Oktopost

NOVEMBER 12, 2020

This feature can help B2B companies generate highly-qualified leads on social media and build a product community by spotlighting featured customers, gathering reviews, and driving valuable action. Don’t forget to add UTM tags to your URL, so you can measure and evaluate how effective is your product page in terms of traffic.

Peer-to-peer 131

Peer-to-peer Linkedin Top of Funnel Product 131

Hubspot

AUGUST 21, 2023

Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. If you're in a hurry, skip to the script , or download free sales call templates.) Cold calling is a way to engage prospects one-on-one to move them to the next step in the buying process. Now all you need is a cold call script.

Cold Calling 69

Cold Calling Template Work Management Enterprise Management 69

NuSpark Consulting

OCTOBER 27, 2013

Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. Video and the Sales Funnel. Many times it’s best to plan a video strategy to target all levels of buyers within the funnel. Determine offers: downloads, demos, trials, etc.

Planning 100

Planning Lead Ranking Lead Scoring Lead Generation 100

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Retarget folks who’ve visited your pricing and demo pages. Add leads from demand gen campaigns to automated sales sequences.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Imagine you’re a VP of Sales named Hayden. We put together dos and don’ts plus six examples to help you get even more creative with your marketing tactics both now and in the future. Retarget folks who’ve visited your pricing and demo pages. Add leads from demand gen campaigns to automated sales sequences.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

ConvertKit

JUNE 21, 2021

Posting a link to your social channels and crossing your fingers that sales pour in is not the product launch you deserve. We’ll teach you how to launch your product to get more customers and sales, even if you don’t have a big audience. A solid launch process for a new product starts early. Sales materials. Sales page.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Moz

JANUARY 22, 2019

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. What is the conversion funnel?

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. If you’re second-guessing your tactics, ask yourself: Which tactics aren’t working, and what are their goals?

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Optinmonster

JUNE 10, 2021

Are you looking for the best Father’s Day promotion ideas to boost sales for your online store? And for you, that means it’s the perfect reason to run a profitable holiday sale. Each of the 7 Father’s Day promotion ideas is designed to improve user experience (UX), engage with your customer, and boost sales.

Promotion 69

Promotion Landing Pages Template eCommerce 69

SmartBug Media

DECEMBER 10, 2020

Driving top-of-funnel growth means keeping several key things in mind: Content marketing is queen. Easily designate canonical URLs to focus your search authority on your most influential pages. Add testimonials, reviews, and logos to create credibility. Make trial and demo sign ups easy and seamless. The best part?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Sprout Social

JANUARY 13, 2021

Depending on how long your sales cycles and customer journeys are, attribution modeling can be the solution to all of these questions. Some companies only need a general idea of where their new customers come from while others need detailed results. URL tracking in Sprout also allows for automation in rules. Set up UTM tagging.

Marketing Attribution 91

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 91

Marketing Graham

JULY 14, 2021

Have you got too many sales leads from your B2B website? There are some key elements to designing a lead generating B2B website; improving SEO to get low-cost visitors, encouraging action from those that are ready-to-buy and adding sticky content for the ‘window shoppers’ Let’s get started. Probably not.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Marketing Websites 52

Optinmonster

OCTOBER 13, 2020

And while the best solution is to add a live chat feature to your website, you may not have the resources, staff, or time to effectively manage customer communication in real-time. This allows you to meet your audience wherever they are in their customer journey, guide them down the sales funnel and create a new long-term client.

Contacts 92

Contacts Marketing Management Template Rules 92

Optinmonster

JUNE 16, 2020

Do you want to add a BigCommerce popup to your online store to increase sales, but aren’t sure how? But just like any online store, getting more sales means connecting with your customers on a more personal level. Then we’ll share 3 actionable tips that you can start using today to use that popup to boost sales.

Top of Funnel 75

Top of Funnel Trigger Marketing Display Template 75

Directive Agency

JULY 31, 2023

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and center with your prospects. If your goal is to incentivize meetings or book demos, opt for the lead gen form, which generally leads to higher conversion rates.

