Trade Press Services

MARCH 18, 2024

Although the benefits of traditional publishing are similar across the board, the distribution power, readership, and advance-to-royalty ratio vary greatly based on the size and focus of the company. True self-publishing does not include support in the form of editing, design, marketing, and distribution. Is prestige important to you?

Marketing Proposals 99

Marketing Proposals Thought Leadership Distribution Eye-Tracking 99

Contently

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. And just like boxing, crafting a white paper requires strategy, finesse, and a game plan. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs.

Paper 179

Paper Case Studies Case Study Work Management 179

Ambal's Amusings

NOVEMBER 5, 2009

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? Michael Stelzner's Favorite White Paper -- The Expanding Digital Universe. Jonathan Kantor.

Paper 100

Paper Enterprise Management Work Management SME 100

Martech

FEBRUARY 20, 2024

B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers. Content produced and distributed by your business’s marketing team and partners should be available on any channel where your customers are conducting research. What is B2B content marketing?

Marketing AI 124

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 124

Trade Press Services Newsletter

OCTOBER 6, 2022

Examples of thought leadership content include bylined articles, white papers, books, case studies and even LinkedIn posts. Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan.

Planning 130

Planning Marketing Plans Webinar Metrics B2B Thought Leadership 130

Content Standard

AUGUST 12, 2021

While this content usually doesn’t promote products or services, it brings value to the brand by establishing industry expertise and topic ownership, elevating brand awareness, building a stronger brand reputation, and deepening brand affinity. It supports a larger content ecosystem.

Thought Leadership 137

Thought Leadership Differentiation Paper Lead Scoring 137

BOP Design

MARCH 22, 2021

With distributed workforces becoming more of the norm, it’s essential to create content that can be accessed remotely. Unfortunately, there are a lot of firms out there who use their company blog to purely promote their own services and offer little to no value to their target market. are critical to everyday business.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Heinz Marketing

JANUARY 25, 2023

As the economy continues to recover from the impact of the pandemic, many businesses are being forced to re-evaluate their marketing budgets and make difficult decisions about where to allocate their resources. However, there are several strategies that B2B marketers can use to work around budget cuts and continue to achieve their goals.

Marketing Budget 111

Marketing Budget B2B Thought Leadership Top of Funnel Allocation 111

Tiecas

MAY 17, 2024

Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. A well-defined roadmap outlines your content goals, identifies the most effective channels for distribution, and establishes a timeline for execution.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Scoop.it

FEBRUARY 22, 2024

Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. Build yourself an extensive content library.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Pam Didner

AUGUST 16, 2020

If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. If you create a white paper and share it with your customers or use it as part of an e-mail campaign, you are doing content marketing. Chaos, unrealistic goals, missed deadlines?

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

ClearVoice

JANUARY 26, 2024

For example: Company A spends a tremendous amount of resources running Google pay-per-click campaigns to drive in potential new customers. Quality content engages readers by providing valuable information, establishing your brand as a trusted resource. Can you immediately tie those into the core metrics of the business?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmarkLabs

JUNE 13, 2022

While larger companies may conduct customer interviews to guide the creation of buyer personas, it won’t be as realistic for smaller businesses with less time, fewer resources, and fewer customers. This may include blog articles, videos, ebooks, case studies, white papers, or reports to name a few. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. A few tips to help with promotion: • Promote your premium content (i.e.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Martech

NOVEMBER 24, 2021

Large online vendors have the resources to understand and deliver data privacy. If you are sending an e-mail promoting the purchase of another appliance, “that is not helpful,” she said. Privacy needs to be promoted on the web site, said Daniels. Likely [use] more video and distributed experiences and tools.” “Be

Top of Funnel 97

Top of Funnel Ad Building Privacy Opt-out 97

Salesforce Marketing Cloud

DECEMBER 8, 2023

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. Promotional emails Another commonly seen type of marketing email, promotional emails are used to make direct offers to your email list.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ClearVoice

MARCH 15, 2023

Quality content promotes audience engagement and brand awareness. A content strategist helps plan, develop, and distribute your content. Determining the correct content formats and distribution methods. Organizing human and other resources to develop appropriate content. The content strategist determines audience needs.

Work Management 52

Work Management Marketing Management Cost Service 52

Hinge Marketing

MAY 23, 2016

8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. You can offer the white paper on your website (either available free or behind a registration screen), or you can distribute it through third-party services.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Ambal's Amusings

JANUARY 31, 2011

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Case Study 100

ClearVoice

NOVEMBER 1, 2022

Content focused on the buying process aims to inform and become a trusted resource that customers will return to get the information they need. This content should be informational rather than promotional. Some may prefer to read a blog post —this is why 76% of content marketers use blogging to distribute their content.

