Strategic-IC

NOVEMBER 17, 2021

The digital transformation market is growing at breakneck speed. The numbers are certainly compelling with the market estimated at $415 billion in 2020, rising to $3,301.8 With a market that size - are we all clear what digital transformation is? Advice on how to succeed at Account-based Marketing?.

Digital Transformation 62

Digital Transformation Account Based Marketing ABM Advertising Benchmark 62

Blue Flame Thinking

OCTOBER 23, 2020

Working Toward Digital Transformation. It’s the belief that just because you’re finally investing in transformation, it will be successful. .” ” They overlook expertise that exists in-house or with trusted partners. So, don’t freeze! Alright, now what? Looking Ahead: How Are Things Changing?

Digital Transformation 52

Digital Transformation Work Management Marketing Management Trends 52

Adobe Experience Cloud Blog

MAY 9, 2018

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. Simply put, the marketing tech of the future can do what humans can’t.

Digital Transformation 134

Digital Transformation Automation Advertising Agencies Touchpoints 134

Parse.ly

FEBRUARY 4, 2022

Digital transformation is shifting the call desk to chatbots, print ads to blog posts, TV ads to YouTube videos, and sales to freemium products. Companies, in moving from brick-and-mortar services to the digital world, use content to facilitate their digital transformation and how they deliver value to their customers.

Digital Transformation 52

Digital Transformation Top of Funnel CMS Development Webinar Metrics 52

SmartBug Media

SEPTEMBER 17, 2020

The day-to-day environment has changed, but that doesn’t even begin to touch on how COVID-19 has affected marketing a senior care community. Video has made its mark in the digital marketing realm, because while a picture is worth a thousand words, video is worth tenfold. Examples of Digital Technology for Senior Care.

Digital Transformation 105

Digital Transformation Transparency Communities Lead Scoring 105

Heinz Marketing

NOVEMBER 23, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Introduction In today’s business landscape, digital transformation has become a crucial element for success, especially in the B2B sector. Embracing digital transformation helps companies stay relevant and meet the evolving needs of their clients.

Marketing Analytics Tools 124

Marketing Analytics Tools Digital Transformation B2B B2B Sales 124

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Challenges of outdated manufacturing sales and marketing technology.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Hubspot

OCTOBER 15, 2019

Now, I don't trust one that doesn't. If your business is online, you're a part of the digital transformation. So, while it's a great step to have a website and a Facebook page, there's more to the transformation than just that. What is the digital transformation?

Digital Transformation 77

Digital Transformation Template Work Management Marketing Management 77

EveryoneSocial

OCTOBER 16, 2018

By focusing on a digital transformation strategy, your company will stay ahead of the growing trends and digital changes that are rapidly occurring. Below we’ll explore how we define the digital transformation and the key piece to your digital transformation strategy that is probably missing.

Digital Transformation 64

Digital Transformation Marketing & Strategy Social Media Lead Gen 64

Thinkers360

MAY 19, 2024

We specialize in B2B strategic marketing, B2B analyst and influencer relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Babin Business Consulting Babin Business Consulting helps companies in their digital transformation or development.

Marketing AI 145

Marketing AI Lead Ranking Lead Scoring Enterprise Management 145

Seismic

JUNE 17, 2019

As mobile data consumption continues to accelerate YoY, growth of the B2B market is expected to be four times greater than that of the consumer market by the end of 2019, presenting a range of opportunities for telecom providers. Shifting gear to B2B with digital transformation. Digital transformation.

Digital Transformation 45

Digital Transformation Webinar Metrics Bundling Ad Building 45

ANNUITAS

NOVEMBER 29, 2023

There is perhaps no more challenging role in the C-suite than that of the Chief Marketing Officer (CMO) within a B2B organization. It’s an approach to organizational design akin to taking the Pragmatic Marketing chart and just circling all of the functions. It is not surprising. One is on the CMO, the other is on the CEO.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Marketing Insider Group

FEBRUARY 6, 2023

As marketers we know the importance of planning, executing, and measuring the results of campaigns. Skate to where the puck is going, not to where it has been” may be a rather overused quote, but it’s very in true in marketing. The global pandemic significantly accelerated digital transformation.

B2B Thought Leadership 219

B2B Thought Leadership Lead Ranking B2B Marketing Planning 219

Contently

JANUARY 17, 2023

Highly regulated industries or those with high levels of market risk, for example, should probably level-three fact-check everything. Content teams should create and maintain a list of fact sources they deem reputable for their market. Trust yours. How intensive your process is depends on your industry and internal practices.

Practices 201

Practices Generation Best Practices Content 201

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. As with digital advertising, the pandemic has accelerated an existing trend, achieving in months digital transformations that would otherwise have taken years.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Trust When it comes to making a purchase, trust is everything—and nothing builds trust quite like seeing a post from a friend or another customer praising a brand or product.

User-Generated Content 174

User-Generated Content PR Word of Mouth Viral Marketing 174

Marketri

MAY 15, 2024

There’s plenty already written about how the digital transformation has greatly altered the way B2B companies market products and services, especially for professional services firms that long relied on traditional marketing vehicles. But the digital wave isn’t the only force that’s changing your buyer’s journey.

Peer-to-peer 62

Peer-to-peer B2B Digital Transformation Lead Ranking 62

Contently

JANUARY 4, 2019

Three years ago, my most prized possessions were a life-size cardboard cutout of myself , a George Foreman grill that lasted longer than my last three relationships combined, and the top four search results on Google for “content marketing buzzwords.” Digital Transformation. Digital transformation.

