Act-On

NOVEMBER 15, 2023

Maybe it’s increasing revenue by a certain percentage or improving customer satisfaction. Research finds that over half of organizations report higher-quality leads because they use personas. Research can include customer surveys, sales team interviews, reviewing internal data, and more. Create persona profiles.

Sales Cycle 229

Sales Cycle Practices Marketing Automation Services Buyer Personas 229

Seismic

MARCH 26, 2024

Learn how to decide where training lives and how to incorporate it into your readiness program. And, I’ve seen training and enablement drastically change over the course of the decade. Back then, nearly everyone was in an office and received their enablement through in-person, training sessions.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. Seventy-two percent of participants in the State of Business Process Management study agree or strongly agree that BPM practices and technologies have led to improvements in their organizations. Question : Why don’t organizations map their processes?

Process 231

Process Optimization Work Management Marketing Management 231

Salesforce Marketing Cloud

JANUARY 23, 2024

Consider the value your most experienced, high-performing agents and field service technicians bring to your organization. They understand your product or service and know how to quickly address common customer issues and questions. They can turn sour customer interactions into positive ones, and are a great mentor for junior staff.

Work Management 104

Work Management Customer Satisfaction Knowledge Base FAQ 104

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. They work closely with program managers, who ensure alignment with market demands, customer needs and the company’s overall vision by managing offerings at a program level.

Budget Programs 101

Budget Programs Work Management Allocation Product 101

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

Valasys

DECEMBER 18, 2023

The operability of technology within organizations has become more crucial than ever. This article delves into seven key strategies that organizations can adopt to enhance their tech operability in the coming year. Let’s explore how these strategies can be a game-changer in the world of corporate technology.

Organization 40

Organization Work Management Customer Satisfaction Barriers 40

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Data utilization : Improved data collection and analytics lead to better customer insights and decision-making. Here is why and how to do it.

Efficiency 85

Efficiency Work Management Marketing Management Allocation 85

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Work Management 104

Work Management Brand Identity Branding Customer Satisfaction 104

Vision Edge Marketing

FEBRUARY 13, 2024

Adaptability : The ability to iterate allows organizations to adapt to evolving market conditions and customer preferences, ensuring your organization stays relevant and competitive. For instance, a B2B software provider receiving consistent customer feedback regarding usability issues signals the need to iterate.

Work Management 232

Work Management Terms and Conditions Marketing Management Lead Scoring 232

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 131

B2B Customer Satisfaction Lead Scoring Lead Ranking 131

Salesforce Marketing Cloud

SEPTEMBER 28, 2023

Recognizing your agents’ contributions during National Customer Service Week (celebrated annually the first full week of October) is an opportunity to say thank you and continue to foster a positive, high-performing work environment. Here are six Customer Service Week ideas to show your appreciation all year round.

Work Management 136

Work Management Service Customer Satisfaction Ad Exchange 136

ClickDimensions

DECEMBER 28, 2023

This misalignment can lead to missed opportunities, frustrated customers, and ultimately hindered growth. When sales and marketing teams aren’t on the same page, they may inadvertently convey conflicting information to potential and existing customers. This ensures that messaging aligns with customer needs and sales strategies.

SMB 110

SMB Cross-Selling Buyer Personas Marketing Management 110

ClickDimensions

NOVEMBER 28, 2023

Customer Frustration 4. Invest in Training and Education In this blog post, we’ll delve into the detrimental effects of these silos and provide actionable insights on how SMBs can break free from these constraints for enhanced efficiency and profitability. Organizations lose an average of $9.7 Uninformed Decision-Making 2.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Salesforce Marketing Cloud

MAY 1, 2024

Your coffee doesn’t seem strong enough to tackle the neverending queue of customer queries and complaints. Decreased satisfaction. Have you stopped taking pride in resolving customer issues? Do you have trouble finding joy or satisfaction in your achievements? Irritability with colleagues or customers.

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52

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. On what data was your genAI trained? What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set?

Digital Asset Management 102

Digital Asset Management Work Management Marketing AI Marketing Management 102

Vision Edge Marketing

MAY 16, 2023

Companies that sustain profitable growth over time know how to make sure all aspects of their organization create and/or enable customer value through customer-centricity. While there may be a number of signs an organization isn’t firing on all cylinders, these three are among the most common. How do you spot misfires?

Work Management 194

Work Management Marketing Management Paid Search Agency Lead Scoring 194

Salesforce Marketing Cloud

APRIL 25, 2024

Good customer service is important — whether we’re receiving or providing it. But what is good customer service, anyway? Good customer service means meeting customer needs and expectations consistently. Our research found that 88% of customers say good customer service makes them more likely to purchase again.

