Top Rank Marketing

OCTOBER 17, 2023

During the digital transformation of marketing and the shift to digital channels for communications since COVID, webinars have become a cornerstone for many B2B marketers. The Sales Cycle and Webinars: With traditional B2B sales cycles spanning 6-9 months, webinars offer an opportunity to break the monotony.

Webinar Metrics 116

Webinar Metrics Forrester Top of Funnel Research 116

Outreach

MARCH 30, 2021

When sales and marketing work well together, companies see substantial improvement on performance metrics: Sales cycles are shorter, market-entry costs go down and the cost of sales is lower,” according to HBR. With that in mind, below are three tips on how to hit marketing and sales alignment gold.

Digital Transformation 52

Digital Transformation B2B Thought Leadership Cross-Selling Eye-Tracking 52

Tony Zambito

NOVEMBER 4, 2020

As Covid-19 impacts every aspect of our work and life, we’ve seen two years’ worth of digital transformation in two months.” — Satya Nadella, Microsoft CEO. While internal purchasing or buying processes amongst buying teams may be speeding up, it may not easily translate to shorter sales cycles.

B2B 202

B2B Buyer Personas B2B Sales Buyer's Journey 202

Navigate the Channel

DECEMBER 19, 2023

With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation. This includes everyone from C-level executives to end-users, and each of them plays a vital role in the lengthy B2B sales cycle.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Madison Logic

DECEMBER 29, 2022

The Company meets the needs of these changing buyer preferences and behaviors with its integrated approach to data-driven, multi-channel ABM that enables marketers to drive higher engagement, accelerate the sales cycle, and deliver exceptional ROI.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Marketing Insider Group

AUGUST 10, 2020

Q: Eric, we have seen unprecedented change during a COVID19 global pandemic and everything from accelerated digital transformation, physical events moving to virtual and people working from home. Whatever plans we had in Q1 were overtaken by the new normal for sales and marketing during a time of social distancing.

Account Based Marketing 315

Account Based Marketing ABM Work Management Marketing Management 315

InsightSquared

MARCH 5, 2021

As more and more advanced Auto Activity Capture solutions hit the market, revenue organizations can get a deeper understanding around the analytics of your sales process through the quantitative analytics made possible by the expanded data captured. . It is a treasure trove that can generate insights that will transform your revenue process.

Sales Management 156

Sales Management Forecasting Digital Marketing Funnels Work Management 156

ANNUITAS

NOVEMBER 15, 2021

As B2B buyers spend less time with sales reps and more time online, sales teams need to be better armed with the right tools and buyer-centric sales enablement resources to help move the buyer along in the sales cycle.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Seismic

AUGUST 2, 2019

In our latest whitepaper, Legacy to Leader: Propelling Sales and Marketing through Digital Transformation in the Telecom Industry , we highlight the three principles our customers are adopting to optimize the sales cycle and grow revenue. Digitize to revitalize. The customer comes first.

Digital Transformation 49

Digital Transformation Sales Cycle Touchpoints B2B Sales 49

Televerde

SEPTEMBER 10, 2020

Since then, the term digital transformation has become the catch-all phrase for a company’s plans to apply advanced technologies like mobile, cloud, and AI to their core processes to make them more efficient, flexible, and innovative. In 2018, a Wall Street Journal editorial declared that “Every company is now a tech company.”

Marketing AI 103

Marketing AI Planning Digital Transformation Paid Search Agency 103

Seismic

JANUARY 21, 2021

As organizations prepare to navigate 2021 and beyond, the ability to deliver exceptional digital customer experiences will be critical for success. The acceleration of digital transformation in sales will only continue. By 2025, Gartner projects that 80 percent of sales interactions will occur in digital channels.

