Marketing Insider Group
JANUARY 26, 2017
Content marketing should be one of the most effective means for advisers to reach their target audience. But marketing directors are clearly not exploiting this opportunity to its full potential. Our Value of B2B Thought Leadership Survey reveals why. The post Three Reasons Why Your B2B Thought Leadership Fails appeared first on Marketing Insider Group.
Biznology
JANUARY 26, 2017
Over the last ten years, there has been a profound change in the way business people make buying decisions, and social media is at the heart of this. Where buyers used to rely on conversations with sales people or subject matter experts to help them understand their problems and ways to solve them, they’re postponing one-on-one communications and doing much of the research themselves.
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KoMarketing Associates
JANUARY 26, 2017
If you know anything about February and March in New England, you know the words “warm” and “sunny” are not common descriptors. The nice thing is, conference organizers also know this so they hold conferences in warm places like Arizona and Florida. Count me in! As we kick off 2017, several KoMarketing team members will be getting out of the cold and making their way across the US to attend a number of conferences, including Digital Olympus , Discover Global Markets , HIMSS , Pubcon SFIMA and SM
NuSpark Consulting
JANUARY 26, 2017
For anyone who really loves social media, there’s simply no substitute for Twitter. It’s fast-paced even by social standards, and there will always be something interesting happening or someone new to meet when you log in. From a value perspective, the part about meeting someone new is critically important. Twitter is a very good place for advertising (as long as you understand the market), but I think the platform’s real value comes from its potential as a relationship-building medi
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
JANUARY 26, 2017
To provide an enhanced customer experience, businesses across industries are investing more in their user experience (UX) strategies, and new research shows that UX testing is becoming more common. The annual “UX and User Research Industry Report” published by UserTesting discovered that about 65 percent of executives intend to increase their usability testing frequency in 2017.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JANUARY 26, 2017
“Did the Holocaust happen?” is not a question up for debate. You don’t have to search very hard to find irrefutable evidence. Ask the thousands of Holocaust survivors still alive today for confirmation. Ask Google, however, and the answer is not so clear. We search Google for everything from cheap concert tickets to long-lost relatives. We place such confidence in the convenience of the search bar that people can settle heated arguments just by whipping out a smartphone.
Industrial Marketing Today
JANUARY 26, 2017
Every industrial marketer should sit up and take notice of some of the preliminary findings from a recent survey called the Engineering Marketers 2017 Survey conducted by ENGINEERING.COM. As you read through this article, pay close attention to the prediction and the recommendations for achieving success with industrial content marketing to engineers.
Hubspot
JANUARY 26, 2017
Over the past few years, Google has made a lot of changes that can be challenging for modern marketers and SEO experts to keep up with. Recently, Google started indexing according to mobile search results, cracked down on intrusive pop-up ads , and removed right-side ads. What do all of these changes have in common? Google has been making changes to its algorithm, search engine results pages, and policies based on user behavior and preference.
Vidyard
JANUARY 26, 2017
Remember taking exams in high school or college? Getting out your scanner cards, filling in the little boxes (number two pencils only!) and piling them all neatly in a box so you can get your marks a week later? Not the most fun process, was it? Well the kids of today don’t have to go through that rigamarole, thanks to companies like ExamSoft. And Stephanie Totty is in charge of making sure as many students have that privilege as possible.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
JANUARY 26, 2017
In today's technology-driven world, executives and marketers can no longer afford to be satisfied with gut feelings and guessing. You need granular, relevant, enriching data to measure and surface the impact your programs and campaigns have on the business (and impress your boss). At the same time, anyone who’s ever created a marketing report from scratch knows that it can be. well, tough.
Leadspace
JANUARY 26, 2017
How many prospects does your sales team close on average? Two percent? Five percent? What if marketing could work alongside sales to find and engage with fewer, more qualified leads to close more deals? Suddenly, two percent looks like 10, or 15. It all comes down to how marketing and sales are communicating with prospective buyers. Gone are the days of the elevator pitch.
Hubspot
JANUARY 26, 2017
No project is an unmitigated success or failure. Even when it seems like a project couldn't have possibly gone better (or worse), there are always lessons to be learned. Thus, the project post-mortem. The project post-mortem shouldn't be seen as an investigation. It's an inquiry to uncover all the lessons for the future -- not a chance to assign blame or put people on the spot.
Content Standard
JANUARY 26, 2017
The problem with global marketing campaigns is (almost) the same problem NASA has with space missions: once the whole operation is up and running, you only have so much control over it. Fortunately, for chief storytellers and mission directors alike, there’s a solution: proactivity—in the form of a well-planned content strategy. If you’ve decided to launch a global content strategy , you probably have a lot of questions about what, exactly, that planning entails.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Kapost
JANUARY 26, 2017
Last week, we sat down with three marketing rockstars from our Kapost 50 awards—Rafi Kretchmer from Panaya, James Furbush from AthenaHealth, and Dylan Press from Kroll—and took a deep dive into how they implemented world-class B2B marketing campaigns on their teams. Whether you were there or not, make sure to re-watch the webinar here. Here’s a quick synopsis of what went down throughout the hour webinar.
JotForm
JANUARY 26, 2017
There are only a couple of days left until the official launch of JotForm 4.0. Check out the video we’ve put together for an early look at the newest form builder. Mark your calendars for February 1 for the big reveal!
Convince & Convert
JANUARY 26, 2017
Video content has been proven to increase engagement, conversion, and reach significantly and is consuming the social media universe. Marketers are responding with their wallets, with a plan to increase their mobile ad budgets by 65 percent to account for video , according to a recent infographic by Hubspot. But what promotional strategies should marketers be considering when they think about video?
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
JANUARY 26, 2017
We’re talking about designing your own lead management solution. And, yes, maybe that headline is a little provocative. Operations professionals and software developers don’t like to be told that they shouldn’t do something. They are smart innovators who can pretty much create anything — especially with elegant lines of code. They also love the challenge of overcoming difficult problems.
Webbiquity
JANUARY 26, 2017
Guest post by Tobias Dean. So you want to set up a smart website for your business. But technology has never been your greatest strength, nor do you have thousands of dollars to hire an expert web developer to build a custom site from scratch. Does that mean you will have to let go of your dream project? Not as long as there are amazing content management systems (CMSs) like WordPress, Joomla, and Drupal that let you manage an entire website without getting into the nitty-gritty complexities of
LeanData
JANUARY 26, 2017
We’re talking about designing your own lead management solution. And, yes, maybe that headline is a little provocative. Operations professionals and software developers don’t like to be told that they shouldn’t do something. They’re smart innovators who love the challenge of overcoming difficult problems. That explains their well-deserved sense of confidence about being able to devise hacks around any problem in their Go-To-Market strategy.
LeanData
JANUARY 26, 2017
We’re talking about designing your own lead management solution. And, yes, maybe that headline is a little provocative. Operations professionals and software developers don’t like to be told that they shouldn’t do something. They’re smart innovators who love the challenge of overcoming difficult problems. That explains their well-deserved sense of confidence about being able to devise hacks around any problem in their Go-To-Market strategy.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
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