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  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. That said, there are also tremendous financial benefits that result from delighting customers -- loyal customers are one of the greatest assets your company can have. So, how do you delight customers? "Always be closing.”
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Customer, Loyalty] Why Facebook is more important than your house
    We want to create so much passion and loyalty for our products that consumers would never think of switching. Unless we have extremely high loyalty to a product, we can usually just be influenced by a better deal — maybe a coupon, free shipping, or an extra feature. The addictive nature of Facebook means that it will be far too costly for any company to produce and market a product that will cut into their core customer base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer, Loyalty] How social media amplifies competitive advantage
    I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers. If you’ve done an effective job defining why your company is different, nurturing those points of differentiation, and using these advantages to solve customer problems, you’ll be OK. When Jay Baer speaks, I listen.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Let’s Celebrate the 2017 Markie Awards Finalists!
    This is an exciting time for our customers and our employees. All Modern Customer Experience attendees are welcomed to attend the Markies Awards ceremony and dinner to be held on April 25th at 7 p.m. These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. still need customer confirmation to use).
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. You’re always putting customers first, but as their needs change, your strategies change too.”
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 1, 2010
    [Customer, Loyalty] The Design of Buyer Experience
      Two notable books in the business and self-help categories are Peter Arnell’s book Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand on how to change your life and your business and Shift: Harness the Trigger Events That Turn Prospects Into Customers by Tibor Shanto and Craig Elias in which the authors make the case for timing and path dependency understanding to transform selling.  Cover via Amazon.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
    by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Imagine the freed resources if users of your product were able to simply click on an icon and be redirected to an interactive online encyclopedia whose content is run by other users of the product – employees and customers alike!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Customer, Loyalty] 5 Things I Learned About Digital Marketing in 2015
    To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. This is a big deal for brands who were previously targeting these broad terms to reach customers at the top of the funnel.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. In fact, marketers can apply them anywhere: Relevant content and messaging are critical —and so is the ability to deliver them with an understanding of who your individual customer is. Build loyalty and advocacy over time because happy customers drive referrals.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. As more and more consumers are using their smartphones to keep up-to-date with everything from news, to pop culture, to their favorite brands, restaurants and businesses, now is the time to capture their loyalty on mobile and start a dialogue. How can mobile change your business?
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer, Loyalty] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. To extend the shelf life of great customer content, you can compile the contributions that drove the most engagement, and use them for future campaigns.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which leads us to… Customer Lifecycle. As you probably figured out, the net new lifecycle will get new customers in the door and typically all the way to their first purchase. Author: Rajiv Kapoor Quiz time!—Put
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
    To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Educate and Upsell – For nurturing customer relationships, email can help you educate (which is very popular with customers) and that can lead to more sales.
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve. And build brand loyalty by encouraging referrals from satisfied customers.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Assets like loyalty points and coupons may become freely tradeable and interchangeable via services like ShapeShift. Loyalty points alone won’t be enough to lock customers into a relationship.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications.
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Customer, Loyalty] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    As I talk with everyone — marketers, CIOs, data scientists — the common thread is customers at the center. After all, what could be simpler than putting customer needs first? organizing a business around the customer is more difficult than it seems. When you place the customer in the center, as a reference point, you begin by asking, “What does the customer want?” ” This requires talking with customers and listening carefully.
  • MODERN MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. Without customer data, we are like the only multicellular animal without a nervous system. The Benefits of Customer-Data-Driven Digital Content. They had to pay attention to customer data; their businesses depended on it.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Is Video the Future of Small Business Marketing?
    As the Magisto survey suggests, the key marketing goals of small businesses haven’t changed much in the past few years: They still want to generate brand awareness and build customer loyalty. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. Either way, the person who handles client relationships fights a losing battle and a pattern of plummeting customer loyalty develops. The ‘Too-Many-Hats’ Problem.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Steve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., Two are mass media and customer support, which are being overspent on versus their return on investment.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Customer, Loyalty] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. You then use the app to deliver a coupon to your new customer. Now that they have your app, you award them loyalty points for each transaction they make.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Tap your customers.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Customer, Loyalty] Does Your Brand Need a Local SEO Strategy?
