Fri.Apr 03, 2020

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How to Use Org Charts for B2B Sales

Zoominfo

An organizational chart is a roster for sales – it shows the position everyone plays in an organization. A roadmap to your buyer. A sales-prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Read on to see how to navigate org charts and boost your odds!

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The Cons of Living through a Coronavirus Crisis

Biznology

This article continues a special series titled “Creating Resiliency During the COVID-19 Crisis.”. This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, and others whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collaboration tools that enable people to work

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Think Like a Virus: B2B Marketing Strategy in the WFH World

Martech Advisor

Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the pandemic is over. We looked at recently emerged digital strategies that work in the “work-from-home” world. Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders

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13 Conversion Experts You Should Be Following

The Daily Egg

What works today may not work tomorrow. The rules change on a daily basis. So if you want to improve your website’s performance, you need to keep up with the newest developments. I do this by following the top experts, I’ve included my favorites here. These are today’s leaders in conversion optimization, people who don’t […]. The post 13 Conversion Experts You Should Be Following appeared first on The Daily Egg.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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“Give Your Remote Workforce a Sense of Togetherness” & Other Articles from Kevin Jordan

Biznology

This article, authored by our executive coach, Kevin Jordan, continues a special series titled “Creating Resiliency During the COVID-19 Crisis.” . This series will feature articles, podcasts and additional resources from our Consultants Collective member consultants, advisors and coaches, whose experience and expertise includes risk and change management, Asia, China, offshoring, leading distributed global teams, managing crises and internal communications, deploying and managing online collab

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What Social Media Platforms Are Doing to Help During the Coronavirus

Emplifi

Social media platforms have played a crucial role in disseminating news about the spread of COVID-19. And with such a wide scope of responsibility and overall power over the distribution of information, many platforms are rushing to do what they can to help, including donating to support relief efforts, taking steps to prevent fake news, and offering advice to companies.

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What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap]

Content Marketing Institute

This week, Robert Rose ponders our responsibility to digital content. He gives a take on new research about consumers not trusting digital marketing. And he talks with the content marketing person of the week about B2B social media. Continue reading → The post What Is Your Brand’s Responsibility to Content Now? [The Weekly Wrap] appeared first on Content Marketing Institute.

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How to Create a Thriving Home Workspace

SmartBug Media

For millions of Americans, working from home is now a way of life. The coronavirus pandemic has put many of us in the awkward position of finding a way to prosper in our professional lives without a familiar dedicated workspace. Your surroundings have a dramatic impact on productivity. When you have the right setup, everything flows; you don’t even think about the room.

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A Housekeeping List for Marketing

Heinz Marketing

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. Remember the movie Groundhog Day ? Life right now feels like we are all stuck in our very own movie, just trying to find a way out of this situation. Unfortunately, it sounds like this is our new normal for a few more weeks or more, so it may be a good time to pivot your marketing focus to refine your current programs and to tackle those housekeeping items you’ve been putting off.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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What to Send When? Top of Funnel Strategies for Tactile Marketing

PFL

Want to use automated direct mail but not sure where to start? Follow these strategies and ideas for what to send a prospect at the top of the funnel. The post What to Send When? Top of Funnel Strategies for Tactile Marketing appeared first on PFL.

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How Small Businesses Can Take Advantage of the U.S. Stimulus Package

Hubspot

To aid small businesses and individuals impacted by the COVID-19 pandemic, the United States government recently passed three landmark acts, including the largest economic stimulus package in history. The Coronavirus Aid, Relief, and Economic Security Act (or CARES Act) , passed March 27, directs more than $2 trillion to the U.S. economy. The history-making stimulus package allocates funds to citizens, relief-oriented aid, government departments, and businesses of all sizes.

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How to Navigate Brand Messaging in a Crisis

ClearVoice

We’ve all been there; you’ve researched, planned, predicted, created and implemented a content plan so brilliant and robust that it’s sure to dazzle even the toughest crowd. Your launch day finally arrives and you roll out your brilliant content. Just as anticipated, the crowds go wild and can’t wait for more! You’re a huge success and can’t wait to rest on your laurels.

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Where to Find Public and Private Small Business Funding in 2020

Hubspot

With the recent passing of a $2 trillion U.S. stimulus package, small business owners impacted by COVID-19 have been given options for low-interest loans, financial assistance, and other aid that can help them in this uncertain economic time. Aside from this stimulus package, a number of private, state and local institutions have also stepped up to provide aid, assistance, and loans to small business owners suddenly facing unforeseen challenges.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Become a Virtual Financial Advisor

FMG Suite

It’s hard to believe that just a few weeks ago, besides some extra hand-washing, it was mostly business as usual. But now, offices across the country have had to start working remotely. Remote working poses a unique challenge for financial advisors. The way they communicate has been completely changed by COVID-19. The best and safest way to stay in contact with your network is to host meetings and check-ins online.

