Brightedge

OCTOBER 9, 2020

The layout of the search engine results page (SERP) is also up for grabs. There are now 50 different SERP elements and an infinite number of combinations where Google is understanding the intent of each search to present the most relevant and helpful information during the buyer’s journey.

Buyer's Journey 85

Buyer's Journey SERP Lead Scoring Lead Ranking 85

Hubspot

OCTOBER 3, 2018

But even though you can’t optimize for all of Google’s ranking factors, you can still optimize for one of the search engine’s most important ranking factors -- domain authority. From Google’s perspective, domain authority is like your website’s reputation as a thought leader. What is domain authority?

Domain 78

Domain SEO SERP High Quality Lead 78

accelerate agency

MAY 9, 2020

SERP results are crucial to the online success of any business. That’s why boosting SERP results is a key aim of SEO. If you’re already putting in that hard work, there are some actionable tips that can make a swift difference to your SERP rankings. We’ve drawn together 15 of those quick ways to boost your SERP results below.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Moz

JANUARY 24, 2019

Posted by TheMozTeam From carousel snippets to related searches to “People also ask” boxes and “People also search for” boxes , the Google SERP is jam-packed with features that not only aid in keyword list creation but can help you better understand the topics your unique search landscape is structured around.

SERP 51

SERP Features Long Tail Marketing Keywords 51

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. In other words, if your web page features a ranking factor or caters to a ranking factor, its likelihood of rising in rankings for relevant keyword terms will increase. What is an SEO “entity?”

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

SmartBug Media

APRIL 15, 2024

You definitely must stay sharp to hit the top of search engine results pages (SERPs). Users are doing more than just typing a few words into Google and tapping on the top result—they’re entering robust queries to get summarized information. An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. We selected these domains to be representative of the full breadth of the eCommerce industry, ranging from direct-to-consumer brands (like Casper) to brand-agnostic retailers (like Mattress Firm). Methodology. eCommerce Traffic Trends: The End of the Boom?

eCommerce 115

eCommerce Paid Content Features Trends 115

Marketing Insider Group

JANUARY 25, 2021

percent , most searches are four words or more, indicating that searchers are savvier and more targeted in what questions they are trying to answer. It has a critical role in SERPs (search engine results pages). Ensure content has good readability scores with shorter sentences, common words, and active versus passive voice.

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Valasys

JANUARY 23, 2024

Here are some of the SEO Tools to improve your SERP rankings – Google Trends One of the first things that you can use is Google Trends. It is the best place to find keywords and the latest topics that help you rank your content in the SERP rankings. It will help you understand domain authority, spam score, and on-page authority.

Lead Scoring 40

Lead Scoring Lead Ranking SEO Tools 40

SmartBug Media

DECEMBER 19, 2022

Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Duplicate content is content that exists in more than one place on your website or on a different domain. Domain Authority.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Convert

JULY 28, 2021

The future lies in treating those search queries as customers’ journeys instead of word strings. Optimize for the Whole SERPs. With Google Search Engine Result Pages (SERPs) becoming more and more visual and interactive, it is becoming more and more important to look at the whole page instead of targeting a certain position.

SEO 145

SEO SERP Trends Keywords 145

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Many SEO recommendations suggest five to 10 internal links for every 2,000 words of content.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. Analyze the Existing SERPs. To get the most out of this exercise, don’t just look at the title and meta description on the SERP, click through to the actual page and read it.

SEO 149

SEO Top of Funnel SERP B2B 149

seo.co

FEBRUARY 10, 2020

In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. In other words, there’s no formula for how long it takes to reach rank one; it all depends. Most businesses need to spend multiple years climbing to the top of the SERPs. The average total referring domains was 25.

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

ClearVoice

APRIL 25, 2022

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. A lot of articles out there remind us that Google awards higher SERP results to websites that EAT. In other words, sites with content demonstrating their expertise, authoritativeness, and trustworthiness.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

seo.co

FEBRUARY 10, 2021

Having a formidable competitor at the top of the search engine results pages (SERPs) means you’ll have to work twice as hard to earn a spot in the top few ranks. In other words, as long as you have something relevant to say about your competitor, you’ll be in the clear. If the SERPs are totally dominated by the brand’s own content?

Loyalty 116

Loyalty Branding Brand Identity SERP 116

ClearVoice

JUNE 21, 2022

By implementing evergreen content that’s refreshed frequently, pillar pages, FAQs, and other strategies, you will gradually create an impactful SEO blueprint that increases website traffic, domain authority, and high rates of inbound marketing retention. Readers can tell when an article is drawn out to meet a specific word count. .

SEO 111

SEO FAQ Content Work Management 111

seo.co

OCTOBER 27, 2020

There are two main factors that supposedly influence the Google Sandbox penalty: The active age of the domain. Most notably, only relatively new domains are affected by the Google Sandbox. Note that this applies not to the WHOIS registry of the domain, but rather the date on which the pages of the domain were first indexed.

