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  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! In short, retention marketing is: The activities a store uses to increase the likelihood of a customer purchasing again, while focusing on increasing the profitability of each repeat purchase.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Customer, Loyalty] Buyer Experience Innovation: 5 Management Principles
      This new business landscape is propelling organizations, especially in B2B, to begin thinking about how to create a rewarding buyer experience that fosters engagement and long-term loyalty.    While service is a significant component of overall customer experience in retaining existing customers, many procedural efforts in acquiring new buyers pass through service.  Image via Wikipedia.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Because marketing automation tracks prospective customers through their buying journey, marketers are better able to understand and manage prospects, and deliver qualified leads to the sales team. Cross-Sell and Up-Sell Current Customers.
  • HUBSPOT  |  WEDNESDAY, MAY 15, 2013
    [Customer, Loyalty] NPS for Marketing: An Interview With the Creator of the Net Promoter System
    In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you''re unfamiliar with NPS, it''s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people would recommend your company/product to others. If you''re curious about the basics of NPS, check out, " How the Net Promoter Score Helps You Benchmark Customer Loyalty.".
  • MARKETING INSIDER GROUP  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Customer, Loyalty] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Read the full story on Loyalty 360. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. So of course, many customers pull out their mobile device, go to Facebook, and like the Kings page.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. I asked him to speak to me about his industry, his customer issues and the market at large without mentioning his company name or referencing any of their products.”
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Customer, Loyalty] 5 Things I Learned About Digital Marketing in 2015
    To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. This is a big deal for brands who were previously targeting these broad terms to reach customers at the top of the funnel.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. This hashtag is not just part of the campaign – it also reflects their customer-focused culture and loyalty-based business model.
  • MARKETING INSIDER GROUP  |  TUESDAY, MAY 10, 2011
    [Customer, Loyalty] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    I will comment on each one below but for the time-starved blog scanner, here is a summary: “Customer experience” might be the marketing buzzword of the year? Companies need to become more social by understanding that when marketing focuses on putting the customer first and their needs first, business outcomes are much easier to achieve. This also means realigning all content production to be more value-based on personas and the customer journey.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Customer, Loyalty] To Prefer or Not to Prefer: You Must Ask The Question
    Recently I spoke with a company that insisted they were successfully implementing the “ conversations, not campaigns ” approach with their customers. I subscribed to their loyalty program; I jumped around their site; I opted-in any and every way possible in order to learn how they would market to me. Now picture that money flying out the window when your customers disengage—either explicitly through an opt-out or subtly by withdrawing their interest.
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. Customer loyalty and share of customer wallet was a common pain point across the board, with 50% of CMOs calling attention to it.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Here are 7 ways you can become a more proactive marketer in order to win over customers, grow your business, and stay ahead of the competition: 1.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. You’re always putting customers first, but as their needs change, your strategies change too.”
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. ( Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Customer, Loyalty] What Does it Take to Build a Successful Sales and Marketing Team?
    While every potential employee carries his or her own unique set of strengths and weaknesses, both sales and marketing teams should consist of members with varying degrees of integrity, loyalty, creativity, ambition, and tenacity. Given that they are constantly updated on the needs of prospective customers, the sales team is a useful resource for the marketing department, and should regularly give their input during weekly brainstorming sessions— or on a shared Google document.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Let’s Celebrate the 2017 Markie Awards Finalists!
    This is an exciting time for our customers and our employees. All Modern Customer Experience attendees are welcomed to attend the Markies Awards ceremony and dinner to be held on April 25th at 7 p.m. These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. still need customer confirmation to use).
  • BIZNOLOGY  |  FRIDAY, JANUARY 17, 2014
    [Customer, Loyalty] Why “experiential marketing” offers new opportunities
    The latest is “experiential marketing”, which is basically about interacting with your customer. While the concept of engaging your customer to try and/or use a product or service is not new, there are two driving forces that make experiential marketing more relevant today as an essential tool for building brand equity: Emotional Branding. The key to successful branding is to create and nourish a relationship with your customer. (Photo credit: DaveHarkins).
