Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. Read next: What is digital transformation?

Digital Transformation 105

Digital Transformation Advertising Agencies Paid Search Agency eCommerce 105

Bannerflow

FEBRUARY 17, 2021

The increasing requirement for digital transformation in the banking and financial services industries can be attributed to several factors. In the same EY study, 96% of those surveyed were aware of fintech money transfer or payment offerings. The benefits of digital transformation in banking and finance.

Digital Transformation 104

Digital Transformation Work Management Marketing Management Service 104

Tony Zambito

MARCH 6, 2017

In a recent survey by PwC of CEOs, as well as, recent studies by KPMG and IBM, finds that over three-quarters of CEO’s surveyed (over 1300 by PwC) are concerned about the lack of insights about customers, buyers, and markets. Yet the distribution channel of how consumers get a book has been radically disrupted through digital transformation.

Digital Transformation 253

Digital Transformation Buyer Personas Lead Ranking B2B 253

Hinge Marketing

FEBRUARY 16, 2022

The Hinge Research Institute’s newly released High Growth Study 2022: AEC Edition paints this picture. About the Study. Firms of all sizes, global regions and key executive roles were represented in the study, with the vast majority of firms doing business in the United States. . Want to read the full report? Get access here.

Studies 163

Studies Peer-to-peer Marketing AI Digital Transformation 163

ClickZ

NOVEMBER 27, 2019

Buzzwords like “data-driven” and “AI” can be a roadblock to digital transformation. The digital transformation is not going away and if you haven’t already been impacted by it then it’s only a matter of time. Another surprising element is that buzzwords can be a roadblock to digital transformation.

Digital Transformation 107

Digital Transformation Advertising Agencies Enterprise Management Paid Search Agency 107

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Differing digital priorities.

Digital Transformation 52

Digital Transformation Paid Search Agency Marketing Automation Services Work Management 52

Hinge Marketing

NOVEMBER 30, 2021

The coronavirus pandemic accelerated the need for remote teams, location-independent business operations – and all of the digital transformations required to make these possible. The most common questions decision-makers ask about digital transformation include: How does my firm’s “digital maturity” compare to others?

Digital Transformation 80

Digital Transformation Work Management Marketing Management Service 80

Bannerflow

FEBRUARY 10, 2022

Digital transformation cannot be an afterthought for any business. In our State of In-housing 2022 report, digital transformation was a clear priority for many companies. This helps us to give a clear picture of the future of in-housing and digital transformation. Differing digital priorities.

Digital Transformation 52

Digital Transformation Paid Search Agency Business Marketing Automation Services 52

Hinge Marketing

JANUARY 10, 2023

This year’s edition of the High Growth Study provides a resounding yes to that question. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. In this year’s study we dig deeper into how this exceptional group of firms is continuing to find success. About the Study.

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Studies Peer-to-peer Sample Digital Transformation 122

Hinge Marketing

JANUARY 10, 2022

Hinge Research Institute’s High Growth Study 2022 explores how they do it and what it means for you. About the study. This year’s study covers six specific professional services industries and is the largest and most sophisticated study of its kind. Download the High Growth Study 2022 Executive Summary.

Studies 132

Studies Peer-to-peer Digital Transformation Work Management 132

Emplifi

MARCH 5, 2020

Discover your first steps with digital transformation. Are you still marketing the old way? This guide will change that.

Digital Transformation 100

Digital Transformation Studies Marketing 100

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. Influencers are starting to hold a major place in every brand’s online marketing campaigns, and so are influencer marketing case studies. You should start by reading some impactful influencer marketing case studies. Here we go!

Case Study 88

Case Study Case Studies Work Management Studies 88

Aberdeen

SEPTEMBER 21, 2017

Is digital transformation the new big data? Before we dive deeper into observing what digital transformation stands for and what it means for customer experience programs across all businesses, let’s go just a few years back down memory lane. This brings us back to digital transformation.

Digital Transformation 81

Digital Transformation Advertising Channels Social Media Class 81

Lake One

JANUARY 4, 2021

Manufacturers tend to excel at digital transformation on the manufacturing floor. However, when it comes to the rest of the business: sales, marketing, and operations, the manufacturing industry lags behind others in enterprise digital strategy. Polywater’s digital transformation arrived at an opportune time.

Digital Transformation 52

Digital Transformation Enterprise Management Work Management Marketing Automation Services 52

Salesforce Marketing Cloud

DECEMBER 13, 2021

The more the world of work changes, the larger that digital skills gap becomes. With Trailhead, Salesforce’s free online learning platform , we support companies that need to accelerate their digital transformations and grow their employees’ skill sets. According to the IDC study, Salesforce Certified Administrators are faster.

Studies 98

Studies Peer-to-peer Product Validation 98

ANNUITAS

NOVEMBER 29, 2023

– CMOs are not a trusted digital transformation leader: Given where CMOs tend to focus and given their lack of inclusion in the growth equation, CMOs have a fundamental disadvantage in the C-suite already. All of this leads to a fundamental problem when it comes to digital transformation.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 91

Work Management Enterprise Management Marketing Management Studies 91

Tony Zambito

JUNE 16, 2020

The COVID-19 pandemic will certainly accelerate the pace of adopting digital commerce in the world of B2B. Accelerated Digital Transformation In B2B. The five-to-ten-year plans put in place by B2B organizations to achieve digital transformation has now been shortened to months and within two years.

Digital Transformation 162

Digital Transformation Buyer Personas Business Work Management 162

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. Your experience and success as the “webinar queen of RSM” are both inspirational and a fascinating “case study” of virtualization and digital transformation.

