Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Moral of the story: your video’s audio can make a major impact on views. It’s no secret that video has taken over the world of digital marketing. But how powerful is it really , you ask?

Statistics 312

Statistics Video Marketing High Quality Lead Stats 312

Trade Press Services Newsletter

APRIL 4, 2024

Podcasting is a powerful media platform for sharing ideas, stories, and expertise. Tell a story. Prepare three to four compelling stories related to your expertise, along with a couple of case studies highlighting your successes or lessons learned,” says Corcoran. To captivate and engage the audience, focus on storytelling.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

MARCH 29, 2023

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Because of empathy.

Storytelling 223

Storytelling Brand Identity Branding Paid Search Agency 223

Marketing Insider Group

SEPTEMBER 16, 2020

Facebook smashed Snapchat’s entire business model when it launched Instagram Stories. Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . Users in a handful of countries already have access to LinkedIn Stories.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

JUNE 20, 2023

1 Create Explainer Videos For sparking interest and curiosity in your potential customer base, few strategies can match the power of explainer videos. Customer testimonials tap into the deep-rooted psychological principle of social proof. To create impactful testimonial videos, focus on authenticity and storytelling.

Webinar Metrics 314

Webinar Metrics Demand Work Management Video Marketing 314

Webbiquity

JUNE 28, 2022

Proving you know how to deliver by showing how you did so for other brands can persuade them to take action. To write better B2B case studies , focus on letter your clients’ words and stories showcase your value rather than just repeating your brand messaging. Many of your prospective new customers may have never heard of you before.

Case Studies 288

Case Studies Case Study Studies Top of Funnel 288

Marketing Insider Group

MAY 13, 2020

And you’ve probably had personal experience of learning from a story. Stories, after all, have been used to pass down information to new generations for thousands of years. Stories are effective learning tools, and smart leaders can use them to their advantage. Stories engage our sense of empathy. Quick Takeaways.

Storytelling 363

Storytelling Activities Custom Publishing Lead Ranking 363

Marketing Insider Group

MARCH 24, 2021

Everybody loves a great story. Those same foundational elements of a moving story apply to content marketing. It’s “using a narrative to connect your brand to customers, with a focus on linking what you stand for to the values you share with your customers.”. Step One: What Can You Turn into a Story?

Storytelling 363

Storytelling Effectiveness Brand Identity Branding 363

Webbiquity

APRIL 19, 2022

They’ll want to hear details of the experiences of others who have already used your services or products, and the results they achieved. It also includes a video that tells an even more profound story of success. Customer stories are further testimony to the quality of your work and another indirect way to promote your successes.

Ideal Customer Profiles 338

Ideal Customer Profiles Practices Case Study Case Studies 338

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. Claims about being the “largest” may be supported by number of customer installations or online reviews. No one cares much about it’s “life story.”

Ideal Customer Profiles 353

Ideal Customer Profiles Brand Identity Branding Differentiation 353

Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. The content on The Forecast is organized into categories including: Technology (news and stories on cloud technology, hybrid IT, infrastructure, and data management). Quick Takeaways. DivvyHQ Blog.

Thought Leadership 312

Thought Leadership Enterprise Management Work Management Marketing Management 312

Marketing Insider Group

JANUARY 24, 2022

But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Topics covered in SaaS content are often technical. Image Source.

Paid Search Agency 321

Paid Search Agency Content Marketing Companies Case Study 321

Marketing Insider Group

NOVEMBER 1, 2021

This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Your customers do much of their own research online before reaching out to your company. Tell the complete story. Case studies are a big part of that.

Case Studies 338

Case Studies Case Study Impressions Studies 338

The Forward Observer

MARCH 29, 2024

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

Social Marketing 164

Social Marketing B2B Marketing Marketing & Strategy Marketing Strategy 164

Optinmonster

APRIL 12, 2024

In fact, we make a regular effort to communicate with our customers to produce great case studies. Because we understand just how valuable case studies are in educating customers and increasing conversions. A case study is like an in-depth story about a particular customer’s experience with your company.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Contently

DECEMBER 21, 2022

A Quick Recap of the Rudolph Story. Side note: the story of an adolescent deer who is shamed and bullied by his community until he had something everyone wants is problematic, when you think about it. The Marketing Original Story. Robert wrote the story. >> Every story needs conflict. million shoppers.

Storytelling 183

Storytelling Product Peer-to-peer Viral Marketing 183

Televerde

JUNE 4, 2024

This event provided an amazing platform for women to connect, share our stories, and amplify each other’s voices. Having the opportunity to share my story on stage to a room full of so many admirable, successful women was a huge moment for me in many ways. I’ll tell you right now that sharing my story wasn’t easy.

Advertising Channels 59

Advertising Channels Viral Marketing Webinar Metrics Communities 59

Martech

JUNE 3, 2024

As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.

Verticals 124

Verticals Ideal Customer Profiles Marketing Management Paid Search Agency 124

Convince & Convert

MAY 9, 2024

Just like any other channel, marketers must consider the production costs and resource allocation associated with launching a branded podcast. We are very specific in the goal of the show: we tell the real stories of real people working in social media. You can have all the best equipment at hand, but it’s the story that makes it.