  • MODERN MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] Taking Another Look at Confirmed Opt-in Email
    This can be great at eliminating false accounts, typos, eventual spam complaints, and generally creates a much stronger customer experience for your email program. Now imagine that same individual comes across a custom apparel start-up, and intentionally signs up for their confirmed opt-in email program. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] CMO Leadership and B2B Lead Generation Lessons in 2014
    Become Engineers of Growth and Own Your Customers. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs. Read Jonathan Becher’s “ 5 Steps to Deliver Consistent, Positive Customer Experiences ”.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. Here’s how one global business’s lack of consistency confused customers and hurt their brand. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • MODERN MARKETING  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. Missguided , an online retail brand with a focus on offering the most on-trend items, felt it could be doing more to deal with heightened competition in the fast-fashion industry by welcoming in new audiences and keeping customers engaged between purchase cycles.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Besides the fact that I was clearly speaking with a robot, the CSA's customer retention strategy was transparent: Force customers to have a difficult conversation before they go as a deterrent to leaving.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 7, 2010
    [Customer, Loyalty] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • VISUMCX  |  FRIDAY, FEBRUARY 24, 2017
    [Customer, Loyalty] Why Your Content May Lead To A Customer Experience Fail!
    So while content creation continues to be on the rise for 2017, one must wonder if it is helping or hurting the overall customer experience? Defining and creating a great customer experience is more than just delivering on content that is relevant and engaging. In fact, if your content accomplishes those things, then the delivery of your product and service and the support of your customers better be equal to that or you run the risk of being all hype and no substance.
  • ACT-ON  |  MONDAY, OCTOBER 12, 2015
    [Customer, Loyalty] How to Fail at Content Marketing? Make it Advertising
    In my career I’ve held a variety of positions: operations manager, marketing director, director of business development, customer success manager, regional sales manager. Often that solution takes the form of customer-focused content. As Anne Murphy of Kapost notes, “Today, customers have more control over their buyer experience than ever before. But the core concept – content is about the customer’s needs, wishes, hopes – seems to elude most of us. I’m a lucky guy.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them. Another possibility: Say a client has slated a test to run for two months, but data reveals an obvious pattern in customer behavior after only two weeks.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Customer, Loyalty] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When brands own their content and customer experiences, they don’t have to worry about PR firms not getting their message. Community focuses on fostering connections among customers through virtual communities or in-person events. Loyalty programs are an example. The resulting multifaceted content experience “pulls prospects and customers into orbit around their brands,” Bonchek wrote. Your brand voice is more than just a press release.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. That said, there are also tremendous financial benefits that result from delighting customers -- loyal customers are one of the greatest assets your company can have. So, how do you delight customers? "Always be closing.”
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Today’s marketing automation platforms also allow companies to stick with their customers every step of the way, from the introduction of a brand, to conversion, to continued loyalty over time. 3. Create Custom Offers with Personalization. 4. Nurture Prospective Customers.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Assets like loyalty points and coupons may become freely tradeable and interchangeable via services like ShapeShift. Loyalty points alone won’t be enough to lock customers into a relationship.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Some of the most successful content I’ve ever created was designed specifically to address customer pain points or frequently asked questions that the sales team brought to our attention.
  • VIDYARD  |  TUESDAY, DECEMBER 1, 2015
    [Customer, Loyalty] Aligning your Video Strategy to the Buyer Journey
    Customer on-boarding videos and training videos ensure customer success, loyalty, and retention. Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. But last month, as I was packing to leave for San Francisco they asked what the trip was about. I told them I was speaking at an event called Space Camp. My wife stopped and said, “what?” My daughter said “Cool!
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications.
