Content Marketing Institute

JANUARY 23, 2018

Not all featured boxes drive exposure to publishing sites, so let’s make things clear from the start. Do those “featured rankings” increase traffic? When ConfluentForms.com held the featured snippet for a query, it saw a 20% to 30% increase in traffic, as Eric Enge highlights. And it’s not just about traffic.

FAQ 108

FAQ Traffic Features Trigger Marketing 108

Brightedge

OCTOBER 27, 2021

In late 2021, BrightEdge published a research report on the e-commerce industry that gives insight into consumer search behaviors based on roughly 6,000 e-commerce keywords tracked across 10 categories over a period of three years. The study revealed that category pages – not product pages – earn the most clicks, and it’s not even close.

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

RebelMouse

FEBRUARY 2, 2022

Smart, High-Performance Cache for Long-Tail Pages. RebelMouse has always been highly optimized for high-traffic pages that CDNs can cache globally. But we have had slower response times for pages that are not at all popular as part of a site’s long tail. Deeper Support for Traffic Mirroring and Splits.

Long Tail Marketing 52

Long Tail Marketing Work Management Copyright Elasticity 52

Scoop.it

MARCH 21, 2023

Use facts, not claims with no background: Back up your information with relevant data and research: use industry studies, surveys, insights, expert quotes, etc. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 81

SERP Long Tail Marketing Dwell Content 81

Sharpspring

NOVEMBER 10, 2020

By incorporating the right internet marketing tools into your digital marketing toolbox, you can increase your brand awareness, attract new leads, generate more website traffic and dramatically boost your revenue. Also, don’t be afraid to use long-tail keywords. According to a recent study, there were approximately 3.9

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

ClearVoice

SEPTEMBER 23, 2021

The result is a constant sense of pressure to keep filling the content pipeline, publishing fresh pieces to attract new users, and persuade fence-sitting prospects. . Increased and steady flow of organic traffic . Here’s a step-by-step guide to optimizing your already published content so that users keep coming back for more. .

Optimization 101

Optimization Content Lead Scoring Lead Ranking 101

Hubspot

APRIL 2, 2018

However, when it comes to developing and executing a sound SEO strategy for your business, just creating content for the keywords your customers are searching for is both arduous and, well, wrong. By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Content Marketing Institute

OCTOBER 16, 2018

The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. Most of the 4 million blog posts published each day get lost in the noise. If you target the right ones, you won’t necessarily get a ton of traffic. Long-tail, low competition.

Long Tail Marketing 104

Long Tail Marketing Google Domain Keywords 104

Scoop.it

FEBRUARY 10, 2022

Content curation can help you take over social media and boost your site’s traffic. If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. To decide what to publish, you first need to find out what your audience wants and needs.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Unbounce

FEBRUARY 7, 2019

Landing pages are potent tools to convert readers into customers, but the way most are designed is hardly SEO friendly. The goal is to attract warm leads from search engines like Google to your page and convert them into customers. Maybe it’ll even include case studies of people who have transformed their finances using this method.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking SEO 145

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. Decisions are being made using these channels and more marketers should spend time looking at these sites as opportunities to attract their customers.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Hubspot

DECEMBER 22, 2020

You need to study the search results closely if you want to master the art of understanding keyword intent. SEOs will habitually review SERP signals to make sure the content they publish matches with Google's organic search results, and ultimately delivers a high degree of satisfaction with regard to searcher task accomplishment.

PPC 101

PPC Work Management SEO Top of Funnel 101

Brightedge

JULY 22, 2022

Google’s Search Console is just getting better and better, allowing webmasters and marketers to get crucial data about how search traffic is interacting with their assets. This change comes after a widely discussed study found that 46.08% of all search clicks are anonymous. Google Fully Retires My Business App.

SEO 52

SEO Lead Ranking Marketing Analytics Tools Long Tail Marketing 52

Outbrain

JUNE 16, 2022

Because measuring the proportion of viewers who click on an ad is a key way to know whether the ad is effective, whether it resonates with the target audience, and whether it is driving traffic to your website. First, high CTR drives interest, engagement, traffic, and possible conversions for your business. Know your audience.

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Hubspot

JUNE 27, 2011

River Pools and Spas publishes the most popular blog in the pool industry and is the number one pool company in the United States that specializes in fiberglass pools. 1) Got rid of PPC and decided to focus on earned traffic through blogging. For River Pools and Spas, this meant it was time to focus on organic content and traffic.

Traffic 28

Traffic Long Tail Marketing Tactics Paid Search Agency 28

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. PPC advertising is an efficient way to find ideal customers that would otherwise be difficult to find. a purchase)—you’ll wanna make sure that potential customers don’t slip through the cracks.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Content Marketing Institute

JULY 24, 2018

From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. Host 10 high-value customers. 50,000: Take the team to dinner and invest in user-generated content efforts to have our customers tell our story better than we can. Really talk to customers.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hubspot

NOVEMBER 16, 2011

Last week, we reviewed how Google's recent change of using SSL to encrypt search traffic has affected the analytics data available to marketers. It's also very important to determine how much of your organic search traffic is now unidentifiable and understand how to handle those circumstances.

Keywords 28

Keywords Traffic Long Tail Marketing Google 28

Valasys

AUGUST 19, 2019

In marketing, the action or process of identifying and cultivating potential customers for a business’ product or services is termed lead generation. Customers are now smarter, more connected, more informed, more influenced and influential socially, and less likely to respond to campaign-bait.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

TrustRadius Marketing

APRIL 26, 2018

The Content Marketing Institute defines content marketing as a “strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”. That means all content created by content marketers isn’t equal.

