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  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Customer, Loyalty] Email Marketing and Mobile Apps: A Well-Suited Pair
    If you like email marketing because it connects you with your customers, you’re gonna love mobile apps. Results are predictable, and it’s easy and affordable to reach, engage, and convert subscribers into loyal customers. Mobile apps offer great branding on the home screen and push notifications allowing you to reach out to customers and rise above the chaos of the inbox,so you’re not competing for attention with hundreds of other emails.
  • MODERN MARKETING  |  THURSDAY, JULY 28, 2016
    [Customer, Loyalty] How You Test Your Marketing Is Just As Important As What You Test
    What makes it so invaluable is the fact it enables companies to build customer experiences that speak to the needs, goals, and interests of each individual person. The goal is to produce customer journeys that inspire loyalty, confidence, and conversions by giving people content that actually means something to them. Another possibility: Say a client has slated a test to run for two months, but data reveals an obvious pattern in customer behavior after only two weeks.
  • MODERN MARKETING  |  FRIDAY, APRIL 1, 2016
    [Customer, Loyalty] 7 Cross-Channel Apps of Highly Effective Modern Marketers
    As we share in our new eBook, Visions From the Future of Marketing Automation: An Explorer’s Guide to Cross-Channel Marketing , there are lots of ways to get creative in reaching your customers. SMS/MMS Apps In our smart-phone co-dependent society, customers are constantly checking their phones, and sending a quick text or picture message is a great way to get in front of them with timely offers, information, announcements, and more.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] What is Retention Marketing, and Why You Need to Start Today
    The focus of this school of marketing is to create engaged customers that return to your store to shop again. It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! In short, retention marketing is: The activities a store uses to increase the likelihood of a customer purchasing again, while focusing on increasing the profitability of each repeat purchase.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 25, 2014
    [Customer, Loyalty] What’s in a Hashtag? 4 Ways a Hashtag Can Drive Your Brand Story
    Zappos recently launched an online customer service marketing program central to the hashtag #AskZappos. The campaign allows customers to seek out products by curating photos using the designated hashtag. In return, they receive real-time responses from Zappos, who tracks down the product for the customer. This hashtag is not just part of the campaign – it also reflects their customer-focused culture and loyalty-based business model.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 11, 2012
    [Customer, Loyalty] The six elements of human behavior that drive social media
    You have to love a person who describes herself as somebody who studies “the dark side of Customer Management.” A person’s strong feeling of identity and loyalty towards a specific group (the tribe). shows that restaurants and hotel chains who successfully make customers feel part of an exclusive clan engender loyalty. ” Ana Isabel Canhoto is just such as person.
  • HUBSPOT  |  TUESDAY, DECEMBER 24, 2013
    [Customer, Loyalty] 6 Ways to Get More Leads With Mobile Marketing
    3) Provide Discounts and Customer Loyalty. This can be in the form of promo codes, customer loyalty discounts, or even on-location specials. Kings makes it clear to customers entering the facility that if they like the Kings Facebook Page, they will receive free shoe rentals for that day. So of course, many customers pull out their mobile device, go to Facebook, and like the Kings page.
  • ANNUITAS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
    Buyers can be fickle creatures – numerous studies show the decrease in brad loyalty, the continual shifts in how buyers interact with us and our job as B2B marketers and sales people is to adapt to best serve them. I asked him to speak to me about his industry, his customer issues and the market at large without mentioning his company name or referencing any of their products.”
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Customer, Loyalty] Interesting Infographics: Hats of to the Modern CMO
    Customer service came in at 19%, while technology (9%) and even finance (5%) yielded a few more. Marketing analytics, marketing research, and advertising/branding were the most popular areas to cover, which makes sense; however, market entry strategies for expansion and customer engagement were also popular responses. Customer loyalty and share of customer wallet was a common pain point across the board, with 50% of CMOs calling attention to it.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 22, 2015
    [Customer, Loyalty] The Power of Proactive Marketing: 7 Ways to Leverage Your Data to Get Ahead of the Curve
    Imagine knowing that one of those customers, let’s call her Lindsay, is buying tickets regularly and for the purpose of organizing corporate events for her company. With a 360-degree view of each of your customers, you can leverage deep user insights to drive engagement, retention, and growth. Here are 7 ways you can become a more proactive marketer in order to win over customers, grow your business, and stay ahead of the competition: 1.
  • MODERN MARKETING  |  THURSDAY, DECEMBER 31, 2015
    [Customer, Loyalty] Marketing Resolutions for 2016 and Other New Year's News
    As 2015 quickly wraps up, here are five resolutions for marketers to consider in 2016 in order to enhance their customer understanding and drive their brand experience. Read the full story on Loyalty 360. Today is the last day of the calendar year 2015. I hope it has been a good one for you and yours and I wish you all nothing but the best in 2016. In honor of this auspicious occasion, I give you a special Friday Five : New Year's edition.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Customer, Loyalty] CMO Leadership and B2B Lead Generation Lessons in 2014
    Become Engineers of Growth and Own Your Customers. Ott says, “A great product is your best marketing tool and happy customers are your best marketers.” Collectively, you can then focus on building a great product, continuously test it for performance and upgrade it regularly to meet your customer’s evolving needs. Read Jonathan Becher’s “ 5 Steps to Deliver Consistent, Positive Customer Experiences ”.