    Whether your consumer was born and raised in your area or is only visiting for the day, search has made it possible for anyone within walking/biking/driving distance of your store to become a potential lead, waiting to be turned into a buyer or lifelong customer.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. B2C needs to bring correlation between what they are doing to unify their marketing efforts and how their customers are reacting.” “In both situations, the core premise is customer-driven insights.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty. To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. (Photo credit: Chris Abraham). Hats off to P&G.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.”
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Loyalty] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    For emails that are for loyalty campaigns, Growthhackers shows us a neat way to use your email handle to define the subject of the email. Check out some examples below from Wordstream and Customer Success thought-leader, Lincoln Murphy. These emails use a personal voice, and focuses on a personal story or a customer story. Email marketers have 3 seconds to capture attention.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. So, it’s clear that optimising your site’s functionality to meet customers' expectations can be essential to the success of your business. A lot can happen in eight years.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. One customer’s experience in particular is shared later in this post. These can either be a select number of large accounts or lists of named accounts that share attributes, making them the ideal customer.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 29, 2013
    [Customer, Loyalty] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
    Email marketing drives sales, builds customer loyalty, and helps educate and upsell customers. If that’s the only message being sent, your email subscription list will trend down AND you’ll be training your prospects (and customers) to only buy when there is a “deal.”. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products. Pictures of existing products, new arrivals or particularly unique pieces can help increase awareness with potential and existing customers.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap. when it finally makes it to the customer's door. This relationship is known as customer lifetime value.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 4, 2015
    [Customer, Loyalty] Market Segmentation 101 for Retail Businesses
    Defining your target market allows you to communicate better with potential customers. As customers differ, it’s not effective for one business to focus on everyone. Targeted marketing communication offers a greater scope to gain and retain customers, increase profits, and grow market share. Behavioral segmentation also includes benefits sought, the degree of loyalty and rate of use. One of the most valuable strategies for effective marketing is segmentation.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
    This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless. In the book, Peck felt extreme loyalty to his brigadier when in the army, sacrificing his arm and leg in order fulfill his orders.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty. Personalizing Content at Every Step of the Customer Journey.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well).
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Loyalty] 7 Marketing Tips to Prep for the Holiday Rush
    Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews. If there is a negative review and a site allows for a response, write a non-argumentative response that thanks the customer for the feedback, apologizes for any inconvenience and offers any brief explanation that might be necessary. Reward loyalty.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Marketing is dynamic, not static, and smart marketing automation stays current with customer preferences, lead behavior and marketplace trends. Author: Justin Gray Well, hello there.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Consumer marketers now need to be wherever their customers are, not just in-store.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Customer, Loyalty] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. I believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something. Without customers, you dont have a business.&#
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. In addition to generating more content (which, of course, is always welcome), content cultivation can extend the reach of your marketing programs and strengthen relationships with prospects, customers, and other stakeholders. Author: Anne Janzer Where do you get the content for your content marketing efforts?
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] The Rise of Virtual Reality and What It Means for B2B Marketers
    Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Now the company is promoting Tesco Pele, a video that shows customers putting on virtual reality goggles and cruising the aisles of a virtual Tesco supermarket (and then stepping onto a soccer pitch, justifying the Pele connection). Engage your customers in a story.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Customer, Loyalty] 7 Components That Comprise a Comprehensive Brand Strategy
    It’s what your customers perceive about you, and how you make them feel. Don’t claim to solve generic problems; your customers have specific problems. To reinforce the message, in your company meetings, over coffee or lunch, or just chatting at your desk, encourage the feelings you want your brand to evoke in customers and your employees. It all ties back to Volvo's underlying brand theme of safety, and customers know what they will get when they buy that product.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. Here are some questions about buyer personas to help guide your initial discovery : Who is your ideal customer? (It It might not even be your current customer.). What questions are your sales and customer service people getting?
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Customer, Loyalty] 10 People You Should Follow on Twitter if You’re in Marketing
    Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.” The end result was embarrassment, the betrayal of its most loyal customers, and a sign that we can never, ever trust this company.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Customer, Loyalty] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Try to think about why the cart didn’t convert to a purchase from a customer’s point of view –it could have been because of price, because they found something else they liked better, or purely because they were shopping for so many things that they forgot. Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there?
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] 6 Steps To A More Successful B2B Sales Approach
    The customer appears on the car lot and the salesman asks what they are looking for. The customer replies, “a car.” When a customer learns something new that will help them, the psychological power of reciprocity helps build preference and loyalty. Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach. I’ve been going to sales training for over ten years.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. We have three Thank you templates, which can be customized. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). . Lead Nurture Planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. You still have to do the hard work to turn those folks into buying customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 3, 2014
    [Customer, Loyalty] Is Your Company a Life-Long Partner, or a Short-Term Fling?
