Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. Demand generation is a long-term relationship between Sales, marketing, business, and customers.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

ANNUITAS

APRIL 15, 2014

I have been writing a lot about the important of good data, Email Deliverability and Privacy Compliance and how you cannot have a comprehensive Demand Generation Strategy without including these components. Last year, IAPP launched the Certified Information Privacy Manager (CIPM) program.

Privacy 100

Privacy Privacy Policies Deliverability Demand Generation 100

Televerde

AUGUST 25, 2017

In the US, 89% of marketers said email was their primary channel for lead generation. You may have seen a lot of articles lately mentioning GDPR, a new set of privacy regulations set to take effect next year in Europe. Many countries don’t distinguish between an individual or business when it comes to privacy.

Privacy 40

Privacy Privacy Policies Demand Generation Guidelines 40

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. This will help you build target account lists, identify buying committee members, and retarget good-fit customers. Think buying signals, engagement, and account-based marketing.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Thinkers360

FEBRUARY 9, 2024

Tal Edgars M.Inst.D, Tal Edgars M.Inst.D, Navy Reserve Contact Bob Fabien Zinga Score: 30.26 36 Navin Manaswi WoWExp Contact Navin Manaswi Score: 30.23 37 Arvind Sivaramakrishnan CHCIO Karkinos Healthcare Contact Arvind Sivaramakrishnan CHCIO Score: 30.23 38 Jair Pinto Ribeiro Volvo Group Contact Jair Pinto Ribeiro Score: 30.21

B2B Thought Leadership 52

B2B Thought Leadership Analytics Lead Scoring Lead Ranking 52

Madison Logic

FEBRUARY 7, 2024

You must leverage your first- and third-party intent data to identify target audiences and personalize your content. Once the AI generates copy for an article, for example, you can refine the content using data to dig deeper into buyer pain points and change the tone to ensure it matches with other assets and brand messaging.

Marketing AI 52

Marketing AI Work Management B2B Marketing Marketing Management 52

Madison Logic

OCTOBER 4, 2023

As more buyers work from home and utilize digital channels for a self-driven buying experience, Connected TV (CTV)—which includes Smart TV’s and other devices that allow brands to reach their audiences through internet targeting—has emerged as a compelling choice for B2B marketers seeking to enhance their multi-channel ABM strategy.

Multi-Channel 52

Multi-Channel Account Based Marketing ABM Advertising Channels 52

Only B2B

JULY 14, 2023

Account-Based Marketing (ABM) has emerged as a highly effective strategy for targeting and engaging key accounts in B2B marketing. Marketers need to ensure that AI algorithms are unbiased, and that data privacy and security are prioritized. AI is revolutionizing ABM by enhancing personalization and improving efficiency.

Account Based Marketing 62

Account Based Marketing Marketing AI ABM Efficiency 62

Martech

NOVEMBER 5, 2021

According to Adobe Experience League , “Predictive Audiences (PA) utilizes AI and machine learning to enable you to target audiences more effectively and take proactive steps to reach your marketing goals.” Bizible Integrations with Adobe Privacy Service. Bizible is now integrated with the Adobe Privacy Service.

Marketo 112

Marketo Marketing AI Marketing Automation Services Privacy 112

Zoominfo

NOVEMBER 20, 2023

Integrating your own team’s data with comprehensive, constantly updated, privacy-compliant sources like ZoomInfo, on the other hand, can help ensure that GenAI efforts for business are working with the best possible inputs and giving you the most trustworthy results. As a result, teams are more likely to increase conversion rates and revenue.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Top Rank Marketing

JANUARY 5, 2024

ANA B2B Marketing Budget and Spend Trends for 2024 [Report] 48 percent of B2B marketers have said that they expect marketing budgets to increase during 2024, with the leading areas of marketing spending expected to be in-person events, direct marketing, and content marketing, while 25 percent noted being very optimistic when it comes to the outlook (..)