Webinar Metrics 325

Webinar Metrics Webcast Digital Transformation Peer-to-peer 325

Sana Commerce

JULY 16, 2023

By setting themselves up for success with a future-proof application, companies can navigate digital transformation with ease.

Case Study 52

Case Study Case Studies Work Management Enterprise Management 52

chiefmartech

NOVEMBER 9, 2016

Back at the MarTech conference in San Francisco this past March , we conducted a study of marketing technologists with SapientNitro. One of the challenges of the study, in my opinion, is that the term “marketing technologist” has significant variance in how it’s intrepreted. You can download a copy here.

Studies 87

Studies Enterprise Management Digital Transformation Marketing Management 87

Hinge Marketing

JANUARY 29, 2020

For the fifth consecutive year, the Hinge Research Institute conducted a comprehensive study of over 1,000 businesses providing professional services. FREE Download] High Growth Study 2020: Executive Summary. Image Source: High Growth Study 2020: Executive Summary. Strategy #1 — Become a “digital disruptor”.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Adobe Experience Cloud Blog

JUNE 14, 2016

Digital transformation. In this digital age, successful organizations are keeping pace with technology changes and customer behavior. How do you implement innovative digital strategies and meet revenue goals at the same time? True digital transformation is a journey with multiple layers and aspects.

Digital Transformation 48

Digital Transformation CMO Trends Marketing Automation Services 48

Contently

JANUARY 17, 2023

For example, say you are looking for a statistic and find one that fits the bill in an article published in The Economist —but it’s from a research study conducted by a third party. Go find the study itself and read it. Don’t just assume The Economist got it right. Stay informed!

Practices 201

Practices Generation Best Practices Content 201

Vidyard

FEBRUARY 23, 2022

23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” The first part of the study was released in January 2022. KITCHENER, Ont. – 22-26, 2021.

Work Management 65

Work Management Enterprise Management Marketing Management Studies 65

Martech

NOVEMBER 21, 2023

More frequently than not, B2B buyers are vetting sellers based not only on product specifications, pricing and other traditional factors but on the digital experiences they deliver. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. Failing to adapt to these rising customer expectations can be costly.

Trends 98

Trends Customer Satisfaction B2B Digital Transformation 98

Martech

NOVEMBER 28, 2023

More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Deloitte Digital conducted a study of more than 500 B2B executives at U.S.

Trends 93

Trends Customer Satisfaction Digital Transformation Pricing 93

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. It’s the same now as it was in 2016 when initial studies began.

Marketing Analytics Tools 123

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 123

Webbiquity

OCTOBER 5, 2021

Among the top factors driving growth in IT budgets are digital transformation and the need to replace or extend older technology platforms; the continuing shift to cloud-based services; and the need to support a hybrid work environment over the long term. Testimonials: Customer reviews and case studies are big.

Enterprise Management 312

Enterprise Management Work Management Marketing Management Paid Search Agency 312

Customer Experience Matrix

MARCH 29, 2017

Actually, the study estimates spending on 20 technologies and 12 corporate functional areas across 16 enterprise industries in eight regions and 53 countries, comparing the amounts funded by IT departments and by business departments. They have their hands full with things like security, cloud migration, and digital transformation.

Enterprise Management 120

Enterprise Management Work Management Spending Marketing Management 120

Exo B2B

MARCH 20, 2018

To find out how the developed strategies have brought this company to new heights and to get all the details, download our case study here. And if you want to discuss it with our digital marketing specialists, contact us! The post Elka Suspension completes a successful digital transformation with Exo B2B appeared first on Exo B2B.

Digital Transformation 49

Digital Transformation B2B eCommerce B2B Sales 49

ClickZ

NOVEMBER 21, 2019

30-second summary: Building on its efforts to digitally transform and refocus on its customer, JOANN used Phrasee’s AI-powered copywriting to improve customer engagement at an enterprise level. Gideon says, “We have undergone a digital transformation. Our goal is to offer the best customer experience possible.

Case Study 65

Case Study Case Studies Copywriting Studies 65

Martech

JANUARY 21, 2022

The majority of agencies are looking to partnerships and outsourcing as ways to improve marketing technology services and capabilities, according to a new study commissioned by marketing analytics and business communications platform CallRail. The study surveyed U.S-based The change from 2020 to 2021 is telling.

Paid Search Agency 119

Paid Search Agency Advertising Agencies Ad Agencies Digital Transformation 119

Online Marketing Institute

AUGUST 17, 2018

The Six Building Blocks of Digital Transformation -Optimizing Your Website for Voice Search & Position 0 -The Road Forward for Social Media Marketers – A New Reality -The Rise of the Algorithmic CMO See all Webinars ⟶ Newest Classes -Intro to Scrum -Are You Future Ready? Try our classes for free.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Martech

AUGUST 15, 2022

For example, a seminal Harvard Business Review study found that only 22% of CMO job descriptions include such metrics. Read next: Only 11% of CMOs say they have achieved digital transformation goals. For example, one study found that only 5.5% Get the daily newsletter digital marketers rely on.

Enterprise Management 102

Enterprise Management Business CMO Digital Transformation 102

Content4Demand

FEBRUARY 7, 2020

Digital transformation is the topic of another workshop being conducted by The Pedowitz Group. “In In our session, we’ll cover everything leaders need to think about to do a digital transformation the right way, including the hard and soft skills for success,” said Jeff Pedowitz, President and CEO, The Pedowitz Group. “The

Case Study 54

Case Study Case Studies Studies Work Management 54

Tony Zambito

MARCH 12, 2017

Multiple studies over the past three years from the likes of PwC, Deloitte, Forrester, and IBM indicate that 75% or more of CEO’s are identifying building out competencies in insights as one of their top goals. B2B organizations, due to digital transformation, are becoming flat and hierarchies of the past are no longer.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251