  • MODERN MARKETING  |  FRIDAY, AUGUST 26, 2016
    [Customer, Loyalty] What Are the Two Types of Seasonal Marketing?
    Good marketers know that customers respond best to brands that reach out to them in a meaningful way. But in the end, all these deals are linking business to sports because 1) “people will always watch live sports,” as one ad director is quoted in Forbes , and 2) sports are an ongoing “passion point” for many potential customers. Long-term seasonal marketing is less about instant uplift than increasing brand trust and, by extension, customer lifetime value.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Customer, Loyalty] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    In the age of information abundance, consistent branding — through your company’s name, the strength of your logo , and your ongoing communications with customers — should be designed to trigger a specific and consistent response from a customer. Here’s how one global business’s lack of consistency confused customers and hurt their brand. How Burger King Failed to “Satisfry” Customers. Don’t confuse the customer.
  • MODERN MARKETING  |  TUESDAY, MARCH 14, 2017
    [Customer, Loyalty] Let’s Celebrate the 2017 Markie Awards Finalists!
    This is an exciting time for our customers and our employees. All Modern Customer Experience attendees are welcomed to attend the Markies Awards ceremony and dinner to be held on April 25th at 7 p.m. These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. still need customer confirmation to use).
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Customer, Loyalty] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    They are evenly split on the effectiveness of social media for attracting new customers vs. engaging existing customers. ( 15% say blogging is most effective at engaging existing customers; 11% value it more for attracting new customers; and 69% say blogging is equally effective for both objectives. ( Worse, 56% of customer tweets to companies are ignored. Though valuable for content marketing and customer service, it is labor-intensive.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2011
    [Customer, Loyalty] 29 Reasons Why Your Company Blog Has Stalled
    A blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Blogs that focus on customers, problems, answers, and dreams build value much faster than online sales pitches. You can’t say the customer service is a priority and not respond to customer service inquiries via Twitter. 22) Not Cheerleading for Your Customers: Your blog is a powerful platform for including your customers in your marketing.
  • MODERN MARKETING  |  MONDAY, APRIL 20, 2015
    [Customer, Loyalty] How Missguided Won Over Fast-Fashionistas With Trigger-Based Marketing
    Every shopper follows a very different route to purchase to the person before them and so in order to create effective marketing campaigns, marketers must have a strong understanding of the individual customer. Missguided , an online retail brand with a focus on offering the most on-trend items, felt it could be doing more to deal with heightened competition in the fast-fashion industry by welcoming in new audiences and keeping customers engaged between purchase cycles.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Customer, Loyalty] How to Convince Your CEO of the Power of B2B Content Marketing
    Inbound marketing uses content to earn prospect and customer attention, attracting the company’s target audience to their website and converting them. The strategy begins with developing buyer personas that show how your customers move through the buying cycle, the questions they ask and the content they consume along the way. You can simply do buyer persona research, create a strategy and then produce content for which your customers are looking.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 15, 2015
    [Customer, Loyalty] 5 Things I Learned About Digital Marketing in 2015
    To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. This is a big deal for brands who were previously targeting these broad terms to reach customers at the top of the funnel.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Customer, Loyalty] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    I will comment on each one below but for the time-starved blog scanner, here is a summary: “Customer experience” might be the marketing buzzword of the year? Companies need to become more social by understanding that when marketing focuses on putting the customer first and their needs first, business outcomes are much easier to achieve. This also means realigning all content production to be more value-based on personas and the customer journey.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 21, 2013
    [Customer, Loyalty] Beyond Lead Generation: How to Use Content for Sales Enablement, Lead Nurturing and Retention
    While it’s absolutely true that content can help you drive the right traffic to your site and introduce your business to prospective customers, it’s also effective at later stages of the funnel. Sharing your own useful content lets you reach out to customers with something new. Some of the most successful content I’ve ever created was designed specifically to address customer pain points or frequently asked questions that the sales team brought to our attention.
