Marketing Insider Group

JULY 7, 2016

We know relevance resonates. Content that addresses each audience interest, persona and situation performs better than generic content. So why not create content based on personality profiles? My first “real job” (working since age 9) was for ADP. One year later I moved into sales. I had a good intuitive sense for my buyers. I […]. The post Create relevant content based on personality profiles appeared first on Marketing Insider Group.

Profiling 135

Profiling Relevance Personalization Content 135

Sales Engine

JULY 7, 2016

In the not-so-distant past, scaling a B2B company meant hiring more sales people that were responsible for all their own business development. They would bang on the phones, knock on doors, go to conferences and networking events and that would be enough to fill their calendars with enough qualified appointments. On paper, the numbers supported it. For example, if you had one sales rep carrying a $1 Million quota, and it cost $200K in salary and commissions for that resource, adding an additiona

Top of Funnel 120

Top of Funnel Lead Ranking Paid Search Agency Content Marketing 120

Marketing Insider Group

JULY 7, 2016

Snapchat has originally been introduced four years ago, in 2011, by Evan Spiegel, Bobby Murphy and Reggie Brown with an idea of exchanging a series of pictures via chat messages. According to the developers the goal was to: “Emulate the best parts of face-to-face conversation. Chat 1.0 was all about the joys of being here […]. The post 7 Things Marketers Need to Know About Snapchat appeared first on Marketing Insider Group.

Marketing 133

Marketing Conversion Best Practices Social Media 133

Biznology

JULY 7, 2016

One of my daughters was in her first year of college when she spoke to her professor about how to turn in her assigned essay outside of his class. The teacher assured her she could come to his office later that day, and if he wasn’t there, that she should just slip it under his office door. My daughter arrived later at his office, knocked to see if he was there and then heard a loud angry growl from behind the door.

Class 123

Class Paid Search Agency Marketing Analytics 123

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hive9

JULY 7, 2016

As a recently-hired CMO or marketing leader, your first few weeks at a new company are some of your most important. They set the tone for everything to come, and they provide the best opportunity you’ll get for re-setting the status quo.

CMO 102

CMO Paid Search Agency Marketing Best Practices 102

Contently

JULY 7, 2016

If you really like ad parodies and disturbing sci-fi, then boy do I have the YouTube video for you. From independent content shop Portal A comes “Taco Bell: The Aftermath #CreamDream,” a legitimately disturbing parody in which a Taco Bell spokesperson eats 20 “Casablanca DreamDream Supreme” tacos while filming a commercial and then is forced to live with the consequences.

Paid Search Agency 82

Paid Search Agency Ads Viral Marketing Youtube 82

Sprout Social

JULY 7, 2016

With 1.09 billion people logging in daily, Facebook is a huge resource for your business. The marketing potential is high, but how do you maximize it? Facebook Business Pages need to be treated differently from your personal profiles. There’s plenty of competition for attention on Facebook, but that means a lot of opportunity for inspiration too.

Facebook 73

Facebook Tips Business Webinar Metrics 73

Contently

JULY 7, 2016

At this point, most folks have realized something pretty obvious: Content is about more than educating the outside world. Making your employees as knowledgeable as possible is just as important. As Contently’s editor-in-chief, my job is to learn as much about content marketing as I can. While other folks have to do real jobs—keeping clients happy, amping up our sick Analytics platform , selling prospects on the dream of content marketing—I get to report on the industry and tell stories abo

Peer-to-peer 73

Peer-to-peer Content Marketing Content Paid Search Agency 73

Vidyard

JULY 7, 2016

Marketing technology isn’t a new concept, but few would argue that the last few years have seen explosive growth in every category. ChiefMartech’s famous “Marketing Technology Landscape Supergraphic” featured a hefty 947 companies in 2014 , and now struggles to contain 3,500 companies in its 2016 iteration. To discover how companies are using marketing tech — especially marketing automation — we turned to the experts at Heinz Marketing.

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hinge Marketing

JULY 7, 2016

Most firms carefully consider the return they expect from any investment they make, but this is particularly true for accounting and financial services firms. After all, it’s what they do for their clients (among other things). Hinge Research Institute’s 2016 High Growth Study reveals what high-growth firms are doing to maximize their return on marketing investment both in dollars and in effort.

Marketing Budget 58

Marketing Budget Allocation Marketing Management Peer-to-peer 58

readwrite

JULY 7, 2016

Publicis Groupe, one of the “big four” advertising agencies in the world, has revealed the 90 startups that won the Publicis90 global initiative at the Viva Technology Conference in Paris, France. The 90 winners will receive investment ranging from $11k to $554k alongside mentoring from the advertising giant. The jury that chose the 90 startups picked a wide variety of startups.

Startups 52

Startups Paid Search Agency Ads Advertising Agencies 52

JotForm

JULY 7, 2016

Here at JotForm, we pride ourselves on being the easiest form builder with the most advanced functionality. We pioneered online forms in 2006. We’ve never stopped growing, building new features and integrations for our users, and striving to be better each day. Whether you work at a small busine.

