Litmus
JULY 27, 2021
As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? It’s not something we think about a lot, but it’s a critical component of email accessibility. Can screen readers read emails? The short answer is: Yes. Screen readers and their underlying software translate the interface and content seen on a screen into audio.
Marketing Insider Group
JULY 27, 2021
When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it’s not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect.
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The Point
JULY 27, 2021
In a far-gone era, when demand generation was “direct marketing,” it was often said that for any campaign to be successful, the list was paramount. Do everything else right (message, offer, creative, etc.), the experts told us, and, if you’re sending to the wrong people, it’s all for nought. Fast-forward 20 years to a world of Account-Based Marketing (ABM) , and little has changed.
KoMarketing Associates
JULY 27, 2021
B2B marketers use a wide range of social media platforms these days to reach out to their prospects and customers. Now, new research indicates that the one they use most often also tops the list of most important platforms among social media marketers. Social Media Examiner recently released its “2021 Social Media Marketing Industry Report,” and statistics showed that among B2B marketers, Facebook (89%) is now the most used social networking platform.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Zoominfo
JULY 27, 2021
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.”. With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
JULY 27, 2021
In 2006, a small company called Mint came on the scene with a plan to make personal finance easier for everyone. Mint was building a budgeting app that could track spending and help with financial planning. But their secret sauce was content. They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores.
Zoominfo
JULY 27, 2021
The US economy is finally coming up for air. States that imposed lockdowns for the COVID-19 pandemic started lifting restrictions on businesses and public spaces in May 2021, and many major cities have reopened. However, as the New York Times observes, “it’s a weird moment for the US economy.” With people getting vaccines, spending more money, and returning to offices, the job market is going through a period of unprecedented adjustment.
ATAK Interactive
JULY 27, 2021
We are in a digital era and many companies are shifting to spending their money on digital advertising as most consumers are on the internet. Every business, no matter what sector they are in, wants to make the most out of each dollar they spend on advertising. The question is: Is it worth it? Return Of Ad Spend (ROAS) has become a leading metric of choice for many businesses because it measures the revenue gained from advertising compared to the money they spend on ads.
SEMrush
JULY 27, 2021
We’ve run an extensive research, studying many different variables, to unwrap YouTube’s ranking algo and arm you with key takeaways and actionable tips to potentially get your videos ranking at position one!
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JULY 27, 2021
It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.
BOP Design
JULY 27, 2021
A simple and effective rule of 3 to consider when leading prospects through your sales funnel to the finish line. What if I could give you a simple blueprint on how to effectively navigate a qualified lead through your sales funnel and across the finish line? How many hours and resources could you save and invest elsewhere by sticking to the rule of 3 when it comes to sales communications ?
Search Engine Journal
JULY 27, 2021
Pinterest is rolling out new ways for users to earn money on the site, including the ability to earn commission through affiliate links. The post Pinterest Users Can Make Money With Affiliate Links appeared first on Search Engine Journal.
Content Marketing Institute
JULY 27, 2021
Successful influencer marketing can be tangled and tricky to create, execute, and manage. If you want today’s social tastemakers to amplify your content’s reach, you better be prepared. Here’s some help. Continue reading → The post How to Turn Influencers Into a Powerful Content Force appeared first on Content Marketing Institute.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
The Daily Egg
JULY 27, 2021
Our team of experts spent weeks researching over 75+ of the best managed service provider (MSP) solutions and ultimately narrowed down the top five. We’ve concluded that ManageEngine is the best option for most businesses because of its popularity, reputation, and extensive product offerings for MSPs with different needs. This guide will help you find […].
Search Engine Journal
JULY 27, 2021
Google's John Mueller discusses keywords in domain names in the context of SEO The post Are Hyphens in Domain Names Okay for Google? appeared first on Search Engine Journal.
The Daily Egg
JULY 27, 2021
After researching and testing dozens of EDR security systems, our team of IT security experts has narrowed down the top five solutions to consider in this category. Sophos Intercept X will be the best option for most people due to its versatility and high-level performance. Sophos offers a wide range of features and pricing options […]. The post Best EDR Security Systems Compared appeared first on The Daily Egg.
Heinz Marketing
JULY 27, 2021
By Cameron Katoozi , Marketing Consultant at Heinz Marketing. Everyone knows setting goals is important, but how do you know which tasks you should focus on first when everything seems to be a priority? I used to struggle with this problem as I often start with a list of to-dos on Monday, but as the workweek progresses, I catch myself adding more items to my list as my co-workers ask for help on projects, new clients deliverables, and more.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Search Engine Journal
JULY 27, 2021
Google goes over what it does with feedback sent in via the 'send feedback' button at the bottom of search results. The post What Google Does With Feedback From Search Results appeared first on Search Engine Journal.
Martech
JULY 27, 2021
Have you noticed a better ad experience when streaming the Olympics this year? CTV ad company Innovid is serving as the official ad management partner for NBC’s streaming coverage of the Tokyo Summer Olympics. Through the Olympics Ad Manager, powered by Innovid, third-party ads are being managed across NBC’s CTV apps. What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Ol
Industrial Marketer
JULY 27, 2021
Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest.
Martech
JULY 27, 2021
Good morning, Marketers, and are you moving from big platforms to composable stacks? A fascinating LinkedIn article by Real Story Group’s Tony Byrne suggests that Sitecore, the digital experience platform and vendor hub is making a major change of course. Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sharpspring
JULY 27, 2021
With the term “lead nurturing” trending lately, you’ve probably noticed that a hot topic in conversations about sales and marketing recently has been lead nurturing funnels and programs. In case you’re wondering, lead nurturing is exactly what it sounds like! This marketing strategy involves taking a hard look at how leads are being follow-up with after their initial capture.
Martech
JULY 27, 2021
“How can my content strategy generate quality traffic?”. “What’s the key to creating ad copy that converts?”. “How can customer data boost landing page performance?”. Get the answers to these and more essential conversion optimization questions at SMX Convert , online August 17. Early Bird rates expire at the end of this week … book now to secure your All Access pass for just $99!
Visitor Queue
JULY 27, 2021
Facebook and Instagram are the two most popular social media platforms with 169 and 121 million users, respectively. Facebook is not just the largest social media platform in the world, but it’s also the most developed for both organic and paid marketing. But, since Instagram is connected to Facebook, it’s easy to manage both sites […]. The post Facebook & Instagram Ad Tips That Will Drive Conversions appeared first on Visitor Queue Blog | Identify Website Traffic.
Bannersnack
JULY 27, 2021
21 minutes read Stock photos don’t have the best reputation. Not according to Google suggestions, at least. And yet, many companies, from small businesses to corporations, rely on stock photos and use them frequently in marketing materials and on different digital platforms. We want to change the negative perception associated with stock photos by showing you how to use them properly.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JULY 27, 2021
Google's sitelinks are great for CTR, but sometimes the links aren't the ones you want. Find out how to remove and improve sitelinks. The post How to Demote or Remove Organic Sitelinks on Google appeared first on Search Engine Journal.
MarketMuse
JULY 27, 2021
Introducing Saved Views — a better, faster, and easier way to gain insight from MarketMuse data. For those on a Plus plan or higher (any plan that includes inventory). Previously, Configure Table was the only way to arrange your data to suit your needs. But it was limited and those configurations couldn’t be shared with […]. The post Introducing Saved Views appeared first on MarketMuse.
Search Engine Journal
JULY 27, 2021
It's important to regularly revisit your paid search strategy to improve campaign performance. Take these 10 best practices into account. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.
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