Martech Advisor

NOVEMBER 20, 2019

It uses preconfigured business rules to trigger communication, helping you dramatically cut downtime and effort spent reaching a large audience. Once you have configured a business rule, the email automation software will keep following the workflow no matter how large the audience. Invest time in personalization.

Advertising Benchmark 53

Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

Optinmonster

OCTOBER 21, 2021

These are rules that will trigger a campaign based on how much a visitor scrolls on your site. Powerful targeting rules including scroll depth, page targeting, geolocation, and Exit-Intent®. See how Social Media Examiner Added 250,000 Email Subscribers using different OptinMonster campaigns and rules, including scroll triggers.

Personalization 87

Personalization Best Practices Trigger Marketing Work Management 87

ClickZ

AUGUST 6, 2020

At the end of the 2010s, globally programmatic advertising on CTV grew by a whopping 330 percent. . Since CTV has been the least affected ad placement in the lockdown, the ad spend on this channel is expected to reach $16 million per advertiser. The previous decade was definitely great for connected TV. That was then.

Advertisements 103

Advertisements Advertising Television marketing Paid Search Agency 103

NuSpark Consulting

MARCH 29, 2015

No need to go through specific tactics for this blog post, but did want to shed some light on some nits, and suggestions for improving the advertising experience on LinkedIn. I run robust retargeting campaigns for various clients, and each tactic has its own set of rules. LinkedIn Advertising Wish List. Nothing new here.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

SalesIntel

JANUARY 12, 2023

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. The easiest way is to pay for advertising in places like Meta (Facebook), Google, and LinkedIn, or use DSPs (demand side platforms) that place ads on various websites and mobile apps (e.g.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Qualified Leads Marketing AI Lead Ranking 52

Martech Advisor

JANUARY 17, 2020

Never-ending technology progress constantly accelerates the transformation of the ad tech ecosystem, while brands strive to adapt to the new rules in order to stay competitive. Learn More: Opt In, Opt out – 5 Trends in Mobile Advertising. Exactly for this reason, many companies shift to in-house advertising.

Advertising Agencies 69

Advertising Agencies Advertisements Advertising Mobile Advertising 69

NuSpark Consulting

MARCH 30, 2015

No need to go through specific tactics for this blog post, but I did want to shed some light on some hints, and suggestions for improving the advertising experience on LinkedIn. I run robust retargeting campaigns for various clients, and each tactic has its own set of rules. LinkedIn Advertising Wish List. Nothing new here.

Advertising Agencies 100

Advertising Agencies Linkedin Advertisements Advertising 100

Content Standard

DECEMBER 9, 2020

As marketers, we now battle it out for visibility across more and more platforms—from Google and Facebook to Netflix and TikTok—while each of those platforms continuously rewrites the rules for ad and content delivery. Programmatic advertising is the latest tactic showing signs of flail.

Advertising Agencies 94

Advertising Agencies Work Management Paid Search Agency Marketing Management 94

Digilant

APRIL 8, 2021

As mobile apps utilize geolocation services to guide local business locations, cross-channel social media strategies inspire real-time product reviews. Because we have so much mobile-bound data to work with, it can be tough to identify the most relevant. Metric Two: Mobile-Based AOV. So, how can we set proper goals?

Mobile Marketing 52

Mobile Marketing Cost per Acquisition Analytics Lead Scoring 52

seo.co

OCTOBER 5, 2021

Google has refined its rules for this over time, and it’s unlikely that you would face a harsh penalty for a violation here, but better safe than sorry. The more open you are, the better, and that rule applies to redirects as well. Discontinue use of sneaky redirects. Stop auto-generating or “spinning” your content.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Marketing & Strategy 98

Unbounce

FEBRUARY 11, 2021

By tracking opted-in users’ mobile device locations, each ad platform extrapolates the number of people that showed up at your physical location within a specific number of days after viewing or clicking your ad. Here’s a sample top-line report of calls generated by PPC campaigns on Google Ads and Microsoft Advertising.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

SocialPilot

FEBRUARY 9, 2024

His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing). Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Optinmonster

APRIL 19, 2023

Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. With the formal sales promotion definition out of the way, let’s now informally understand what sales promotion is. It recovers 21.06% of abandoning carts.