Best Practices 48

Best Practices Features Ad Building Product 48

6sense

JULY 7, 2016

The premier predictive intelligence summit, B2B ESP is one week away! As a continuation of our latest blog series , we took the pulse of the current state of personalization, the buyer lifecycle and audience targeting from conference speakers. Our second post in this series highlights ideas from thought leaders at BlueJeans Network , DWA and Oracle.

Advertising Agencies 48

Advertising Agencies Allocation B2B Thought Leadership B2B 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

JotForm

JULY 7, 2016

It’s no secret that JotForm makes it easy to collect payments for your organization. But did you know JotForm enables recurring payments? This functionality comes in handy for nonprofits who rely on monthly donations, or businesses that charge a monthly subscription fee for their services. Most o.

Organization 48

Organization Service Business Product 48

PureB2B

JULY 7, 2016

What is Lorem Ipsum 2? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

Sample 48

Sample Software 48

MLT Creative

JULY 7, 2016

Google has a lot of free tools for marketers to use. This is hardly a secret; many marketers are aware of their tools and use a hand full. But there are a lot out there, some of which you may not have heard of, or aren’t using to the full potential. This post will show […]. The post Google’s Suite of B2B Inbound Marketing Tools appeared first on MLT Creative.

Inbound Marketing 49

Inbound Marketing B2B Marketing Tools B2B 49

readwrite

JULY 7, 2016

Publicis Groupe, one of the “big four” advertising agencies in the world, has revealed the 90 startups that won the Publicis90 global initiative at the Viva Technology Conference in Paris, France. The 90 winners will receive investment ranging from $11k to $554k alongside mentoring from the advertising giant. The jury that chose the 90 startups […].

Startups 45

Startups Paid Search Agency Ads Advertising Agencies 45

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Intent Data

Hubspot

JULY 7, 2016

Everyone is trying to manage cash flow. But no matter how buttoned up you might be in your process, it still could mean clients pay late, which messes with your stability. Here are nine strategies to make sure your clients are ready and able to pay your agency's invoices on time: 1) Watch for Red Flag Clients. They always give themselves away, even if we decide to overlook the signs in the effort to get a new client signed.

Marketing & Strategy 51

Marketing & Strategy Advertising Agencies Paid Search Agency Ad Agencies 51

Content Standard

JULY 7, 2016

If you’re an app store purist or a long-time fan of Google Maps, you might want to sit down for this news: Both platforms intend to offer native ads through their app-based services. For Google Maps, these ads will come in the form of “featured pins.” According to Search Engine Land , these will promote a business or a branded promotion on a map independent of, or tangentially related to, the map search being executed.

Paid Search Agency 42

Paid Search Agency Google Ads Mobile Advertising 42

Hubspot

JULY 7, 2016

Content creation is an essential part of a marketer's day-to-day job. From drafting ebooks to promoting webinars, we have to be creative and concise with our writing in order to engage our audience. However, finding the right words can be tough -- especially when there is limited space. I'm sure we've all struggled with having just one too many characters in a tweet (I know I have).

Paid Search Agency 50

Paid Search Agency Ads Tips Landing Pages 50

GreenRope

JULY 7, 2016

Social Automation with GreenRope. There is no argument that social media is a powerful marketing tool. Not only is it great for marketing, it is great for customer service, sales, and much more. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. What is Social CRM?

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Intent Data

Marketing In Real Life

JULY 7, 2016

Material Handling & Logistics magazine recently posted this gallery of full-page ads from the 1960s and three key differences from today’s advertising immediately jumped out. See what they are and how you can use the design elements of the 60s to develop effective creative today.

Advertisements 40

Advertisements Advertising Creativity Design 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. There is no argument that social media is a powerful marketing tool. Not only is it great for marketing, it is great for customer service, sales, and much more. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. What is Social CRM?

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

Akoonu

JULY 7, 2016

What reaction do you get when talking about “Messaging”? Do people roll their eyes, stare at you blankly or run for the hills? Or do they jump for joy? In most organizations, the answer is probably is a little bit of each depending on who you are speaking with.

Relevance 40

Relevance Organization Positioning Brand Identity 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. There is no argument that social media is a powerful marketing tool. Not only is it great for marketing, it is great for customer service, sales, and much more. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. What is Social CRM?

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Lead Qualification

The Freeman Company

JULY 7, 2016

FreemanXP expert weighs in on the current state of sustainability in the events industry and how that is likely to change

Conference 40

Conference 40

GreenRope

JULY 7, 2016

Social Automation with GreenRope. There is no argument that social media is a powerful marketing tool. Not only is it great for marketing, it is great for customer service, sales, and much more. From social media management to social CRM and automation, GreenRope’s got the tools you need to help you be successful with social media. What is Social CRM?

Automation 40

Automation Marketing & Strategy Trigger Marketing Work Management 40

ViewPoint

JULY 7, 2016

About this time of the year we start to receive calls from prospects wishing to start new lead generation projects ASAP. It happens every year. Our ramp up time for a new program is about four weeks. When prospects hear this their response is always, “That’s just too long. I need leads NOW!” The fact is they needed leads before now. At this point, rushing to get a program up and running will be of little or no value.

Lead Generation 159

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 159