SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

SmartBug Media

FEBRUARY 7, 2022

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

Marketing Automation Services 95

Marketing Automation Services Hubspot Marketing Automation Features 95

SmartBug Media

JULY 27, 2022

Whether you are new to HubSpot or an evangelist like me, chances are you are constantly seeking ways to optimize and extract more value from your HubSpot investment. How Can a HubSpot Integration Improve Results? Here are some common ways that HubSpot integrations show their value. apps in the HubSpot portal?

Hubspot 95

Hubspot Industry CMS Marketing Management Lead Scoring 95

SmartBug Media

OCTOBER 13, 2020

As marketers, we’re constantly seeking out ways to improve the customer experience—and to understand their needs to tailor our efforts to their individual situation. This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy.

Hubspot 111

Hubspot Features Planning Landing Pages 111

Engagio

SEPTEMBER 8, 2021

These days, it is hard to imagine the marketing landscape without them, but as we look to the future and into the uncharted territory of a post-pandemic 2021, we have to ask ourselves what is next. The intersection of inbound marketing and ABM. This is your one-stop on-demand streaming hub for all the latest in B2B Go-To-Market.

Account Based Marketing 71

Account Based Marketing Inbound Marketing ABM DemandBase 71

SmartBug Media

SEPTEMBER 29, 2022

HubSpot workflows are a thing of beauty. Workflows are the backbone of the marketing and automation capabilities that made HubSpot so famous. Premium Content Downloads. In this scenario, let’s assume a D2C user downloaded the guide How to Master Double-Unders in 2 Weeks. 1: A copy of the guide they downloaded.

Hubspot 81

Hubspot Top of Funnel Ad Building Lead Nurturing 81

SmartBug Media

DECEMBER 22, 2020

Out of the box, HubSpot comes with four object types: Contacts, Companies, Deals, and Tickets. HubSpot released custom objects in Q3 2020 as part of its newest set of Enterprise features. There are likely a million different ways custom objects can be used, and here are three ways you can put HubSpot custom objects into practice.

Hubspot 98

Hubspot Enterprise Management Work Management Marketing Management 98

SmartBug Media

JANUARY 11, 2021

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. Phase One: Data Management. Traffic Analytics Tools.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

SmartBug Media

SEPTEMBER 14, 2020

Workflows are my favorite part of HubSpot, and new HubSpot workflow features are like Christmas morning for me!* Today, I’m excited to outline eight updates to the workflow functionality in HubSpot that have been made over the last few months. Now HubSpot has doubled that limit to 1,000—yay!

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

SmartBug Media

JUNE 29, 2022

Inbound marketing is a notoriously slow burn. It can take 6-9 months —and in some cases, even longer—to start to see the results of an inbound investment. Your martech stack plays a critical role in your inbound marketing efforts, and when properly optimized, it can be the fuel that ignites your growth.

Inbound Marketing 52

Inbound Marketing Marketing Automation Services Industry CMS Marketing Management 52

Webbiquity

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. But as always, the report is crammed with useful facts, interesting stats, and vital tips, tools and techniques for inbound marketing success. Inbound marketers plan to hire an average of 9.3

Inbound Marketing 100

Inbound Marketing Marketing Report Planning Paid Search Agency 100

Tomorrow People

SEPTEMBER 11, 2012

The new version of HubSpot is released in the UK this month; here are the features we’re most looking forward to getting our greasy mitts on. As I’m sure you’ll already know, Tomorrow People is proud to be a HubSpot gold partner. (In In fact, we were named HubSpot's ‘ International Partner Agency of the Year ’ in August.).

Hubspot 120

Hubspot Advertising Agencies Marketing Management Inbound Marketing 120

Kaon

SEPTEMBER 25, 2015

Your MQLs (marketing qualified leads) and your SQLs (sales qualified leads) need to be clearly defined within the organization to avoid conflict. Marketing should be nurturing based on what the contacts have done before, i.e. downloaded white papers, visited a specific page of your site.

Hubspot 100

Hubspot Sales Qualified Leads Lead Ranking Conference 100

FunnelEnvy

APRIL 18, 2022

Generally speaking, there are two levels of leads generated by marketing activity: Marketing qualified leads (MQLs) are prospective customers who have shown some interest in your online marketing. Source: HubSpot. The post Know Your Numbers: The Top Metrics for B2B Inbound Marketing appeared first on FunnelEnvy.

BANT 78

BANT Lead Ranking Inbound Marketing Marketing Qualified Leads 78

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Few download your content and even fewer — if any — attend your webinars. A successful inbound marketing strategy uses both.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content , including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Whitepapers.

Top of Funnel 62

Top of Funnel Content Landing Pages Broadcasting 62

SmartBug Media

NOVEMBER 16, 2020

But did you know that 65 percent of B2B marketers have not established any lead nurturing? In this blog post, we’ll talk about four steps to take to set scalable lead nurture workflows in HubSpot, so that all of your contacts are being touched with relevant content that moves them closer toward a purchase. Know Your Personas.

Lead Nurturing 78

Lead Nurturing Hubspot Buyer Personas Marketing Automation Services 78

Confessions of a B2B Marketer

JUNE 15, 2020

Full show notes here: [link] Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so hit 200k MRR?

Inbound Marketing 52

Inbound Marketing Ad Building Outreach B2B Sales 52

Golden Spiral

DECEMBER 21, 2018

What are our top three most downloaded resources? If you’re afraid of adding new tactics to your marketing plate, refine and improve what you’re already doing. The fundamentals of inbound marketing are: Emailing your list (newsletters and nurturing emails). You can fix the problems or you can repeat the winning formula.

