Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1
Let's personalize your content