Work Management 52

Work Management Service Customer Satisfaction Lead Scoring 52

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). A flexible video communication tool for webinars, product demos, customer training, team meetings, and online courses. Pricing: $49/$99/$199/$399 per organizer per month. Total reviews: 679.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Seismic

FEBRUARY 6, 2024

Evaluating sales performance includes data and metrics as well as customer satisfaction, sales strategies, and greater alignment across the organization. Ultimately, evaluating sales performance provides a comprehensive understanding of how the entire sales function contributes to the organization’s success.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

Churn Rate 105

Churn Rate Customer Satisfaction Lead Scoring Lead Ranking 105

Salesforce Marketing Cloud

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. Fear of unintentionally exposing private customer data and potential damage to brand reputation looms large as barriers to purchasing generative AI. Find what works 2.

Work Management 116

Work Management Trends Business Forrester 116

Marketing Insider Group

MARCH 28, 2023

For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Pinpoint your ideal customers. Get organized. Let’s dive in!

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Televerde

FEBRUARY 12, 2019

Skills training plays a big role in any organization. Not only must companies keep employees informed of processes and changes to effectively perform their jobs, overall employee satisfaction and experience can be greatly affected. The countless skills trainings I’ve received over the years has helped me get to where I am today.

Training 65

Training Ideal Customer Profiles Peer-to-peer Telemarketing 65

SalesGrape

NOVEMBER 18, 2023

Unlike traditional consumer-focused marketing efforts, B2B marketing targets other businesses or organizations as customers. This real-time interaction enables marketers to address objections effectively and provide additional information as needed, increasing the chances of converting prospects into customers.

Telemarketing 94

Telemarketing Education B2B Marketing B2B 94

Salesforce Marketing Cloud

NOVEMBER 6, 2023

There’s no mistaking it: Generative AI is the top priority, and every organization I’ve spoken to has elevated it to a boardroom-level discussion. Here’s an example: As part of their cost-saving measures, a client of mine asked their IT leader to lower call center expenses without adversely affecting customer satisfaction.

Generation 111

Generation High Quality Lead Work Management Sales Qualified Leads 111

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Ad Building 106

Ad Building Loyalty Customer Satisfaction Word of Mouth 106

Vision Edge Marketing

MAY 26, 2020

Voice of customer data and research are critical in a competitive environment that emphasizes customer experience and success. Many organizations conduct satisfaction studies as part of this process. We’ve yet to meet a company that hasn’t had dissatisfied customers and customers who have complained.

Paid Search Agency 210

Paid Search Agency Customer Satisfaction Work Management Analysis 210

Golden Spiral

APRIL 18, 2019

If you’re a healthcare technology solution provider, you need to understand the top pain points for key stakeholders in provider and payer organizations. program recognizing healthcare organizations that use innovative and disruptive technologies to advance health and care. Health IT Resources. Virtual Lab. Healthcare CIO Boot Camp TM.

Work Management 102

Work Management Marketing Management Research Organization 102

Zoominfo

OCTOBER 5, 2022

That’s because quiet quitting drains creativity from an organization and diminishes the performance of its employees. As disengagement numbers climb, engaged employees have to make up for their quiet-quitting colleagues, causing organizations to lose their effectiveness. Good for business? That ratio has steadily declined to 1.8:1

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

Salesforce Marketing Cloud

OCTOBER 19, 2023

When it comes to great customer service, your contact center plays an important role. We found that 94% of customers say a positive customer service experience makes them more likely to make a purchase again. Yet, only 13% of customers say they can get their issues solved with little effort.

Efficiency 104

Efficiency Contacts Automation Work Management 104

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Well, as the Head of Customer Experience at Demandbase, glowing reviews from customers are about as good as it gets. Here’s how we do it at Demandbase, and it’s gold!

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. We’ve found that 65% of mobile workers are successfully selling to existing customers. Most business leaders I speak with are always looking to increase their share of wallet on customer spend for similar products.

Work Management 105

Work Management Service Cross-Selling Training 105

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 110

Marketing AI Work Management Marketing Management Customer Satisfaction 110

Seismic

NOVEMBER 2, 2023

Questions surrounding how organizations will use these technological advancements — and whether AI will replace workers — are top of mind. As the global leader in enablement, we’re committed to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. France, and Germany.

Marketing Analytics Tools 87

Marketing Analytics Tools Allocation Work Management Customer Satisfaction 87

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. And that’s the focus of this episode of What’s Your Edge?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

Seismic

FEBRUARY 8, 2023

It’s no secret that exceptional customer service is a competitive advantage and driver of long-term business growth. Satisfied customers buy more, and Gartner found that nearly 65% of new sales come from existing customers. In this post, we’ll take a closer look at 5 ways to improve customer service performance.

Work Management 52

Work Management Marketing Management Service Customer Satisfaction 52