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 1, 2010
    [Customer, Loyalty] The Design of Buyer Experience
      Two notable books in the business and self-help categories are Peter Arnell’s book Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand on how to change your life and your business and Shift: Harness the Trigger Events That Turn Prospects Into Customers by Tibor Shanto and Craig Elias in which the authors make the case for timing and path dependency understanding to transform selling.  Cover via Amazon.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. Either way, the person who handles client relationships fights a losing battle and a pattern of plummeting customer loyalty develops. The ‘Too-Many-Hats’ Problem.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), Lengthy wait times often discourage customers from making a purchase, but mobile payment solves this problem, allowing you to complete the transaction much faster than with a normal credit card. Use Mobile Payment for Customer Loyalty.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Steve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., Two are mass media and customer support, which are being overspent on versus their return on investment.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 29, 2012
    [Customer, Loyalty] Three Digital Marketing Musts This Holiday Season
    It is a great time of year to show your customer base who you are and that you appreciate their patronage all year round. You don’t have to take out a full-page newspaper ad or mail hundreds of Christmas cards to do it either; in fact, digital marketing costs less and is a much more effective way to reach customers and make sales. Make customers thankful that they are your fan or follower with social-media discounts and coupons. Photo credit: Vanderelbe.de.
  • TOMORROW PEOPLE  |  TUESDAY, NOVEMBER 21, 2017
    [Customer, Loyalty] The power of a ‘real-time’ content marketing strategy
    The simplest argument in favour of building real-time content into your strategy is that customer engagement skyrockets. 56% said it increased customer satisfaction and positive brand sentiment. There are also many other benefits to the brand such as brand perception, relationship with customers and quality of engagement. Just as in all other content marketing, real-time should reflect the core principles of knowing the customer and satisfying their needs.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 24, 2016
    [Customer, Loyalty] The Top 5 YouTube Analytics Every Marketer Should Know
    Brands are able to create strong relationships with their audiences, build brand loyalty, and drive quantifiable customer engagement. OK, so you’re tracking the effectiveness of your website via Google Analytics or some of the excellent enterprise analytics solutions. But did you know that YouTube, which is part of Google, has an incredible analytics offering as well?
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Customer, Loyalty] 9 Ways to Generate Leads with Mobile Marketing
    Here are nine ways to generate more leads and create more customers with mobile-friendly marketing strategies. When your customers are on the go (and using a mobile device) they’re more likely to be conducting searches for local businesses. Develop a Mobile App to Increase Customer Loyalty. What are some ways you can use a mobile app to increase customer loyalty in your business? Use LinkedIn Mobile Features to Target Your B2B Customers.
  • SHARPSPRING  |  FRIDAY, JUNE 9, 2017
    [Customer, Loyalty] 7 Ways to Implement an Effective Omni-Channel Strategy
    You communicate to customers on the outside of the wheel. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. By positioning the customer at the center of the marketing hub, omni-channel marketing strategies deliver personalized conversations via any of the interconnected channels along the wheelbase. Customers want a hands-on approach. After all, well-nurtured prospects become happy customers.
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. B2C needs to bring correlation between what they are doing to unify their marketing efforts and how their customers are reacting.” “In both situations, the core premise is customer-driven insights.
  • MODERN MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. But in the end, all these deals are linking business to sports because 1) “people will always watch live sports,” as one ad director is quoted in Forbes , and 2) sports are an ongoing “passion point” for many potential customers. Long-term seasonal marketing is less about instant uplift than increasing brand trust and, by extension, customer lifetime value.
  • MODERN MARKETING  |  MONDAY, AUGUST 28, 2017
    [Customer, Loyalty] How Do You Create a Business Case to Prove the ROI of Your Cross Channel Marketing?
    The type of ROI might be an increase in sales (online, offline, or both) or loyalty, or it could focus on improved customer engagement and retention. This includes a progress-toward-goal approach related to financials, customers and leads, operations, and campaigns. Other benefits include a higher rate of customer retention and increased ROI. Gone are the days where the marketing department operated on a "wing and a prayer."