Rules 40

Rules Content Marketing Content Long Tail Marketing 40

Directive Agency

AUGUST 8, 2017

There are ways you can rank on Google’s first page (just maybe not with all that organic, natural, gluten-free traffic you were hoping for). Search engine marketing is more than just organic traffic. Organic traffic relies heavily on keyword formulas. You should still target long-tail keywords whenever possible.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Industrial Marketing Today

JANUARY 3, 2012

Optimize for long-tail keywords + More linking opportunities = Better SEO. Update the articles with more recent application notes and/or case studies. Create follow-up posts by interviewing internal subject matter experts and customers. See my post, “Content Marketing: Think Like a Publisher, Act Like an Investor.” ).

Long Tail Marketing 60

Long Tail Marketing Thought Leadership Content Marketing & Strategy 60

Outbrain

APRIL 20, 2020

In a nutshell, a buyer persona is a research-based profile of your target customers or audience. A buyer persona helps you get into the mindset of your customers and allows you to determine what they might want from your brand and what solutions you can provide. Investing in Original Research. Optimizing for Voice Search Technology.

Paid Content 32

Paid Content Marketing & Strategy Marketing Strategy Buyer Personas 32

Single Grain

JUNE 26, 2020

Want to grow your organic traffic by 20-100%? Looking for SEO techniques that'll increase your rankings and send you free, qualified traffic? Unfortunately, this makes things much harder for those of us who rely on Google’s organic search traffic as a lifeline. 10 Effective SEO Techniques to Drive Organic Traffic.

Traffic 145

Traffic Paid Content SEO Organization 145

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Marketing Insider Group

AUGUST 23, 2021

Learn how to publish top-quality content consistently, organize and design your website so your audience has the experience to write home about, and earn backlinks that give your content even more clout. Start publishing world-class content consistently. It could also catapult your ROI to new heights. Conduct Audience Research.

Lead Ranking 363

Lead Ranking Lead Scoring Top of Funnel Google 363

Moz

OCTOBER 18, 2020

The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. From a strategic standpoint, the more information you have on your target customers, the more you’re able to get involved in the local community that they belong to. Tweet this!

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Referral Rock

OCTOBER 9, 2019

Fresh content is published at the speed of light, optimized to compete for relevant keywords. But the work on your posts is far from finished after you first hit “publish.”. And do they believe that long-tail keywords are the best tactic for websites with low domain authority? Old articles: updates, traffic, and leads.

Long Tail Marketing 77

Long Tail Marketing Top of Funnel Lead Scoring Lead Ranking 77

BenchmarkONE

JULY 27, 2022

It brings potential customers to you and it can expand your reach since it allows you to tap into an interested online audience. If you haven’t yet invested in it, you’re not only behind the curve; you’re missing out on tons of opportunities to convert more customers. . Strategies for Driving Traffic to Your Website Using SEO.

Marketing Budget 98

Marketing Budget Traffic SEO Marketing Websites 98

Marketing Insider Group

SEPTEMBER 21, 2020

It’s also what customers prefer – 70% of people would rather learn about a company through its articles rather than advertisements. Business owners who create a blog and commit to posting regularly will see an increase in traffic, leads, and sales. You can easily customize your blog with plug-ins and themes.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309

flux.la

FEBRUARY 1, 2020

Getting traffic from search engines is extremely important. Whether you’re building a website for fun or for earning profits via Adsense , it will fail sooner or later if you do not optimize your SEO and website traffic. Read my pro guide on how I increased my website traffic to 250k/mo ).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Hinge Marketing

JULY 16, 2015

Firms greatly benefit from using some sort of customer relationship management (CRM) tool. The traffic you’ll generate from these highly targeted “long-tail” keywords add up. Take the next step and support the claim by publishing educational content for your buyers. How Hinge Can Help.

CMS Development 48

CMS Development Work Management Marketing Management Marketing Strategy 48

Bluetext

MARCH 25, 2020

Bluetext has published a 5 part blog series to help you think about and pressure test is your website the best it can be. Additionally, over 50% of website traffic comes from mobile , and over 66 million American adults now own a smart speaker with digital assistant capabilities. Over 50% of all website traffic comes from mobile.

Paid Search Agency 26

Paid Search Agency SEM Advertising Agencies Planning 26

Hubspot

JANUARY 21, 2020

This report has made a huge impact on our organic traffic and helped us set new records for leads and user acquisition. size depends on A) how much content you can publish and B) how often you'll release new reports. To identify your content gaps, ask yourself: What are the topics my customers care about that I'm not addressing?

Traffic 87

Traffic Organization Lead Scoring Lead Ranking 87

seo.co

NOVEMBER 1, 2021

It’s not often that we can show you one small, simple change that can help you get more traffic to your site almost instantly. Hmm, you say to yourself as you read: customized baby shoes that are made within 24 hours? Log into Google Analytics or Google Search Console and take a look at your total web traffic across all channels.

Click Rate 98

Click Rate CTR Lead Ranking Lead Scoring 98

Webbiquity

MARCH 9, 2020

Achieving high rankings not only increase website traffic but also improve brand awareness of the product or service over time. Worldwide, there are more than 500 million blogs (though not all are actively maintained), and 850 million new posts published each month. Effective SEO Explores Customer Needs.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281