Promotion 69

Promotion Examples Urgency Marketing eCommerce 69

Convince & Convert

JANUARY 6, 2016

As marketers, we usually prefer popular brands or companies (such as those in the food, digital, or retail sector) whenever we handle advertising campaigns. Whether your client sells surfboards or custom crystal jewelry, they could definitely take advantage of user-generated content to showcase merchandise without looking promotional.

Marketing Strategy 113

Marketing Strategy Marketing & Strategy Advertising Agencies Business 113

Contently

APRIL 20, 2016

It’d be a waste for other people in the company to spend all day contemplating the subtle differences between branded content, brand journalism, native advertising, and sponsored content—sales bros have better things to do with their time. Native advertising: An umbrella term for ads that mirror the environment they appear in.

Advertisements 113

Advertisements Advertising Content Mobile Advertising 113

Convince & Convert

MARCH 10, 2016

While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases. Construct an Attractive, Clean Design for Desktop and Mobile. Get our Definitive email newsletter.

Mobile Advertising 113

Mobile Advertising Mobile Marketing Television marketing Newsletter 113

Outbrain

MARCH 30, 2022

But we’ve condensed it all into the key trends and tactics you should definitely be using, so this is the only e-commerce marketing guide you need! Tiny screens rule the world. Because customers can use their mobile device anywhere, anytime, and buy anything and everything they want. Yes, small screens matter. Not convinced?

Paid Search Agency 52

Paid Search Agency SMS Mobile Advertising Marketing & Strategy 52

Optinmonster

JUNE 22, 2021

While the ultimate goal is to increase sales from your online store, your priority should definitely be on growing your email list. For that, OptinMonster gives you more targeting rules than any other lead generation software on the market. In the last tip, we mentioned a bit about OptinMonster’s targeting rules.

Promotion 68

Promotion Landing Pages Template Budget Programs 68

Optinmonster

DECEMBER 29, 2020

Targeting rules. Plus, our targeting rules and triggers are unmatched. Targeting rules. First, OptinMonster has a variety of pre-built templates that you can choose from when designing your campaign: All of these templates work great across all devices, and you can even prioritize mobile campaigns from the template filter.

Tools 66

Tools Best Practices Trigger Marketing Bandwidth 66

Contently

APRIL 23, 2020

At Contently, we definitely sent a few too many emails to some folks after the crisis hit. There’s no universal rule here. How can I express the value of emotion in advertising to a leadership team that is highly focused on price-based messaging? I tend to use shorter paragraphs to cater to mobile readers.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Hinge Marketing

JULY 2, 2019

Think about it with this simple rule. Last, but definitely not least, don’t skimp on mobile experience. Mobile experience is huge. So, make sure to think about what content is most important to share in a mobile scenario, and what’s going to create a nice experience. So, keep that in mind.

Marketing Websites 56

Marketing Websites Video Marketing Mobile Advertising Mobile Marketing 56

Vidyard

JUNE 15, 2017

recently shared the 7 Rules for Optimizing B2B Video on YouTube and Social. That’s exactly what’s represented in the word clouds below: YouTube is mainly descriptive, but definitely diverse. On Facebook, vertical video is making a come-back because it fits so well within the mobile feed. See more from Instagram here.

Youtube 88

Youtube Facebook Video Marketing Verticals 88

Biznology

JANUARY 26, 2015

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? If your brand’s integrity is important for you, you might consider revising your ‘rules of engagement’ for social media. We recommend establishing policies, including a detailed list of rules and posting checklists.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Oktopost

APRIL 22, 2019

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. Their internal analytics suites offer a choice of rules-based or machine learning modeling, and, if needed, you can supply your own ruleset. Ruler Analytics.

Marketing Attribution 103

Marketing Attribution Enterprise Management Work Management Marketing Management 103

ClearVoice

JULY 27, 2023

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. While advertising slogans may have to convey a brand‘s essence, marketers can really aim big with their interpretation of it. What is a slogan? But, like all content, context matters. Got Milk?”