  • SCRIBBLELIVE  |  WEDNESDAY, MAY 25, 2016
    [Customer, Loyalty] How To Map Content To Your Conversion Funnel
    It serves as a concise map of the customer journey and informs what kind of content your team should produce across your social channels. You can use each stage – awareness, consideration, conversion, loyalty, and advocacy – to think through the kinds of content best suited to the needs of that particular mile marker in the buyers’ journey. The best place to start is with your customer personas. How are your customers hearing about you?
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. In fact, marketers can apply them anywhere: Relevant content and messaging are critical —and so is the ability to deliver them with an understanding of who your individual customer is. Build loyalty and advocacy over time because happy customers drive referrals.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Customer, Loyalty] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking.    New technologies associated with mobile, digital, and social media is causing resurgence in customer experience thinking today.  Image via Wikipedia.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. Without customer data, we are like the only multicellular animal without a nervous system. The Benefits of Customer-Data-Driven Digital Content. They had to pay attention to customer data; their businesses depended on it.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Is Video the Future of Small Business Marketing?
    As the Magisto survey suggests, the key marketing goals of small businesses haven’t changed much in the past few years: They still want to generate brand awareness and build customer loyalty. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which leads us to… Customer Lifecycle. As you probably figured out, the net new lifecycle will get new customers in the door and typically all the way to their first purchase. Author: Rajiv Kapoor Quiz time!—Put
  • MODERN MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment.
  • ACT-ON  |  MONDAY, JANUARY 2, 2017
    [Customer, Loyalty] Play time: Why you should add gamification to your content strategy
    Perhaps you create a pamphlet or maybe a poster to show customers how it all works, from point A to point Z. But with gamification, you can create a dynamic experience that has potential to further engage – and delight – your potential customers. But with gamification, you also offer a unique experience that can turn a casual customer into a lifelong fan. There are a couple other big benefits of gamifying, too: Engaging customers.
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve. And build brand loyalty by encouraging referrals from satisfied customers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. So, it’s clear that optimising your site’s functionality to meet customers' expectations can be essential to the success of your business. A lot can happen in eight years.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Loyalty] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    For emails that are for loyalty campaigns, Growthhackers shows us a neat way to use your email handle to define the subject of the email. Check out some examples below from Wordstream and Customer Success thought-leader, Lincoln Murphy. These emails use a personal voice, and focuses on a personal story or a customer story. Email marketers have 3 seconds to capture attention.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Customer, Loyalty] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Marketing automation provides powerful tools for marketers and sales teams to build stronger relationships with customers and make better decisions for their business. Act-On customers are seeing results that confirm the data. Because marketing automation tracks prospective customers through their buying journey, marketers are better able to understand and manage prospects, and deliver qualified leads to the sales team. Cross-Sell and Up-Sell Current Customers.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. One customer’s experience in particular is shared later in this post. These can either be a select number of large accounts or lists of named accounts that share attributes, making them the ideal customer.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer, Loyalty] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. To extend the shelf life of great customer content, you can compile the contributions that drove the most engagement, and use them for future campaigns.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
    This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless. In the book, Peck felt extreme loyalty to his brigadier when in the army, sacrificing his arm and leg in order fulfill his orders.
  • NUSPARK  |  FRIDAY, NOVEMBER 6, 2015
    [Customer, Loyalty] Why Marketing Automation Does Not Work
    No new customers. Start with the Customer. We already know our customers. Customers don’t reveal all their cards. Find out about the buying process and the questions your customers ask as they move through it. Simply list the buying phases — awareness, consideration, decision and loyalty — the questions your audience asks, and how you plan to answer them with content. You’ve likely heard the information technology gurus.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap. when it finally makes it to the customer's door. This relationship is known as customer lifetime value.
  • SNAPAPP  |  FRIDAY, JULY 22, 2016
    [Customer, Loyalty] SnapWrap: Pokémon, Remote Workers, Social Media, and More!