Linkedin 52

Linkedin Paid Search Agency Work Management Ads 52

ActiveDEMAND

OCTOBER 21, 2019

It is the inability to align their sales and marketing teams to work together as one unit. Businesses spent a lot of money to generate leads they hope will convert to sales opportunities. But, sales are not always the result. Guest Blog Post by Leadsbridge. Most businesses today have one unique problem.

Paid Content 47

Paid Content Work Management Marketing Automation Services Marketing Management 47

NuSpark Consulting

MARCH 9, 2013

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Trial/demo requests. I also use an analytics add-on called SkyGlue that can also measure events as well as site visitors.

Marketing Analytics Tools 100

Marketing Analytics Tools Paid Content Lead Generation Analytics 100

SmartBug Media

DECEMBER 27, 2021

She can cover everything from product marketing and customer programs to sales enablement and demand generation. Can I add value? Switching gears from sales to marketing was not effortless from Christine’s perspective. But sometimes, what you want to know is what happens when you tinker with processes.

Demand Generation Agencies 98

Demand Generation Agencies API Inbound Marketing Transparency 98

Optinmonster

SEPTEMBER 29, 2021

Here’s the example we made for today’s demo: The best part is that this can be used for both physical and digital products. For digital items, you just won’t need to add “while supplies last” to your popup. Fortunately, it’s an easy process regardless of what website builder you’re using.

Campaigns 75

Campaigns Template eCommerce Rules 75

Walker Sands

DECEMBER 1, 2023

You’ve moved prospects through the sales funnel and they’re finally ready to buy, sign a contract or maybe book a demo. Additionally, there are options for creating events in Google Tag Manager, which may be easier for your team. What Is a Conversion Event in GA4? But GA4 classifies conversions a little differently.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Bionic

JULY 9, 2019

At the center of Campaign Analytics, is the Tracking URL. The Problem with Tracking URLs. The biggest problem with tracking URLs is creating them. To track properly, you need to create a unique tracking URL for each placement in your media plan. So, how do you get all the benefits of tracking URLs without the hassle?

Marketing Analytics Tools 40

Marketing Analytics Tools Multi-Channel Advertising Agencies Media Plans 40

Matchcraft

JANUARY 17, 2023

Add case studies to back up your results. This is where MatchCraft’s PPC Estimator Tool comes in and saves you time and, in the process, money. Not only can it gather the information you need to generate your pricing proposal in seconds, but it also allows you to easily automate lead generation. Be real with your results.

PPC 52

PPC Paid Search Agency Tools Cost Per Click 52

Optinmonster

APRIL 1, 2021

Or a way to nurture leads and boost sales in real-time? If so, then you may want to add a ManyChat chatbot to your Shopify store. This allows you to accomplish many of your marketing goals, including: Increase sales. Now, let’s get into how to add ManyChat chatbots to Shopify stores online. Distribute coupons.

Rules 64

Rules Trigger Marketing Display Click Rate 64

Lead Liaison

APRIL 6, 2020

Check out the powerful new enhancements on Lead Liaison’s Sales & Marketing Lead Management platform. Schedule a demo here! app, taking full advantage of all of GoCapteure’s robust lead management solutions. SALES: New Features & Improvements. Request a Free Demo. Not yet a client?

Lead Liaison 62

Lead Liaison Marketing Analytics Tools Paid Search Agency Trade Show 62

Outgrow

MARCH 22, 2021

Must Read: A Five-Step Guide to Conversion Rate Optimization Process . Click 'Add to Cart'. Add or decline ‘frequently bought together item recommendations (eg. Tracking micro conversions help you spot the loopholes in your sales funnel that is responsible for users dropping off before the final conversion.

