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Email Deliverability Q&A

ClickDimensions

Changing deliverability best practices is disrupting the email marketing world and many bulk sender businesses. Using our resident deliverability expert, Charles Meigh, we have broken down the most frequently asked questions into simple terms with actionable outcomes below. Why are the email deliverability standards changing?

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Do the new Google/Yahoo deliverability rules make using a third-party list too risky? Photo by Paule Knete on Unsplash The post The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists appeared first on The Point. How should we approach the campaign differently?”

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EU & UK GDPR: 5 things you must know about email consent

Litmus

The European Union’s privacy law, General Data Protection Regulation (GDPR), went into effect on May 25th, 2018. At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to keep email consent compliant with GDPR.

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Litmus Live 2021 Speaker: Meet Lauren Meyer, Email Deliverability Expert

Litmus

Lauren’s session will teach you about email deliverability, what impacts inbox placement most, and more. ( My session is all about email deliverability and what tactics you should (and should not) consider on your path to hitting the inbox. Lauren Meyer. Chief Marketing Officer, SocketLabs. Follow Lauren on LinkedIn and Twitter.

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MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

Martech

The elements are gathered into categories based on their relationships to one another, and the categories are designated as related to either Optimization or Deliverability. Laws include the California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR) and Canadian Anti-Spam Law (CASL).

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8 Tips to Improve Your Email Marketing Deliverability

Circle Studio

But without giving proper attention to deliverability, sometimes even relevant, permission-based emails can get filtered out of subscribers’ inboxes. Deliverability is the term used to classify the percentage of emails that actually make it into the intended recipients’ inboxes.

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3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies. GDPR came into effect months ago.

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