Paid Content 97

Paid Content Inbound Marketing Paid Search Agency Work Management 97

Hubspot

OCTOBER 30, 2019

When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, in 2019, a lot of innovative and successful businesses are actually embracing the art of inbound marketing. But, what's the difference between inbound and outbound?

Inbound Marketing 52

Inbound Marketing Sales Management Cold Calling Trade Show 52

Tomorrow People

OCTOBER 10, 2011

But how can a five step inbound marketing approach help you get - and stay - in front of your competitors? Marketing is changing - and changing fast. In place of using purely outbound marketing approaches, companies are now seeing significant benefits by applying inbound marketing.

Inbound Marketing 120

Inbound Marketing Ideal Customer Profiles Profiling Keywords 120

Customer Experience Matrix

AUGUST 30, 2012

HubSpot yesterday launched a “completely re-envisioned and rebuilt” version of its marketing system at its Inbound 2012 user conference. This is a major expansion beyond HubSpot’s original focus on “inbound marketing” to attract leads. The new database is built with HBase , which accesses Hadoop files.

Hubspot 120

Hubspot Top of Funnel Ideal Customer Profiles Landing Pages 120

Strategic-IC

DECEMBER 4, 2017

Regardless of the varied goals and KPIs you’ve set for your inbound campaigns, there are a number of building blocks that underpin every strategy. 9 Core Components of Successful Inbound Marketing Campaigns. Sometime, it may be also be appropriate to dig deeper (such as asking about the motivation behind the download).

Inbound Marketing 54

Inbound Marketing Campaigns Planning Buyer Personas 54

Hubspot

JUNE 23, 2017

So you can imagine my surprise when HubSpot's audience started telling us they still like to print out our ebooks -- which are often 20 or 30 pages in length -- instead of viewing them on a web page. But as it turns out, our perceptions of what our audience actually values when they download out content were a little. What We Do.

Hubspot 74

Hubspot Inbound Marketing Template Domain 74

PureB2B

FEBRUARY 27, 2017

However, even though engagement rates are generally down , content marketers can take heart that prospects still appreciate useful and targeted content, including downloadables such as whitepapers, ebooks, checklists, guides, toolkits, SlideShare presentations, and the like. Downloadable Content is Relevant. Conclusion.

Top of Funnel 48

Top of Funnel Content Broadcasting Lead Scoring 48

Only B2B

MARCH 6, 2024

. ” This content attracts a large audience of businesses interested in social media marketing, generating leads who download the blog post in exchange for their email addresses. Scenario 2: Lead Qualification Following the blog post download, you segment your leads based on their website traffic sources.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Genroe

FEBRUARY 27, 2018

As an inbound marketer there is nothing quite as frustrating as creating great content, that is read by potential customers, but on which they don’t act: no download, no contact form, nothing. But the HubSpot CRM Prospects feature can help […].

Hubspot 49

Hubspot Tools Generation Leads 49

SmartBug Media

APRIL 3, 2023

One of the best things about inbound marketing is that you can offer content to potential buyers before they even raise their hands. How Buyer Personas Affect Personalized Marketing Content and Generate More Leads This is where it all begins. Your persona, Victor the Visitor, clicks on the CTA and downloads the offer.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

Hubspot

SEPTEMBER 9, 2016

You’ve read up about inbound marketing and have identified it as the best way to start attracting, converting, and closing more customers online, but what’s next? Getting your inbound marketing strategy off-the-ground can feel like a mammoth task, but it doesn’t need to be. SMART marketing goals template.

Inbound Marketing 28

Inbound Marketing Planning Buyer Personas Top of Funnel 28

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. Promoting Webinars.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Smashmouth Marketing

SEPTEMBER 17, 2009

Even though I preach my own brand of outbound marketing Kool-Aid, for the past six months or so I've been drinking some of the inbound marketing variety (the orange kind from Hubspot ). But I didn't start formalizing some of the new marketing ideas I'd been learning until I took a deep swig and discovered the great taste.

Inbound Marketing 100

Inbound Marketing Jigsaw Lead Scoring Lead Ranking 100

Strategic-IC

NOVEMBER 6, 2017

When you consider lead nurture, you’re likely used to automating activities on the marketing side. Automation tools such as HubSpot sequences can offer substantial value to your sales team; enabling your team to create personalised, customised email templates to follow up, reach out and engage at the right time, in the most efficient way.

Top of Funnel 69

Top of Funnel Hubspot Practices Best Practices 69

KEO Marketing

SEPTEMBER 22, 2015

They were joined by crowds of assorted business people in all roles who are interested in learning about the latest techniques and smart strategies related to inbound marketing. The event was Inbound15, the latest iteration of an annual event organized by HubSpot. Certain types of blog posts provide the biggest payoff by far.

Inbound Marketing 48

Inbound Marketing B2B Marketing B2B Hubspot 48

Outbrain

AUGUST 1, 2018

It’s not the first time that Outbrain and Hubspot have partnered to deliver a data-packed ebook for digital marketers. DOWNLOAD THE FREE EBOOK. With so many variables in both B2B and B2C segments, even the savviest marketers can get confused. Hubspot are inbound marketing superstars, with 2.6

Advertising Agencies 41

Advertising Agencies Hubspot Advertisements Advertising 41

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

How can you ensure that your marketing strategy is helping your organization achieve the goal of continual growth? Maintain a Consistent Marketing Strategy. If you’re familiar with inbound marketing , you know that it is a marathon, not a sprint. A home-run marketing strategy doesn’t happen overnight.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

SEPTEMBER 29, 2021

For example, when Googling “what is inbound marketing?” the first FAQ is a Marketo page on inbound marketing. This page defines inbound marketing and inbound marketing ROI, provides common problems inbound marketing can solve, and offers the visitor two conversion opportunities to learn more about inbound content.

FAQ 98

FAQ Ad Building SERP Inbound Marketing 98