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The Google anti-trust trial: A deep dive into the details

Martech

He added: “That’s the debate: ‘Why are you trying to obscure this issue if everyone knows?’” Search engine competitors and claims of harm Microsoft says Google’s mobile search is a superior product (Sept. He added: “If you switch some of these defaults eventually you’re just going to be switched back to Google if you do nothing.”

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5 Yelp facts business owners should know (but most don’t)

Martech

We work with many multi-location and franchise businesses daily to improve their Yelp presence, and I can definitively say that the despair is often unnecessary. Don’t offer freebies, discounts, or payment in exchange for reviews—it will turn off savvy consumers and may also be illegal. Your sales contact can do more than sell you ads.

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How to Improve Online Conversion Rates

seo.co

The core of any conversion is an exchange of value. For product purchases, this system is obvious and straightforward; your customers are giving you money in exchange for a product they believe to be worth at least that much. Users aren’t going to convert unless your exchange is valuable. Sweeten the pot.

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The Top 10 Marketing Attribution Software Solutions

Oktopost

An attribution model is a set of rules that helps you determine a consistent way to assign credit for sales to the various touch points in your customers’ path to conversion. The YouTube ad would get 100% of the credit for that conversion. Combined, Facebook and Google dominate 58% of digital ad spending. Ruler Analytics.

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Native Advertising Experts Share Their Best Practices

Outbrain

Content marketers are increasingly turning to native advertising , which is a form of paid content that is inherently non-disruptive. Outbrain spoke with seven experts to learn what they see as the key trends and best practices in native advertising for 2018. Keep reading to learn what they consider top priorities.

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From Cavemen to Mad Men: The Journey of Storytelling

Outbrain

For some time, this has been a rule the industry lived by. Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. Humans are programmed to enjoy stories – it’s an exchange that transcends all cultural and socio-economic boundaries, one that we delight in making sense of.

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How to Start an SEO Business

seo.co

Others attempt to offer not just SEO services, but other online marketing services as well, like PPC advertising campaigns or social media management. Location New SEO agencies often start by looking for clients in their geographic proximity; there are definitely fewer competitors in your city of residence than there are nationwide.