Google 116

Google Effectiveness Domain CAN-SPAM 116

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 64

Features Lead Scoring Lead Ranking SERP 64

Brightedge

MARCH 31, 2022

only to be confronted with a wall of 12,000 words of largely irrelevant information? The length of content should be determined by usefulness to the reader, not an arbitrary word count. Long-tail Keywords Are Phrases of More Than Three Words. Long-tail keywords are often defined as phrases of three or more words.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

seo.co

MARCH 14, 2022

Search engines like Google Home use artificial intelligence (AI) to understand natural speech patterns and respond accordingly using algorithms that analyze words, grammar, syntax, topic/domain knowledge, and so on. In other words, voice search and AI is able to disambiguate keywords that a text search might not pick up.

Optimization 119

Optimization Marketing Websites Long Tail Marketing FAQ 119

Conductor

MARCH 9, 2022

In the simplest terms, semantically related keywords are words that relate to each other conceptually. It’s a mathematical technique used when search engines try to figure out the intent behind your search by putting it in relation to other related words (imagine a word cloud related to phrases you search).

Keywords 98

Keywords SEO Google SERP 98

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Domain Age, URL, and Authority.

Lead Scoring 140

Lead Scoring Lead Ranking SEO Keywords 140

seo.co

JANUARY 25, 2021

In the SERPs (as well as in life), the only constant is change. When a new page is published, the algorithm will provide a friendly “test” for that page, driving it up in the SERPs, giving more exposure. As a rule, newer pages and domains tend to dance more widely and rank more erratically.

SEO 72

SEO Google SERP Domain 72

Method and Metric

JUNE 24, 2020

Featured Snippets are one of several unique features available on the search engine results page (SERP) in Google Search. Featured Snippets (formerly known as “Quick Answers”) were introduced in 2014 however, early versions of SERP features (such as the Knowledge Graph) were released as far back as 2012.

Features 52

Features Lead Scoring Lead Ranking SERP 52

seo.co

FEBRUARY 15, 2021

Choose A Domain. Your niche research should include whether you’ll require a local domain extension to rank better. You can check this by looking at the SERPs for the keywords you’re targeting. Do the websites on the page mainly use country-specific domains, or are the results a mixture? The total word count of the piece.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

AUGUST 2, 2021

In other words, while you might already know that mobile-first indexing might suppress your desktop webpage rankings, as of 2021, you probably haven’t heard that desktop results are being dropped entirely from Google’s index. Mobile-first indexing performs three main functions: Prioritizes the mobile version of a webpage from the same domain.

SEO 98

SEO CMS Development Domain SERP 98

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Number of referring domains — These are websites that do the backlinking. As marketers, we know that search engine optimization (SEO) is necessary.

SEO 98

SEO SERP Buyer's Journey Lead Scoring 98

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. Google Index. Indexing Errors.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

seo.co

AUGUST 15, 2022

In other words, the visual and content aspects of your website make your visitors happy, while technical SEO makes search engines happy. To view the complexity (or simplicity) of your site’s structure, run your domain name through an online Visual Site Mapper. It’s a simple tool that can show you so much about your site’s structure.

SEO 105

SEO De-duplication Domain SERP 105

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. And to make your site relevant, try adding words that are searched more often by the consumers, such as “how-to” to your content. Understanding Search Relevance for Consumers.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

BenchmarkONE

NOVEMBER 24, 2022

Instead, if a higher number of published articles are deemed unhelpful, the entire domain is less likely to rank low. That means to create helpful content, the type that Google sees fit for a place atop the SERPs, you must first define your target audience. . How You Can Prepare for Helpful Content Update.

Google 76

Google SERP Classified Ads Content 76

SmartBug Media

SEPTEMBER 24, 2021

You need friends in higher domain authority places. Syndicate your content with third-party sites and platforms that possess the same or higher domain authority and a similar target audience. Spread the word. It is unreasonable to think that your audience will read your story just because you published it on your own blog.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

seo.co

MAY 6, 2021

billion worldwide, SERPs are experiencing cut-throat competition for top rankings. SEO reports provide insights into this performance, focusing on rankings, organic traffic , and domain metrics. Low Word Count And Duplicate Content. As a result, it is best to aim for a higher word count. SEO Reports. Broken links.

SEO 105

SEO Template SERP Keywords 105

B2B Marketing Insights - WE

MARCH 16, 2022

So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs. Unfortunately, there are no magic bullets that will get you on top of the SERP. Google starts clipping off title tags in the SERPs around 50–60 characters (ish) depending on screen size. So keep your title tags around this length.

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

JULY 28, 2020

Organic traffic, put simply, is traffic that comes from Google and other search engines’ search engine results pages (SERPs). In other words, you can make sure your visitors are within your target demographics and at the right phase of the buying cycle. These pages also serve as material that can rank in SERPs. Source: Google.

Traffic 109

Traffic Paid Content Organization Lead Scoring 109