Digital Transformation 168

Digital Transformation Content Marketing Paid Search Agency Advertising Agencies 168

Tomorrow People

OCTOBER 27, 2020

A closer look at what marketing tactics seem to be working – and what to watch out for. Earlier this year, before the world experienced mass disruption, we were putting the finishing touches on a series of eBooks looking at some of the most interesting trends we saw in content, marketing, and business strategy. Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Marketing Analytics Tools 114

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 114

Zoominfo

DECEMBER 12, 2022

Go-to-market leaders trust ZoomInfo to bring their revenue and operations strategies to life, more quickly and effectively than ever before. Customers in over 200 countries and territories use Google Cloud to accelerate their digital transformation, with enterprise-grade solutions built on Google Cloud’s cutting-edge technology.

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Zoominfo Google Digital Transformation Class 100

Martech

FEBRUARY 28, 2023

Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. In other words, the company provides the steak, and marketing offers the sizzle. There’s no sleight of hand.

Marketing Management 101

Marketing Management Digital Transformation Trust Marketing Paid Search Agency 101

B2BMarketing.net

NOVEMBER 28, 2023

In a recent interview, Rob Gold, CEO, Merkle B2B , delved into the evolving landscape of B2B marketing, highlighting the critical role of data in shaping personalized customer experiences, and talked through the agency’s strategies in navigating data-driven challenges. “In today’s B2B realm, data plays a pivotal role.

Digital Transformation 52

Digital Transformation Advertising Agencies Paid Search Agency Customer Satisfaction 52

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Conference 120

Conference CMS Development Digital Asset Management Marketing Automation Services 120

Salesforce Marketing Cloud

JANUARY 5, 2022

I asked five Salesforce industry experts to share their observations on market motions that continue to gain momentum from the past two years of rapid learning and growth, as well as emerging trends that are poised to define the year ahead. Mia jordan, digital transformation executive. Here’s what they had to say.

Organization 98

Organization Marketing AI Enterprise Management Work Management 98

ANNUITAS

NOVEMBER 15, 2021

Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. But sellers have been challenged to build trust through relationships. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Heinz Marketing

MAY 29, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Leaders are recognizing employees’ feelings and tapping into an important way to build trust. Empathy is a Superpower in Marketing and Sales.

B2B 130

B2B Digital Transformation B2B Sales Customer Satisfaction 130

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Martech

AUGUST 15, 2022

I recently celebrated my four-year anniversary as Chief Marketing Officer at the global digital consultancy Publicis Sapient. They need to act as “business leaders” first and “chief marketers” second. The marketing role is not designed to support but to lead. CMOs build the business — they don’t just market it.

Enterprise Management 92

Enterprise Management Business CMO Digital Transformation 92

Martech

APRIL 14, 2022

Get the daily newsletter digital marketers rely on. Ads.txt is a protocol that authorizes sellers of digital ad inventory. This provides an added layer of confidence in programmatic markets for the purchasing of digital ads. The ad business has always depended on trust. Processing.Please wait. Review period.

Ad Exchange 102

Ad Exchange Advertising Agencies Digital Transformation Validation 102

Top Rank Marketing

JUNE 5, 2024

B2B SaaS content marketing can be notoriously complex. No matter how niche your SaaS solutions are, however, content marketing can and will work for your brand. Major challenges of SaaS marketing The SaaS industry is a hot place to be , but strategies are under a magnifying glass. Follow these key tips for great SaaS content.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

SmartBug Media

MARCH 7, 2024

As an agency focusing on e-commerce marketing, we understand the importance of utilizing the latest technology to drive results for our clients. Klaviyo has been our trusted partner and continues to provide innovative solutions to help our clients reach their business goals.

Product 59

Product Marketing Management SMS Customer Satisfaction 59

ClickZ

JANUARY 6, 2022

We sat down with Sabrina Rodriguez, a digital marketing leader and strategist with 10+ years of experience working in digital transformation programs and currently Global Head of Digital Marketing at Ericsson. Digital transformation in the context of marketing transformation isn’t just about marketing.

Peer-to-peer 113

Peer-to-peer Ad Building Digital Transformation Paid Search Agency 113

Content Standard

NOVEMBER 2, 2023

A Content Disrupted podcast with Sameer Amin, Global Director of Data-Driven Marketing and Media at Reckitt. Navigating the challenges of unifying messaging and adopting data-driven marketing processes is especially complex for large enterprises. First, TV audiences were declining, especially among younger demographics.

Peer-to-peer 100

Peer-to-peer Paid Search Agency Marketing & Strategy Digital Transformation 100

Martech

MARCH 18, 2022

Over those two days, we looked at the myriad ways marketers are managing and making decisions based on data. We also hosted dozens of presentations focused on some of the key systems powering marketing organizations. Marketing operations. Marketing operations. That list is featured below. DevOps and DataOps for starters.

Conference 106

Conference CMS Development Digital Asset Management Marketing Automation Services 106

Martech

SEPTEMBER 27, 2023

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. Image: Capgemini. Foundation layer.

Conference 115

Conference CMS Development Paid Search Agency Marketing Management 115

Martech Advisor

MARCH 20, 2020

Marketing is evolving yet again. Digital marketing has become mainstream and unscalable. The trust for brand communication is low. Face-to-face sales are practically impossible, and artificial intelligence (AI) is taking over analytical decision-making, says, Paul Odnoletkov, Marketing Director Grapevine6.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121