Marketing Insider Group

DECEMBER 8, 2020

eCommerce is fast becoming a necessity for B2B, as Forrester predicts it will hit $1.8 You also need either an eCommerce framework to sell physical products or a self-guided experience for users so they can purchase your app or service. Digital Transformation Is Critical to Staying Competitive and Meeting Customer Needs.

Digital Transformation 277

Digital Transformation Marketing AI Work Management Marketing Management 277

Salesforce Marketing Cloud

JULY 25, 2023

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Sorted, with a little help from AI. Even better?

eCommerce 89

eCommerce Work Management Generation Marketing Management 89

Optinmonster

DECEMBER 19, 2023

Are you facing challenges to grow your eCommerce business? If you are finding it hard to keep up with the fast-changing landscape of eCommerce, you’re not alone. From finding the right niche to optimizing your eCommerce store , growing a business can feel like a never-ending battle. The good news?

eCommerce 81

eCommerce Marketing Management Business Budget Programs 81

Benchmark Email

AUGUST 3, 2022

Customer segmentation, knowing your target audience, and highly targeted social media advertising are a few examples of personalized marketing dimensions. Each of these forms the foundation of personalized marketing and advertising, but in eCommerce, personalized marketing goes beyond market segmentation and targeting.

eCommerce 105

eCommerce Personalization Marketing & Strategy Advertising Benchmark 105

Sprout Social

NOVEMBER 30, 2021

The pandemic only pushed the growth of ecommerce faster with revenue projected at $5.02 It’s important for businesses to keep up with the latest ecommerce trends because consumer behavior is constantly evolving. Let’s take a look at the top ecommerce trends you need to prepare for in 2022. Types of ecommerce trends to watch for.

eCommerce 144

eCommerce Trends Social Media Amazon 144

Salesforce Marketing Cloud

JANUARY 8, 2024

Some ecommerce trends and technologies pass in hype cycles, but others are so powerful they change the entire course of the market. Artificial intelligence is boosting efficiency There’s no doubt about it: Artificial intelligence (AI) is changing the ecommerce game. Those days are over.

eCommerce 76

eCommerce Marketing AI Trends Loyalty 76

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. What is social commerce (and why is it different from ecommerce)? Ecommerce is your traditional online shopping experience.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

Webbiquity

MARCH 17, 2020

Automation has become standard practice in B2C ecommerce. High-value targets require careful personalization. Often, basic personalization (such as the simple addition of a first name) is enough to slightly boost performance. The personalization needs to be deep and meaningful to demonstrate the level of professional commitment.

B2B Sales 278

B2B Sales Automation Top of Funnel B2B 278

Webbiquity

SEPTEMBER 4, 2018

The shift from brick-and-mortar to ecommerce that’s been playing out over the past two decades in the B2C world is increasingly impacting B2b vendors. Though B2B ecommerce trends are a little different from B2C, both reflect a growing customer preference for self-service. Guest post by Brian Mechem.

Marketing AI 202

Marketing AI Enterprise Management eCommerce Work Management 202

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Read the post 8.

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Optinmonster

APRIL 12, 2024

Elements of an Effective Case Study Case Study Example (With Analysis) What Is a Case Study? Case studies are valuable because they give a clear example of how a company can help solve real challenges, told through the experiences of 1 specific customer. For example, Flywheel is a popular managed WordPress hosting company.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Salesforce Marketing Cloud

NOVEMBER 30, 2023

M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. For example, mobile shopping apps can save your payment information, so customers don’t need to find a credit card every time they want to make a purchase. What is mobile commerce?

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Optinmonster

NOVEMBER 7, 2023

In the bustling digital marketplace, your ecommerce conversion rate isn’t just a number, it’s the heartbeat of your online business. What Is Ecommerce Conversion Rate Ecommerce conversion rate specifically refers to the percentage of website visitors who make a purchase.

Conversion Rate 71

Conversion Rate eCommerce Advertising Benchmark Marketing Analytics Tools 71

Conductor

MARCH 29, 2022

The COVID-19 pandemic provided a decisive push towards eCommerce adoption. And the eCommerce industry added $219B in sales in 2020 alone. And the eCommerce industry added $219B in sales in 2020 alone. In such a competitive environment, a robust eCommerce SEO strategy is key. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Sana Commerce

APRIL 25, 2024

Our free B2B Ecommerce Platform Checklist is a great first step to assess whether there’s a better solution out there for your business. Take the example of Claygate, a British distributor who needed a web store that could accommodate their diverse pricing dynamics, workflow complexities, and shipping challenges.

Allocation 52

Allocation Work Management B2B Marketing Management 52

Hubspot

NOVEMBER 13, 2023

That’s why your ecommerce packaging needs to be clever, carefully, designed, and inventive. In a perfect world, your ecommerce packaging is so engaging that your visitors don’t only anticipate the item they ordered, but the package itself. Table of Contents What is ecommerce packaging? What do consumers want? have crossed $277.6

eCommerce 73

eCommerce Best Practices Word of Mouth Viral Marketing 73

Martech

FEBRUARY 13, 2024

Match the required martech functionalities to these goals Do you need more robust personalization and experimentation capabilities, content creation tools for different regions or enhancements in mobile engagement? For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93

Salesforce Marketing Cloud

JUNE 10, 2022

For healthcare businesses that manage sensitive personal data, the stakes are high — especially as they make major inroads to digital transformation and adopt healthcare ecommerce. So how do organizations establish trust and make it a defining aspect of their healthcare ecommerce initiatives? Here’s how to make it happen.