    How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. How to Capitalize on Customer Feedback: 3 Loyalty-Boosting Steps. By not making it a priority to ask for, listen to, and implement customer feedback, companies are missing a huge opportunity to earn customer loyalty and improve their product or service. The importance of collecting customer feedback is clearly shown in the data.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty. Personalizing Content at Every Step of the Customer Journey.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Customer, Loyalty] 7 Components That Comprise a Comprehensive Brand Strategy
    It’s what your customers perceive about you, and how you make them feel. Don’t claim to solve generic problems; your customers have specific problems. To reinforce the message, in your company meetings, over coffee or lunch, or just chatting at your desk, encourage the feelings you want your brand to evoke in customers and your employees. It all ties back to Volvo's underlying brand theme of safety, and customers know what they will get when they buy that product.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. 60 percent of marketers consider personalizing the customer experience to be their top data-driven marketing objective. It is that time in the year again.
  • MARKETING INSIDER GROUP  |  TUESDAY, DECEMBER 21, 2010
    [Customer, Loyalty] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011?
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel can improve marketing performance because it provides an ideal process for a customer’s life cycle.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty. To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. (Photo credit: Chris Abraham). Hats off to P&G.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Marketing is dynamic, not static, and smart marketing automation stays current with customer preferences, lead behavior and marketplace trends. Author: Justin Gray Well, hello there.
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Customer, Loyalty] Does Your Brand Need a Local SEO Strategy?
    Whether your consumer was born and raised in your area or is only visiting for the day, search has made it possible for anyone within walking/biking/driving distance of your store to become a potential lead, waiting to be turned into a buyer or lifelong customer.
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. “We have a serious need to ensure that our customer advocacy program is strong and moving forward - social allows us to have a more personal relationship and enables us to have heartfelt conversations with our fans and followers.”
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Consumer marketers now need to be wherever their customers are, not just in-store.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. They "advertise" by building human bonds, providing reliability and utility, and behaving like trustworthy people would – and that's a big deal to customers.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). For instance, geography plays a key role (and it’s not geography , technically, that matters to your customers). Brand loyalty. Do they have any brand loyalty at all? Photo credit: Wikipedia.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 4, 2014
    [Customer, Loyalty] Survey Says: 42% of CRM Users Plan to Invest in Marketing Automation
    Customer relationship management (CRM) systems are vital to businesses both large and small across multiple industries. A well-chosen and ably used CRM solution can save time, reduce costs and help your sales and customer service teams become more productive – and more effective. Let’s take a look at the results of a recent survey from software evaluation company Software Advice , in the report, “ Customer Relationship Management Software UserView 2014 ” to find out.
  • CARVAJAL  |  TUESDAY, NOVEMBER 29, 2016
    [Customer, Loyalty] ¡Know the best email marketing practices ever, here!
    Email marketing is a classic and will continue to be a current and important tool to communicate, sell and foster customer loyalty , for a long time. Now, for a contact to open one of our mails, great care and attention must be dedicated to each of the stages of management, creation and sending of the task at hand.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Customer, Loyalty] The 16 Most Important Social Media Updates of 2012
    They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Marketers have a unique challenge with this update -- unlike your typical ratings where people say how much they like or dislike a place, this ranking also takes into account other factors including check-ins, tips, and loyalty.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 3, 2013
    [Customer, Loyalty] “Scandal”: The Show That Twitter Built
    This focus lets you spend more time in a channel, cultivating a deeper level of engagement and greater loyalty. Those same gladiators return the kindness with unwavering loyalty, and are the first to seize on developments in the show’s narrative and production. Paul Cooligan of Instant Customer suggests augmenting a broadcast with a social channel such as a Google hangout or Twitter.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
    Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. Think about it: when you send a customer a relevant email, you don’t expect them to hit reply; you expect them to come to your website.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. In addition to generating more content (which, of course, is always welcome), content cultivation can extend the reach of your marketing programs and strengthen relationships with prospects, customers, and other stakeholders. Author: Anne Janzer Where do you get the content for your content marketing efforts?