  • HUBSPOT  |  FRIDAY, NOVEMBER 27, 2015
    [Customer, Loyalty] The Right Way to Reduce Your Churn Rate
    Some customers are past saving. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point? Besides the fact that I was clearly speaking with a robot, the CSA's customer retention strategy was transparent: Force customers to have a difficult conversation before they go as a deterrent to leaving.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Customer, Loyalty] VerticalResponse Integrates with Scratch-it for Engaging Reveal-Based Marketing
    Edit and create custom templates. Receive a complimentary campaign strategy and onboarding with your very own customer success team. Get an additional 5% discount on a yearly contract as a VerticalResponse customer. We have an easy answer, as we’ve been using Scratch-it to create our own customer promotions for the last six months. As a result, we knew we needed to integrate with Scratch-it to help empower our customers.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 18, 2010
    [Customer, Loyalty] B2B Marketing Predictions For 2011
    Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs. We will re-discover that happy employees create loyal and satisfied customers who in turn improve profit margins. (I Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 3, 2011
    [Customer, Loyalty] Case study: Fast-growing B2B expands social media exposure
    After building online relationships with a couple of those key influencers through blog commenting and Twitter conversations, we began to build our own community around the strategies of recognition and loyalty programs — with Hinda’s name attached to the dialogue. Our Twitter community of targeted customers has grown steadily (doubling in six months), as has our LinkedIn following. Drew Hawkins has become one of the most consistent contributors in the {grow} community.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Customer, Loyalty] 3 Ways to Make Your Brand Fashionable
    ” And that’s never been more true than in today’s consumer environment, where marketers face intense competition for the attention of customers, both online and offline. There’s always going to be another company that offers something similar to your product or service, so it’s important that your customers feel a strong tie to your brand. In other words, how do you get your customer hooked onto your brand? Put your customers on a pedestal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Customer, Loyalty] How social media amplifies competitive advantage
    I have my own set of unique differentiators and through my blog and social presence, these points of differentiation become even more defined, profound, and relevant to potential customers. If you’ve done an effective job defining why your company is different, nurturing those points of differentiation, and using these advantages to solve customer problems, you’ll be OK. When Jay Baer speaks, I listen.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Customer, Loyalty] Why Facebook is more important than your house
    We want to create so much passion and loyalty for our products that consumers would never think of switching. Unless we have extremely high loyalty to a product, we can usually just be influenced by a better deal — maybe a coupon, free shipping, or an extra feature. The addictive nature of Facebook means that it will be far too costly for any company to produce and market a product that will cut into their core customer base.
  • MODERN MARKETING  |  THURSDAY, JULY 17, 2014
    [Customer, Loyalty] 4 Tips For Data-Driven Glory: Insights From Interact 2014
    From tracking purchase behavior to website visits, they’re constantly gathering information about their customers, but that data often languishes without being put into action. At Oracle Marketing Cloud Interact , company representatives shared how they’re making sense of customer data to drive personalized experiences and, ultimately, results for the bottom line. You’re always putting customers first, but as their needs change, your strategies change too.”
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Customer, Loyalty] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    What businesses can do with marketing automation software is track customer behavior and interactions across channels to better understand who they are and what they want. Today’s marketing automation platforms also allow companies to stick with their customers every step of the way, from the introduction of a brand, to conversion, to continued loyalty over time. 3. Create Custom Offers with Personalization. 4. Nurture Prospective Customers.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Customer, Loyalty] Are You Bogged Down in an 'ABC' Way of Thinking?
    And then, of course, extending that service to a customer''s post-sale experience. The purpose of the delight stage is simple: you want your customers to be delighted with your product, your service, and with their purchase choice. That said, there are also tremendous financial benefits that result from delighting customers -- loyal customers are one of the greatest assets your company can have. So, how do you delight customers? "Always be closing.”
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 29, 2012
    [Customer, Loyalty] Three Digital Marketing Musts This Holiday Season
    It is a great time of year to show your customer base who you are and that you appreciate their patronage all year round. You don’t have to take out a full-page newspaper ad or mail hundreds of Christmas cards to do it either; in fact, digital marketing costs less and is a much more effective way to reach customers and make sales. Make customers thankful that they are your fan or follower with social-media discounts and coupons. Photo credit: Vanderelbe.de.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 2, 2016
    [Customer, Loyalty] Get Moving: How Mobile Marketing Can Help Your Restaurant
    By being discoverable on the mobile web and in mobile apps, you ensure that repeat customers and new diners alike can easily find your restaurant whether they’re at their computer or on the go. As more and more consumers are using their smartphones to keep up-to-date with everything from news, to pop culture, to their favorite brands, restaurants and businesses, now is the time to capture their loyalty on mobile and start a dialogue. How can mobile change your business?
  • ACT-ON  |  THURSDAY, DECEMBER 22, 2016
    [Customer, Loyalty] Industry Leaders Weigh in on Upcoming Marketing Trends for 2017 and Beyond
    As I talk with everyone — marketers, CIOs, data scientists — the common thread is customers at the center. After all, what could be simpler than putting customer needs first? organizing a business around the customer is more difficult than it seems. When you place the customer in the center, as a reference point, you begin by asking, “What does the customer want?” ” This requires talking with customers and listening carefully.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 12, 2016
    [Customer, Loyalty] 6 Ways to Integrate Mobile Payment into Your Consumer Marketing Strategy
    Mobile capabilities extend throughout the customer lifecycle , from finding a product through mobile search and ads, to learning about it through different channels (social media, website, etc.), Lengthy wait times often discourage customers from making a purchase, but mobile payment solves this problem, allowing you to complete the transaction much faster than with a normal credit card. Use Mobile Payment for Customer Loyalty.
  • TONY ZAMBITO  |  MONDAY, NOVEMBER 1, 2010
    [Customer, Loyalty] The Design of Buyer Experience
      Two notable books in the business and self-help categories are Peter Arnell’s book Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand on how to change your life and your business and Shift: Harness the Trigger Events That Turn Prospects Into Customers by Tibor Shanto and Craig Elias in which the authors make the case for timing and path dependency understanding to transform selling.  Cover via Amazon.