eCommerce 96

eCommerce Work Management Allocation Paid Search Agency 96

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. of all ecommerce purchases will be made on a mobile device.

eCommerce 71

eCommerce Trends B2B Budget Programs 71

Stevens & Tate

AUGUST 28, 2023

If you’re selling products or services online, you’ll want to make sure that you have an effective ecommerce marketing strategies. Through the use of digital marketing strategies, you can build awareness of your ecommerce page as well as generate more traffic. Thereby, you can improve your chances of closing sales.

eCommerce 69

eCommerce Effectiveness Mobile Advertising Marketing & Strategy 69

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 87

eCommerce Trends Marketing AI Amazon 87

Martech

DECEMBER 18, 2023

Here is an example using the iterative “ Crawl, Walk, Run ” approach. Create personalized email content for different segments. Implement dynamic on-site personalization for returning cart abandoners. These attributes help you personalize your messages and offers. Cart abandonment is a common CDP use case.

Ad Building 91

Ad Building SMS eCommerce Segmentation 91

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 But it doesn’t have to be that way.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Martech

NOVEMBER 1, 2023

Personalization/segmentation. A great example of already available (and likely underutilized) email AI functionality is the power to build complex decision trees that automatically optimize the send time for each consumer. Examples include: Product recommendations (based on purchase, browsing and abandonment histories).

Marketing AI 126

Marketing AI Email Marketing Psychographics Advertising Agencies 126

Salesforce Marketing Cloud

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. The right AI-based tools can help them personalize experiences at scale, automate repetitive tasks, and boost loyalty. For example, AI can analyze shopping baskets and give deeper insights into buying behavior.

Merchandising 69

Merchandising Customer Satisfaction eCommerce Bundling 69

Salesforce Marketing Cloud

DECEMBER 20, 2023

Explore Salesforce Einstein Transparency in ecommerce product recommendations Generative AI can enhance virtually every facet of ecommerce, from personalized customer journeys to curated product recommendations. But where there are consumers, there’d better be data transparency. Then, measure, measure, measure.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

Martech

DECEMBER 28, 2022

For example, we expect to see a rise in conversational AI and chatbots as the front line of customer support and service by automating high volume, repetitive processes. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

eCommerce 106

eCommerce CMS Development Marketing AI SMS 106

Conductor

DECEMBER 21, 2021

With millions of consumers worldwide now shopping online first, the stakes have never been higher for eCommerce retailers. The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. trillion in 2020. trillion in 2020.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Martech

DECEMBER 22, 2023

How persuasive email design can influence the ecommerce customer journey by Kath Pay. Discover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement. Here are tips and examples to help you develop better ones. First up: Email Marketing.

Deliverability 98

Deliverability Copywriting Outreach Verticals 98

Outgrow

JANUARY 7, 2023

To make this clearer, here’s an example for you. . Source. By showing personalized results, the quiz helps users understand which product is best suited for them. Supports Personalized Remarketing. Personality Quiz. Let’s understand this type of quiz with the help of an example- .

Outgrow 92

Outgrow Top of Funnel eCommerce Paid Search Agency 92

Martech

SEPTEMBER 29, 2023

Personality profiling: The long-awaited vision of one-to-one marketing is fast approaching reality, as evidenced by Crystal Knows , a Chrome extension that pops up a personality profile next to a LinkedIn page. The Crystal Knows “type” is based on the familiar DISC personality framework. trillion in 2021 to $3 trillion by 2027.

Marketing Automation Services 89

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 89

Salesforce Marketing Cloud

OCTOBER 29, 2021

You no longer have to wait for Thanksgiving to optimize your ecommerce site for the holiday season traffic surge. Between an extended holiday shopping season and sustained ecommerce growth, retailers need to be ready at all times. Here’s what you can do to achieve year-round peak ecommerce website performance levels.

eCommerce 98

eCommerce Traffic Marketing Websites Allocation 98

Martech

JANUARY 9, 2023

There’s a huge problem with this old behavior: it gave users little to no control over their personal information being shared. Three examples are: Data-driven attribution. This is the ultimate example of unobserved data because it involves “future” behavior. Predictive metrics. Behavior modeling.

Marketing Attribution 115

Marketing Attribution Marketing Analytics Tools Analytics Features 115

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Social Media 140

Social Media Conversion Media eCommerce 140

Huptech Web

MARCH 16, 2023

Table Of Contents Introduction What is eCommerce Personalization? Why is Personalization the Future of eCommerce? What are the Benefits of eCommerce Personalization? One way to differentiate a business and create a competitive advantage is through eCommerce personalization.

eCommerce 52

eCommerce Trends Personalization Marketing AI 52

Optinmonster

FEBRUARY 2, 2023

Want to boost your eCommerce conversion rate? In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate. In this article, we’ll go over what a good conversion rate is and actionable ways to grow your eCommerce conversion rate. Let’s get started!

Conversion Rate 92

Conversion Rate eCommerce Conversion Tips 92

ClickZ

DECEMBER 14, 2020

30-second summary: In our recent Marketing Innovation Forum, ClickZ focused on ecommerce transformation and what retailers can learn from the challenges of 2020. The two-panel session looks at the impact that COVID has had on ecommerce and the current state of ecommerce transformation. Image Source: TechCrunch.

eCommerce 141

eCommerce Trends Top of Funnel Amazon 141