Marketing Analytics Tools 52

Marketing Analytics Tools Conversion Conversion Rate Top of Funnel 52

Optinmonster

NOVEMBER 9, 2020

Their function is to automate interactions between apps that would have otherwise required a manual process. Webhooks are generally considered an improvement to another method of electronic communication called “polling.” These save you time and energy during the design process. How does it work? That’s easy.

Rules 83

Rules Display Template Trigger Marketing 83

Hubspot

JULY 30, 2020

Usually, they'll have a form to download a free ebook, receive a demo, get a template, or something similar. There's no landing page creation tool for Facebook, but you can insert them into ads via Ad Manager to boost leads and conversions. One of Facebook's Paid Ads managers, Nicole Ondracek, cites testing landing pages as a must.

Landing Pages 96

Landing Pages Facebook Marketing Automation Services Budget Programs 96

Scoop.it

JULY 7, 2020

Let’s go through a quick overview of why this process is worth going through. Think about it: Sales team can reference it in their sales conversations (for example, when answering prospect’s questions or addressing a specific pain point). Marketing software: content marketing, social media, project management, email marketing.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Hubspot

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. Here, we're going to explore some of the best group scheduling tools you might use to create a more effective scheduling process. Nowadays, a good scheduler has powerful sales integrations. Sales automation tools (ex.

Tools 93

Tools Enterprise Management Best Practices Work Management 93

Directive Agency

APRIL 15, 2022

SEO is an acronym for Search Engine Optimization and is defined by Directive’s own glossary as the highly involved and focused process of getting web pages to rank higher in search engines such as Google or Bing, for example. This process involves improving the quality and quantity of organic traffic to a website by a search engine.

Paid Content 52

Paid Content Work Management SEO Paid Search Agency 52

Optinmonster

JUNE 2, 2021

If you want a better way to create popups with advanced features that really boost sales and conversions on your site, you’ll need a much more powerful tool. OptinMonster is hands down the best lead generation tool in the world. That means you can easily connect lead generation campaigns to marketing emails.

Template 59

Template Rules Display Trigger Marketing 59

Optinmonster

JUNE 22, 2020

Whether you want to send limited-time promotional offers or transactional info to your customers, building an SMS popup will help you boost engagement and even generate sales almost instantly. That way, you can start using text message notifications to keep your customers informed and drive more sales. Get more sales.

SMS 85

SMS API Trigger Marketing Template 85

NetLine

NOVEMBER 1, 2018

For Marketo-magicians leveraging the NetLine Portal for lead generation, we’ve developed new resources to help you connect your accounts and start some real-time fulfillment of your NetLine leads. With Marketo, marketers can methodically transform marketing qualified leads into sales qualified leads. In Field Details, add fields.

Marketo 45

Marketo Sales Qualified Leads Lead Ranking API 45

Optinmonster

DECEMBER 18, 2020

Are you using Elementor for your site and want to add a button that triggers a popup? But, sometimes, you may want to add certain features to your site that Elementor doesn’t natively support. But with a clickable popup trigger, it’s actually the user who starts the process.

Trigger Marketing 76

Trigger Marketing Template Click Rate Rules 76

Hubspot

JULY 5, 2019

As a marketer, one of your main goals is to collect high-quality leads for your sales team -- but, when those leads try to make appointments to learn more about your products or services, are they being delighted as well as they could be? You can use this to manage both customers' and employees' schedules. Payment integrations.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Best Practices Work Management 77

LeadsRX

MARCH 9, 2022

We’ll add to this list when we run across something new, but it should provide a good foundation for anyone new to the marketing field or to MarTech (or who just needs a refresher). CAC is a key business metric that is commonly used alongside the customer lifetime value (LTV) metric to measure value generated by a new customer.

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

Moz

FEBRUARY 9, 2021

Posted by KameronJenkins Tell me if this sounds familiar: As an SEO Manager, you’re responsible for growing your company’s organic search traffic. Typically, content briefs are written by someone in an adjacent field — like demand generation, product marketing, or SEO — when they need something specific. Funnel stage.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60