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#COVIDCRAP: All You Need to Know About Covid-19 Conversion Rate Aid Package

Convert

With the Covid-19 pandemic raging, entire industries have struggled to adapt to a fast changing landscape. Unlike Ecommerce that is experiencing a boom, many industries are feeling the pinch. Hotels, airlines, restaurants and several other businesses are experiencing the crunch as consumers stay home to honor lockdown measures. As a business owner in an industry.

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How Medstar Media Increased Their Clients’ Conversions by 500%

Optinmonster

Medstar Media was seeing less than stellar conversion rates on their clients’ sites and knew there had to be a better way. Luckily, there was! With OptinMonster, Medstar Media was able to increase their clients’ conversions by 500%, making themselves one of the most sought-after marketing firms in the industry of aesthetic medicine in the process. Meet Medstar Media.

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How to Fight Against the Rise of No-Click Search Results

Method and Metric

June of 2019 saw an interesting turn of events where, for the first time, the majority of browser-based searches on Google resulted in zero clicks. These findings were published by Rand Fishkin , founder of SparkToro, where data was sourced from the research done by clickstream data company Jumpshot. Digital marketers, content creators, and many others had observed the rise of no-click search results since the introduction of featured snippets to the Google search engine results page (SERP).

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Staying Engaged with a Virtual Team

Brightedge

Between 2005 and 2019 there was a 159 percent increase in remote work. As the internet has come to dominate such a large percentage of our daily lives, it has also begun to change how companies and employees interact and complete their work. It allows remote-friendly companies to seek out the best employee for the job, rather than limiting themselves to those who live within commuting distance of their building.

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How Affiliate Marketing Drives Better Conversions and ROI for Leading Brands

Martech Advisor

In this article Robert Glazer, Founder & CEO of Acceleration Partners discusses, how affiliate marketing can help marketers drive better conversions. In an increasingly competitive marketing world, brands are looking for a consistent advantage to help grow their conversion rates and maximize their ROI. For decades, many leading brands have found consistently strong results with affiliate marketing.

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8 Reasons to Invest in OTT Marketing

Stevens & Tate

As new technologies emerge, new marketing opportunities tend to present themselves. For example, the rapid adoption of streaming services, from Netflix to Hulu, over the past few years has led to the growth or OTT marketing (over-the-top marketing). OTT marketing is a form of marketing in which ads play during the streaming of content provided via high-speed Internet connections.

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Think Like a Virus: B2B Marketing Strategy in the WFH World

Martech Advisor

Global quarantine has forced businesses to go remote and digital, says Dmitri Lisitski, Co-founder and CEO of Influ2. Many business practices that have been adopted today will also remain after the pandemic is over. We looked at recently emerged digital strategies that work in the “work-from-home” world. Welcome to our new reality: people are requested to shelter in place, grocery stores are empty, flights are impossible, events and sales meetings are cancelled, and business leaders

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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9 Best B2B Marketing Agencies in Los Angeles

Visitor Queue

Los Angeles is a fantastic city home to various industries, businesses, cultures and educational establishments. It is also in a key area of the country that holds a large population. With the vast media outlets in Los Angeles, it is home to a unique and creative way of thinking and living. The citizens of the […]. The post 9 Best B2B Marketing Agencies in Los Angeles appeared first on Blog Visitor Queue.

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How The Team At Square 2 Has Always Been Built For Rapid Response

Square 2 Marketing

Not All Agencies Are Created Equally, And Not All Agencies Are Going To Weather The Storm. Now more than ever, you need a digital agency with a distributed team, solid financial footing, long-tenured team members, access to trusted resources, a proven methodology and an engagement model focused on delivering results at lightning-fast speed. If you’ve pared down your internal marketing team, if you delayed your plans to hire marketing people or if you’re uncertain about the next few months, you s

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COVID-19: Virtual Event Promotion Ideas to Attract and Convert

The Mx Group

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4 Types of Copywriting for Branding and Marketing Copywriting

Cortex

Copywriting – it’s a used and often misused term. So, let’s clear that right up.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Designing for Search Engine Optimization

Bluetext

The decades-long reign of the PC is over, with mobile devices now making up more than 52% of all internet traffic. While plenty of people preach the importance of responsive website design, far fewer have articulated updated guidelines for the reality of today’s internet. Keenly aware of trends as ever, Google has continually refined its search algorithm to keep pace with increasingly mobile and untethered internet.

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How to Use Org Charts for B2B Sales

Zoominfo

An organizational chart is a roster for sales – it shows the position everyone plays in an organization. It’s a roadmap to your buyer — a sales prospecting blueprint to identify the decision-makers at target accounts. And they deserve more credit! Because buyer groups ensure that you’re considering new ways to leverage org charts to get your message out there – and get in front of the right people at the right time.

B2B Sales 130
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Keep company and customer data safe with social media security best practices

Sprout Social

From social engineering to sophisticated profile hijacking, social media accounts face many potential attack vectors. This year alone, hacker groups have compromised the social media accounts of tech giants, national athletic leagues and streaming platforms. Social media security risks for businesses and organizations can’t be taken lightly. A brand’s online presence is deeply connected to its reputation—a breach can damage customers’ confidence and put company information at risk.