Top of Funnel 102

Top of Funnel Marketing AI Analytics Organization 102

Business Brainz

AUGUST 25, 2021

More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. Align sales and marketing activities. B2B companies are facing an increasingly complex sales cycle.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Digital Transformation 52

Martech

DECEMBER 23, 2022

Instead of helping them make confident purchasing decisions, this approach creates buyer confusion, ultimately leading to hesitation and inaction, which results in the dreaded protracted sales cycle. How to unlock the power of your marketing technology : Do it right and you increase your chances of successful digital transformation.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Industry CMS 100

Madison Logic

AUGUST 9, 2022

As education groups continue to navigate the future of education, marketers would benefit from targeting this group with more content and advertising aimed at aiding their digital transformation. .

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Madison Logic

JANUARY 26, 2023

Learn how B2B marketers from leading enterprise software organizations use research and insights to implement multi-channel ABM strategies that yield higher conversion across the sales cycle.

Account Based Marketing 52

Account Based Marketing ABM Advertising Agencies Top of Funnel 52

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Here’s why: Long Sales Cycles: The journey from awareness to purchase can stretch over months or even years. So, what can this post offer that you couldn’t find with a simple Google search?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

6sense

MAY 6, 2020

Digital transformation leader awarded for innovation and delivering significant results across the company’s revenue-generating functions. Becoming a truly customer-centric company is a huge endeavor that isn’t solved by simply undergoing ‘digital transformation’ with the newest solution on the market. About 6sense.

Enterprise Management 62

Enterprise Management Marketing Automation Services Marketing Management ROI 62

Exo B2B

NOVEMBER 29, 2018

And that is why we insist on the importance of achieving its digital transformation. Your sales cycle will be accelerated by selecting well-qualified leads. So, it makes your efforts more efficient, it helps your marketing efforts perform better and, it allows you to close the sales cycle faster.

Marketing AI 60

Marketing AI Digital Transformation Digital Marketing Funnels Sales Cycle 60

Martech

FEBRUARY 18, 2022

In the B2B environment, marketers have long played a critical role in the early stages of the sales process, when buyers are independently conducting research and forming the views that shape what vendors they consider and with whom they engage. Read next: The B2B customer journey is set on a digital track. Virtual salesrooms.

Digital Asset Management 87

Digital Asset Management Enterprise Management Work Management Marketing AI 87

Martech

OCTOBER 12, 2021

It’s surprising because the general perception is that the events of the last year to 15 months created an environment where brands needed to vastly accelerate a digital transformation which, for many of them, was already underway. Read more here. What marketers should know about customer journey analytics.

Work Management 88

Work Management Marketing Management B2B Paid Search Agency 88

Zoominfo

FEBRUARY 23, 2021

For exceptional results from sales prospecting, business development professionals must strategically attack their total addressable market with intrinsic understanding of the companies they are trying to engage. … Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

Sales Management 208

Sales Management Top of Funnel Ideal Customer Profiles Cold Calling 208

SmartBug Media

FEBRUARY 3, 2021

Enablement leaders, whether building a sales enablement strategy at their org or walking into an existing one, must have expertise into the inner workings of the sales process and how it contributes to an efficient, organized, and effective sales cycle.

Work Management 84

Work Management Marketing Management Digital Transformation Verticals 84

Only B2B

SEPTEMBER 7, 2022

The role of data is changing along with the digital future of B2B sales. The increasing push toward digital transformation, say 72% of company leaders, has rendered organizations more dependent than ever on data when making critical business choices. Use Email Validation Software Tools to Confirm Emails.

Ideal Customer Profiles 118

Ideal Customer Profiles B2B Sales Data Hygiene Work Management 118

Vidyard

JANUARY 8, 2021

Inject some excitement and an outside perspective to your sales kickoff or training event with a keynote speaker who specializes in remote sales. Specialization: Digital transformation, digital selling, leadership and professional services business development. John Barrows and the team at JBarrows Sales Group.

Training 141

Training Top of Funnel Resources Work Management 141

Vidyard

SEPTEMBER 14, 2021

Where to Use Video in the Sales Cycle 4.1 Post-Sale 5. In this new digital transformation era, embracing video as part of your selling strategy helps humanize and modernize your client outreach, stay up-to-date with current trends, and keep tabs on what customers and future customers now expect. Do the Research 3.3

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Markempa

JUNE 5, 2019

So, sitting down with customers that have just gone through a sales cycle, understanding the process that they went through, really listening to what their needs are and starting to look at that; you see commonalities for how customers buy whatever product it is.