  • MODERN MARKETING  |  THURSDAY, JULY 21, 2016
    [Customer, Loyalty] How Marketers Should Engage Their Mobile User
    And mobile marketers have even less time to capture the eye of a potential customer, acquire an app install , or win over a brand ambassador; making it essential to drive users to the right content, at the right time. Your CTAs will become more effective because the customer journey is suddenly seamless, and engagement will naturally improve. And build brand loyalty by encouraging referrals from satisfied customers.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Customer, Loyalty] Why B2B Email Marketing Is Sexy (And It Knows It)
    To be relevant, the message you send to your prospects should probably be different from what your current customers receive. Build Customer Loyalty – With email marketing, strengthening customer relationships has never been easier. Educate and Upsell – For nurturing customer relationships, email can help you educate (which is very popular with customers) and that can lead to more sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 18, 2015
    [Customer, Loyalty] SXSW CMO Panel Recap: Mashable, Equinox, Bloomberg LP, and Marketo Weigh in on the Current State of Marketing
    They acknowledged that a brand is what the audience says it is, not what the CMO says it is, reinforcing the need to create touch points with consumers throughout the marketing funnel to win their loyalty. Bloomberg’s Bigley said the modern marketer has taken on more of a sales role, becoming a true revenue driver when working with the sales team and troves of data to target customers and push conversion.
  • MODERN MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Customer, Loyalty] 5 Reasons You Need a DMP
    Streamline data: Rather than scattering data across email, e-commerce platforms, customer loyalty channels, and social media; you can bring all that data together into one place, providing a better picture and understanding of your audience, results, and overall marketing environment.
  • CHIEFMARTECH  |  MONDAY, JANUARY 23, 2017
    [Customer, Loyalty] Blockchain marketing: how the technology behind Bitcoin could change marketing
    ” Finally, they began to adapt to the implications that customers were connected and empowered in a way previously unimaginable. Value will get created not by owning customer data, but by how companies help customers use, interpret, and interface with data. Assets like loyalty points and coupons may become freely tradeable and interchangeable via services like ShapeShift. Loyalty points alone won’t be enough to lock customers into a relationship.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Customer, Loyalty] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    Author: Mike Stocker As marketers, it goes without saying that we strive to stay ahead of the trends and utilize the newest technologies so that we can stay relevant and engaging to our customers. With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 27, 2014
    [Customer, Loyalty] Tetris for Small Business: Stopping the Slow-Death Cycle
    At launch, sustaining an influx of leads is is a B2B small business owner’s top priority — and by extension, engaging with current customers is priority 1.5. After all, we know customer advocates pay the bills. Either way, the person who handles client relationships fights a losing battle and a pattern of plummeting customer loyalty develops. The ‘Too-Many-Hats’ Problem.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Customer, Loyalty] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    Customer data—what would marketers be without it? If we think of marketing as the brain of our business—the place where we decide what we want our brand to look like and how we’ll take it into the marketplace, our customer data are the nerves. Without customer data, we are like the only multicellular animal without a nervous system. The Benefits of Customer-Data-Driven Digital Content. They had to pay attention to customer data; their businesses depended on it.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Customer, Loyalty] Engagement Marketing in Healthcare: It’s Even More Important After Discharge
    These customers and those who use marketing automation and engagement technologies see a wide range of financial benefits, including a significant reduction in patient re-admission rates. In fact, marketers can apply them anywhere: Relevant content and messaging are critical —and so is the ability to deliver them with an understanding of who your individual customer is. Build loyalty and advocacy over time because happy customers drive referrals.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Customer, Loyalty] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    And how do we ultimately attract new customers through social media? ” Executable Game Plan for Winning Ultimate Customers with Social Media by SocialSteve’s Blog. Steve Goldner lays out a practical action plan for moving “potential customers from interest to promoter step by step,” starting with gaining their attention (e.g., Two are mass media and customer support, which are being overspent on versus their return on investment.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 7, 2010
    [Customer, Loyalty] The Future of B2B Marketing: It's Social
    He goes on to explain how most marketers’ budgets are not aligned to what McKinsey calls the &# customer decision journey.&# It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Customer, Loyalty] The 411 on Mobile Apps
    They are good at driving return business and cultivating loyalty among your customers. Let’s say a new customer discovers your business by doing a Google search on their mobile phone. The customer makes a transaction and learns about your mobile app, which they download on their phone. You then use the app to deliver a coupon to your new customer. Now that they have your app, you award them loyalty points for each transaction they make.
  • TONY ZAMBITO  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Customer, Loyalty] Buyer Experience Innovation: Why B2B CEO’s Must Make It Their Top Priority
    These challenges are creating a mandate for CEO’s to innovate towards new means of attracting new buyers, retaining existing customers, and maximizing value through customer loyalty.  Over the past decade, customer experience has become part of the landscape of business thinking.    New technologies associated with mobile, digital, and social media is causing resurgence in customer experience thinking today.  Image via Wikipedia.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 2, 2015
    [Customer, Loyalty] The Various Lifecycle Species: Which One Are You?
    Instead, I mean net new lifecycle , customer lifestyle , and partner lifecycle —all three awesome, but each is distinct. An estimate from Gartner Group, however, indicates that 80% of a company’s future profits will come from just 20% of existing customers. Which leads us to… Customer Lifecycle. As you probably figured out, the net new lifecycle will get new customers in the door and typically all the way to their first purchase. Author: Rajiv Kapoor Quiz time!—Put
  • CONTENT STANDARD  |  MONDAY, AUGUST 1, 2016
    [Customer, Loyalty] Does Your Brand Need a Local SEO Strategy?
    Whether your consumer was born and raised in your area or is only visiting for the day, search has made it possible for anyone within walking/biking/driving distance of your store to become a potential lead, waiting to be turned into a buyer or lifelong customer.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Customer, Loyalty] 14 Key Takeaways from the B2B Content Marketing Report
    Current customers may be under-valued. However, just 17% of survey respondents identified “Customer loyalty/retention” as a goal. Yet existing customers can be a company’s most effective and valuable advocates. The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts.
  • PUREB2B  |  SUNDAY, JULY 17, 2016
    [Customer, Loyalty] Understanding the Stages of Your Sales Funnel
    Think of a sales funnel as a device you can use to create customers. While it seems that many businesses find customers, a closer look will show you the process involved in generating sales. Simply put, a sales funnel conceptualizes the process of turning prospective leads into loyal customers. Paying attention to your sales funnel can improve marketing performance because it provides an ideal process for a customer’s life cycle.
  • SNAPAPP  |  THURSDAY, FEBRUARY 18, 2016
    [Customer, Loyalty] Customer Advocacy: How to Create Campaigns That Create Community
    Brand loyalty and customer retention are marketing initiatives that sometimes get overlooked. With so much emphasis on gaining new leads and new exposure, it can be easy to neglect campaigns that focus on the power of strong customer advocacy. . Keeping your customers happy and creating community buzz around your organization can be a serious profit increaser without huge investment. Tap your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Customer, Loyalty] Stop. Look. Listen. It’s time for an influencer marketing campaign
    It’s more effective than advertising since 47% of online customers use ad block technology. They can effectively drive sales because of the loyalty of their community and their authentic, passionate advocacy. By Brooke B. Sellas, {grow} Contributing Columnist. When I was a teenager, I was preoccupied with figuring out ways to sneak out of the house or get my parents to let me borrow the car for the night (neither went well).
  • MODERN MARKETING  |  MONDAY, SEPTEMBER 22, 2014
    [Customer, Loyalty] B2C, B2B and What They Can Learn From Each Other
    “Understanding analytics at its core can help marketers understand their customers and community better. B2B needs to look at the data of their customers or potential customers to understand how they can help them or bring them value. B2C needs to bring correlation between what they are doing to unify their marketing efforts and how their customers are reacting.” “In both situations, the core premise is customer-driven insights.
  • SHARPSPRING  |  FRIDAY, JUNE 9, 2017
    [Customer, Loyalty] 7 Ways to Implement an Effective Omni-Channel Strategy
    You communicate to customers on the outside of the wheel. Omni-channel marketers succeed because they understand that the customers – not the brand – are the core of any business. By positioning the customer at the center of the marketing hub, omni-channel marketing strategies deliver personalized conversations via any of the interconnected channels along the wheelbase. Customers want a hands-on approach. After all, well-nurtured prospects become happy customers.
  • MODERN MARKETING  |  SUNDAY, OCTOBER 6, 2013
    [Customer, Loyalty] Joe Pulizzi Shares Principles of Epic Content Marketing
    Joe Pulizzi, longtime content marketing expert and founder of the Content Marketing Institute (CMI), recently released a thoughtful book full of actionable takeaways to help organizations create information that prospects and customers actually want to engage with! Check out our Q&A with Pulizzi for the scoop on his new book: “Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less.”
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Customer, Loyalty] 8 Years, 4 Major Trends: The Evolution of Websites From 2007 to Now
    However, over the years, website functionality has become increasingly sophisticated and catered to customers' desires to buy and receive service online. In addition, customers now expect that care issues can be handled online via self-service, click-to-chat, and even video support features. So, it’s clear that optimising your site’s functionality to meet customers' expectations can be essential to the success of your business. A lot can happen in eight years.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Customer, Loyalty] 12 Images You Should Share on Social Media
    Customer photos. Show off your customers’ satisfaction with your product, enjoying the benefits of your service, or just happily browsing in your store. has plenty photos of smiling, dancing and satisfied customers on Instagram. You could also get your customers to post photos of them using your products. Pictures of existing products, new arrivals or particularly unique pieces can help increase awareness with potential and existing customers.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2011
    [Customer, Loyalty] Community? We Don’t Need No Stinkin’ Community!
    by Rick Siegfried “We have our customers. This not only builds customer service and success, but boosts brand loyalty and awareness to a new level of respect. How much time and manpower do you put into each customer support ticket submitted? Imagine the freed resources if users of your product were able to simply click on an icon and be redirected to an interactive online encyclopedia whose content is run by other users of the product – employees and customers alike!
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Customer, Loyalty] 5 User-Generated Content Mistakes to Avoid
    While user-generated content is voluntarily created and can be voluntarily submitted, you should avoid misunderstandings and breaches of trust by clearly obtaining customer consent. Customer content like user-generated photos , reviews, and Q&A should get much more than just a moment in the spotlight. To extend the shelf life of great customer content, you can compile the contributions that drove the most engagement, and use them for future campaigns.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [Customer, Loyalty] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    For emails that are for loyalty campaigns, Growthhackers shows us a neat way to use your email handle to define the subject of the email. Check out some examples below from Wordstream and Customer Success thought-leader, Lincoln Murphy. These emails use a personal voice, and focuses on a personal story or a customer story. Email marketers have 3 seconds to capture attention.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 29, 2013
    [Customer, Loyalty] The Two "Must Haves" For Successful B2B Email Marketing Campaigns
    Email marketing drives sales, builds customer loyalty, and helps educate and upsell customers. If that’s the only message being sent, your email subscription list will trend down AND you’ll be training your prospects (and customers) to only buy when there is a “deal.”. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales.
  • BIZNOLOGY  |  FRIDAY, MARCH 14, 2014
    [Customer, Loyalty] New, undeniable evidence supporting emotional branding and advertising
    Traditional thinking has focused on the functional benefits of a brand and rational persuasive arguments to encourage such buying and to build loyalty. To be successful going forward, marketers must re-examine their customers’ dispositions and desires to identify those pivotal emotions that will lead to a strong, positive bond with a brand. (Photo credit: Chris Abraham). Hats off to P&G.
  • ACT-ON  |  TUESDAY, AUGUST 30, 2016
    [Customer, Loyalty] The Rise of Virtual Reality and What It Means for B2B Marketers
    Create exciting experiences for your B2B customers that promote engagement through VR. Potential customers must know not only that your offering exists, but also how it solves their largest problems. Now the company is promoting Tesco Pele, a video that shows customers putting on virtual reality goggles and cruising the aisles of a virtual Tesco supermarket (and then stepping onto a soccer pitch, justifying the Pele connection). Engage your customers in a story.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Customer, Loyalty] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    For the past year, a number of Marketo customers have implemented real-time personalization technology to execute ABM and have seen great results: increases in both revenue and ROI. One customer’s experience in particular is shared later in this post. These can either be a select number of large accounts or lists of named accounts that share attributes, making them the ideal customer.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 4, 2015
    [Customer, Loyalty] Market Segmentation 101 for Retail Businesses
    Defining your target market allows you to communicate better with potential customers. As customers differ, it’s not effective for one business to focus on everyone. Targeted marketing communication offers a greater scope to gain and retain customers, increase profits, and grow market share. Behavioral segmentation also includes benefits sought, the degree of loyalty and rate of use. One of the most valuable strategies for effective marketing is segmentation.
  • HUBSPOT  |  TUESDAY, MARCH 8, 2016
    [Customer, Loyalty] Take Your Online Store from Average to Elite with Retention Marketing
    That is your customer acquisition cost. Average Cost to Acquire a Customer: $12.00. And, the cost to acquire a customer is also on the rise. Many stores make the mistake of continuing like this while they grow a following and customer base. Attracting each new customer to your store is increasingly not easy, nor cheap. when it finally makes it to the customer's door. This relationship is known as customer lifetime value.
  • FATHOM  |  FRIDAY, AUGUST 21, 2015
    [Customer, Loyalty] A Digital Marketer’s Twist on the “Go Getter”
    This might include monitoring paid campaigns daily (or even more frequently), testing and re-retesting messaging and value props until the right combination prevails, monitoring live chat after hours to get more data about their customers’ intent – the list of ways to go above and beyond (especially in the first few weeks) are endless. In the book, Peck felt extreme loyalty to his brigadier when in the army, sacrificing his arm and leg in order fulfill his orders.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 2, 2014
    [Customer, Loyalty] 7 Marketing Tips to Prep for the Holiday Rush
    Sites like Yelp, TripAdvisor and Zagat can drive customers to your business or send them scurrying away. Encourage satisfied customers to leave reviews. If there is a negative review and a site allows for a response, write a non-argumentative response that thanks the customer for the feedback, apologizes for any inconvenience and offers any brief explanation that might be necessary. Reward loyalty.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Customer, Loyalty] Is Video the Future of Small Business Marketing?
    As the Magisto survey suggests, the key marketing goals of small businesses haven’t changed much in the past few years: They still want to generate brand awareness and build customer loyalty. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 7, 2015
    [Customer, Loyalty] 6 Steps To A More Successful B2B Sales Approach
    The customer appears on the car lot and the salesman asks what they are looking for. The customer replies, “a car.” When a customer learns something new that will help them, the psychological power of reciprocity helps build preference and loyalty. Are you adjusting to the changing way B2B prospects are buying? They want to learn but not be pitched. They prefer a consultative approach. I’ve been going to sales training for over ten years.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Customer, Loyalty] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    Sooner or later, more and more content will fall through the cracks, and it will get harder and harder to get the attention of new prospects and customers. it will be harder to get your content in front of new prospects and customers for your business. Focusing Harder on Your Core Customer – Companies determined to beat content shock will have to be more specific and focused on their core customer base, creating content that is truly useful to them on a consistent basis.
  • ACT-ON  |  MONDAY, APRIL 11, 2016
    [Customer, Loyalty] 10 People You Should Follow on Twitter if You’re in Marketing
    Why you should follow him: Matt Heinz, marketing thought leader and author of Successful Selling, shares an abundance of content around marketing, sales, revenue growth, product success, and customer loyalty. Twitter’s official company mission is “to give everyone the power to create and share ideas and information instantly, without barriers.” However, with over 320 million active users, Twitter can sometimes feel a bit … overwhelming.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Customer, Loyalty] 7 Components That Comprise a Comprehensive Brand Strategy
    It’s what your customers perceive about you, and how you make them feel. Don’t claim to solve generic problems; your customers have specific problems. To reinforce the message, in your company meetings, over coffee or lunch, or just chatting at your desk, encourage the feelings you want your brand to evoke in customers and your employees. It all ties back to Volvo's underlying brand theme of safety, and customers know what they will get when they buy that product.
  • THE ROI GUY  |  WEDNESDAY, NOVEMBER 8, 2006
    [Customer, Loyalty] Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.
    Wednesday, November 08, 2006 Is Return on Customer (ROC) a good business value metric? Return on Customer (ROC) is a Pepper’s and Rogers twist on normal return on investment (ROI) analysis to help companies quantify the returns from various marketing and CRM initiatives. I believe that in ROC, the guru’s of new ways to think about customer relationship management are on to something. Without customers, you dont have a business.&#
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 10, 2015
    [Customer, Loyalty] It’s All About Personalization: Why Consumer Marketers Must Tailor Content to Individuals
    Author: David Myers Remember the first time you visited a website as a returning customer and saw your first name “magically” appear on the login page? Today’s personalization technology makes this possible, delivering customized web, email, mobile, and ad experiences to new and existing customers to help reinforce their loyalty. Personalizing Content at Every Step of the Customer Journey.
  • NUSPARK  |  SUNDAY, JULY 7, 2013
    [Customer, Loyalty] Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
    What is your ideal customer profile? . This field identifies the nurture flow content strategy- awareness-consideration, decision, loyalty buying phases. We have three Thank you templates, which can be customized. You can also send the lead (now an opportunity) to a loyalty list (reserved for leads that sell, and gives an opportunity to send newsletters and upsell/cross sell messages). . Lead Nurture Planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 23, 2015
    [Customer, Loyalty] Is Google really Sauron?
    It has to be made based on the needs and wants of your customers. This is just one in a long line of examples where the Silicon Valley tech stars favor engineering decisions instead of market-based decisions that favor customers, and it is getting really tiresome. Most Silicon Valley companies still see customers as “users.” The end result was embarrassment, the betrayal of its most loyal customers, and a sign that we can never, ever trust this company.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Customer, Loyalty] What are the best social media platforms for your business?
    The ultimate goal There are lots of amazing things a business can do to create benefits from the social web — customer service, business intelligence, and creating awareness to name a few. You still have to do the hard work to turn those folks into buying customers. Awareness may then lead to engagement and engagement may lead to trust, and even loyalty over time. You still have to do the hard work to turn those folks into buying customers.
  • THE FORWARD OBSERVER  |  TUESDAY, JULY 30, 2013
    [Customer, Loyalty] B2B Content Marketing: How To Get Your Prospects To Love You
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates, sales and customer loyalty. Here are some questions about buyer personas to help guide your initial discovery : Who is your ideal customer? (It It might not even be your current customer.). What questions are your sales and customer service people getting?
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 12, 2015
    [Customer, Loyalty] 3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation
    Marketing automation can improve your data health; suggest new SEO strategies; and drive traffic, brand loyalty and digital revenue. Think about how marketing will influence the entire sales pipeline, the entire customer lifecycle, lead quality, etc. Revenue per new customer. Marketing is dynamic, not static, and smart marketing automation stays current with customer preferences, lead behavior and marketplace trends. Author: Justin Gray Well, hello there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Customer, Loyalty] There is no community on social media
    Speaking at the Lithium Technologies LiNC conference in San Francisco, Forrester Research vice president and principal analyst Nate Elliott dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. I did research to show them that their fears of exposing customers and negativity where unfounded and they agreed to open up a page on Facebook.
  • BIZNOLOGY  |  FRIDAY, JULY 19, 2013
    [Customer, Loyalty] Why Local Search is Just Like Politics
    ” And what the Speaker meant was that politicians depend on finding and promoting issues that matter to their constituents and, essentially, keeping their customers happy (one wonders how many politicians—let alone businesses—still remember that advice). For instance, geography plays a key role (and it’s not geography , technically, that matters to your customers). Brand loyalty. Do they have any brand loyalty at all? Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 14, 2015
    [Customer, Loyalty] Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World
    Today, as consumer spend is returning, consumer marketers of luxury goods must do more to attract and engage buyers and maintain loyalty with their brand. This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. Consumer marketers now need to be wherever their customers are, not just in-store.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [Customer, Loyalty] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    Customer testimonials (51 percent), tutorial videos (50 percent) and demonstration videos (49 percent) have been the most effective types of video marketing tactics for which marketers are seeing positive results. percent of all marketers use customer data in their content marketing strategy. Customer Experience. 60 percent of marketers consider personalizing the customer experience to be their top data-driven marketing objective. It is that time in the year again.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Customer, Loyalty] 11 Tips to Help Improve Your Brand's Communication Strategy
    For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.” Today, 80% of online content is user-generated , and content will increasingly come from a customer’s peers. They "advertise" by building human bonds, providing reliability and utility, and behaving like trustworthy people would – and that's a big deal to customers.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Customer, Loyalty] 5 Clever Ways to Leverage Client Feedback for More Referrals
    According to Wharton School of Business, a referral customer costs a lot less to acquire and has a higher potential for retention and loyalty. In fact, a referred customer has a 16% higher lifetime value than a non-referred customer. The most underused tactic for getting referrals is leveraging customer feedback. In this post, I’ll cover some simple ways you can leverage customer feedback to get more referrals for your agency.
  • HUBSPOT  |  TUESDAY, NOVEMBER 27, 2012
    [Customer, Loyalty] The 16 Most Important Social Media Updates of 2012
    They don't just ask people whether or not they like a location, but they use a combination of factors including tips, likes, dislikes, popularity, loyalty, local expertise, and check-ins from all over the world. Marketers have a unique challenge with this update -- unlike your typical ratings where people say how much they like or dislike a place, this ranking also takes into account other factors including check-ins, tips, and loyalty.
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 21, 2010
    [Customer, Loyalty] Reinvent the B2B Buyer Experience to Grow Revenues
      While customer experience initiatives in the B2C domain have centered on relationship, service, and support, buyer experience centers on redesigning the B2B buying and sales experience for buyers.  McKinsey, Corporate Executive Board, Aberdeen Research, and Harris Interactive to name a few) have shown consistently that more than half base their loyalty on the buying and sales experience whereby B2C consumers generally decide loyalty on the basis of service and support. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Customer, Loyalty] How Content Cultivation Can Reinvigorate Your Content Marketing Efforts
    With content cultivation, you plant the seeds by inviting current and potential customers to contribute fresh content for use in your campaigns. In addition to generating more content (which, of course, is always welcome), content cultivation can extend the reach of your marketing programs and strengthen relationships with prospects, customers, and other stakeholders. Author: Anne Janzer Where do you get the content for your content marketing efforts?
  • MODERN MARKETING  |  SUNDAY, MARCH 15, 2015
    [Customer, Loyalty] Social Engagement Stories From SXSW
    With 50 million members, creating customer advocates is essential. “Because we are a loyalty program, engagement is everything to us,” said Michelle Lapierre , Sr. Director Customer Experience & Social Media at Marriott Rewards. “We have a serious need to ensure that our customer advocacy program is strong and moving forward - social allows us to have a more personal relationship and enables us to have heartfelt conversations with our fans and followers.”
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Customer, Loyalty] 4 Life Lessons I Learned (So Far) From a Career in B2B Sales
    The most common example happens in a customer meeting when you explain a technical concept to a customer, only to hear them say “That makes sense…” with a furrowed brow. She patiently uncovers not just what the customer is looking for in a piano, but their musical background, favorite songs, and preferred pieces to play. This masterfully executed process matches Erica’s expertise with the customer’s timeframe. Author: Alexandra Nation I’m cursed.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Customer, Loyalty] Rise of the Marketing Platform
    1950s – 1990s: Marketers shift to focus on providing for customer needs and wants. 1990s – 2010: Marketing shifts again to developing and managing customer relationships. Channels proliferated, and then converged; information turned into a tidal wave; and customer expectations for new experiences rose to new heights. Think about it: when you send a customer a relevant email, you don’t expect them to hit reply; you expect them to come to your website.
  • TOMORROW PEOPLE  |  MONDAY, MARCH 19, 2012
    [Customer, Loyalty] The Death of Pay Per Click Advertising (PPC)
    Build loyalty to create long-term revenue. Use PPC within a wider inbound marketing approach to align your ads with matching content on your site and nurture visitors into customers. Is PPC past its Sell By date? For something that’s been around for just a few years, PayPer Click advertising , or PPC has become an established part of online marketing for many companies.
  • VIDYARD  |  TUESDAY, JUNE 20, 2017
    [Customer, Loyalty] 3 Fundamental Pillars of Technical Support and How Video Can Help
    The expectations of customers are changing. In a 2017 report , Salesforce found that Customer Experience is “the defining line between companies that are struggling and those that are thriving” What’s more, customers are saying themselves that “their brand loyalty is heavily influenced by the quality of service they receive.” Personalized Customer Engagement. Today more than ever, customers expect a seamless experience.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Customer, Loyalty] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    We’re thrilled to have 7,000 of our customers, partners, colleagues, and friends here to talk about the evolution of marketing and the critical steps we must take to usher in the new era of marketing! Yesterday we made some exciting announcements about new product innovations and our partnership with LinkedIn that will now let marketers tell a consistent, relevant, personal story that transcends channels and engages customers everywhere they are.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Customer, Loyalty] Google and Consumers Agree: You Need a Mobile-Friendly Ecommerce Site
    Department and chain stores, in an effort to remain relevant, are spending upward of $4 billion on ecommerce platforms, redesigns, loyalty programs and in-store technology to keep consumers connected at all times. Customers are increasingly expecting to shop any time they want, more inclined to shop multi-channel, looking to social media for ideas and recommendations, and ? Brands with both a physical and digital presence make almost 30% more in revenue.
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