    Last week on the blog, we talked about brand loyalty. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. The first question a company should ask itself is: “Will my brand evolve as my customers mature?” Companies that choose to mature with their audience will need to focus their marketing around customer service and customer loyalty; their brand messaging should project trustworthiness and reliability.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. I did research to show them that their fears of exposing customers and negativity where unfounded and they agreed to open up a page on Facebook.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). For instance, geography plays a key role (and it’s not geography , technically, that matters to your customers). Brand loyalty. Do they have any brand loyalty at all? Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. if a customer adds an item to their cart on desktop, mobile web, or through your app), and leverages push and in-app messaging to encourage immediate conversion. Offer Social Proof to Cultivate Brand Loyalty.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 21, 2010
    [Customer, Loyalty] Reinvent the B2B Buyer Experience to Grow Revenues
      While customer experience initiatives in the B2C domain have centered on relationship, service, and support, buyer experience centers on redesigning the B2B buying and sales experience for buyers.  McKinsey, Corporate Executive Board, Aberdeen Research, and Harris Interactive to name a few) have shown consistently that more than half base their loyalty on the buying and sales experience whereby B2C consumers generally decide loyalty on the basis of service and support. 
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play. This masterfully executed process matches Erica’s expertise with the customer’s timeframe. Author: Alexandra Nation I’m cursed.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. They "advertise" by building human bonds, providing reliability and utility, and behaving like trustworthy people would – and that's a big deal to customers.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. Think about it: when you send a customer a relevant email, you don’t expect them to hit reply; you expect them to come to your website.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Customer, Loyalty] The 16 Most Important Social Media Updates of 2012
    They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Marketers have a unique challenge with this update -- unlike your typical ratings where people say how much they like or dislike a place, this ranking also takes into account other factors including check-ins, tips, and loyalty.
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. “We have a serious need to ensure that our customer advocacy program is strong and moving forward - social allows us to have a more personal relationship and enables us to have heartfelt conversations with our fans and followers.”
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Showing your potential customer and customers that you listen and understand them as well as respect their preferences is the first step in building trust and establishing a strong relationship. Author: Jessica Edmondson Marketing is like being in a relationship.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? Brands with both a physical and digital presence make almost 30% more in revenue.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The most underused tactic for getting referrals is leveraging customer feedback. In this post, I’ll cover some simple ways you can leverage customer feedback to get more referrals for your agency.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 27, 2016
    [Customer, Loyalty] How to Build a Social Media Army
    Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers. Not only does it give your business a distinct identity, it also differentiates your business from your competitors, ensures your message stands out in customer’s minds and increases customer loyalty.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
    Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. 60 percent of marketers consider personalizing the customer experience to be their top data-driven marketing objective. It is that time in the year again.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Customer, Loyalty] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Expiring customers. Customer satisfaction.
  • VIDYARD  |  WEDNESDAY, MARCH 16, 2016
    [Customer, Loyalty] How to Use Live Streaming Video to Build Your Brand
    Strong brands give their customers what they need to feel special, to feel cool, better, smarter, faster, etc. And in return, customers develop love and loyalty (and advocacy!) When you think of culture videos, you might think of your annual holiday video that you release to your customers and post on your blog ( this is one of ours , from Halloween 2015). Customer talk shows. Happy customers, more customers, and more and bigger sales.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
    Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights.
  • HUBSPOT  |  THURSDAY, APRIL 9, 2015
    [Customer, Loyalty] Prose, Bullet Points and Journalism: How to Write Product Page Descriptions that Sell
    Your descriptions should also anticipate questions a customer might have about your product. Where the product was made : Local, handmade items often score increased loyalty with shoppers. In all, spending a bit more time with your product descriptions will decrease customer calls (they won’t have as many questions), improve SEO, decrease your product return rate (because you are setting the proper expectations for the product to begin with) and ultimately increase conversions.
  • FATHOM  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
    Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand you client base, lessen the impact of any criticisms, and foster greater brand loyalty. You can then join in the conversation yourself, letting customers know how you’re incorporating their feedback into future offerings.