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Zoominfo

DECEMBER 20, 2021

If you’re one of those B2B marketers looking for leverage, here’s what you should know about conversational marketing and how it could enhance your demand generation strategy. Each additional platform also increases privacy risks and makes data orchestration more complicated.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Marketing Insider Group

SEPTEMBER 16, 2020

Firmographics – such as name, job title, and company if their privacy settings allow it. Stories are great for demand generation and hype. LinkedIn lets you access your Story’s Insights for the 24 hours it’s available. These insights include: Reach – measured as the total number of unique viewers. Tease Upcoming Products .

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Biznology

DECEMBER 30, 2016

I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. Marketers are measuring page views and clicks.

Account Based Marketing 151

Account Based Marketing Demand Generation Agencies Work Management Paid Search Agency 151

Martech

OCTOBER 25, 2021

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Read more here. Read more here.

Paid Search Agency 117

Paid Search Agency Ads Video Marketing Enterprise Management 117

DiscoverOrg

APRIL 20, 2017

When it comes measuring the health of our prospect data, we’re used to showing raw growth in the number of contacts and accounts, or a coverage percentage for target accounts or personas. Deep account-based sales intelligence benefits an organization in the following ways. Better demand generation.

ROI 269

ROI Top of Funnel Ideal Customer Profiles Marketing Management 269

Excelsior Research

MARCH 8, 2021

LEAD GENERATION. DEMAND GENERATION. LEAD GENERATION. DEMAND GENERATION. Demand Generation. Privacy Policy. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. CONTENT SYNDICATION. MARKET RESEARCH.

Privacy Policies 52

Privacy Policies Demand Generation Agencies Terms and Conditions Copyright 52

DealSignal

AUGUST 7, 2023

Furthermore, many Apollo customers have voiced concerns online over the company’s inadequate security and privacy policies. DealSignal prioritizes data privacy and security as integral elements of its B2B data policies and procedures. Source: WIRED.com ) In stark contrast, DealSignal is SOC2 certified and GDPR compliant.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52

ANNUITAS

SEPTEMBER 15, 2015

It may be tempting to send out a campaign as quickly as possible, but unless you are working off of a solid Demand Generation Strategy that is buyer-centric and drives measurable results, you may set yourself up with a disjointed bunch of tactics that alienates your buyer instead of Engages them. Things couldn’t be better.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Demand Generation Agencies 100

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. revenue generated per email, cost per click) and relationship metrics (e.g., Email marketing is a fundamental element of marketers’ toolkits.

Email Marketing 109

Email Marketing Gartner Peer-to-peer Privacy Policies 109

Martech

OCTOBER 29, 2021

In the age of GDPR and CCPA, you might think privacy and consent would be occupying the attention of email marketers. According to contributor Ryan Phelan, it feels like 2013 all over again — the year Oracle scooped up Responsys and Salesforce picked up Exact Target. Chris Wood, Editor. Email marketing M&A is seeing a surge.

Top of Funnel 115

Top of Funnel Buyer Intent Intent Signal Funnel Advertising 115

DiscoverOrg

JANUARY 2, 2019

Privacy regulations like GDPR ? When paired with a target account list or territory, Intent Data shows organizations who is most ready to buy – and who they should reach out to now. But this wave of B2B data raises other questions too. How do we deal with data breaches? Where do we store and access all of this data?

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

Madison Logic

MARCH 23, 2023

ML Insights offers B2B marketers the most advanced dataset available, simplifying the identification of in-market accounts, the prioritization of individuals to engage within the organizations, and the content that can accelerate the sales cycle for each audience. We collect it, mine it, and learn from it.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

The Point

MAY 16, 2015

Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Demand Generation Marketers Need to Think Sales Enablement.

Demand Generation Agencies 100

Demand Generation Agencies DemandBase Top of Funnel Demand Generation 100

Martech Advisor

FEBRUARY 17, 2020

Over the past 10 years, we’ve seen waves of change to the marketing industry, such as the introduction of new privacy laws and regulations; a greater focus on online shopping and demand generation, including the growth of online influencers; and the explosion of data used to create personalized experiences.

