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How to Humanize Your Brand with Authentic Content

Marketing Insider Group

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Dry, boring, and full of industry jargon.

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SEO For Attorneys: Why is it So Important?

Go Beyond SEO

Keyword Research Keyword research involves identifying the keywords and phrases that potential clients use when searching for legal services online. ” They can then use keyword research tools like Google Keyword Planner to see how frequently these keywords are searched and identify related keywords that they may have missed.

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First-Party, Second-Party, Third-Party Intent Data: Diving into Notable Differences

Only B2B

Then, they research solutions (following clues). Analyze visitors’ dwell time, visited pages, specific feature interactions, and even if they started but abandoned the demo form. Leverage their anonymized data on prospects actively researching similar tools. First, they realize they need something (the map).

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

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9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. The longer they stay, the better behavioral factors (dwell time, bounce rate, etc.)

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10 Benefits of Video Marketing: Why Use Video for Business

Vidyard

These video marketing statistics highlight precisely why so many companies, in industries across the B2B and B2C spectrum, are taking advantage of this medium—and why video marketing should be part of your business, too. When they’re considering buying something and want to research their options, consumers use a variety of methods.

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E-Commerce: Build the Perfect Category Page

Brightedge

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. So, how does a consumer find their way to a product page? Key Takeaways and Next Steps.