  • HUBSPOT  |  TUESDAY, JANUARY 12, 2016
    [Customer, Loyalty] How to Crowdsource Your Blog Content: Tips for Finding and Collaborating with Your Crowd
    As a B2B marketer, you can leverage your online relationships to have content produced for you, whether it’s user-generated content (UGC) produced by customers, or commentary from industry thought leaders. It might consist of your customers, employees, thought leaders, industry professionals you’re connected with on social media, or any number of other groups. Is the goal to increase customer engagement? B2B marketing survives and thrives on the steam engine of content.
  • NUSPARK  |  TUESDAY, SEPTEMBER 1, 2015
    [Customer, Loyalty] How to Conquer 5 Common B2B Marketing Problems with Content
    This process helps you to attract, educate, engage and convert them into customers. Plus, a few changes will be required in the way customer service handles transactions, so she needs to consult with the Director of Customer Relations. Finally, the Director of Customer Relations needs step-by-step guidance on what her team has to do differently. She has to assess the impact process changes might have on customers and inside sales associates.
  • CONTENT STANDARD  |  SATURDAY, JUNE 18, 2016
    [Customer, Loyalty] Why Creative Marketing Strategies Deserve to be Gamified
    This is the problem many brand loyalty programs have; rewarding customers may bring them back, but that retention only lasts as long as the reward you’re offering. It suggests the competition you start with your customer will last much longer if each win they receive paves the way to another. Build the entire experience around customization. It just asks you to unhinge some of the things by which you nurture the relationship with your customers.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 26, 2010
    [Customer, Loyalty] 3 Ways to Enable The New Digital Buyer Journey
      For those who stick with it and climb every hill, the end goal of customer loyalty in the digital world can be a mighty reward.  Image via Wikipedia. In Spain, for thousands of years Christian pilgrims have come to walk the Way of St. James where legend has it that the body of St. James is buried in northern Spain.    Today, many take this journey which has several different routes and has different degrees of difficulty. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Customer, Loyalty] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    If we look across all three surveys and add Raab Associates' own research, a reasonably complete set of components for a marketing architecture would include: marketing database management (data extraction, customer data integration, master data management, database updates) Web advertising (paid search, banner ads) Web site management (Web content creation and management, search engine optimization, ecommerce if relevant.
  • HUBSPOT  |  THURSDAY, MAY 31, 2012
    [Customer, Loyalty] 27 Ways to Slice & Dice Your Email List for Better Segmentation
    To do that, you'll have to take the time to craft targeted campaigns (our marketing team uses a combination of HubSpot's segmentation/email tools and our CRM system, Salesforce) that take into account not just list segments, but also lead data, and trigger events that help customize your email campaigns further. Not only can you try to increase shopping frequency for some, but you can also reward frequent shoppers with an invitation to your loyalty program to make your brand even stickier!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2009
    [Customer, Loyalty] More marketing for less: Use the whole buffalo
    Are you using every part of YOUR buffalo -- your marketing assets -- to help you promote your business and acquire new customers? Here are some examples where I helped customers discover surprising, under-utilized assets. Inventory -- A customer in France made coated metal plates and, for quality control purposes, had to keep a large volume on hand in a warehouse. How could they put these people to use to connect to customers and discover un-met or under-served needs?
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Customer, Loyalty] 5 Product-Selling Email Subject Line Tips for Retailers
    You must pique a customer’s curiosity. Your subject lines should get customers to open your email immediately. Want to motivate customers to buy? A great deal is an incentive, but you can always sweeten the deal by offering a gift with a purchase, an addition to a loyalty program that you offer or tickets to an upcoming event. Use the word “you” When you can, refer to customers as “you” in your subject lines.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Customer, Loyalty] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    The benefits of video marketing are immense : a 76 percent return on investment, increased search engine visibility, and elevated customer trust, just to name a few. Don’t worry if your camera skills aren’t worthy of a Madison Avenue ad agency — it’s all about getting into the holiday spirit, having fun, and showcasing that small business touch that your customers love. Gift-wrapping services can be a lifesaver for harried customers.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Customer, Loyalty] 7 Ways to Create More Interesting Content for Your Blog
    But creating effective content can be hard, and coming up with the ideas that will delight and build loyalty with your readers can be even harder. Talk to any person serving on the front line and you’ll find that not only do your customers have questions relating to your products – they have lots of them. Once you talk to your people and discover these questions, you can create blog content that is truly valuable and helpful to your customers and your potential customers.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Customer, Loyalty] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right? Even if publicizing your beliefs may ostracize some potential customers, it also builds deep loyalty for those who share your values—particularly values like celebrating equality and inclusion, which many people support, regardless of political affiliation. Advertisers typically prefer to stay out of politics.
