language processing and understanding requires a new mindset. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it.

Design 69

Design Conversion Guidelines User-Generated Content 69

HG Data

FEBRUARY 23, 2024

In a strong start to 2024, HG Insights & CEO Elizabeth Cholawsky each take home two big awards! We are proud to announce that CEO Elizabeth Cholawsky has been named on the 2024 list of “Top 25 Women Leaders in US PE-Backed Software” for the second consecutive year! The prestigious list for 2024 includes leaders […] The post HG Insights & CEO Start 2024 Strong With Awards appeared first on HG Insights.

Software 69

Software 69

SmartBug Media

FEBRUARY 23, 2024

No one likes spending time justifying expenses and trying to prove the revenue impact of their marketing efforts. And it certainly isn’t easy: Determining and proving marketing success requires a specified timeline and access to data-backed insights regarding your campaigns. Enter: your scalable and sustainable Marketing Playbook. Developing a detailed marketing playbook will help you cultivate a strong, measurable campaign strategy with proven ROI.

Marketing Attribution 64

Marketing Attribution Multi-Touch Attribution Lead Ranking Multi-Channel 64

Thinkers360

FEBRUARY 23, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Design Thinking for 2024. Congratulations to all our Design Thinking influencers who participated! Top 50 Global Thought Leaders and Influencers on Design Thinking 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).

B2B Thought Leadership 62

B2B Thought Leadership Design Thought Leadership Lead Ranking 62

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses?

Brand Identity 59

Brand Identity Branding B2B Eye-Tracking 59

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing. In each market, diverse choices cater to individual buyer nuances.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

The Freeman Company

FEBRUARY 23, 2024

Look at how AI can help event planners work better and more efficiently, from day-to-day functions through more complex strategy building.

Efficiency 52

Efficiency Ad Building 52

Single Grain

FEBRUARY 23, 2024

Pay-Per-Click advertising is a great strategy for driving targeted traffic to websites. However, the journey from a click to a customer involves more than just attracting visitors. Your PPC landing page serves as the pivotal moment where potential customers decide whether to engage further with your brand or click away. In this article, I’ll walk you through the critical elements of a high-converting PPC landing page, design and UX best practices, optimization strategies, and the iterative

Landing Pages 52

Landing Pages PPC Paid Search Agency Click Rate 52

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Account Based Marketing

The Freeman Company

FEBRUARY 23, 2024

Get a better understanding of AI for events, how to make this smart tech your trusted partner, and how to turn AI into ROI.

ROI 52

ROI 52

The ABM Agency

FEBRUARY 23, 2024

Reading Time: < 1 minute About this Webinar Being able to run full funnel (1:many through 1:1) ABM takes planning and discipline, though many B2B marketing organizations still take an ad hoc approach to account based marketing. Join ABMA on February 21st to get the secrets of maturing your internal ABM practice and achieving ABM excellence. We will dive into what makes up successful ABM pilots, what KPIs matter, Sales & Marketing win together, the value of executive sponsorship and more!

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Advertising Funnels 52

Brandwatch Marketing

FEBRUARY 23, 2024

It is easy to see the use-case for social listening when looking at large consumer brands They have hundreds of thousands, if not millions, of buyers and millions more of potential ones. They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. But what about those B2B companies that sell their services to other businesses?

Brand Identity 52

Brand Identity Branding B2B Eye-Tracking 52

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. Highlighted Content : The Leadership Link Between Courage & Respect , 161 – Courage to Leap & Lead with with Dan Capello – part2.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Drew Neisser

FEBRUARY 23, 2024

Let us briefly introduce you to the 95/5 Rule: 95% of your market isn’t ready to buy today. 5% is. With such a significant chunk of future buyers not in-market at any given point in time, why are CMOs under so much pressure to generate leads? In this fascinating episode with Peter Weinberg of LinkedIn’s’ B2B Institute, he breaks down the key arguments you can use to remind your CEO and CFO why brand building is essential to long-term growth.

B2B Marketing 52

B2B Marketing Brand Identity Branding B2B 52

Data Cleaning/CRM Appending

FEBRUARY 23, 2024

We all know that jobs feed data has transformed the recruitment industry. Now, recruiters don’t manually scour through hundreds of resumes to find skilled individuals and let the power of real-time data take its course. Job data analytics have transformed the modern recruitment process and optimized the hiring process for job-seekers. However, one aspect of […] The post How jobs feed data can unlock market trends?

Trends 52

Trends Course Analytics Marketing 52

LeadSquared

FEBRUARY 23, 2024

Recklabs Increases their Conversion by 60% with LeadSquared “LeadSquared is the gospel of truth for our organization. What is in CRM is true, and what is not is false.” Jigar Singh Rathore VP- Business & Strategy Previous Next Scale Your Business With LeadSquared Book a 1-1 consultation today! Book a Demo 100 % Increase in database End-to-end Pipeline visibility 60 % Increase in conversions Shorter Turn-around time Recklabs loves LeadSquared for: No-code automation Complete visib

Enterprise Management 52

Enterprise Management Conversion Work Management Top of Funnel 52