KoMarketing Associates

DECEMBER 23, 2020

COVID-19 continues to change the way marketers do business, and new research shows that many CMOs, in particular, are revamping their customer experience (CX) strategy to cater to the fluctuating demands of their target audience. Marketing Technology and the Customer Experience.

Customer Surveys 295

Customer Surveys Marketing & Strategy Digital Transformation Differentiation 295

KoMarketing Associates

OCTOBER 15, 2020

As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Ascend2 recently published the results of the “Customer Journey Mapping Survey,” and statistics showed that most marketers (30%) are at least planning to create and utilize journey maps in the future.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

KoMarketing Associates

DECEMBER 29, 2020

The impact of COVID-19 continues to be felt across the marketing industry, and new research is shedding light on just how many companies have been affected by the pandemic. Dentsu recently published the results of its 2020 CMO Survey, and statistics showed that 24% of CMOs based in the U.S.

Customer Surveys 271

Customer Surveys Forrester CMO Custom Publishing 271

KoMarketing Associates

FEBRUARY 2, 2021

As marketing leaders look ahead in the New Year, new research suggests that they already have a few areas of investment that they are eyeing for the coming months. Almost 25% of respondents replied to the survey with “growth marketing,” putting it at the top of the list. Shifting Toward Marketing to Drive Revenue.

Growth Marketing 203

Growth Marketing Customer Surveys Content Marketing Paid Search Agency 203

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Marketers’ Dedication to Social Media Marketing. 18%) now goes toward social media.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

SocialPilot

JANUARY 15, 2024

Common Video Marketing Statistics 1. Video Consumption Statistics 18. Research conducted by Limelight shows an increase in online video content consumption across all age groups, and the most significant increase was observed among people over 46 years of age. Let us start with general social media video statistics.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

KoMarketing Associates

MARCH 18, 2021

As marketers continue to recover from the COVID-19 pandemic, new research suggests that they are now seeing a big payout from investing in digital marketing initiatives. The COVID-19 pandemic has undoubtedly changed the way that marketers do business, and previous research indicates that these alterations may be here to stay.

Customer Surveys 159

Customer Surveys Paid Search Agency Companies Statistics 159

KoMarketing Associates

DECEMBER 10, 2020

Many marketers are looking to dedicate a portion of their budgets to social media in the New Year, but new research suggests that not everyone is eyeing the same platforms to generate a return-on-investment. Social Media Marketing and Video Content.

Customer Surveys 159

Customer Surveys Social Media Advertising Benchmark Youtube 159

KoMarketing Associates

DECEMBER 22, 2020

As the impact of the COVID-19 pandemic continues to be felt across the industry, new research is shedding light on how marketers have altered the way they invest and utilize marketing technology (martech). Less than 10% of the marketers who were surveyed reported an increase in their budget.

Budget Programs 165

Budget Programs Customer Surveys Gartner Marketing Budget 165

KoMarketing Associates

JULY 29, 2020

Some marketers have already discovered the advantages of personalization, but new research shows that many are still lagging, and they are lacking a competitive edge as a result. As of the time of this survey, just 33% of marketers said that more than half of their digital marketing budget goes toward personalization.

Differentiation 172

Differentiation Customer Surveys Personalization Privacy 172

KoMarketing Associates

JUNE 16, 2020

It can be challenging to confidently make marketing decisions, but new research shows that more marketers are creating strategies to relieve their pressure. Thirty-one percent of the best-in-class marketers who responded to the survey said that they have been “very successful.”. Finding Benefits in Flawed Marketing Data.

Customer Surveys 156

Customer Surveys Marketing & Strategy Marketing Strategy Planning 156

KoMarketing Associates

MARCH 2, 2021

After a tumultuous year in 2020, new research suggests that CMOs are looking to take a low risk, low cost approach to achieve their objectives for the remainder of 2021. In the survey, Gartner also explored 11 different marketing strategies that could either be rescaled, reduced or reinvented. Approximately 31.8%

Customer Surveys 157

Customer Surveys Gartner Product CMO 157

Zoominfo

JULY 1, 2019

Today, we dig a little deeper to illustrate the current state of LGBTQ+ representation in advertising with this list of more than 50 shocking statistics. 79% of LGBT respondents say that they enjoy funny LGBT-themed ads, according to Google’s research. Let’s get into it! LGBTQ+ Buying Power: The total buying power of the adult U.S.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

NOVEMBER 26, 2019

Although most marketers have developed a customer experience strategy, new research suggests that they are still facing numerous challenges to achieving their top objectives with these tactics in place. Luckily, marketing budgets are set to grow in the coming months, which may improve the customer experience, according to the survey.