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

KoMarketing Associates

DECEMBER 19, 2013

Learn from 40+ Definitions – Lee Odden, TopRank. Mobile SEO: 5 Ways to Ensure Your Brand’s Content is Optimized – Krista LaRiviere, SearchEngineWatch. I’m really interested in mobile SEO and this post showcases mobile search trends along with offering some useful strategies. What is Content?

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Adobe Experience Cloud Blog

DECEMBER 9, 2015

While there are no hard and fast rules, there are definitely some guidelines you can follow to get the most out of your digital marketing channels. Given that the average person receives 120 emails during a workday, making your email marketing stand out is definitely a challenge. Paid Advertising. Mobile Marketing.

Paid Content 48

Paid Content Allocation Advertising Channels Advertising Agencies 48

NuSpark Consulting

JANUARY 21, 2012

The original book from Hubspot that started the transition from outbound marketing and push advertising to inbound marketing; the process of making prospects find you. The definitive overview of lead generation strategies and tactics. Advertising Media Planning, Seventh Edition. Advertising on the Internet, 2nd Edition.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Outbrain

SEPTEMBER 5, 2019

Content marketers are increasingly turning to native advertising , which is a form of paid content that is inherently non-disruptive. Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. Keep reading to learn what they consider top priorities.

Paid Content 36

Paid Content Advertising Agencies Advertisements Advertising 36

Customer Experience Matrix

DECEMBER 18, 2012

Like everyone else, I’m seeing greater use of social, mobile, and video; more cross-channel campaigns; closer cooperation between marketing and sales; and expanded use of analytics. Campaign management is the rules and models to select names for promotions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

EveryoneSocial

MAY 4, 2020

Mostly due to social media, the bygone Mad Men days of advertising and traditional marketing have evolved drastically. If we want to go with the “traditional” and formal definition, digital storytelling is about how everyday people use digital tools to create and show a narrative of their workplace experience. Removes the hard sell.

Storytelling 70

Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

SalesIntel

FEBRUARY 20, 2023

83% of the companies view the ICP definition as fuzzy at the best. Just because you feel like you don’t have all the info, doesn’t mean you can’t make a definition and stick with it for a year or whatever it is. The Bidstream data comes from websites that auction off their advertising. What is the 70/30 rule?

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

SalesIntel

FEBRUARY 20, 2023

83% of the companies view the ICP definition as fuzzy at the best. Just because you feel like you don’t have all the info, doesn’t mean you can’t make a definition and stick with it for a year or whatever it is. The Bidstream data comes from websites that auction off their advertising. What is the 70/30 rule?

Intent Data 52

Intent Data Marketing Analytics Tools Ideal Customer Profiles Intent 52

SalesIntel

MARCH 8, 2023

Professional B2B intent data suppliers adhere to privacy rules in the jurisdictions where they and their clients operate. Reviews: While no customer review can definitively tell you whether or not a particular B2B intent data tool is right for you, it can be a valuable part of the decision-making process.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Bombora 52

Outgrow

SEPTEMBER 25, 2022

Staircases are seen all over and IKEA took advantage of this and applied a genius guerilla marketing tactic to advertise their furniture. With a unique guerilla marketing strategy, McDonald’s created a tangible and engaging advertising experience for consumers. What are the basic rules of guerilla marketing? Budget Friendly.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Martech Advisor

OCTOBER 3, 2019

Also Read: Will CTV Advertising Take Over Mobile in 2019? Advertisers buying through a DSP can gain log-level reporting data for impressions they have won in auction, though many platforms will apply an additional cost to set up and maintain a reporting feed. What’s in the bidstream? Data is accessed across the ecosystem.

Advertising Agencies 45

Advertising Agencies Work Management Marketing Management Paid Search Agency 45

ClearVoice

APRIL 17, 2019

The dictionary definition of a slogan is “a memorable phrase” — but brand marketers see it as a much more significant piece of content. Slogans have never been particularly constrained by the rules of truth in advertising, and thus, though they may need to convey a brand’s essence, they can really aim big with their interpretation of it.

Paid Search Agency 86

Paid Search Agency Companies Work Management Mobile Advertising 86