Fri.Apr 03, 2020

A Glimpse into the Future of Marketing Automation: 5 Trends to Pay Attention to

Oracle

Marketing automation is becoming a must-have due to how it allows marketing teams to widen the scope and scale of their projects and how they can get more done with less resources. It saves on costs and time as well improves lead management and lead scoring to allow for a higher quality of lead to target. This plays a role in better targeting and adding as much personalization as possible to a multichannel campaign.

Making the Case for ABM in a Time of Uncertainty

Triblio

A few weeks ago, before we all started sheltering at home, we had the opportunity to sit down with long-time ABM practitioner Jessica Garrett for the latest episode of our video series “ Ask an ABM Expert.” With over 15 years of experience and recognition as a top marketing executive in Atlanta by several associations, Jessica has a proven track record in revenue growth for top-tier organizations.

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How to Use Org Charts for B2B Sales

Zoominfo

An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Read on to see how to navigate org charts and boost your odds! B2B Sales

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How to Quickly and Easily Connect Oracle Eloqua with Zoom

Oracle

If you’re familiar with The Hitchhiker’s Guide to the Galaxy , you’ll know that ‘42’ is the answer to life, the universe, and everything. It also happens to be the number of Zoom calls I have been on with co-workers, partners, and customers in the last week alone (yes, I counted them). The number of Zoom meetings I now attend aside, we’re all adjusting our personal and professional lives to the new realities confronting us.

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Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”.

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“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” .

Four trends to watch in marketing, technology and changing customer behavior

ClickZ

30-second summary: Prove what their brand stands for and respond to growing demand for action over words. Understand how things like voice experiences, augmented intelligence and inclusive design are creating new paradigms for brands to consider in in 2020 and beyond. Consider new strategies for managing data, engaging employees with emerging technology, and unlocking new capabilities through modernized platforms, products and processes.

Which email clients should I test in?

Litmus

You’re giving your email campaign the finishing touches, running one more round of previews to make sure everything looks great and there it is… a rendering issue in Outlook 2013. Should you jump back into your code and fix it or just let it go ? It’s not always easy to know where to focus your email optimization efforts.

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A Housekeeping List for Marketing

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Remember the movie Groundhog Day ? Life right now feels like we are all stuck in our very own movie, just trying to find a way out of this situation. Unfortunately, it sounds like this is our new normal for a few more weeks or more, so it may be a good time to pivot your marketing focus to refine your current programs and to tackle those housekeeping items you’ve been putting off.

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The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

How to Create a Thriving Home Workspace

SmartBug Media

For millions of Americans, working from home is now a way of life. The coronavirus pandemic has put many of us in the awkward position of finding a way to prosper in our professional lives without a familiar dedicated workspace. Your surroundings have a dramatic impact on productivity. When you have the right setup, everything flows; you don’t even think about the room.

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How Medstar Media Increased Their Clients’ Conversions by 500%

Optinmonster

Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. Luckily, there was! With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process. Meet Medstar Media. Medstar Media is a digital marketing agency that helps spas and providers of aesthetic medicine get more customers.

How to Start a Marketing Agency in 2020 (From a 7-Figure Agency CEO)

Single Grain

If you’re a skilled marketer, you’ve probably dreamed of starting your own agency and building a business that gives you freedom and a sense of accomplishment. Unfortunately, most people don’t follow through with their dreams simply because they don’t know how to get started.

What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading → The post What Is Your Brand’s Responsibility to Content Now? The Weekly Wrap] appeared first on Content Marketing Institute. Company News

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The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

What Social Media Platforms Are Doing to Help During the Coronavirus

SocialBakers

Social media platforms have played a crucial role in disseminating news about the spread of COVID-19. And with such a wide scope of responsibility and overall power over the distribution of information, many platforms are rushing to do what they can to help, including donating to support relief efforts, taking steps to prevent fake news, and offering advice to companies. Social Media News

Coronavirus Marketing Strategy – 18 tactics to help you adapt

Ladder.io

First off let’s start by saying we are not medical professionals. We are not economists. We are growth marketers. What we write here is not a commentary on the tragic human consequences and does not predict how or when this pandemic will end. We want to help by providing our ideas and thoughts around adapting your Coronavirus marketing strategy. Everything written here has the sole aim of offering help. It is in our DNA to be transparent. .

#COVIDCRAP: All You Need to Know About Covid-19 Conversion Rate Aid Package

Convert

With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As a business owner in an industry.

How The Team At Square 2 Has Always Been Built For Rapid Response

Square 2 Marketing

Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm. Now more than ever, you need a digital agency with a distributed team, solid financial footing, long-tenured team members, access to trusted resources, a proven methodology and an engagement model focused on delivering results at lightning-fast speed.

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

Keep company and customer data safe with social media security best practices

Sprout Social

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.

Where to Find Public and Private Small Business Funding in 2020

Hubspot

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges.

9 Best B2B Marketing Agencies in Los Angeles

Visitor Queue

Los Angeles is a fantastic city home to various industries, businesses, cultures and educational establishments. It is also in a key area of the country that holds a large population. With the vast media outlets in Los Angeles, it is home to a unique and creative way of thinking and living. The citizens of the […]. The post 9 Best B2B Marketing Agencies in Los Angeles appeared first on Blog Visitor Queue. B2B Marketing Marketing Agency Marketing Agencies

How to Become a Virtual Financial Advisor

FMG Suite

It’s hard to believe that just a few weeks ago, besides some extra hand-washing, it was mostly business as usual. But now, offices across the country have had to start working remotely. Remote working poses a unique challenge for financial advisors. The way they communicate has been completely changed by COVID-19. The best and safest way to stay in contact with your network is to host meetings and check-ins online. You need to become a virtual advisor.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. Get started today.

How Small Businesses Can Take Advantage of the U.S. Stimulus Package

Hubspot

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act) , passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes.

True Influence Manifesto

TrueInfluence

Who We Are. What We Do. How We Do It. Why We Care. These are the core beliefs that have driven our thinking since True Influence was founded in 2008. Our attitudes reveal our character, so here’s how we roll! We treat each other like customers. Respect and trust is a two-way conversation, and True Influencers treat each other as courteously as we would our customers.

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How to Fight Against the Rise of No-Click Search Results

Method and Metric

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. These findings were published by Rand Fishkin , founder of SparkToro, where data was sourced from the research done by clickstream data company Jumpshot. Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP).

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How to Effectively Run a Sales Meeting from Home

Unbound B2B

Introduction. Working from home is not entirely new – it is an approach that has been growing gradually in recent years. In 2017, 5.2% of US workers worked from home. A year later, the Bureau of Labor Statistics in the US reported that 23.7% of the working population worked at home for some hours. With the COVID-19 global pandemic, these numbers are likely to multiply this year.

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How to Drive Revenue Through Retention Marketing & Sales Enablement

Speaker: Ruth Stevens, President of eMarketing Strategy

In a pandemic, it’s more important than ever to focus on retaining and expanding current customers. So, how can sales and marketing support the retention effort? Join Ruth Stevens as she dives into this fast-paced session and reviews the 7 key strategies for current customer marketing, to enable sales and expand customer value.