The Point

FEBRUARY 10, 2010

Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years ago.

Microsite 100

Microsite Demand Generation Trade Show CAN-SPAM 100

Biznology

JANUARY 5, 2015

trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 80

Trade Show Co-Registration Cost Per Thousand CPM 80

The Point

MAY 30, 2013

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. Or save travel expense by scheduling the planning meeting for when you and your team will be at a trade show near the agency’s office.). marketing agencies marketing agency skype'

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 100

Navigate the Channel

DECEMBER 15, 2021

For example, you could reach out via their Instagram profile by continually liking their posts, adding comments, and then sending a direct message. This strategy is a great one to merge digital advertising with a traditional mailer campaign or when you’re attending a trade show. Search Engine Optimization (SEO).

Paid Content 65

Paid Content Paid Search Agency Design Ad Building 65

Customer Experience Matrix

DECEMBER 5, 2011

But the stakes are high: operations costs are about 25% of a typical marketing budget. marketing program costs: the expenses for specific marketing programs, such as advertising, trade shows, email, etc. These are the other 75% of the typical marketing budget. The workbook describes how to do this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Cost 120

Ambal's Amusings

JULY 22, 2010

We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Marketing Edge podcast.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

NuSpark Consulting

DECEMBER 31, 2011

Reassess and optimize media placements, direct marketing tactics, trade show leads; traditional/digital media mix; Continue to integrate social media into your mix. An “update” on your sales-marketing structure needs to take place in order to serve prospects better. Evaluate current media mix for lead generation.

Lead Generation 100

Lead Generation Budget Programs Sales Qualified Leads Paid Search Agency 100

Biznology

SEPTEMBER 25, 2015

You may remember Martyn from his instructive Diary of a CMO , published by Direct Marketing News in 2013. Martyn’s answers reveal what’s working today in B2B digital marketing. At Mitel, you more than doubled the size of the digital marketing team after arriving there in 2012.

B2B Marketing 80

B2B Marketing Work Management Marketing Management B2B 80

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. The GDPR applies to the examples of personal data that we explained above.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

The Privacy and Electronic Communications Regulations (PECR) restricts unsolicited direct marketing, which includes both cold emails and cold calls. You need to comply with both of the regulations in your B2B sales and marketing. The GDPR applies to the examples of personal data that we explained above.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Content Marketing Institute

JANUARY 12, 2018

A Take on 3 Confusing Terms: Content Marketing, Content Strategy, Content Marketing Strategy. Example: Tech company finds integrated digital approach. telesales) strategy into a digital content and marketing-driven strategy. For example, the existing website will become the trust-development and lead-nurturing engine.

Marketing Strategy 111

Marketing Strategy Marketing & Strategy Enterprise Management Planning 111

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. To help you get started, I’ve put together a simple spreadsheet (with example data). But trust me its worth it. How can you leverage events?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

B2B Digital Marketer

SEPTEMBER 29, 2020

No process is more rewarding than witnessing the companies she works with fully embrace the endless online marketing possibilities, without fear. 00:36 – Nicoline Maes’ background in B2B Digital Marketing. 07:23 – Real world example: CX Global Media competitor. 22:42 – Marketing is an orchestra.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

Anything Goes Marketing

MAY 1, 2007

If you know marketers, they would like to do as much as possible (and will sometimes promise as much) but there is a little thing called resources and reality that pulls us all back to earth. For example, podcasts require companies to buy into the idea of publishing regular interviews that can humanize a company. Internal web 2.0.

Web 2.0 100

Web 2.0 RSS Wiki Trade Show 100

NuSpark Consulting

DECEMBER 5, 2011

Advertising, public relations, direct marketing, webinars, trade shows, and social media all work together to attract audiences to your solutions. E- Email Marketing. Email is a critical element of marketing, providing an opportunity to promote follow-up content to prospects. D- Demand Generation.

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Adobe Experience Cloud Blog

NOVEMBER 22, 2008

The next interview in the B2B Marketing thought leader interview series is with Mark Klein, CEO of predictive analytics company Loyalty Builders. Like me, Mark is a direct marketing expert whose background in science and passion for mathematics equates into a desire to help marketers improve their campaigns.

Thought Leadership 48

Thought Leadership Lead Ranking Lead Generation Lead Scoring 48

Webbiquity

MAY 10, 2011

.&#. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Exhibiting at an upcoming trade show? Invite visitors to hear your experts speak or meet you live.

ROI 100

ROI Generation Advertising Agencies Case Studies 100

MarketJoy

JUNE 25, 2018

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David not only compares them to the older whitepapers, but also discusses their use as a valuable marketing and lead generation tool.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, most CEOs feel that they arent getting enough activity at the top of the sales funnel. " I agree with Jeffrey.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

DECEMBER 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Provide examples of companies with complex sales that applied six sigma to the sales and marketing process.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Paul Gillin

MAY 27, 2010

Here are the first 1,100 words of the chapter on B2B social communities from my forthcoming book, co-authored with Eric Schwartzman, entitled Social Marketing to the Business Customer. It’s one thing for someone to say he is an expert in direct marketing. Communities are the convention centers of social media.

Communities 50

Communities B2B Work Management Marketing Management 50

markempa

JUNE 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 B2B is more complex.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

JUNE 13, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Update: The book made its debut in Amazons top 100 (sales and marketing books) today. More about the author. I had the pr. More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 26, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Jim logan gives us a great example of how do an effective direct mail letter for a complex sale on his blog Direct Reponse Works.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

markempa

MAY 24, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Take sales lead follow-up for example, research shows that sales people do not fully pursue around 70% of leads generated by marketing.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, I get some numerous e-mails from companies that know me (in some cases Im their customer!) but their e-mails dont show it.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. During their sales lead close-loop feedback sessions, they discovered key pieces of information that impacted their overall go-to-market strategy.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

markempa

JUNE 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See the above mind map for examples) 2. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a common theme in sales and marketing automation, CRM implementation being another good example.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

markempa

NOVEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Ive included an example of a recent dashboard that we created for a CEO. Ive included an example of a recent dashboard that we created for a CEO.

Lead Generation 120

Lead Generation Generation Work Management Leads 120

markempa

JUNE 8, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. A common result, for example, is that salespeople ignore the process and operate outside the system," writes Webb.

Lead Generation 120

Lead Generation ROI Process Generation 120

markempa

MARCH 27, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It’s a great example of paying attention to events as I discussed in Marketing Like an Actor - Events. Brian also gives some.

Lead Generation 120

Lead Generation Marketing Budget Generation B2B Thought Leadership 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. For example, our first event had just 85 live attendees but 14-months later that same event has tracked over 1500 unique archive attendees.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Adobe Experience Cloud Blog

JULY 15, 2009

They devote money to marketing, get some marketing results but don't generate sales and then abandon it, usually muttering something about how marketing is a lot of BS. My all-time favorite example took place a couple of decades ago. from our direct mail campaigns. Hence the name of our book.).

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Sales B2B Marketing 48