Trends 89

Trends Paid Search Agency Privacy Work Management 89

Envy

MARCH 11, 2019

They have some great insights into privacy and surveillance as well. The Sophos blog covers areas as diverse as law, privacy, data loss, and government security. This multi-award winning blog brings you up to date info not just on cyber security, but privacy and data protection as well. This is definitely one to bookmark.

Resources 91

Resources Ad Frequency Enterprise Management Work Management 91

DemandBase

OCTOBER 23, 2018

Data privacy & GDPR. Everyone rapidly researching and putting together plans for GDPR and data privacy talks. However, with the extra attention on data privacy it has hampered the ability to reach target buyers. That’s why it’s so important to use ABM to focus on accounts—no PII harmed.

Account Based Marketing 78

Account Based Marketing Trends B2B Marketing DemandBase 78

Martech

MAY 11, 2022

Google is adapting to the privacy-centric world we live in. When UA was conceived in 2013, data privacy laws and browser privacy regulations were nowhere as stringent as they are today. This means major metrics that we’ve grown accustomed to, such as bounce rate, page hits, and sessions, will no longer exist. So, why the change?

Marketing Analytics Tools 68

Marketing Analytics Tools Allocation Privacy Marketing Automation Services 68

ANNUITAS

MAY 20, 2014

Channel or partner marketing is a strategic part of many B2B organizations, but often times the Demand Generation Strategy is overlooked for this segment of the business. There needs to a well-documented Demand Generation Strategy for channel marketing efforts to drive the revenue needed. Who owns the account?

Advertising Channels 100

Advertising Channels Advertising Agencies Work Management Marketing Management 100

The Point

NOVEMBER 15, 2022

Such tactics are rarely effective, they can damage your brand, and they’re a sure-fire way to run afoul of data privacy laws (especially outside the US) or MAP license agreements, which generally prohibit marketing to anything but opt-in names. There’s no one approach to cold lists that works for every company and every audience.

Purchase 162

Purchase Paid Search Agency Paid Social Agency Outreach 162

The Mx Group

NOVEMBER 17, 2017

If you want the account engagement score to be part of your metrics mix, it is important to understand how the different tools calculate it and pick the tool that is the most meaningful to your business. Do you have any economical suggestions for managing offline data and IP targeting? How do we decide which to target?

Account Based Marketing 95

Account Based Marketing ABM Marketing Automation Services Demand Generation Agencies 95

Webbiquity

APRIL 18, 2024

Data management: Collecting and managing a large volume of data for effective automation can be daunting, especially while maintaining data privacy and compliance Training and adoption : Ensuring your team is fully trained and on board with new automation tools can be a hurdle. This may affect the overall adoption rate.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Televerde

MAY 8, 2018

In Europe, attitudes toward data privacy varies between countries. Based on the graph below published by BCG, Germany and France put more emphasis on phone number privacy than their EU counterparts. The true beauty (and risk) of the GDPR is that some specifications are not completely black and white.

Privacy 65

Privacy Work Management Rules Webinar Metrics 65

Martech

NOVEMBER 3, 2021

Programs are the marketing content and campaigns which bring strategy to life: demand generation, loyalty and retention, or product launches. . These difficulties range from an inability to measure marketing impact, to weak privacy compliance, or difficulty getting the most out of martech investments.

Work Management 112

Work Management Marketing Automation Services Marketing & Strategy Copywriting 112

PureB2B

JUNE 21, 2022

And given recent moves by Apple to prioritize user privacy and limit consumer tracking —not to mention Google’s plans to phase out third-party cookies by 2023 as well as the continuing drum beat of worldwide privacy regulations—opt-in advertising is about to become not only de rigueur strategy, but an outright requirement.

Lead Ranking 62

Lead Ranking Sales Qualified Leads Planning Opt-out 62