Paid Search Agency 107

Paid Search Agency Sales Qualified Leads B2B Thought Leadership Digital Transformation 107

Exo B2B

SEPTEMBER 1, 2020

Is part of the sales cycle now anchored in virtual, for good? Or the adaptation of B2B marketing to the digital transformation that is accelerating in companies? Not yet to have a conference like BEFORE… Too bad for the sellers and representatives of companies who met in trade shows or conference exhibitions.

Trade Show 59

Trade Show Conference B2B Marketing B2B 59

Oktopost

OCTOBER 19, 2020

In a world that is constantly evolving, in order to stay consistent, competitive, and current, we need to up our digital transformation game. We can think of a sales cycle in three distinct stages: Early, Mid, and Late Stage. . It’s because social media is the third-largest engagement channel just after email and website.

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Vidyard

APRIL 12, 2017

Jeff will lead the global marketing team as the company drives digital transformation through the modern use of online video. Vidyard helps marketing, sales, support and management teams create, share, monetize and measure video. I’m thrilled to join Vidyard to help organizations become world-class, video-enabled businesses.”

Enterprise Management 65

Enterprise Management Work Management Marketing Management Marketing Automation Services 65

Martech

JULY 14, 2022

Early cycle. Because of that, Canare says, “The sales cycle is roughly forever.” In early cycle ABM these kinds of deals are not the deals marketing is going to close,” Canare says. Typically mid-cycle companies operate in mature markets.

Account Based Marketing 101

Account Based Marketing ABM Enterprise Management Cross-Selling 101

SWZD

MAY 14, 2019

There were a number of reasons given for this continued evolution such as B2C patterns influencing B2B, digital transformation, and so on. Today, the popular measures of ABM success include predictable revenue growth, higher margins, better deal velocity, shorter sales cycles, etc. And there you have it, folks.

Top of Funnel 48

Top of Funnel Account Based Marketing B2B Thought Leadership ABM 48

Content4Demand

JANUARY 3, 2019

It will be an exciting opportunity to connect with impactful players in digital, demand generation, inbound and account-based marketing to focus on advancing the way we experience content. A must-attend for performance marketers managing the complex sales cycles and group buying realities common in B2B industries.

B2B Marketing 77

B2B Marketing B2B Peer-to-peer Demand Generation Agencies 77

Martech

JULY 18, 2022

Automating ABM data, analytics, campaigns and workflow processes can provide numerous benefits, including the following: Improved sales and marketing alignment. A successful ABM strategy requires marketing and sales organizations to work together to identify key accounts to target. Shortened sales cycles.

Enterprise Management 82

Enterprise Management Account Based Marketing Work Management Marketing Management 82

Madison Logic

MARCH 23, 2023

ML Insights offers B2B marketers the most advanced dataset available, simplifying the identification of in-market accounts, the prioritization of individuals to engage within the organizations, and the content that can accelerate the sales cycle for each audience.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Conversica

AUGUST 7, 2020

Do all that you can to build out branding that speaks to the issues at hand; especially if you have a long sales cycle. Adopt a digital-first mindset. But on the plus side, your team gets to invest more in digital marketing including content syndication, analyst reports and online advertising.

Ideal Customer Profiles 52

Ideal Customer Profiles Planning Terms and Conditions Bombora 52

Seismic

SEPTEMBER 18, 2019

Account-based selling can make a major difference for both the sellers and buyers involved in a sales cycle. Account-based sales has proven to focus sales and marketing teams, leading to stronger results. Shortening sales cycles. Smarter selling to the modern buyer.

Personalization 66

Personalization Lead Ranking Sales Qualified Leads Cross-Selling 66

Outreach

SEPTEMBER 2, 2021

Another secondary goal could be to decrease the average sales cycle length by a specific percentage. It’s also important to keep the sales landscape related to your specific industry in mind while defining sales goals. In fact, 80% of B2B sales interactions are expected to occur in digital channels by the year 2025.

Top of Funnel 52

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 52