Buy 59

Buy Process Webinar Metrics Marketing & Strategy 59

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it. Well you could ask the same of content.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. Lastly, allocate remaining money towards distribution. Create and atomize a white paper.

Marketing Budget Creation 106

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 106

Tiecas

OCTOBER 30, 2023

By sharing promotions, discounts, and new product launches with your subscribers, you can incentivize them to purchase sooner rather than later. I wouldn’t recommend using promotional or “salesy” emails if you manufacture custom-engineered systems. Email newsletters are so old school.”

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Ambal's Amusings

DECEMBER 3, 2009

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years.

Paper 100

Paper Enterprise Management B2B Thought Leadership Distribution 100

NuSpark Consulting

SEPTEMBER 7, 2016

Naturally, you wonder, “How can I break through the protective barriers around CIOs to promote our solution?”. You need to show what you know , answering the CIO’s questions in formats he consumes and distributing them where he seeks information. Resources : [i] Andrew Meola. Here’s some food for thought. The Empathetic Entrée.

Sales Qualified Leads 100

Sales Qualified Leads Gartner B2B Thought Leadership Barriers 100

Sana Commerce

DECEMBER 6, 2021

Reagecon , the world’s largest supplier of chemicals, consumables and equipment to testing laboratories across the globe, manufactures 7,000 products of its own and distributes a further 70,000 consumables to laboratories around the world from its HQ in Ireland. Offering personalized discounts and promotions. View all resources.

B2B 52

B2B Marketing Management Case Studies Paper 52

Digital B2B Marketing

MARCH 1, 2012

Sage’s content is being promoted on Hey, It’s Free!, Here is a screenshot of Sage’s white paper “7 Steps to Building a Business Case for ERP” promoted on the site. However, BMC Software is promoting 30 pieces of content on FreewareFiles.com , most likely without their knowledge.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

SmartBug Media

JANUARY 30, 2020

Gather analytics on your sales cycle, lead distribution, and previous marketing efforts. When it comes to white papers and case studies, gate your content to generate new leads. This could be a spot on your newsletter or ad space promoting the partnership on your sites. in order to provide the most useful resources.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Porch Group Media

JUNE 3, 2021

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. Businesses send a variety of emails, but product/company updates (69%), promotional emails (69%), newsletters, (68%), and event invitations (65%) are the most popular. Email Marketing.

Multi-Channel 64

Multi-Channel Paid Search Agency Banner Ads Marketing & Strategy 64

Content Marketing Institute

JULY 9, 2018

Of course, a global bank with relevant expertise can create the content, the burden is to ensure that its authority can go beyond the existing expert resources. Partnering with a publisher or media agency to develop and distribute content can be effective, but a brand must earn a badge of authority in the subject matter before doing so.

Thought Leadership 105

Thought Leadership B2B Thought Leadership Paid Search Agency Advertising Agencies 105

BOP Design

AUGUST 16, 2018

Main Barriers to Content Marketing: Time, Knowledge, Resources. The responses indicated the top three barriers to content marketing were time, resources, and knowledge/experience, in that order. The responses indicated the top three barriers to content marketing were time, resources, and knowledge/experience, in that order.

Customer Surveys 48

Customer Surveys Paid Search Agency Content Marketing Advertising Agencies 48

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Point viewers to your website for a free white paper, more information, or a discount offer. Leave a trail to your videos around your site with thumbnails and links promoting them.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

The Marketing Blender

APRIL 5, 2022

B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. You can create monthly newsletters to promote new content, send information about your products or services, and offer useful tips. Our Services. See Our Work. Who We Are. Contact Us.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

SocialPilot

FEBRUARY 9, 2024

Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Janet is all about promoting thought leadership and will encourage you to take rewarding actions. She will enrich you with helpful Twitter tricks and resources to grow your brand on the platform. Why should you follow her?

Paid Content 94

Paid Content Paid Search Agency Social Media Social Marketing 94

Martech Advisor

DECEMBER 23, 2019

If you found yourself using a “throw it at the wall and see what sticks” method to distribute content in 2019, try developing audience personas to target fewer prospects with a higher potential to convert in 2020. Learn More: What Content Marketing Tactics to Use in 2020.

ROI 72

ROI Top of Funnel Lead Ranking Generation 72

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

The ABM Agency

JANUARY 28, 2021

As long as the strategies focus on building demand by engaging with new markets, promoting your latest products, and re-engaging existing customers, it’s demand generation. . Blog posts, webinars, and white papers help to establish your company as a reliable industry resource. Nope—and here’s the difference.

Demand Generation 52

Demand Generation Demand Generation Agencies Demand Paid Search Agency 52