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How to Make a Splash with a New-to-the-World Website

Webbiquity

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

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Using SEO to Compete with Lead Generation Sites

Contently

These are the main approaches they take when producing and promoting organic content to win traffic and leads: Create super-long, keyword-dense, information-packed articles with tables, images, and external high domain authority links. Make sure to place the contact form above the fold. Target lower-competition, higher-volume keywords.

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The Ultimate Guide to PPC

Hubspot

As a marketer, PPC is a skill that you should have in your toolbelt — or at least have a basic understanding of. When done right, PPC can earn you quality leads. When done right, PPC can earn you quality leads. Benefits of PPC. In other words, PPC is your shortcut to getting to the top within your niche.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Ready to take the plunge into Social PPC? Twitter’s Lead Generation Cards enable you to include an image along with a download button on your promoted tweet. Its top 25 US-based search advertisers alone spent more than $1.3

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Do You Spy on Your Competitors Online?

Navigate the Channel

What intelligence information is critical for search engine optimization (SEO) and pay per click (PPC) advertising? Two critical pieces of intelligence for SEO and PPC success are understanding your target audience and analyzing your competition’s strength. How do you identify competitors for competitive intelligence?

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How to Enhance Your SEO with a VPN

seo.co

While VPNs are promoted as the ultimate privacy tool, they have limitations. Use a VPN to preview your pay-per-click (PPC) ads. Sometimes it skews the order of PPC ads and displays organic rankings incorrectly. You can also buy a domain name for the country you’re targeting, since most search engines favor country code domains.

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SEO vs PPC: How to Prioritize Your SEM Strategies

QuanticMind

Prioritizing investment in SEO vs PPC is far from a new challenge for marketers today. If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one.

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