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? Brands with both a physical and digital presence make almost 30% more in revenue.
  • MODERN MARKETING  |  TUESDAY, SEPTEMBER 12, 2017
    [Customer, Loyalty] 5 Steps CMOs Can Take To Prepare For The Next Disruption
    Cutting the cord is now so common that the cable packages large companies once relied upon no longer interest most customers — even at discounted prices. Creating engaging content to establish a narrative for your online customers to follow is one of the new top priorities of a CMO. The more engaged your customers are, the less likely it is that you will lose control of your brand’s image. Wherever your customers are online, you should be, too.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Customer, Loyalty] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. I believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something. Without customers, you dont have a business.&#
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Customer, Loyalty] The Key to Building Long-Term Relationships with your Leads
    Marketing automation helps marketers address their need to employ personalization at scale by using data gathered from leads to send the right message, to the right customer, at the right time in the purchase cycle. Showing your potential customer and customers that you listen and understand them as well as respect their preferences is the first step in building trust and establishing a strong relationship. Author: Jessica Edmondson Marketing is like being in a relationship.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Customer, Loyalty] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. Rather, they invest in social marketing because they believe that the benefits – customer engagement, market awareness, continuous feedback and professional development – are good for. It may be possible to calculate a payback through extensive customer perception or employee satisfaction analysis, but why bother? Expiring customers. Customer satisfaction.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JUNE 3, 2009
    [Customer, Loyalty] B2B Marketing | Business to Business Marketing Information Portal
    Reed Smith selects Concep Fujitsu eyes top prospects Orange digitises customer magazine View more news From audience selection to results analysis and strategy refinement , data has the greatest potential to increase your marketing effectiveness – but its also the hardest for B2B marketers to get right. profile your customer base Advice on developing a picture of your customers to enable enhanced targeting and more meaningful insights.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 21, 2010
    [Customer, Loyalty] Reinvent the B2B Buyer Experience to Grow Revenues
      While customer experience initiatives in the B2C domain have centered on relationship, service, and support, buyer experience centers on redesigning the B2B buying and sales experience for buyers.  McKinsey, Corporate Executive Board, Aberdeen Research, and Harris Interactive to name a few) have shown consistently that more than half base their loyalty on the buying and sales experience whereby B2C consumers generally decide loyalty on the basis of service and support. 
  • FATHOM  |  MONDAY, JUNE 16, 2014
    [Customer, Loyalty] Tune In or Drop Out: The Benefits of Social Listening for B2B Companies
    Whether people are talking about your particular brand or not, keeping abreast of the conversations surrounding your industry provides a B2B company with incredibly valuable opportunities to expand you client base, lessen the impact of any criticisms, and foster greater brand loyalty. You can then join in the conversation yourself, letting customers know how you’re incorporating their feedback into future offerings.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Customer, Loyalty] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    If we look across all three surveys and add Raab Associates' own research, a reasonably complete set of components for a marketing architecture would include: marketing database management (data extraction, customer data integration, master data management, database updates) Web advertising (paid search, banner ads) Web site management (Web content creation and management, search engine optimization, ecommerce if relevant.
  • HUBSPOT  |  WEDNESDAY, MAY 3, 2017
    [Customer, Loyalty] 5 Examples of Creative Shoppable Content from Brands
    A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. Convenience and a subpar return policy are no longer enough to capture new audiences and encourage customer loyalty. If you’re one of the 33% looking to improve customer experiences this year, take a look at the brands doing it best.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Customer, Loyalty] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Use this prime real estate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Develop a robust cart abandonment strategy that incorporates real-time customer behavior across channels (i.e. if a customer adds an item to their cart on desktop, mobile web, or through your app), and leverages push and in-app messaging to encourage immediate conversion. Offer Social Proof to Cultivate Brand Loyalty.
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