Sprout Social

AUGUST 12, 2021

A strategy can be crystal clear in your head, but documenting it to share with others always feels like a hurdle, especially when it comes to campaign planning. A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life.

Social Media 129

Social Media Template Campaigns Media 129

Marketing Insider Group

SEPTEMBER 22, 2020

This is what has been happening at the intersection between marketing operations and agility. If you’re on board with putting those investment dollars toward marketing agility, but you can’t quite convince others that this is the right choice, here are the top 10 reasons to invest in Agile training. Faster time to market.

Training 316

Training Allocation Customer Satisfaction Work Management 316

Hubspot

OCTOBER 15, 2019

Have you ever felt frustrated working through tedious processes that require you to go back and forth between multiple systems? Here are 15 key integrations to connect to your CRM and other business processes. Proposal and Document Integrations. You can also pull CRM data directly into your documents.

CRM 68

CRM Process Work Management Marketing Management 68

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If you fill out one tab per day, you can complete the process in less than two business weeks.

Social Media 79

Social Media Template Work Management Marketing Management 79

Hubspot

AUGUST 21, 2023

That's where business proposals come in. A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Here, we'll take a look at the various kinds of business proposals and go over how to write one. Jump to one of the following sections: What is a business proposal?

Template 69

Template CMS Development Examples Marketing Proposals 69

PureB2B

JUNE 8, 2022

There’s nothing amazingly innovative about the basic sales process. It would be logical to assume that if this process is followed 100% of the time, your team will hit goals pretty consistently, right? As much as sales is a repetitive process, it is also a defining part of how your clients learn about what you do.

Top of Funnel 62

Top of Funnel Marketing Proposals Marketing & Strategy Sales Cycle 62

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. From lead generation to closing deals, visually document each step. First, map out every step.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Salesforce Marketing Cloud

FEBRUARY 19, 2024

The playbook also provides guidance and examples to help sales teams navigate through every stage of the sales process effectively. Sales plays are specific strategies or steps that your sales team can follow during different parts of the selling process. These should be based on market research and existing customer data.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Valasys

JUNE 23, 2023

Writing a business email means you are preparing a professional proposal. Collaboration Proposal: Emails enable collaboration among team members. Decision Making: Business emails often are a medium for decision-making processes, where proposals or requests are presented and discussed. I will be waiting for your response.”

Effectiveness 52

Effectiveness Business Marketing Proposals Advertising Mediums 52

B2B Marketing Directions

SEPTEMBER 3, 2023

The fourth quarter of 2023 is only a few weeks away, and that means many B2B marketing leaders will soon begin planning for next year. Marketing planning processes vary considerably across companies. The planning process in smaller companies tends to be less formal. Mission occupies this pivotal position for two reasons.

Planning 63

Planning Marketing Plans Terms and Conditions Paid Search Agency 63

Martech

SEPTEMBER 23, 2022

If this sounds familiar, you might be among the many marketers who’ve experienced similar pain when trying to build a marketing technology stack. Do you take the time to run a thorough selection process, or do you find the first one that fits your ‘right now’ need and your budget and push ‘buy’?

Work Management 111

Work Management Marketing Management Ad Building Budget Programs 111

Martech

DECEMBER 2, 2022

When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s not exactly what you want and working around its shortcomings. A new team must learn your development process, business strategy, and systems. Processing. Building your own custom system. Get MarTech!

Work Management 112

Work Management Marketing Management Budget Programs Software 112

ClearVoice

APRIL 24, 2020

Not to be confused with an executive biography that tells the background of a C-level professional, summaries are often used to explain lengthy documents in a brief, tangible way. They are often used during a company’s proposal process, as part of a business plan or even used to introduce potential investors to an emerging brand.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. creating a content tsunami that would dilute, not enhance, my marketing efforts. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!)

Marketing AI 125

Marketing AI Ethics Planning Touchpoints 125

Martech

FEBRUARY 15, 2024

Mergers and acquisitions can throw your marketing plans into chaos. Regardless of how often your company acquires brands, it helps to have a playbook to streamline the process. Ensure you know the brand and marketing objectives and how the integration will be measured. Business email address Subscribe Processing.

Work Management 100

Work Management Brand Identity Branding Marketing Management 100

Webbiquity

MAY 7, 2020

Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools. There is also a place in B2B marketing for non-digital communication.

B2B 168

B2B Paid Search Agency Blast Campaigns Account Based Marketing 168

Zoominfo

JULY 25, 2022

At its core, the process of creating a great remote work culture is a feedback loop. Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image.

Work Management 130

Work Management Peer-to-peer Lead Ranking Word of Mouth 130

SmartBug Media

JANUARY 4, 2021

The features and benefits found within HubSpot’s Sales Hub Enterprise offer just the right amount of flexibility and control to compliment almost any sales process. Benefit #1: Sales Engagement and Documentation Tools. Sales documents. Benefit #4: Product Library and Proposals. Benefit #6: Account-Based Marketing (ABM).

