Mon.Nov 02, 2020

7 Types of Emails You Need to Use in Your Sales Strategy

SendX

Customers today have a wide range of options for contacting your business. From social media, live chat, phone calls, SMS, and many others. However, email remains the most popular way for customers to interact with brands.

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Why Content Marketing Can Deliver Better ROI Than Paid Search

Marketing Insider Group

There are so many directions in which you can take your marketing strategy these days, it can make you dizzy. SEO, PPC, email, social… the list goes on! Of course, most brands will choose a combination of several of these methods.

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HubSpot Product Updates - October 2020

Tomorrow People

Welcome to our October wrap-up of what’s new in Hubspot. Each month we will bring you the latest updates so you can keep your fingers on the pulse and get the most out of HubSpot. Microsoft Visual Studio Code Extension for Local CMS Development. NEW ON OCTOBER 1, 2020.

Six Ways to Connect with your B2B Website Visitors

Biznology

Website visitors are among your most valuable prospects. They have found you, searching around for a solution. They’re clearly interested in your category and it’s very likely they are in the market for an offering like yours. The only problem is that they tend to come, poke around and leave.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Why You Should Avoid the Broetry Writing Trend

Content Marketing Institute

Broetry can drive engagement and clicks, but the writing format can undermine your goals in the long term. Here's why you should avoid broetry and what you should do instead.

More Trending

Can You Really Drive Sales Through Social Media?

Televerde

Approximately 3.6 billion people are using social media around the world. This number is expected to rise to over 4.4 billion by 2025. Social media users don’t just use these platforms to catch up with friends. They also use them to engage with brands.

Proving you have a B2B messaging problem and fixing it

Marketing Envy

Your company’s messaging is the backbone for absolutely everything that your marketing creates. It therefore can not be ‘something you will take care of later’.

Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Posted by MiriamEllis. Image credit: Elvert Barnes. Conscious spending with the community can contribute to neighborhood sustainability.” — Christine Araquel, The Park’s Finest.

5 simple steps to choosing the right software, every time

ClickZ

30-second summary: Software selection isn’t as difficult as it’s been made out to be – but you absolutely need a plan. Don’t wing it. The right software decision can drive your business forward. The wrong one could cost you significantly.

Developing Your Training Content So That It Actually Moves the Needle

Speaker: Bryan Naas, VP of Sales Productivity at Braze

Getting reps & marketers to engage in your content is half the battle of providing value that can ultimately impact the bottom line. How do we break through the noise? In this session, Bryan Naas will detail what it takes to build training and content resources that reps will actually take the time to engage with so you can help them reach their goals.

How to Use YouTube Analytics and Track the Right Metrics

Hootsuite

YouTube analytics allow you to measure the success of your YouTube marketing efforts. You can use them to monitor your progress toward achieving specific goals like growing subscribers or increasing video views , and identify what works and what flops.

Step-by-Step Guide to Your Intent Data Strategy

Inbox Insight

Customer data has become a business asset beyond imagination, with endless opportunities for Marketing and Sales to create seamless B2B customer experiences.

4 Strategies to Lower Your Senior Living Cost per Move-In

SmartBug Media

In a tough year, many senior living organizations have had to reset revenue goals, cut back on marketing spend, and take other drastic measures to counter the effects of COVID-19.

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Top A/B Testing Tools to Optimize Your Conversion Rates in 2021

Convert

The right A/B testing software can help you generate more leads and sales and maximize the potential of your landing pages. With so many A/B testing tools on the market, how can you pick the best platform that suits your A/B testing program?

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

Content Marketing World: 7 Content Strategy Takeaways in a Post-COVID World

Content Standard

It seems like nothing has gone according to plan in 2020, and Content Marketing World 2020 (CMW) was no exception.

#B2BSMX 2020 Recap: Event Highlights You May Have Missed

PFL

These are the unforgettable moments from the 2020 #B2BSMX Online Experience! Check out the social buzz, awards, and cozy fireside chats. The post #B2BSMX 2020 Recap: Event Highlights You May Have Missed appeared first on PFL. B2B Marketing Event Marketing

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40 Marketing Quotes to Provoke Thought and Inspire

Visitor Queue

Between social media, ad campaigns, content marketing, content creation, and everything else, it can get pretty overwhelming. Sometimes what marketers need to hear is an inspirational marketing quotes to keep them motivated and offer a new perspective.

The Content Marketing Strategy How-to Guide

PureB2B

As we roll into the last couple months of the year, it’s important your content marketing strategy is planned out and ready to go for the new year. That’s why we put together this guide on how to do it.

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Sales Pipeline Radio, Episode 227: Q & A with Paul Roberts @OCTalkRadio

Heinz Marketing

By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning.

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The Content Marketing Strategy How-To Guide

PureB2B

As we roll into the last couple months of the year, it’s important your content marketing strategy is planned out and ready to go for the new year. That’s why we put together this guide on how to do it.

How small publishers can monetize increased traffic during COVID-19

Liveintent

Small publishers are seeing historic increases in traffic during the COVID-19 pandemic – and it’s no secret why.

Why Seismic’s U.S. offices will be closed on election day

Seismic

Making sure that our employees are able to participate in the democratic process of voting is very important to Seismic’s leadership team — we believe in giving our employees the time to make their voice heard.

5 Key Elements for Building a Successful Data-Driven Product

When selecting data providers, companies must ensure they’re tapping into comprehensive, high-quality streams of fresh information which can be easily integrated into their products in a privacy-compliant manner.

How to Land Your Dream Apartment in a Competitive City

Altitude Branding

(via: [link] ). Living in an apartment provides many different benefits that people love. It provides flexibility, more free time, and is generally more affordable than buying a home. You also have several different styles and layouts to choose from.

How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

RebelMouse

2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world. At RebelMouse, we examined the impact of COVID-19 on marketing strategies.

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McDonald’s Marketing Genius Reveals the Power of Stupidly Simple

Ceros

Reading Time: 3 minutes. Last summer, Burger King added a new menu item to light a spark—tacos. Yes, tacos ! At Burger King !

How Site Performance Shifted in 2020: RebelMouse Page Speed Updates

RebelMouse

2020 was a year that shook every industry to its core. As workforces and workflows everywhere shifted, the digital publishing space was left to pick up the pieces of what it means to create content in a pandemic-filled world. At RebelMouse, we examined the impact of COVID-19 on marketing strategies.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.