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Broken Link Building: How to Exploit Broken Links for SEO

seo.co

If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized. But broken links can also occur offsite. And the right type of broken links can actually serve as a huge white-hat link building opportunity for expanding your SEO efforts through a strategic broken link building campaign.

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Why content marketing complements (but doesn’t replace) link building

Biznology

Content marketing has often been conflated with link building. In fact, numerous SEOs have declared content marketing to be the new link building. But there’s one problem: Content marketing doesn’t actually secure links without promotion. And manual promotion with the goal of links is, well, link building.

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Here’s How Your Content Team Should Do Link Building Email Outreach 

Mailmunch

People have different ideas about link building. Some say manually building links is against Google’s guidelines and should be avoided. Some have their fancy link building techniques and email templates that they guarantee will get you a large number of links in a short time.

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How to Spot a Link Scheme (and Get Away Fast)

seo.co

Link building is a practical necessity if you want to increase your rankings in search engines. Search algorithms evaluate the trustworthiness of your site based in part on the number and quality of links pointing to it. Link exchanges. A natural link building strategy should include links from a variety of sources.

Domain 98
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Study Confirms Moz Has the Largest Link Data Set

Moz

The queries were evenly split across the sectors, and then used to pull results from Google for the top 100 domains. This led to the statistically significant sample size of 85,308 domains. Perficient then used the APIs for all four link indexes and evaluated the results. Moz reported the most links per domain 72% of the time.

Studies 66
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How to Calculate Your SEO Share of Voice

SmartBug Media

This type of exercise helps website owners better understand competitive pressures in search engines as well as identify link building, content creation, and social media opportunities. Interviewing actual prospects, customers, partners, and sales reps to validate your research. Mapping out your Buyer’s Journey for each persona.

SEO 96
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How to Time Your Backlink Acquisition

seo.co

But link building is a complicated topic. If you want to acquire backlinks and consistently increase your search rankings, you need to understand how to build links the “right” way. Accordingly, it evaluates the trustworthiness of each domain and each page with “authority:” domain authority and page authority.