Enterprise Management 96

Enterprise Management Top of Funnel Account Based Marketing Marketing Proposals 96

Vidyard

MARCH 5, 2021

Video Marketing 1.2 How to Write a Requirements Document 3.1 Requirements Document Template 3.2 What to Include in a Requirements Document 4. Are you looking to help marketing with video management and data collection? Here are some examples of common use cases for an online video platform: Video Marketing.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Webbiquity

JANUARY 17, 2020

The vast majority of all businesses, including 93% of B2B companies , use email marketing as an integral part of their marketing strategy. This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns?

Email Marketing 298

Email Marketing Campaigns Opt-in Planning 298

Navigate the Channel

NOVEMBER 6, 2023

Digital marketing has come a long way over the last few years. While digital marketing continues to improve and empower the way businesses interact with their customers online, the process doesn’t come without its challenges. FAQs What is the importance of avoiding dead-end pages in digital marketing?

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Hubspot

APRIL 12, 2023

Streamlined Processes Focusing on sales activity management means identifying actions that result in deals and cutting out the rest. If you can pinpoint activities that reliably lead to wins, you can streamline your team’s workflow by providing clear metrics to achieve and a process for doing so. Reverse-engineer your sales process.

Work Management 83

Work Management Marketing Management Activities Marketing Proposals 83

ClearVoice

JUNE 30, 2020

Caitlin Pearce, executive director of the Freelancer’s Union, shared this humbling data: “Freelancers are spending literally 50 percent of their time doing the prospecting, marketing, and administrative work that they need to grow their solo businesses.”. Do audit and improve business processes. Don’t make proposals an afterthought.

Work Management 140

Work Management Marketing Management Marketing Proposals Business 140

Hubspot

APRIL 13, 2021

With more information at your disposal, you can understand the marketplace and get a better sense of the questions you'll need to ask as you move forward in the procurement process. However, a Request for Proposal (RFP) is different from a Request for Information (RFI) in a few ways, including the timing and the type of information required.

RFI 80

RFI RFP Marketing Proposals Vendors 80

SalesGrape

SEPTEMBER 14, 2023

While there are various marketing strategies available, telemarketing remains a powerful tool to connect with potential customers directly. To ensure effective prospecting: Research: Conduct thorough research on your target market to understand their pain points and needs.

High Quality Lead 60

High Quality Lead Ideal Customer Profiles Telemarketing Lead Scoring 60

Hubspot

APRIL 1, 2021

This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan. With these documents, you should be able to prove that the project you're pitching is worth doing. Market Assessment.

SWOT 78

SWOT Business Marketing Proposals Budget Programs 78

MLT Creative

JULY 7, 2011

I have thus far written about the importance of secondary research in the B2B marketing research process, as well as choosing the setting where you will research. Now, it is time to develop your research proposal, which is essentially writing down everything you’ve learned in order develop your actual research plan and design.

Marketing Proposals 40

Marketing Proposals Research B2B Marketing Planning 40

Martech

APRIL 17, 2023

Migrating from one marketing technology platform to another is exciting and terrifying at the same time. COVID-19 spurred companies’ dissatisfaction with martech Migrations are on my mind because more companies are now moving through the request-for-proposal process (RFPs) or migrating between platforms.

RFP 110

RFP Paid Search Agency Advertising Agencies API 110

Schubert B2B

JUNE 22, 2023

With the constantly-changing marketing landscape, companies need knowledgeable professionals who can provide effective solutions to drive revenue growth. When it comes to growing your business, one crucial step is knowing how to choose the right B2B marketing consultant for your business.

Consulting 62

Consulting B2B Marketing B2B Business 62

ClearVoice

OCTOBER 12, 2021

Whether you’re a freelancer, a content marketing agency, or an in-house marketing professional hired to manage a brand’s content, you need to make the most of your existing strengths in content marketing creation, but you also need to shore up your weaknesses and develop your lesser skill sets. Your Treatment Plan.

Top of Funnel 126

Top of Funnel Planning Content Marketing Work Management 126

Velocity Partners

FEBRUARY 20, 2024

If you haven’t come across it yet, it’s an insightful framework that challenges the outdated strategies we B2B marketers have relied on to spur growth over the last decade. Something is shifting in the realm of B2B marketing It’s hard to put your finger on it just yet, but it’s there, quietly brewing beneath the surface.

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Examples of popular sales tools include CRM software, marketing automation software, and sales forecasting tools.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Marketing AI 131

Marketing AI Enterprise Management Paid Search Agency Work Management 131

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Salesforce Marketing Cloud

MARCH 4, 2022

The digital experience even streamlines much of the data gathering behind the financial planning process. The teams collaborated to determine what business processes to extend outside the company to clients. The teams gathered data on how proposed changes would drive revenue increases or cost reductions.

Marketing Proposals 98

Marketing Proposals Work Management Multi-Channel Customer Satisfaction 98