Tony Zambito

MARCH 6, 2017

Where intelligence, mistaken for insights, is rooted in outdated sales and product marketing precepts of buying teams, buying criteria, ill-defined success factors, etc. While B2C has most of the buzz related to digital transformation, the impact is felt mostly in channels and distribution. Developing Ecosystems.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine. Virtual Sales Training Resources. Sales Gravy: Virtual Selling Skills Bootcamp. Get the Kit.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

SEPTEMBER 24, 2021

The last time sales teams were offered real change in their tech offerings was back in the early 2000s, when cloud-based customer relationship management (CRM) systems came into vogue. That technology permanently shifted the way sales teams operated. Source: High Growth Study 2021, published by the Hinge Research Institute.

Demand 130

Demand Automation Work Management Marketing Management 130

SalesGrape

MAY 30, 2024

Securing sales opportunities with the National Health Service (NHS) represents a significant growth avenue for businesses in the healthcare sector. This article will explore the best ways to build new sales opportunities with the NHS through effective outbound calling techniques. Use data and case studies to substantiate your claims.

Ad Building 71

Ad Building Work Management Case Studies Case Study 71

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 89

Case Study Case Studies Work Management Studies 89

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. When it comes to finding areas to improve manufacturing processes and scaling their business, manufacturing often leads other industries. Meryl Steinhauser | Product Manager | Polywater. Amy Helke | Inside Sales | Polywater.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

FunnelEnvy

JANUARY 8, 2024

Unsurprisingly, artificial intelligence is the big news for B2B SaaS marketing and sales in 2024. Yet while generative AI is transforming B2B SaaS marketing, the other big news is not about tech disruption but about people – specifically about the sales experience buyers want now.

Marketing AI 62

Marketing AI B2B Sales Top of Funnel Demand Generation Agencies 62

ANNUITAS

NOVEMBER 29, 2023

For those CEOs who are former accountants, investment bankers or management consultants, they often look to financial levers as a path to driving profits. All of this leads to a fundamental problem when it comes to digital transformation. Over the past five years, CMOs have lost ground as digital transformation leaders.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

B2B Digital Marketer

APRIL 25, 2024

B2B Digital Marketer What Are Digital Sales Rooms? As businesses seek more dynamic and engaging ways to connect with clients, digital sales rooms stand out as pivotal platforms for interaction, presentation, and collaboration. In this episode, you’ll learn: The definition and purpose of digital sales rooms.

Sales Cycle 52

Sales Cycle B2B Sales Marketing Automation Services Buyer's Journey 52

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. These ideas are organized into three categories: strategies, tools and tactics.

Work Management 108

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 108

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Executives can also convince themselves that sales will provide enough “air cover.”

Marketing Analytics Tools 115

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 115

Top Rank Marketing

OCTOBER 17, 2023

A study from Search Engine Journal reports that 54% of B2B professionals engage with a webinar on a weekly basis. During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers.

Webinar Metrics 115

Webinar Metrics Forrester Top of Funnel Research 115

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. I’m typically managing multiple events per week, sometimes even at the same time. We have come a very long way! Today, webinars are more important than ever.

Webinar Metrics 319

Webinar Metrics Webcast Digital Transformation Peer-to-peer 319

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 74

Training Top of Funnel Resources Work Management 74

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And as with any year, you’ll likely focus on soft skills, the sales process and using new technologies. Help Your Remote Sales Team Shine An all-in-one video selling resource to support your strategic planning, SKO, and ongoing enablement.

Training 65

Training Top of Funnel Resources Work Management 65

Top Rank Marketing

JUNE 5, 2024

Many of the key challenges that characterize B2B marketing more generally are intensified in the SaaS environment: Market education: Solutions are often especially complex and innovative, driven by advancements in digital transformation. This helps with addressing the nuances of market education and the complexity of SaaS sales cycles.

Top of Funnel 67

Top of Funnel Paid Search Agency Long Tail Marketing Content Marketing 67

Marketing Insider Group

AUGUST 10, 2020

While digital clearly topped her list, it also included Account-Based Marketing (ABM) and the way we manage the Customer Experience (CX). We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past. A: That was a fun case study.

Account Based Marketing 319

Account Based Marketing ABM Work Management Marketing Management 319

Martech

FEBRUARY 13, 2024

Are you looking to increase sales leads, make customers more valuable over time or break into new areas? Look into omnichannel customer experiences and inventory management integrations. Establish regular reviews of your strategies and be ready to tweak your tech stack and tactics in response to new challenges and opportunities.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Hubspot

AUGUST 24, 2020

The landscape of sales has shifted radically over the past decade or so. While phone calls, meetings, and other familiar sales staples still have a place in the field, digital sales tactics — techniques conducted through virtual channels — have emerged and started taking up some serious space.