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Customer, Loyalty] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Tie everything back to your business goals : And your target/ideal customer, their customer journey, and the customer experience you want to create for them. Think multi-channel throughout the customer journey : There’s a tendency to use multiple channels at the top-of-the-funnel and then pound leads with emails all the way into loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 5, 2009
    [Customer, Loyalty] Are you using your buffalo?
    Are you using every part of YOUR buffalo — your marketing assets — to help you promote your business and acquire new customers? Here are some examples and ideas: Inventory — A customer in France made coated metal plates and, for quality control purposes, had to keep a large volume on hand in a warehouse. They could sell and ship material out of the warehouse for customer emergencies as a premium service — at a premium price!
  • MARKETING ACTION  |  MONDAY, APRIL 8, 2013
    [Customer, Loyalty] Come See Us at SugarCon!
    Tim Price, vice president of enterprise sales for Act-On Software, will speak on Wednesday, April 11, from 1:45 pm-2:20 pm EDT, on the topic of “CRM and Marketing Automation: Understanding the Customer Relationship Continuum.” In addition, Tim will share a joint Act-On and SugarCRM customer testimonial on Tuesday, April 10 from 11:40 am-11:55 am EDT, in the “15 Minute Customer Success Story” theater, located in the back of the Astor Room by the fireplace.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Customer, Loyalty] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Can free toasters* and a loyalty card be far behind? Model Factory starts by importing data in known structures, so users still need to set up the initial inputs and do things like associate customer identities from different systems. During a typical run, Model Factory evaluates the input data, does data prep such as treating outliers and transforming variables, builds new models, checks each model for usable results, and scores customer records for models that pass.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Customer, Loyalty] 9 Companies With Truly Inspiring Mission Statements
    Where does customer loyalty come from? The best ones strive to combine physical, emotional, and logical elements into one exceptional customer -- and employee -- experience. When you successfully create a connection with your customers and employees, many of them might stay loyal for life -- and you''ll have the chance to increase your overall profitability while building a solid foundation of brand promoters.
  • OVERGROUND  |  WEDNESDAY, JANUARY 28, 2015
    [Customer, Loyalty] The CMOs Blueprint for Strategy in The Age of The Customer | Forrester Report
    In the Age of the Customer, B2B and B2C companies are discovering the need to revolutionize customer engagement. Creating the ideal customer experience is paramount for long-term loyalty and profitable revenue. Forrester’s latest research on customer experience strategy will help leading marketing
  • HUBSPOT  |  FRIDAY, NOVEMBER 16, 2012
    [Customer, Loyalty] Understanding the New Roles in Marketing
    Customer Evangelist / Customer Experience Professionals. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Roles under this subset include community managers , customer experience designers, and customer communications officers. "Ch-ch-ch-ch-changes."
  • BIZNOLOGY  |  FRIDAY, MAY 3, 2013
    [Customer, Loyalty] Tuning Your Investment in the Digital Marketing Funnel
    A typical way to slice up the funnel is in terms of Awareness, Consideration, Conversion, Loyalty, and Advocacy as shown in the diagram from Adam Cohen’s blog at right. But if you are only buying branded words, you are only marketing to existing customers, who are familiar with your brands. You can only convert on those who search on a small set of (mostly) branded words, which is a small universe of existing customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 10, 2012
    [Customer, Loyalty] The Secret Sauce for Creating Gold Medal Relationships
    It occurred to me that businesses pay an enormous amount to earn the same loyalty and devotion from its consumers. While this information has some merit, it’s missing a key component – the customer. Customers pay attention to companies because they solve specific problems. Successful companies craft their stories around the customers and position them as the hero. In these stories, the company is the mentor and ally supporting and guiding the customer.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 6, 2013
    [Customer, Loyalty] How to Go Out on a Vine for Social Media
    Communicating via video works best for brands that have already identified how their story connects with customers. For example, you can encourage your customers to shoot and upload Vines with a hashtag you create for a specific topic or experience. Is that engendering additional loyalty from your customers?” Home improvement chain Lowe’s series of home improvement tips generated offline loyalty, the whole point.).
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