Customer Surveys 159

Customer Surveys Customer Satisfaction Marketing Budget Creation Marketing Budget 159

KoMarketing Associates

FEBRUARY 11, 2020

As B2B marketers hunt for the tactic that will provide them with the most leads, new research suggests that email marketing may be the leading candidate. That being said, statistics suggest that there are still many barriers associated with email marketing. List fatigue (36%) and deliverability (26%) also made the list.

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

MAY 14, 2020

B2B marketers now offer a wide array of content, and new research shows that this may be helping customers and prospects make decisions during the buying process. FocusVision recently surveyed 243 marketers to understand the role and types of content used within the buyer’s journey. B2B Marketers and the Customer Experience.

Customer Surveys 156

Customer Surveys B2B Marketing B2B Comparison 156

KoMarketing Associates

APRIL 23, 2020

New research shows that many marketers are strategizing to build thought leadership through content, but they still face several challenges along the way. Ascend2 recently looked at how many marketers are producing content for thought leadership for its “Building Thought Leadership with Content” survey.

Thought Leadership 156

Thought Leadership Customer Surveys Marketing & Strategy Marketing Strategy 156

Zoominfo

MARCH 27, 2018

For this reason, we put together a list of important customer engagement statistics to guide your customer engagement strategy. 15% of companies surveyed say more than 25% of customer service inquiries are initiated over social channels ( source ). The post 78 Customer Engagement Statistics appeared first on ZoomInfo Blog.

Statistics 196

Statistics Multi-Touch Attribution Multi-Channel Enterprise Management 196

KoMarketing Associates

APRIL 4, 2018

According to new research, marketers are optimistic about the future of their marketing budgets and customer spending. Recently, the American Marketing Association surveyed marketers from businesses of various sizes to gauge their confidence in the industry. This is compared to just 27 percent who said the same in January 2016.

Customer Surveys 209

Customer Surveys Marketing Budget CMO Statistics 209

KoMarketing Associates

MARCH 3, 2020

As marketers look for new ways to resonate with customers and prospects, new research indicates that they may want to focus on establishing more trusting relationships. The February 2020 edition of “The CMO Survey” recently suggested that 27.2%

Trust Marketing 159

Trust Marketing Customer Surveys Ad Building CMO 159

Outgrow

FEBRUARY 28, 2024

AI Statistics 2024: Your Cheat Sheet to Understanding the Future Have you ever heard the phrase, “The only constant is change”? Well, if we are talking about AI statistics, this is as true as it gets! In 1980, Japanese researchers took robotics and music to the next level with Wabot-2. Business AI Statistics 2024 1.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

Marketing Insider Group

SEPTEMBER 16, 2019

SurveyMonkey was so confident that people preferred consuming content with data that it conducted a survey (go figure) to prove it. This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support.

Relevance 193

Relevance Research Opinions Content 193

Optinmonster

OCTOBER 17, 2023

Do you want to learn about the types of qualitative research and some examples of methodologies? Qualitative studies are vital to the market research process. If you’re new to this kind of market research, you’re in the right place. In this guide, you’ll learn the basics of qualitative market research.

Research 97

Research Case Studies Case Study Skype 97

KoMarketing Associates

JANUARY 25, 2019

However, new research shows that Facebook still reigns supreme among customers, and images continue to be a popular type of content across all social media platforms. The Manifest recently conducted the “2019 Consumer Social Media Survey” to learn more about how customers utilize social media.

Customer Surveys 155

Customer Surveys Facebook Social Media Budget Programs 155

KoMarketing Associates

APRIL 21, 2020

Although artificial intelligence (AI) continues to grow as a marketing tool, new research shows that many marketers are still hesitant to integrate it into their strategies. Advertiser Perceptions recently published the results of a survey, asking 300 marketers and advertisers how they plan to utilize AI in the near future.

Marketing AI 156

Marketing AI Planning Customer Surveys Marketing & Strategy 156

KoMarketing Associates

DECEMBER 5, 2019

Ascend2 recently published the “Account-Based Marketing Survey,” and statistics showed that most marketers (65%) have been at least “somewhat successful” at achieving their primary goals with an ABM strategy. However, improving sales and marketing alignment (43%) and increasing accounts and contacts (43%) continue to be key obstacles.

Account Based Marketing 157

Account Based Marketing Customer Surveys Planning ABM 157

KoMarketing Associates

JUNE 25, 2018

Marketers who send fewer emails may actually see more engagement, according to new research from Yes Lifecycle Marketing. Statistics showed that the average number of emails sent per engaged subscriber declined 29.3 percent from Q4 2017 to Q1 2018. However, the average open rate increased by 5.8 The total click rate increased by 19.4

Email Marketing 178

Email Marketing Customer Surveys Click Rate Correlation 178

Optinmonster

AUGUST 2, 2023

Let’s look at some key video marketing statistics from the research and analyze them for actionable takeaways. Key takeaway: We’ve witnessed a marked increase in key video marketing statistics throughout the year. A recent survey indicates that actions such as likes, shares, comments, and clicks are highly cherished.

Statistics 88

Statistics Video Marketing Planning Allocation 88

KoMarketing Associates

FEBRUARY 13, 2018

As marketers continue to see the benefits associated with digital video content, new research suggests that they are becoming more invested in branded video. survey to gauge how much marketers are investing in this form of content. The statistics showed that over one-quarter of advertising budgets are now going toward digital video.

Customer Surveys 198

Customer Surveys Video Marketing Advertisements Advertising 198

KoMarketing Associates

JANUARY 18, 2019

Although there are now more tactics that marketers can use than ever before, content marketing remains a staple, according to new research. ContentWriters recently conducted a survey to gauge which types of tactics are most popular among U.S. Previous research suggests that social media is at the top of the list as well.

Customer Surveys 148

Customer Surveys Marketing Budget Creation Social Media Content 148

Porch Group Media

JULY 6, 2021

Here’s a look at 50 amazing statistics on the impact of how data can drive impact marketing success: 1. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. Nearly one-third (32%) of marketers surveyed by Ascend2 report that a strategy is. existing and incoming data. Ascend2 , 2021). Merkle , 2021).

Statistics 122

Statistics Planning Advertising Agencies Paid Search Agency 122

KoMarketing Associates

JANUARY 29, 2018

As marketers look toward their primary goals for the remainder of the new year, research shows that content marketing remains at the top of the list. Recently, SmallBizTrends conducted a survey to gauge what objectives marketers are focused on in 2018. Content Marketers Continue to Face Challenges.

Customer Surveys 191

Customer Surveys Content Marketing SEM Advertising Agencies 191

Outgrow

JUNE 19, 2021

[Updated] 50+ Vital Chatbot Statistics for 2021. And, we are here with some vital chatbot statistics for you! chatbot rollercoaster, we present to you 50+ Chatbot Statistics for 2021 that will definitely give you all the insight you need to become a chatbot expert. According to chatbot statistics 2020, 41.3%

Statistics 119

Statistics Outgrow Paid Search Agency Marketing Management 119

KoMarketing Associates

MARCH 12, 2018

New research indicates that artificial intelligence (AI) continues to gain ground among marketers as a prominent tactic. BrightEdge recently conducted the “2018 Future of Marketing and AI Survey” and discovered that 25.6 percent of marketers view AI as the “next big trend” in marketing in 2018.

Marketing AI 179

Marketing AI Customer Surveys Trends Planning 179

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. These three terms come in handy when you are going through the summary statistics of an A/B test. In statistical power parlance, the Greek letter ?

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Content Standard

JANUARY 22, 2018

Download Skyword’s original research based on a year-long study of nearly 1,000 marketers: bit.ly/InsidetheCMC. These five statistics from our research create a revealing picture of content marketing—as it is practiced by marketers as a whole, and as it is practiced by the top performers. InsidetheCMC. InsidetheCMC.

Statistics 94

Statistics Research Top of Funnel Content Marketing 94

KoMarketing Associates

OCTOBER 1, 2019

Many B2B marketers are already focused on customer retention, according to new research, but that doesn’t mean there isn’t room for improvement. Brightback recently surveyed B2B, B2C and hybrid marketers to gauge how they rank their customer retention effectiveness. Customer Retention vs. Lead Generation Success.

Customer Surveys 121

Customer Surveys Paid Search Agency B2B Marketing Companies 121