Peer-to-peer 90

Peer-to-peer Webinar Metrics Case Study Case Studies 90

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. The three are: Expansion of online research accelerates Speeding up of buying processes More responsive interactions. Speeding Up Of Buying Processes.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Vidyard

JANUARY 6, 2022

In the last couple of years, we have seen an accelerated need for digital transformation during the COVID-19 pandemic which has driven the need for practical and scalable enterprise sales tools. Humanizing Sales Enablement 1.1 Types of Enterprise Sales Tools 2. Top 10 Enterprise Sales Tools 2.1 Contents 1.

Enterprise Management 101

Enterprise Management Top of Funnel Work Management Tools 101

Outgrow

JUNE 6, 2024

Formerly the CMO of AKASA and a marketing leader at Cognizant, he has successfully increased brand recognition and managed large international sponsorship deals. Innovative Marketing Tactics: Phil Walsh’s Approach to AI at Turing The Intro! I started my career in sales and sales management.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Tactics 40

ANNUITAS

DECEMBER 11, 2023

But whether we are talking about well-thought-out ‘growth marketing’ programs or haphazard ‘inside-out,’ interruptive go-to-market tactics, random acts of marketing and sales are at a breaking point. Our ability to succeed through haphazard marketing and sales acquisition efforts is rapidly coming to an end.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Outreach

NOVEMBER 18, 2020

As a sales leader, you are not just “key” to change management — you’re critical. In fact, managers account for at least 70 percent of the variance in employee engagement, according to Gallup. Here’s how you can make change management a success at your organization: Take Ownership Over Change. adults in July 2019.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Advertising Mediums 52

Sana Commerce

JUNE 16, 2022

It’s not news to say exponential digital adoption has resulted in a global shift in the way we do business. Business process automation is now increasingly the norm for many organizations looking to streamline operations and sustain growth. Defining ‘business processes’. There can be many variants of business processes.

Work Management 52

Work Management Process Automation Marketing Automation Services 52

Tony Zambito

MARCH 12, 2017

B2B companies are struggling to make gaining buyer insights more than the gathering of analytics, buyer intelligence, sales intelligence, and buyer personas couched in factual data. Digital transformation in B2B is having a major impact on how people interact, solve problems, work together, and ultimately make buying decisions.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

LeanData

OCTOBER 13, 2022

In B2B, too many professional revenue team members deploy tactics that just don’t work for today’s newly empowered buyers. . A number of studies have determined buyers are deep into the Consideration phase before engaging with a representative. Time for a mea culpa. Customers Want a Better Buying Journey.

Work Management 98

Work Management Marketing Analytics Tools Ideal Customer Profiles Marketing Management 98

Tony Zambito

JUNE 16, 2020

The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The five-to-ten-year plans put in place by B2B organizations to achieve digital transformation has now been shortened to months and within two years.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

LeanData

NOVEMBER 9, 2022

Conversion metrics exist for almost every tactical deployment from both marketing and sales functions. Simply defined, a conversion in marketing is when a visitor to one of your digital properties, for example your website or a landing page, completes a desired goal. Your Selling Process vs. Your Customers’ Buying Journeys.

Top of Funnel 98

Top of Funnel Conversion Buyer's Journey Lead Scoring 98

Outreach

SEPTEMBER 29, 2020

During the final installment of our Summit Series masterclasses, sales leaders posed a question we’re all asking: How do we redefine leadership today to set ourselves up for success in the future? By the time they speak to a sales rep, they’re well-versed about the product. The work we’re doing is no longer “unprecedented.”

Ad Building 80

Ad Building Digital Transformation B2B Sales Creativity 80

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 93

Digital Asset Management Enterprise Management Work Management Marketing AI 93

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021. The margin of error?

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Tony Zambito

OCTOBER 3, 2018

For the past few decades, solution-based selling was the dominant theme in building sales organizations. B2B organizations reworked their sales organization and invested heavily to be more consultative with buyers. B2B entities are finding it hard to let go and prepare for sales transformation in the new digital era of commerce. .

Enterprise Management 169

Enterprise Management B2B Thought Leadership Urgency Marketing Work Management 169

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Strategy #1 — Become a “digital disruptor”.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. What is the benefit of driving this type of transformation? The approach is to operationalize go-to-market around customer lifecycle.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Seismic

SEPTEMBER 21, 2020

When the business world shifted from in-person to virtual this year, B2B sales changed too. What we discovered was a new focus on the importance of sales and marketing alignment. Maximize Virtual Sales Success ?. Making sure sales understands the big picture increases alignment and adoption of content.

Enterprise Management 115

Enterprise Management B2B Thought Leadership Paid Search Agency Thought Leadership 115