Brand Identity 138

Brand Identity Branding Advertising Agencies Allocation 138

Navigate the Channel

JANUARY 8, 2024

On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.” When customers and prospects look up, you’d better be there. Leveraging data and analytics can help businesses understand customer behavior, track micro-moments and refine marketing strategies accordingly.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Navigate the Channel

MAY 29, 2024

This will help with other marketing campaigns, build thought leadership and create leads further along the sales funnel. Before the event, you can create posts announcing your attendance to your existing customers and followers,” according to LinkedIn Careers. “As It’s a valuable story, so use it.

Paid Content 65

Paid Content Trade Show Brand Identity Branding 65

Contently

JULY 26, 2022

The topic of money management is already complex enough, so avoid using buzzwords that leave customers scratching their heads. The company offers Banking Basic guides written with newbies in mind to help customers manage their money like a boss. Share customer stories. Explainers like “ What is a checking account?

Word of Mouth 194

Word of Mouth Marketing & Strategy Paid Search Agency Content 194

Hubspot

AUGUST 26, 2012

It's always a good idea to come brushed up on your inbound marketing current events, though, so go ahead and take in our top five marketing stories of the past week! Social Media Customer Service Is a Failure, From PR-Squared. While we at HubSpot do love our social media metrics , we can see his point when it comes to customer service.

Social Media 28

Social Media Ideal Customer Profiles Social Marketing Service 28

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

High performers, on the other hand, are past that phase. Helping your teams focus on high-value tasks and build stronger customer relationships. Here are their stories. That improvement alone has resulted in about $15 million in savings, measured by how much excess inventory it reduced, and capital allocated to other projects.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Fully Customized Ads Fully customized Facebook ads empower you with unparalleled control over your campaigns.

Top of Funnel 208

Top of Funnel Cost per Acquisition Cost per Lead Distribution 208

Contently

MARCH 25, 2021

In 2014, Microsoft pitched dozens of journalists a story idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. Jennifer Warnick, the lead writer of Microsoft Story Labs at the time, put the article together. All of them passed.

Press 210

Press Product Case Study Case Studies 210

Stevens & Tate

NOVEMBER 25, 2022

In today’s age, more than ever, customers are choosing brands based on their set of core values–a major player in a brand story–in an effort to better understand the people behind the logo. ” In other words, you put your “why’s” and “how’s” on your proverbial sleeve.

Brand Identity 121

Brand Identity Branding Storytelling Buyer Personas 121

Content Standard

APRIL 19, 2024

In this episode of Content Disrupted, Tamsen Webster, Founder and Chief Message Strategist of The Message Design Institute, shares the power of the Red Thread Method in brand marketing, revealing why traditional marketing messages fail and what you can do to craft distinctive brand narratives that your customers can’t ignore.

Enterprise Management 91

Enterprise Management Design Work Management Brand Identity 91

Martech

MARCH 29, 2024

There is another side to the agile story. By not just focusing on getting things done faster but on delivering value faster, as measured by business outcomes, Huntington National Bank was able to increase loan application conversion rates and improve the customer experience. I’m here to tell you there’s truth in these accusations.

Planning 112

Planning Business Work Management Word of Mouth 112

Trade Press Services

MAY 13, 2024

10 Types of B2B Marketing Videos Like with all other marketing initiatives, there is no one-size-fits-all strategy to make video a powerful asset. They are ideal for websites and can be shared across other digital platforms to drive brand awareness, attract leads, and boost conversions.

Video Marketing 87

Video Marketing B2B Marketing B2B Thought Leadership Work Management 87

Contently

FEBRUARY 24, 2022

Case studies are criminally overlooked in fintech, an industry where products are so complex that customers and potential buyers struggle to understand what exactly they do. While many fintech companies ignore case studies altogether, others produce reports that add little value for sales representatives, potential buyers, or customers.

Case Studies 171

Case Studies Case Study Studies Peer-to-peer 171

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There is a time and place for brands to tell their own stories and showcase their value props for the world to see.

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Televerde

JUNE 3, 2024

It was truly inspiring to be in a room full of powerful women, all coming from diverse backgrounds and each with their own remarkable story. Life, both inside and outside of our work, is a circle of mentorship where we all take turns helping each other and paying it forward.

Barriers 64

Barriers Advertising Channels Paid Search Agency Startups 64

Martech

JUNE 3, 2024

The bad news is that other functions, at a rate of 55%, did not find marketing’s contribution helpful. In fact, the presenters had in mind a more subtle model with differentiation as a way to become visible and appealing to the customer, thus driving tangible growth. Selective collaboration. The solution? Why we care.

Marketing AI 91

Marketing AI Gartner Marketing Budget Differentiation 91

Contently

MARCH 23, 2023

However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Engagement content metrics provide a more accurate reflection of the customer journey. Improve Engagement Through Customer Experience So how do you improve engagement?

Multi-Touch Attribution 213

Multi-Touch Attribution Word of Mouth Content Landing Pages 213

Sprout Social

JUNE 6, 2024

Through that time, our north star has always been to help our customers not just manage but maximize the power of social. Listening customers will be able to tap into Analyze by AI Assist and Summarize by AI Assist , new widgets that will help you distill content and surface important conversation trends faster. Enter Sprout.

Work Management 69

Work Management Advertising Agencies Marketing Management Social Media 69

SocialPilot

APRIL 15, 2024

There are obviously some shortcomings in your social media strategy that prevent you from getting customers. If your aim is to convert followers into customers, focus on increasing your productivity. Analyze your content You think you are posting great content, inspite of which you fail to attract customers. But don’t worry.

Social Media 94

Social Media Media Lead Ranking Lead Scoring 94