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Does Direct Marketing Have A Role In Inbound Marketing?

Stevens & Tate

With the proven success of inbound marketing, you might be wondering if there’s a point to some of the traditional marketing strategies you may have once leveraged–for example, direct marketing. However, you would be mistaken to dismiss traditional forms of B2B marketing such as direct marketing.

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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What more could a marketing enthusiast ask for? So without further ado, let’s deep-dive into the world of integrated marketing.

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Account based marketing examples

Rev

We’ve put together some of the best ABM examples that drove incredible results. First, let’s dive into what account based marketing is. What is account based marketing? Account based marketing is a strategic approach to marketing that focuses on creating tailored campaigns for individual target accounts.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. This last example was by far our most expensive campaign — but also our most lucrative. Here are some key takeaways that might help you with your own direct marketing strategy. That’s okay!

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

The problem faced by marketers is there continues to be a lack of understanding about why buyers truly make choices and decisions. Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. Goal-Directed Marketing™ Connects On A Personal Level.

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

Cookies As we said earlier, not every outreach campaign is a winner — and our next example is one that didn’t pan out as well as we hoped. Personalized Video Cards This last example was by far our most expensive campaign — but also our most lucrative. Don’t abandon outbound marketing entirely after your first failure.

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5 Examples of Brands Who Do Content Marketing Right

ClearVoice

In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy.