6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Our customers have taken note. Geographic Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. Our vision is to provide the foundational data insights using AI for all members of the revenue team to create, convert and grow revenue.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., The underutilization of martech has unintended consequences.

Peer-to-peer 108

Peer-to-peer Paid Search Agency SMS Gartner 108

Seismic

MARCH 28, 2024

Sales coaching programs typically take a customized approach, tailoring guidance around the seller’s unique strengths to help them develop and refine the skills needed to have meaningful customer interactions and achieve their quotas. This helps sellers and teams capitalize on their strengths and address problem areas faster.

Peer-to-peer 52

Peer-to-peer Effectiveness Work Management Training 52

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. Our team at Outreach takes great pride in this distinction, as customer feedback continues to shape our products and services. 5/5 for Outreach.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). Customers want to feel understood, not to be just another name on a list. Offering a stellar B2B sales experience comes with its own share of challenges in 2023.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

ANNUITAS

NOVEMBER 29, 2023

CMOs should not be obsessed with owning every marketing function possible, building widespread brand awareness or being the steward of customer experience (CX) – approaches that 100% of the time result in juggling too many balls. All of this begs the question: Is the role of the B2B CMO past its prime? Maybe that’s the point.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 108

Email Marketing Gartner Peer-to-peer Privacy Policies 108

Martech

NOVEMBER 18, 2021

Image: Gartner and Tealium. These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. But companies that are more agile and adaptive are outperforming their peers by a huge margin.”. Integrate technology and data.

Peer-to-peer 135

Peer-to-peer Marketing Strategy Marketing & Strategy Privacy 135

ANNUITAS

NOVEMBER 15, 2021

We were seeing this even before COVID: customers had gotten less and less likely to approve travel budget. Our sellers aren’t out visiting customers—everyone is doing inside sales. Now more than ever, trust is important in the buying process as prospects continue to carefully consider purchases. That was already getting tough in 2019.

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy. This will give you an idea of what your marketing budget should be.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Zoominfo

APRIL 19, 2023

According to Gartner, research shows that businesses that introduce sales coaching see an 8% improvement in team performance. Coaching salespeople is not a new idea. Good mentoring is one of the quickest ways to ramp up new employees. This is the time-tested practice of sales coaching. What is Sales Coaching? The same is true for salespeople.

Effectiveness 130

Effectiveness Peer-to-peer Zoominfo Analysis 130

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. AI Priorities and Plans.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Marketing Interactions

FEBRUARY 8, 2022

Customer centricity mostly misses the mark in B2B. We can say we’re customer centric all we want, but for buyers and customers looking in that’s often not representative of their experience with your brand. In fact, given the buyer research, it’s often seen more as customer hostility than centricity.

B2B 69

B2B Peer-to-peer Gartner Top of Funnel 69

6sense

JANUARY 31, 2022

Editor’s Note: CMO Coffee Talk is an open space for more than 1,300 CMOs to come together weekly with their peers and discuss timely, crowd-sourced topics. Creating An Experience Customers Crave . Peer reviews over analyst recommendations . The future of B2B sales and marketing is — yes — skinny jeans!

CMO 62

CMO Peer-to-peer Buy Gartner 62

Martech

MARCH 14, 2023

Market research ChatGPT is skilled at emulating customer personas in hypothetical interviews. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work.

Marketing AI 133

Marketing AI Enterprise Management Paid Search Agency Work Management 133

Content Standard

JULY 14, 2021

Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms. The more customization you require in your content partnership, the more important it will be to find a service package with built-in flexibility.

Advertising Agencies 136

Advertising Agencies Enterprise Management Work Management Marketing Management 136

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. Because today we operate in an environment of the empowered customer.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Biznology

MAY 25, 2021

August 31-September 2, virtual, Gartner Marketing Symposium/Xpo. For senior execs in B2B companies, a place for meetings and networking with a customized list of peers and vendors. The conference and event business is slowly getting back its footing, with a lively combination of virtual, in-person and hybrid events ahead.

Conference 104

Conference B2B Marketing Peer-to-peer Planning 104

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. In fact in many cases, these random acts of marketing barely cover existing customer churn and leave companies with a flat business, eroding growth. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Contently

OCTOBER 21, 2020

Thanks to sites like G2 Crowd, Captera, and Gartner Peer Insights, social proof has made its way to the B2B tech industry. Buyers can read hundreds of vendor reviews from people like them, filtering by industry and company size, to get an unvarnished look at how customers really feel about the investments they’ve made.

Peer-to-peer 154

Peer-to-peer Social Marketing Gartner Amazon 154

Zoominfo

DECEMBER 16, 2020

As adoption rates in Customer Relationship Management Software (CRMs) continue to rise, a (data-driven) gap in usefulness and effectiveness is very clear. Without question, the functionality within CRMs, particularly Salesforce, can create a 360 degree view of the prospects and customers alike. Think about it.

Zoominfo 219

Zoominfo Marketing Management Peer-to-peer Opt-out 219

Madison Logic

SEPTEMBER 16, 2020

Customer Success Manager at Madison Logic. Alex has been working with the Customer Success & Campaign Operations team in the San Francisco office for over a year. I was hired as a Customer Success Manager in early 2019 and since then have been promoted to Senior Customer Success Manager due to exceeding revenue goals.

Work Management 52

Work Management Peer-to-peer Gartner Account Based Marketing 52

Sana Commerce

MARCH 12, 2024

Introducing Edge Cloud by Fastly What if there was a solution that helped your web store keep up with privacy regulations and B2B customer demands for a lightning-fast web store? We’re proud to announce that Sana Commerce Cloud customers get to experience the power of Edge Cloud by Fastly.

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Martech

APRIL 5, 2022

Gartner’s 2020 Marketing Technology Survey showed that only 58% of marketing organizations utilize the full breadth of their martech stack’s capabilities. Try and pick people that have a lot of influence over their peers. One of the most common challenges organizations face concerning their martech stack is user adoption.

Budget Programs 105

Budget Programs Peer-to-peer Work Management Marketing Management 105

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more. Who’s in Charge: The Business or IT?

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

chiefmartech

AUGUST 28, 2023

At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey , which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?”

Peer-to-peer 67

Peer-to-peer Gartner Paid Search Agency CRM 67

Webbiquity

NOVEMBER 10, 2020

Case studies and customer references are also more important to B2B buyers when purchasing professional services (implementation, consulting, training, etc.) As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

LeanData

OCTOBER 6, 2022

Building trust involves helping customers identify product truth, pre-purchase. Today’s RevTech buyer will visit software review sites, speak with peers, and research, research, research. In fact, a Gartner study shows only 17% of the buying journey is spent meeting with potential suppliers. . Sources of RevTech Buyer Mistrust.

Peer-to-peer 98

Peer-to-peer Buyer's Journey Blast Campaigns Gartner 98

Porch Group Media

AUGUST 4, 2020

Brands are refocusing on customer-centric approaches to maintain customer relationships and thrive during the economic downturn. In fact, according to recent research by Merkle , marketers continue to invest in new ways to better serve their customers. Customer-Centric Marketing. Top Priorities During Pandemic.

Marketing Management 59

Marketing Management Planning Customer Satisfaction Peer-to-peer 59

6sense

NOVEMBER 5, 2021

He’s not only a Distinguished VP, Advisory at Gartner, he’s also the co-author of books that have become “bibles” to many of us in sales and marketing: The Challenger Sale and The Challenger Customer. I vividly remember seeing Brent speak at Gartner’s Marketing Symposium a few years back and having my mind thoroughly blown.

Ideal Customer Profiles 48

Ideal Customer Profiles Peer-to-peer Gartner B2B Thought Leadership 48

ANNUITAS

AUGUST 19, 2022

This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases. The approach is to operationalize go-to-market around customer lifecycle.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Brandpoint

MARCH 9, 2022

Our client-facing teams had the great mindset of reaching out to offer help to our current partners, not to push them to spend more or pressure them to make decisions, but just offering themselves up as a peer to say, “We’re here to help you figure this out.” I woke up to a New York Times alert on my phone announcing that the U.S.

Work Management 118

Work Management Paid Search Agency Advertising Agencies Peer-to-peer 118

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Feb 24-26, 2020 | Scottsdale, AZ | Website. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Zoominfo

FEBRUARY 13, 2020

We asked Jill Konrath , best-selling author and speaker on the subject of understanding the customer, to ask a CMO some hard-ball questions about actual customers who buy products and services. The first thing Bullock emphasizes is that today’s marketers aren’t just focused on customer acquisition. They cut your calls short.

Peer-to-peer 100

Peer-to-peer CMO Terms and Conditions Paid Search Agency 100

Binary Demand

FEBRUARY 23, 2024

In addition, the latest demand generation in the B2B approach centers on leveraging data and technology to gain insights into potential customers, ascertain their needs and preferences, and establish meaningful engagement strategies. Below are the few insights gathered from diverse surveys and research on B2B buyer behavior: Gartner, Inc.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116